全球移动商务行业市场前景及投资研究报告-培训课件外文版2024.4

DIGITAL

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TRENDSMobilecommerceworldwideCHAPTER

01GlobaloverviewMobilecommercerevenueandshareoftotalretaile-commerceworldwidefrom2017to2028Globalm-commercerevenueandshareoftotale-commerce2017-2028M-commercerevenue(intrillionU.S.dollars)Shareoftotalretaile-commerce4433221107060504030201002017201820192020202120222023202420252026202720284Description:Alargepartofthee-commercegrowthworldwidecomesfromconsumersbuyingproductsandservicesusingmobiledevices.Statista'sDigitalMarketInsightsrevealsthatin2023,revenuefrommobilee-commercesalesreachedanestimated1.7trillionU.S.dollars,accountingforoverhalfofallretaile-commercesales.Mobile'sproportionhasconsistentlyincreasedovertime,goingfrom43percentin2018toaprojected63percentby2028.

ReadmoreNote(s):Worldwide;2017to2028;estimatesSource(s):DigitalMarketInsightsDistributionofretailwebsitevisitsandordersworldwidein4thquarter2023,bydeviceGlobalonlineretailwebsitevisitsandorders2023,bydeviceSmartphoneDesktopTablet100%90%80%70%60%50%40%30%20%10%0%TrafficshareOrdershare5Description:Mobilephonesdominateglobaldigitalcommercewebsitevisitsandcontributetothelargestshareofonlineorders.Asofthefourthquarterof2023,smartphonesconstitutedaround78percentofretailsitetrafficglobally,responsibleforgeneratingtwo-thirdsofonlineshoppingorders.ReadmoreNote(s):Worldwide;Q42023Source(s):SalesforceResearchAdd-to-cartrateofonlineshoppersworldwideasofDecember2023,bydeviceGlobalonlineshoppingadd-to-cartrate2023,bydevice14%12.2%11.7%12%11.4%9.6%10%8%6%4%2%0%MobilephoneTabletDesktopTotal6Description:AsofDecember2023,theadd-to-cartrate(ATC)ofglobalonlineshopperswashighestforsmartphones,atapproximately12.2percent.DesktopsrecordedthelowestAOTratecomparedtomobiledevices,atroughly9.6percent.TheaverageATCfore-commercewasabout11.4percent.ReadmoreNote(s):Worldwide;asofDecember2023Source(s):MonetateConversionrateofonlineshoppersworldwideasofDecember2023,bydeviceGlobalonlineshopperconversionrate2023,device3.5%3.1%3.0%2.8%2.5%2.5%2.0%1.5%1.0%0.5%2.3%0.0%TabletDesktopMobilephoneTotal7Description:AsofDecember2023,theconversionrateone-commercesiteswashighestfortabletdevices,witharateof3.1.Withaconversionrateof2.8,desktopswererankedsecond.Thee-commercesectorhadanoverallconversionrateof2.5.

ReadmoreNote(s):Worldwide;asofDecember2023Source(s):MonetateAveragevalueofonlineshoppingordersworldwidefromJanuarytoDecember2023,bydevice(inU.S.dollars)Globalmonthlyonlineshoppingordervalue2023,bydeviceDesktopTabletMobile20518516514512510585Jan'23Feb'23Mar'23Apr'23May'23Jun'23Jul'23Aug'23Sep'23Oct'23Nov'23Dec'238Description:Worldwide,consumersspendthemostmoneyononlinepurchasesmadethroughdesktops.BetweenJanuaryandDecember2023,theaverageordervaluefromdesktoppurchasespeakedinMay2023.Shoppersspentanaverageof142U.S.dollarsononlineordersthatmonth.Theamountspentonpurchasesmadeviamobiledevicesandtabletswasroughlythesame.ReadmoreNote(s):Worldwide;JanuarytoDecember2023Source(s):MonetateCartabandonmentrateinselectedcategoriesworldwideasof4thquarter2023,bydeviceGlobalcartabandonmentrate2023,bycategoryanddeviceProduct

categoryHomefurnitureComputer84%83%79%78%77%76%74%73%73%69%68%68%67%Mobile89%89%86%90%84%85%84%81%80%82%80%80%76%Tablet90%83%81%84%81%79%83%77%81%75%74%77%76%HealthandbeautyLuxuryapparelLuxuryhandbagsBeautyandmakeupApparelHandbagsandluggageSportinggoodsHomeappliancesFootwearHome,dining,art,anddecorToysandlearningElectronicsandaccessories9Description:Whenshoppingforhomefurnitureonline,consumersveryfrequentlyenduphavingsecondthoughts,pullingoutofatransactionandleavingtheorderincomplete:inthefourthquarterof2023,abouteightintenbasketscreatedworldwidedidnotresultinacompletedorder.Witharateof83percent,cartabandonmentwasmostcommonamongmobileshoppersduringthatquarter.ReadmoreNote(s):Worldwide;Q42023Source(s):SalesforceResearchMobilee-commerceappsessiongrowthworldwidein2022,byregionGlobalmobilee-commerceappsessiongrowth2022,byregionPercentagechange0%5%10%15%20%25%LatinAmericaEurope,AfricaandMiddleEastWorldwide20%16%12%Asia-Pacific5%NorthAmerica1%10Description:In2022,LatinAmericaoutpacedotherregionsinmobilecommerceappsessiongrowthcomparedtothepreviousyear.Globally,theincreasewas12percentyear-over-year,whileNorthAmericawitnessedthelowestpercentagegrowth,standingatjustonepercent.ReadmoreNote(s):Worldwide;January2021toJanuary2023;changevs.prioryear/includesshopping,marketplace,anddealdiscoveryappsSource(s):adjust;eMarketer;InsiderIntelligenceCHAPTER

02RegionaloverviewRetailmobilecommercesalesinWesternEuropefrom2021to2027(inbillionU.S.dollars)Mobilee-commercesalesinWesternEurope2021-2027400350300358.03339.33320.57301.18280.98269.04269.11250200150100500202120222023*202420252026202712Description:SalesthroughmobilecommerceinWesternEuropeareontherise.In2023,transactionsviamobiledevicesamountedtonearly281billionU.S.dollars.Forecastssuggestthatthisfigurewillsurpass358billionby2027.

ReadmoreNote(s):Europe;June2023;*Fromthisyearonwards,figuresareforecasts.

Includesproductsorservicesorderedusingtheinternetviamobiledevices,regardlessofthemethodofpaymentorfulfillment;excludestravelandeventtickets,[...]

ReadmoreSource(s):eMarketer;InsiderIntelligenceMobilecommerceshareoftotalretailonlinesalesinWesternEuropeasof2022,bycountryMobilee-commerceshareinWesternEurope2022,bycountryShareofe-commercesales30%0%10%20%40%50%60%UnitedKingdomGermanySpain55%41%40%40%39%SwedenGreeceFrancePortugalItaly39%39%39%NorwayNetherlandsAustria38%37%37%37%DenmarkBelgiumFinland36%35%Switzerland33%13Description:In2022,mobilecommerceaccountedforaround55percentofonlineretailsalesintheUnitedKingdom.GermanysecuredthesecondpositioninWesternEurope,with41percentofe-commercesalesconductedthroughmobiledevices.SpainandSwedencloselytrailedbehind,eachregisteringa40percentshare.ReadmoreNote(s):Europe;2022Source(s):PPROShareofe-commercecompletedonmobiledevicesinCentralandEasternEurope(CEE)asof2022,bycountryMobilee-commerceshareinCEE2022,bycountryShareofe-commercesales20%

25%0%5%10%15%30%35%40%45%50%UkraineCzechiaBulgariaRomaniaPoland43%43%42%42%42%HungaryLithuaniaSlovakiaRussia41%40%40%39%39%LatviaEstonia36%14Description:Asof2022,43percentofe-commerceinUkraineandCzechiawascompletedonmobileplatforms,makingthemtheleadingcountriesinCentralandEasternEurope(CEE)byshareofmobilee-commerce.

ReadmoreNote(s):CEE;2022Source(s):PPROMobilecommerceshareoftotalretailonlinesalesinselectedAfricancountriesfrom2020to2022Mobilee-commerceshareinAfrica2020-2022,bycountryShareofe-commercesales2022

2021

202030%0%10%20%40%50%60%60%70%MoroccoKenya59%62%56%55%54%50%49%Nigeria56%47%46%SouthAfricaEgypt63%43%42%40%15Description:Asof2022,mobilee-commercedominatedonlineretailinAfrica.Amongtheselectedcountries,Moroccorecordedthehighestshareofmobileshopping,withthismodalityaccountingfor60percentofthetotale-commerce.KenyaandNigeriafollowed,withsharesof56percentand50percent,respectively.Onthecontinent,SouthAfricaandMoroccorankedasthecountrieswiththelargestnumberofB2Bonlinemarketplacesforphysicalgoods.ReadmoreNote(s):Africa;2020to2022Source(s):PPROMobilecommercesalesasashareofe-commerceintheAsia-Pacificregionin2022withaforecastfor2026,bycountryorterritoryMobilee-commerceshareintheAPACregion2022-2026,bycountryShareofe-commercesales202640%20220%10%20%30%50%60%70%80%90%77%SouthKoreaChina74%76%71%70%IndonesiaMalaysiaVietnamPhilippinesThailandHongKongIndiaAustraliaSingaporeTaiwan65%65%65%69%68%67%64%63%62%69%69%65%65%61%60%60%58%56%67%65%65%NewZelandJapan43%39%16Description:In2022,mobilecommercesalesamountedtooverhalfofthetotale-commerceinallincludedAsia-Pacificcountries,exceptforJapan,whereitwas39percent.Mobilecommercesaleswerepredictedtoreach77percentofe-commercesalesinSouthKoreaby2026.ReadmoreNote(s):Asia,APAC;2022Source(s):WorldpayMobilecommerceshareoftotalretailonlinesalesinselectedLatinAmericancountriesasof2022Mobilee-commerceshareinLatinAmerica2022,bycountryShareofe-commercesales20%

25%0%5%10%15%30%35%40%45%50%BrazilMexicoColombiaPeru47%46%43%38%ArgentinaChile37%36%17/statistics/1131811/latin-america-mobile-commerce-share-retail-online-by-countryAsofJanuary2022,m-commercerepresentedabout47percentofonlineretailsalesinBrazil,while46percentofe-commercepurchasesinMexicoweremadeusingamobiledevice.InMexico,smartphonepenetrationhasincreasedinthelastyears.ReadmoreNote(s):LAC;January2022Source(s):PPROCHAPTER

03SelectedmarketsMobileretaile-commercesalesintheUnitedStatesfrom2019to2027(inbillionU.S.dollars)M-commerceretailsalesintheU.S.2019-2027900800700600500856.38744.71647.95564.06491.14431.61377.73400321.97300220.67200100020192020202120222023*202420252026202719Description:Accordingtoestimates,retailm-commercesalesintheUnitedStatesexceeded491billionU.S.dollarsin2023.By2027,thatfigureisforecasttogrowalmosttwofold,amountingtoapproximately856billionU.S.dollars.Inthecomingyears,e-commerceoverallshouldaccountforagrowingproportionofretailsalesintheNorthAmericancountry.ReadmoreNote(s):UnitedStates;June2023;*Fromthisyearonwards,figuresareforecasts.

Includesproductsorservicesorderedusingtheinternetviamobiledevices,regardlessofthemethodofpaymentorfulfillment;excludestravelandeventtickets,[...]

ReadmoreSource(s):eMarketer;InsiderIntelligenceMobileaspercentageoftotalretaile-commercesalesintheUnitedStatesfrom2019to2027M-commerceasshareofretaile-commercesalesintheU.S.2019-202751%49%47%45%43%49.8%48.2%46.6%44.9%43.2%41.5%41%39%37%35%39.4%202039.4%202136.9%201920222023*202420252026202720Description:In2023,mobiledevicesfacilitatedover43percentofe-commerceretailsalesintheUnitedStates.Projectionsfor2027anticipateafurtherrise,withmobilecommerce(m-commerce)expectedtoaccountforroughly50percentofthetotalonlineshoppingmarketintheU.S.ReadmoreNote(s):UnitedStates;June2023;*Fromthisyearonwards,figuresareforecasts.

Includesproductsorservicesorderedusingtheinternetviamobiledevices,regardlessofthemethodofpaymentorfulfillment;excludestravelandeventtickets,[...]

ReadmoreSource(s):eMarketer;InsiderIntelligenceMobilecommerceretailsalesintheUnitedKingdom(UK)from2019to2027(inbillionGBP)M-commerceretailsalesintheUK2019-2027120109.34105.14100.996.3610091.5990.4489.2478.0980604020050.3620192020202120222023*202420252026202721Description:In2023,mobilee-commerceretailsalesintheUnitedKingdomamountedtonearly92billionBritishpounds.Forecastssuggestthatthisamountwillsteadilyincreaseinthecomingyears,surpassing109billionpoundsby2027.ReadmoreNote(s):UnitedKingdom;June2023;*Fromthisyearonwards,figuresareforecasts.

Includesproductsorservicesorderedusingtheinternetviamobiledevices,regardlessofthemethodofpaymentorfulfillment;excludestravelandeventtickets,[...]

ReadmoreSource(s):eMarketer;InsiderIntelligenceMobileaspercentageoftotalretaile-commercesalesintheUnitedKingdom(UK)from2019to2027M-commerceshareofretaile-commercesalesintheUK2019-202759.0%57.0%57.6%57.5%57.3%57.1%56.8%55.8%55.0%53.0%51.0%49.0%47.0%51.1%202150.8%202048%201920222023*202420252026202722Description:In2023,approximately56percentofe-commerceretailsalesintheUnitedKingdomwereconductedthroughmobiledevices.Projectionsfor2027anticipateafurtherrise,withmobilecommerce(m-commerce)expectedtoaccountforabout57.6percentofthetotalonlineshoppingmarketintheUK.ReadmoreNote(s):UnitedKingdom;June2023;*Fromthisyearonwards,figuresareforecasts.

Includesproductsorservicesorderedusingtheinternetviamobiledevices,regardlessofthemethodofpaymentorfulfillment;excludestravelandeventtickets,[...]

ReadmoreSource(s):eMarketerMobileaspercentageoftotale-commercesalesrevenueinFrancefrom2012to2022M-commerceasshareofretaile-commercesalesinFrance2012-202260%50%40%49%48%44%38%35%31%30%24%19%20%10%0%15%10%5%2012201320142015201620172018201920202021202223Description:Since2012,theshareofmobilee-commercewithinthesalesrevenueofe-commercewebsiteshasincreasedinFrance.Salesonmobiledeviceswentfromfivepercentin2012tonearlyhalfofalle-commercetransactionsin2022.

ReadmoreNote(s):France;2012to2022;panelof100e-commercesitesSource(s):EcranMobile;FEVADGrossmerchandisevolumeofmobilee-commerceinChinafrom2018to2021withestimatesuntil2023(intrillionyuan)M-commercegrossmerchandisevolumeinChina2018-202340353034.831.227.523.825201510519.115.7020182019202020212022*2023*24Description:In2021,themarketvolumeofmobilee-commerceinChinaamountedtoaround27.5trillionyuan,increasingfrom23.8trillionyuaninthepreviousyear.Thetransactionvolumeisexpectedtocontinueitsgrowthandreachapproximately34.8trillionyuanby2023.ReadmoreNote(s):China;2018to2021;*Estimate.Oneyuanisapproximatelyequalto0.15eurosand0.15U.S.dollars.(asofJuly2022)ReadmoreSource(s):iiMediaResearchMobileshoppingtransactionvolumeinSouthKoreafrom2013to2022(intrillionSouthKoreanwon)M-commercesalesvolumeSouthKorea2013-202218016014012010080156.9135.52108.2787.2769.216052.91201735.5420164024.8614.92006.562013201420152018201920202021202225Description:In2022,thevolumeofmobileshoppingtransactionsamountedtoaround156.9trillionSouthKoreanwon,upfromroughly135.5trillionwoninthepreviousyear.Althoughthemobileshoppingsalesvolumehascontinuouslyincreasedthroughtheyears,thelasttwoyearsmarkedaspikeinsales.Mobileshoppingsalesaccountedforthelargestshareofonlineshoppingtransactions.ReadmoreNote(s):SouthKorea;2013to2022Source(s):KOSISValueofthemobilee-commercemarketinJapanfrom2013to2022(intrillionJapaneseyen)M-commercemarketsizeinJapan2013-202276545.744.984.554.493.993.623.192.8632102.451.94201320142015201620172018201920202021202226Description:ThemobilecommercemarketsizeinJapanstoodataround5.7trillionJapaneseyenasof2022.Ittripledoverthelastdecade.Themobilecommercemarketconsistsofthethreesegmentsshopping,services,andtransactions.

ReadmoreNote(s):Japan;2013to2022Source(s):MobileContentForumCHAPTER

04PurchasebehaviorPercentageofinternetuserswhoboughtsomethingonlineeachweekviamobilephoneasof3rdquarter2023,bycountryMobilecommerceweeklyusageinselectedcountries2023Shareofinternetusers0%5%10%15%20%25%30%35%40%45%50%SouthKoreaMalaysiaUAE44.4%39.8%38.4%38.4%TurkeyTaiwanGreece36.3%35.3%Mexico35.3%35.2%UnitedStatesSingaporePhilippinesChina34.5%33.9%33.7%33.3%IndonesiaPoland32.6%28Description:At44.4percent,SouthKoreahadthehighestshareofinternetuserswhoboughtsomethingonlineeachweekviaamobilephoneasofthethirdquarterof2023.Inturn,merely7.6percentoftheNigerianinternetuserssurveyedhadpurchasedaproductorserviceontheirsmartphoneseveryweek.Theworldwideaveragestoodat29.9percentofconsumers.

ReadmoreNote(s):Worldwide;Q32023;16to64yearsSource(s):DataReportal;GWI;Hootsuite;WeAreSocialDistributionofretailwebsitevisitsandordersintheUnitedStatesasof4thquarter2023,bydeviceOnlineretailwebsitevisitsandordersintheU.S.2023,bydeviceSmartphoneDesktopTablet100%90%80%70%60%50%40%30%20%10%0%TrafficshareOrdershare29Description:Inthefourthquarterof2023,smartphonesaccountedforoverthree-quartersofretailsitevisitsintheUnitedStatesandgeneratedroughlytwo-thirdsofonlineshoppingorders.Desktopcomputersgeneratedjust22percentofretailwebsitetrafficbutrepresented33percentofallpurchasesinthecountry.ReadmoreNote(s):UnitedStates;Q42023Source(s):SalesforceResearchDistributionofretailwebsitevisitsandordersintheUnitedKingdomasof4thquarter2023,bydeviceOnlineretailwebsitevisitsandordersintheUK2023,bydeviceSmartphoneDesktopTablet100%90%80%70%60%50%40%30%20%10%0%TrafficshareOrdershare30Description:Duringthefourthquarterof2023,smartphonesaccountedfor78percentofretailsitevisitsintheUnitedKingdomandwereusedtomake71percentofonlineshoppingorders.Meanwhile,desktopcomputersgenerated20percentofretailwebsitetrafficandwerebehind27percentofallpurchases.ReadmoreNote(s):UnitedKingdom;Q42023Source(s):SalesforceResearchDistributionofretailwebsitevisitsandordersinFranceasof4thquarterof2023,bydeviceOnlineretailwebsitevisitsandordersinFrance2023,bydeviceSmartphoneDesktopTablet100%90%80%70%60%50%40%30%20%10%0%TrafficshareOrdershare31Description:Duringthefourthquarterof2023,smartphonesaccountedforabouteightintenvisitstoretailsitesinFranceandwereusedtomakearound62percentofonlineshoppingorders.Meanwhile,desktopcomputersgeneratedjust18percentofretailwebsitetrafficandwerebehind37percentofallpurchases.ReadmoreNote(s):France;Q42023Source(s):SalesforceResearchMostcommondevicesforonlinepurchasesinChinain2023MostcommondevicesforonlinepurchasesinChina2023Shareofrespondents0%10%20%30%40%50%60%70%80%90%100%SmartphoneLaptop92%35%Tablet29%DesktopPCSmartTV22%11%SmartspeakersStreamingdeviceOther7%6%1%1%Don'tknow32Description:92percentofrespondentsinChinahadusedasmartphoneforonlineshoppinginthepast12months.ThisisaccordingtoanexclusiveNote(s):China;September2023;1050respondents;18yearsandolder;respondentswhoshoponlinesurveyamongonlineshoppers,conductedonlineinSeptember2023.

ReadmoreSource(s):ConsumerInsightsMostcommondevicesforonlinepurchasesinBrazilin2023MostcommondevicesforonlinepurchasesinBrazil2023Shareofrespondents0%10%20%30%28%40%50%60%70%80%90%86%100%SmartphoneLaptop48%DesktopPCTablet13%SmartTV8%SmartspeakersStreamingdeviceOther5%2%2%Don'tknow

0%33Description:With86percent,smartphonesarethemostcommondevicesforonlinepurchasesinBrazil,followedbylaptopsanddesktopPCs.ThesurveyamongonlineshopperswasconductedonlineinSeptember2023.

ReadmoreNote(s):Brazil;September2023;1019respondents;18-64years;respondentswhoshoponlineSource(s):ConsumerInsightsPreferreddevicesforonlineshoppinginMexicoin2023,bypurchasephasePreferreddevicesforonlineshoppinginMexico2023,bypurchasephaseShareofrespondentsTablet

Smartwatchorotherwearable40%

50%

60%Mobile20%Computer0%10%30%70%80%90%100%RequestproductinformationCompareproductpricesCheckreviewsorratingsCompletecheckoutTrackdeliveryContactcustomerservice34Description:Irrespectiveofthestageofthepurchaseprocess,onlineshoppersinMexicoconsistentlyfavormobilephonesastheirdeviceofchoice.Thispreferenceisparticularlypronouncedintheconcludingphasesofthetransaction,includingtaskssuchascompletingthecheckoutprocess,trackingdeliveries,andengaginginpost-purchasecommunicationwithcustomerservice.ReadmoreNote(s):February2023;1,004respondents;18yearsandolder;amongthosewhoshoponlineatleastonceamonthSource(s):CapterraCHAPTER

05LeadingappsLeadingshoppingappsworldwidein2023,bynumberofdownloads(inmillions)Mostdownloadedshoppingappsworldwide2023Numberofdownloadsinmillions0Temu:ShopLikeaBillionaireSHEIN-ShoppingOnline50100150200250300350400337.72261.94AmazonShopping188.12Shopee9.9SuperShoppingDayMeesho:OnlineShoppingAppFlipkartOnlineShoppingAppAliExpress160.67147.45142.68101.0895.8591.9MercadoLibre:ComprasonlineA-B2BmarketplaceLazada-OnlineShoppingApp!65.4136Description:ChineseonlineretailerTemuwasthemostdownloadedshoppingappworldwidein2023.Theapplicationcountedalmost338milliondownloadsfromtheAppleAppandGooglePlaystore.Temu'smainrival,Shein,wasthesecond-mostdownloadedshoppingappthatyear,withroughly262milliondownloads.ReadmoreNote(s):2023;freeappsfromtheAppleAppStoreandGooglePlayStoreSource(s):AppMagicLeadingshoppingappsintheUnitedStatesin2023,bynumberofdownloads(inmillions)MostdownloadedshoppingappsintheU.S.2023NumberofdownloadsinmillionsAppleAppStore40GooglePlayStore6002080100120140Temu:ShopLikeaBillionaireSHEIN-ShoppingOnlineAmazonShoppingWalmart:Shopping&SavingsNike:Shoes,Apparel,StoriesEtsy:Home,Style&GiftsTargeteBaySelling&ShoppingOnlineOfferUp-Buy.Sell.Letgo.A-B2BmarketplaceFetch:HaveFun,SaveMoneyPoshmark:Buy&SellFashion37Description:In2023,theTemushoppingappwasthemostdownloadede-commerceappintheUnitedStatesonbothiOSandAndroiddevices,accumulatingagrandtotalofover122milliondownloadsthatyear.FastfashionretailerSHEIN'sappwasthesecondmostpopularonmobiledevices,withnearly21milliondownloadsontheAppleAppStoreandover15millionontheGooglePlayStore.ReadmoreNote(s):UnitedStates;2023Source(s):AppMagicLeadingshoppingappsintheUnitedKingdom(UK)in2023,bynumberofdownloads(inmillions)MostdownloadedshoppingappsintheUK2023Numberofdownloadsinmillions1005152025Temu:ShopLikeaBillionaireVinted:SellvintageclothesSHEIN-ShoppingOnlineAmazonShopping20.768.877.364.97TooGoodToGo:EndFoodWasteNectar:Shop&CollectPointsCIDER-Clothing&FashionLidlPlus3.53.392.982.78Etsy:Home,Style&GiftseBaySelling&ShoppingOnlineGreggs2.732.592.512.5BootsMorrisonsMoreCo-op:MembershipRewardsM&S-Fashion,Food&Homeware2.282.181.8838Description:In2023,theChineseshoppingappTemuwasthemostpopularmobileshoppingappintheUnitedKingdom,amassingover20milliondownloadsthatyear.TheVinted-Second-handclothingappwasthesecondmostpopularwith8.87millionappdownloads,whilethefastfashionretailerSHEIN'sapplicationreachedabout7.36milliondownloadsthatyear.ReadmoreNote(s):UnitedKingdom;2023;includesAppleAppStoreandGooglePlayStoreSource(s):AppMagicAveragenumberofuniquemonthlyvisitorstoleadinge-commercewebsitesandappsinFrancein1stquarterand4thquarter2023(inmillions)Averagemonthlyvisitorstoleadinge-commercesitesandappsFrance2023NumberofaveragemonthlyvisitorsinmillionsQ4202320Q120230510152530354045AmazonLeboncoinFnacE.LeclercVintedCdiscountTemu*CarrefourBAliExpressSheinLeroyMerlin39Description:Inthefourthquarterof2023,Amazonwasthemostvisitede-commerceplatforminFrance,withanaverage39millionuniquemonthlyvisitors.Leboncoincameinsecondplace,withanaveragetrafficof26.7millionmonthlyvisitors.AnothermajorplayerintheFrenche-commercemarket,E.Leclerc,sawitsaveragemonthlytrafficincreasebynearlythreemillionvisitorsbetweenthefirstquarterandthelastquarterof2023.

ReadmoreNote(s):Q1andQ42023Source(s):FEVAD;MédiamétriePenetrationrateoftheleadinge-commerceappsinChinain2ndquarter2023Majore-commerceapps'penetrationrateinChina2023Penetrationrate40%0%10%20%30%50%60%70%70.6%80%TaobaoPinduoduoJD.com62%42%Taote16.6%VIP.comDewu12%8.3%40Description:Inthesecondquarterof2023,theChinesee-commerceplatformTaobaoledthee-commerceappmarketinChinawithapenetrationrateof70.6percent.Amongthesixmajorshoppingapps,TaobaoandTaoteareownedbyAlibabawhileJD.comandPinduoduoarebackedbyTencent.Withanincreasingsmartphonep