全球圣诞装饰品市场前景及投资研究报告-培训课件外文版2024.4

INDUSTRIES

&

MARKETSChristmasdecorationsmarketCHAPTER

01NorthAmericaConsumerswhowillbebuyingnewdecorationsinpreparationoftheholidayseasonintheUnitedStatesin2023ConsumerswhowillbuynewdecorationsfortheholidayseasonintheU.S.2023No20%Yes80%3Description:In2023,inordertoprepareforChristmasandtheholidayseasonintheUnitedStates,eightoutof10surveyedconsumersplannedtopurchasenewfestivedecorations.Canadianconsumers,ontheotherhand,werelesslikelytobuynewdecorationsthatholidayseason.ReadmoreNote(s):UnitedStates;August30,2023;1,191respondents;18yearsandolder;shoppersparticipatinginaholidayhostingactivityoftheirchoiceSource(s):FieldAgentNewdecorationsconsumersplantobuyinpreparationoftheholidayseasonintheUnitedStatesin2023LeadingdecorationsconsumerswillbuyfortheholidayseasonintheU.S.2023Shareofrespondents30%

40%0%10%20%50%48%60%70%70%80%OrnamentsStringlightsWreaths56%51%CandlesChristmastreesGarland41%36%Stockings33%HandmadecraftsArtwork28%22%MenorahsOther5%3%4Description:InpreparationforChristmasandtheholidayseasonintheUnitedStatesin2023,manyconsumersplannedtobuyfestivedecorations.ByfarthemostpopulardecorativeitemAmericansplannedtobuywasornaments,withsevenoutof10U.S.consumersindicatingtheywouldpurchasesomeduringthe2023holidayseason.Stringlightsandwreathswerealsopopularchoices.CanadianconsumersshowedsimilarpreferencesinChristmasdecorationsthatyear.

ReadmoreNote(s):UnitedStates;August30,2023;947respondents;18yearsandolder;shoppersparticipatinginaholidayhostingactivityoftheirchoiceandbuyingdecorationsSource(s):FieldAgentConsumerswhowillbebuyingnewdecorationsinpreparationoftheholidayseasoninCanadain2023ConsumerswhowillbuynewdecorationsfortheholidayseasoninCanada2023No33%Yes67%5Description:InordertoprepareforChristmasandtheholidayseasoninCanada,in2023,abouttwo-thirdsofsurveyedconsumersplannedtopurchasenewfestivedecorations.

ReadmoreNote(s):Canada;September5toOctober13,2023;2,840respondents;18yearsandolder;shoppersparticipatinginaholidayhostingactivityoftheirchoiceSource(s):FieldAgentMostpopularChristmastreedecorationsintheUnitedStatesin2023MostpopularChristmastreedecorationsintheUnitedStates2023Shareofrespondents0%10%20%30%40%50%60%70%80%90%OrnamentsLightstrings77%68%ChristmastreeballsCandycanesAngels59%53%44%Self-madedecorationsTinsel40%34%33%RibbonsWoodenfiguresStrawstars/figures,etc.Candles20%16%15%13%HeartsLetterings9%6Description:ThisstatisticshowstheresultsofasurveyconductedintheUnitedStatesinOctober2023.U.S.consumerswereaskedwhatkindofdecorationstheyusuallydecoratetheirChristmastreewith.Duringthesurvey,77percentoftherespondentssaidthattheyuseornamentstodecoratetheirChristmastree,makingthemthemostpopulardecoration.ReadmoreNote(s):UnitedStates;October2023;758respondents;18yearsandolder;U.S.onlinepopulation,respondentswhonormalybuyaChristmastreeSource(s):ConsumerInsightsPlannedexpenditureforChristmasdecorationsintheUnitedStatesin2023PlannedexpenditureforChristmasdecorationsintheUnitedStates202340%35%30%25%20%15%37%26%20%10%7%5%4%5%0%2%$0,noexpenditureUpto$10Upto$20Upto$50Upto$100Upto$150Morethan$1507Description:ThisstatisticshowstheresultsofasurveyconductedintheUnitedStatesinOctober2023.U.S.consumerswereaskedhowmuchtheyplantospendonChristmasdecorations.Duringthesurvey,some37percentoftherespondentssaidthattheyplanonspendingmorethan$150onChristmasdecorations.ReadmoreNote(s):UnitedStates;October2023;845respondents;18yearsandolder;U.S.onlinepopulation,respondentswhopurchasedecorationSource(s):ConsumerInsightsCHAPTER

02EuropeHowmuchdoyouplantospendonChristmasdecorationsthisyear?ChristmasdecorationsexpendituresintheUnitedKingdom(UK)202335%33%30%25%20%15%10%5%18%18%14%7%6%4%0%£0,noexpenditureUpto£10Upto£20Upto£50Upto£100Upto£150Morethan£1509Description:ThisstatisticshowstheresultsofanexclusivesurveyconductedintheUnitedKingdom(UK)inOctober2023.UKconsumerswereaskedhowmuchtheyplannedtospendonChristmasdecorationsthisyear.Duringthesurvey,about60percentofrespondentssaidtheyintendedtospendunder50BritishpoundsonChristmasdecorations.ReadmoreNote(s):UnitedKingdom;October19

to1302023;1,044respondents;18-87years;UKresidentialonlinepopulationSource(s):ConsumerInsightsWhenpeopleinGreatBritainintendedtoputupChristmasdecorationsintheirhousein2023PlanneddaystoputupChristmasdecorationsinGBin202325%20%15%10%5%22%22%17%16%6%5%5%3%3%1%0%November12

November13

November20

November24

November27

December1to

December4toorearlier

to19

to23

to26

to30

10AfterNotputtingup

Donotknow3December10

decorations10Description:In2023,mostpeopleinGreatBritainintendedtodecoratetheirhouseforChristmasintheearlydaysofDecember,with44percentofconsumersputtingupdecorationsbetweenthestartofthemonthandthetenth.

ReadmoreNote(s):UnitedKingdom(GreatBritain);November24,2023;2,898respondents;18yearsandolderSource(s):YouGovAveragespendingonChristmasdecorationinFrancein2023AveragespendingonChristmasdecorationinFrance202340%34%35%30%25%20%15%10%5%25%20%8%7%3%2%0%NoexpenditureUpto10eurosUpto20eurosUpto50eurosUpto100eurosUpto150eurosMorethan150euros11Description:In2023,nearly34percentofFrenchconsumerstakingpartinasurveyintendedtospendupto50eurosonChristmasdecoration.Onlyeightpercentofrespondentsplannedtospendupto150euros.

ReadmoreNote(s):France;October19to30,2023;821respondents;18to64yearsold;respondentswhopurchasedecorationSource(s):ConsumerInsightsChristmasrelatedproductsthatregisteredthehighestincreaseinpricesinItalyin2023,bycategoryPriceincreaseofChristmasproductsinItaly2023,bycategory20%18%16%14%12%10%8%19%14%12%6%4%2%0%ChristmasdecorationsHi-TechgiftsFoodstuffs12Description:In2023,ChristmasdecorationsregisteredthehighestincreaseinpriceinItalyofallChristmasrelatedproducts,amountingtonearly20percent.Hi-techgiftsrankedsecond,withanincreaseofabout14percent.

ReadmoreNote(s):Italy;2023;comparedto2022Source(s):FederconsumatoriAveragepriceofChristmasdecorationsinItalyin2022and2023,byproduct(ineuros)PricesofChristmasdecorationsinItaly2022-2023Priceineuros2023

2022150510202530354025.3Decoratedgarland(2metres)Wrappingpaper(2rolls)19.997.495.221.9920.75Christmaslights(240minilights)App-controlledChristmaslights34.932.9924.9Centerpiececandle22.991.29CockadePackagingtape15.29418.8917.99Christmasstockings(4)Christmasbaubles(packof12)Treetopper33.7531.9911.9910.9913Description:In2023,pricesofChristmasdecorationsinItalyexperiencedanincreasecomparedtothepreviousyear.TheaveragepriceofadecoratedChristmasgarlandamountedtoabout25euros,upfromaround20eurosin2022.

ReadmoreNote(s):Italy;2022and2023Source(s):FederconsumatoriHowmuchdoyouplantospendonChristmasdecorationsthisyear?PlannedexpenditureforChristmasdecorationsinGermany202340%35%35%30%25%20%15%10%5%25%18%9%8%3%2%0%€0,noexpenditureUpto$10Upto$20Upto$50Upto$100Upto$150Morethan$15014Description:ThisstatisticshowstheresultsofasurveyconductedinGermanyinOctober2023.GermanconsumerswereaskedhowmuchtheyplantospendonChristmasdecorations.Duringthesurvey,35percentofrespondentssaidthattheyplanonspendingupto50eurosonChristmasdecorations.ReadmoreNote(s):Germany;October19to30,2023;1,040respondents;18-84years;GermanonlinepopulationSource(s):ConsumerInsightsNumberofChristmastreefarmsinDenmarkfrom2012to2022NumberofChristmastreefarmsinDenmark2012-20224,0003,5053,4993,4543,5003,0002,5002,0001,5001,0005003,3363,3333,3353,1762,7492,6242,5652,53402012201320142015201620172018201920202021202215Description:ThenumberofChristmastreefarmsinDenmarkfluctuatedduringthetheobservedperiodfrom2012to2022.Thehighestnumberwasin2012,whentherewerearound3.5thousand.In2022,therewerearound2.6thousandChristmastreefarmsinDenmark.ReadmoreNote(s):Denmark;2012to2022;ChristmastreesanddecorativegreenerySource(s):StatisticsDenmarkCHAPTER

03InternationaltradeMainimportersofChristmasdecorationsgloballyin2022,basedonvalueofimports(inmillionU.S.dollars)Christmasdecorations:mainimportersworldwide2022,byimportsvalueImportvalueinmillionU.S.dollars1,500

2,000

2,50005001,0003,0003,5004,0004,023.494,500USAUnitedKingdomNetherlandsGermanyItaly361.88249.04203.4196.39187.93FranceAustraliaMexico144.4132.8158.7255.39PolandBelgium17Description:TheUnitedStateswasthemainimporterofChristmasfestivityarticlesin2022,withimportsexceedingfourbillionU.S.dollarsinvalue.TheUKandtheNetherlandswerealsoamongthemainpurchasersofChristmasdecorationsthatyear.

ReadmoreNote(s):Worldwide;2022Source(s):UNComtradeMainsuppliersofChristmasdecorationsgloballyin2022,basedonvalueofexports(inmillionU.S.dollars)Christmasdecorations:mainsuppliersworldwide2022,byexportsvalueExportvalueinmillionU.S.dollars4,000

5,000

6,00001,0002,0003,0007,0008,0009,00010,00011,000ChinaNetherlandsIndia9,710.28251.24127.7788.64GermanyPoland76.75USA76.45Italy

31.07France

25.18Mexico

22.16UnitedKingdom

21.6918/statistics/1281099/main-exporters-of-christmas-decorationsIn2022,ChinawastheleadingexportingcountryofChristmasdecorationsglobally,withexportsofsucharticlesamountingtoover9.7billionU.S.dollars.NetherlandsandIndiaweresomeoftheotherkeysuppliersofChristmasdecorationsworldwide.ReadmoreNote(s):Worldwide;2022Source(s):UNComtradeMainimportersofChristmastreelightsgloballyin2022,basedonvalueofimports(inmillionU.S.dollars)Christmastreelights:mainimportersworldwide2022,byimportsvalueImportvalueinmillionU.S.dollars150

200

250050100300350400450USANetherlandsGermanyUnitedKingdomItaly393.83111.8183.5469.6456.752.8FranceCanada27.5319.95SwedenBelgium17.9917.02Austria19Description:UnitedStateswasthemainimporterofChristmastreelightsin2021,withimportsaround393.8millionU.S.dollarsinvalue.AmongthemainpurchasersofChristmastreelightswerealsotheNetherlandsandtheUK.ReadmoreNote(s):Worldwide;2022Source(s):UNComtradeMainsuppliersofChristmastreelightsgloballyin2022,basedonvalueofexports(inmillionU.S.dollars)Christmastreelights:mainsuppliersworldwide2022,byexportsvalueExportvalueinmillionU.S.dollars400

50001002003006007008009001,000944.56ChinaCambodiaNetherlandsHungaryGermanyItaly152.04113.7221.4613.0611.279.86ThailandBelgiumSpain8.958.6Sweden7.4820/statistics/1281208/main-exporters-of-christmas-tree-lightsIn2022,ChinawastheleadingexportingcountryofChristmastreelightsglobally,withexportsofsucharticlesamountingtoover944.6billionU.S.dollars.CambodiaandtheNetherlandswereotherkeysuppliersofChristmastreelightsworldwide.

ReadmoreNote(s):2022Source(s):UNComtradeMainsuppliersofChristmasdecorationsgloballyin2022,basedonvolumeofexports(inmetrictonnes)Christmasdecorations:mainsuppliersworldwide2022,byexportvolumeExportvolumeinmetrictonnes300,000

400,0000100,000200,000500,000600,000613,045.68700,000ChinaNetherlandsIndia184,321.1710,440.946,092.485,421.1PolandMexicoGermanyUSA5,340.444,347.993,190.72BelgiumGreece

1,990.63France

1,799.2121Description:Basedonthevolumeofexports,ChinawastheleadingsupplierofChristmasfestivityarticlesworldwidein2022,withexportsofsuchgoodsamountingto613thousandmetrictonnes.Inthesameyear,ChinawasalsothemainsupplierofChristmasarticlesbasedonthevalueofexports.ReadmoreNote(s):Worldwide;2022Source(s):UNComtradeMainimportersofChristmasdecorationsgloballyin2022,basedonvolumeofimports(inmetrictonnes)Christmasdecorations:mainimportersworldwide2022,byimportvolumeImportvolumeinmetrictonnes150,000

200,000050,000100,000250,000300,000350,000400,000USAUnitedKingdomNetherlandsItaly342,513.3334,848.1734,632.9620,236.36GermanyFrance20,141.3819,280.1616,688.3MexicoChile13,924.818,109.12SpainGreece6,222.8722Description:Basedonthevolumeofimports,theUnitedStateswastheleadingimporterofChristmasfestivityarticlesin2022,withimportsofsuchgoodsamountingtoabout342thousandmetrictonnes.FollowingtheUnitedStates,theUnitedKingdomimportedthelargestamountofChristmasdecorationsthatyear.ReadmoreNote(s):Worldwide;2022Source(s):UNComtradeMainimportersofChristmastreelightsgloballyin2022,basedonvolumeofimports(inmetrictonnes)Christmastreelights:mainimportersworldwide2022,byimportvolumeImportvolumeinmetrictonnes15,000

20,000

25,00005,00010,00030,00035,00040,00040,375.1145,000BelgiumUSA27,680.29NetherlandsGermanyUnitedKingdomBrazil8,412.826,182.814,774.174,769.623,802.05ItalyColombiaFrance3,729.543,614.34Canada1,762.5123Description:Basedonthevolumeofimports,BelgiumwastheleadingimporterofChristmastreelightsin2021,withimportsofsuchgoodsamountingtoover40thousandmetrictonnes.FollowingBelgium,theUnitedStatesimportedthelargestamountofChristmastreelightsthatyear.ReadmoreNote(s):Worldwide;2022Source(s):UNComtradeMainsuppliersofChristmastreelightsgloballyin2022,basedonvolumeofexports(inmetrictonnes)Christmastreelights:mainsuppliersworldwide2022,byexportvolumeExportvolumeinmetrictonnes40,000

50,000010,00020,00030,00060,00070,00080,00090,000100,000ChinaCambodiaNetherlandsGermanyThailand86,999.2320,762.126,481.443,171.59635.27Hungary595.83489.35SwedenBelgium

335.75France

301.84Portugal

290.8524Description:Basedonthevolumeofexports,ChinawastheleadingsupplierofChristmastreelightsworldwidein2022,withexportsofsuchgoodsamountingtoapproximately87thousandmetrictonnes.Inthesameyear,ChinawasagainthemainsupplierofChristmastreelightsbasedonthevalueofexports.ReadmoreNote(s):Worldwide;2022Source(s):UNComtradeCHAPTER

04Spotlight:theChristmastreeWheredoyouusuallybuyyourChristmastree?PreferredpurchaselocationsofChristmastreesintheU.S.,UK,andGermany2022GermanyUK7%U.S.10%13%34%18%12%15%15%7%Fromthenursery14%12%10%12%28%31%9%Inthesupermarket21%24%19%10%10%13%7%DepartmentstoreOnlineRegionalfarmer/rangerFromastandinfrontofhardwarestoresorsupermarketsOtherDon'tknow6%26Description:ThisstatisticshowstheresultsoftheGlobalConsumerSurveyHolidaySpecial,conductedinOctoberandNovember2022.ConsumerswereaskedwheretheyintendedtobuyChristmastreesthisyear.Duringthesurvey,themostpopularplaceforpurchasingChristmastreesforGermanconsumerswerestandsinfrontofhardwarestoresorsupermarkets,withalmostathirdofrespondentscitingthislocationastheirprimarychoice.IntheUnitedStates,themostpopularlocationforbuying[...]

ReadmoreNote(s):Germany,UnitedKingdom,UnitedStates;October25toNovember14,2022;1,042to1,046respondentspercountry;18yearsandolder;onlinepopulation,respondentswhousuallybuyaChristmastreeSource(s):ConsumerInsightsPeriodwhenconsumersputuptheirChristmastreeintheUnitedStatesandtheUnitedKingdom(UK)in2023PeriodwhenconsumersputupChristmastreeintheU.S.andtheUK2023UnitedStatesUnitedKingdom82%90%80%70%60%54%50%40%30%20%10%0%42%13%6%5%NovemberEarlyDecemberLateDecember27/statistics/1427747/when-do-people-put-up-christmas-treeInasurveyconductedinNovember2023,morethanhalfofrespondentsintheUnitedStatessaidtheytypicallyputuptheirChristmastreeinNovember.Incontrast,forthemajorityofUKconsumers,ChristmastreeswentupinearlyDecember.

ReadmoreNote(s):UnitedKingdom,UnitedStates;November6to7,2023;1,003*;*504U.S.and499UKrespondents.Thesourcestatesthatpercentagepointsmaynottotalto100percentduetorounding.

ReadmoreSource(s):ArchitecturalDigestmagazinePricechangeofsyntheticChristmastreesinItalyin2023comparedtothepreviousyear,bytypePricechangeofsyntheticChristmastreesinItaly202310%9%9%8%7%7%7%6%5%