全球企业软件行业市场前景及投资研究报告-培训课件外文版2024.4

INDUSTRIES

&

MARKETSEnterprise

Software:

marketdata

&

analysisMarket

Insights

reportOctober2023MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

PDF,PPT),or

reports.Benefitfromour48-hourcustomerservice

guarantee.•

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

KPIs,

e.g.,

revenue,marketshares,prices,andvolume•

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads•

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/2MARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsThe

EnterpriseSoftware

market

ispartoftheSoftwaremarket.10sectors190+geographicalentities1,000+markets400+reportsFind

out

more

on:SoftwareGoto

Software

market3Table

of

ContentsOverviewAppendixSummary679Product

OverviewAuthor2021MarketDefinitionKeyTakeawaysMarket

NumbersRevenue

by

MarketAverageSpendper

EmployeeBrandshare11141718ShareofSoftware

Type4CHAPTER

1OverviewThe

Enterprise

Software

market

is

a

fast

growing

marketOverview:

SummarySummaryEnterprise

software

isof

great

importance

indigitalbusinessenvironmentsbecause

they

helpcompanies

to

standoutfromthecompetition.

Interms

ofrevenue

share,

theEnterprise

Software

segment

isthe

largest

segment

of

theSoftware

market

and

hasbeen

steadily

growing

inthepastfew

years.projected

to

haveagrowth

rateof

more

than

5%

forthe

next

fiveyears

asmorecompanies

offer

cloud-based

software

solutions.Themaindriver

behindthiscontinuousgrowth

isthefact

thatenterprise

softwareapplicationsplayacrucial

role

intheoperation

of

acompany’s

businessinanefficient

andcost-effective

manner.

Even

intimesof

economic

crises,

theEnterprise

Software

segment

remains

stable.This

canbeattributedtothe

factthattheuseofenterprise

software

applicationshasbecome

indispensable,withcompanies

suffering

hugelosses

without

therightsoftware

tools

to

carry

outtheirbusiness.Cloud-based

software

productoffers

andsubscription

pricingmodels

bysoftwareproviders

havealsocontributedto

thesegment’s

stabilityastheyhaveallowed

forflexibility

and

scalability

forsmall

and

medium-scale

companies.

Thissegment

is6Sources:Market

Insights

2023Enterprise

Software

is

an

important

part

of

the

Software

marketOverview:

Market

Definition

(1/2)Definition:ContentManagement

Software

refers

to

awide

rangeof

software

applicationsthatsupport

organizations

to

managetheirdigitalcontent

suchasdocuments,images,

and

videos.TheEnterprise

Software

market

covers

software

applicationsdesigned

to

supportessential

businessactivitiesbylarge

organizations

suchasenterprise

resourceplanning,

customer

relationship

management,

businessintelligence,

and

supplychainmanagement.Customer

Relationship

Management

Software

refers

tosoftware

applicationsthatsupport

organizations

to

managetheirinteractions

with

customers,

clients,andprospects.Products

inthe

Enterprise

Software

market

canbeobtained

intwoways:

ason-premises

software

thatissold

viaatransactional

license

or

asubscription

and

ascloud-based

software

(software

as

aservice/SaaS)

thatis

most

frequently

sold

asasubscription.eCommerce

Software

refers

toawide

rangeofsoftware

applicationsthatsupportorganizations

tomanagetheironlinesales

channels.Enterprise

Performance

Management

Software

refers

tosoftware

solutions

thathelp

organizations

to

manageandimprove

theirperformance

across

variousareas,

suchasfinance,operations,

andstrategy.Structure:TheEnterprise

Software

market

containseight

markets

thatare

basedon

thefunctionalityofthesoftware:Enterprise

Resource

Planning

Software

refers

to

software

applicationsthatsupport

organizations

to

manage,integrate

andoptimize

important

businessactivitiesrelated

toresources

suchaspeople,

finance,capital,materials,

andorders.Business

Intelligence

Software

refers

tosoftware

applicationsthatsupportorganizations

toanalyze,visualize,

and

report

data.7Sources:Market

Insights

2023Enterprise

Software

is

an

important

part

of

the

Software

marketOverview:

Market

Definition

(2/2)SupplyChain

Management

Software

refers

tosoftware

applicationsthatsupportorganizations

tomanagetheirsupplychain

activities

suchasinventoryoptimization,

supplierand

vendor

management,

and

logisticoperations.well

as

governments

(B2G).

Detailed

definitionsofeach

market

canbefoundontherespective

pagewhere

themarket

dataisdisplayed.Key

players

inthis

market

includeSAP,

Salesforce,

Adobe,andOracle.OtherEnterprise

Software

refers

toaggregated

revenues

forthetypesofenterprise

software

thatarenotspecifically

mentioned

intheother

EnterpriseSoftware

markets,

suchasProject

Management

Software,

ProductLifeCycleManagement

Software,

andProduction

andOperation

Software.AdditionalInformation:TheEnterprise

Software

market

comprises

revenue

andrevenue

growth

asthekey

performance

indicators.

Onlyrevenues

thataregenerated

byprimaryvendors

atthe

manufacturer

pricelevel

either

directly

or

throughdistributionchannels

(excludingvalue-added

tax)are

included,andrevenues

generated

byresellers

areexcluded.

Revenues

are

generated

through

bothonlineandofflinesales

channelsandincludespending

byconsumers

(B2C),enterprises

(B2B)

as8Sources:Market

Insights

2023Enterprise

Software

accounted

for

40.56%

of

the

Software

market

revenue

in2022Overview:

Key

Takeaways

and

inscope

/outof

scopeKeyTakeawaysInscopeOutof

scopeRevenue

intheEnterprise

Software

market

isprojected

toreach

US$271.80bn

in2023.Thismarket

includes:Thismarket

excludes:Customer

Relationship

Management

Software

dominates

themarket

withaprojected

market

volume

of

US$79.40bn

in2023.•Enterprise

Resource

Planning(ERP)•AdministrativeSoftware•OfficeSoftware•Customer

Relationship

Management(CRM)Revenue

isexpected

toshow

anannualgrowth

rate(CAGR2023-2028)

of

6.73%,resulting

inamarket

volume

of

US$376.40bn

by2028.•Collaboration

Software•Business

Intelligence

(BI)Theaverage

Spend

perEmployee

intheEnterprise

Software

market

isprojected

toreach

US$78.07

in2023.•SupplyChain

Management

(SCM)Inglobalcomparison,

most

revenue

will

begenerated

intheUnitedStates(US$139.20bn

in2023).9Sources:Market

Insights

2023CHAPTER

2Market

NumbersEnterprise

Software

revenues

are

estimated

to

increase

at

a

CAGR(1)

of

7.1%from

2016

to

2028Market

Size:

GlobalWorldwide

Enterprise

Software

market

revenue

inbillionUS$376.4354.86.26.59.624.25.98.922.324.8333.4+7.1%(1)5.68.621.3312.89.323.326.127.334.25.48.120.322.3292.05.17.719.321.0271.84.87.217.919.232.460.2247.54.66.816.918.030.757.9230.44.05.215.716.420.64.26.015.816.662.429.1

23.63.74.414.815.719.4212.6206.73.43.613.714.617.827.452.3194.23.13.012.813.616.625.749.4178.055.223.745.4164.622.442.580.421.138.977.774.871.638.752.068.137.150.564.334.848.532.847.535.2201659.255.853.0131.92028119.72027108.0202697.988.279.470.163.448.754.157.041.8201720182019202020212022202320242025Customer

Relationship

Management

SoftwareOtherEnterprise

SoftwareBusiness

Intelligence

SoftwareContentManagement

SoftwareeCommerce

SoftwareEnterprise

Performance

Management

SoftwareEnterprise

Resource

Planning

SoftwareSupplyChain

Management

Software11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

142.4

billion,

Americas

is

the

biggest

market

amongselected

regions

in

2022Market

Size:

Regional

Comparison

(1/2)Revenue

forecast

inbillionUS$+6.3%(1)205.6142.4+7.3%(1)+10.1%(1)73.185.255.9+6.3%(1)+9.0%(1)41.17.55.05.23.02022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

127.0

billion,

the

United

States

is

the

biggestmarketamong

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)revenue

forecast

inbillionUS$+6.2%(1)182.3127.0+14.3%(1)+9.3%(1)+5.3%(1)+5.1%(1)27.920.515.312.512.011.212.79.42022202820222028202220282022202820222028United

StatesChinaUnited

KingdomGermanyJapan13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Enterprise

Software

spend

per

employee

are

estimated

to

increase

from

2016to

2028Market

Size:

Globalspend

peremployeeforecast

inUS$40353025201510536.933.430.427.725.122.818.514.222.517.421.716.821.016.320.317.120.315.619.414.918.516.316.816.115.415.611.515.114.514.714.611.113.212.612.411.510.810.510.05.19.66.89.06.58.66.38.26.07.87.46.96.56.46.16.25.85.85.45.54.95.24.74.643

.294.14.402016201720182019202020212022202320242025202620272028Customer

Relationship

Management

SoftwareOtherEnterprise

SoftwareEnterprise

Resource

Planning

SoftwareBusiness

Intelligence

SoftwareContentManagement

SoftwareSupplyChain

Management

Software14

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Americas

has

the

biggest

market

in

Enterprise

Software

spend

per

employee

in2028Market

Size:

Regional

Comparison

(1/2)spend

peremployeeforecast

inthousandUS$0.40.40.30.400.350.300.250.200.150.100.050.000.40.30.40.40.30.30.30.30.30.30.30.30.30.20.20.20.20.20.20.20.20.20.20.20.20.20.20.20.00.20.00.10.10.00.10.10.10.10.10.00.00.00.00.00.00.00.00.00.00.00.00.00.00.00.00.00.00.00.02016201720182019202020212022202320242025202620272028AfricaAsiaEuropeAmericasAustralia&Oceania15

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

spend

per

employee

of

0.8,

the

United

States

is

the

biggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)spend

peremployeeforecast

inthousandUS$1.11.11.00.90.80.70.60.50.40.30.20.10.01.01.00.90.50.90.40.80.80.70.70.30.60.30.60.30.60.40.50.30.50.30.50.30.50.30.40.30.20.00.30.30.30.30.30.20.30.20.30.20.30.20.20.20.20.20.20.20.20.00.20.00.20.00.20.10.00.00.00.00.00.00.00.00.02016201720182019202020212022202320242025202620272028ChinaJapanGermanyUnitedKingdomUnitedStates16

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023In

2022,

SAP

hadthe

highest

share

in

Enterprise

SoftwareFurtherMarket

AnalysisBrand

share

in

202217Sources:Market

Insights

2023Inthe

Enterprise

Software

market,

premises

software

‘s

share

reached

55.0%

in2022FurtherMarket

AnalysisShare

ofOn-premisessoftware

intheEnterprise

Software

in2022100.0%70.0%100.0%68.0%100.0%100.0%63.0%100.0%100.0%59.0%100.0%55.0%100.0%52.0%100.0%49.0%100.0%45.0%100.0%41.0%100.0%38.0%60.0%65.0%62.0%202759.0%202655.0%202551.0%202448.0%202345.0%202240.0%202041.0%202137.0%201935.0%201832.0%201730.0%2016Cloudbased

Software

ShareOn-premises

Software

Share18Sources:Market

Insights

2023CHAPTER

3AppendixMARKET

INSIGHTSMarket

Insights

–

market

data,for