日本可持续购物行业市场前景及投资研究报告-培训课件外文版2024.4

CONSUMERS

&

BRANDSSustainableshoppinginJapanCHAPTER

01OverviewHouseholdcarbondioxide(CO2)emissionsperhouseholdinJapanfromfiscalyear2012to2021(inkilogramsofCO2)HouseholdCO2emissionsperhouseholdJapanFY2012-20216,0005,3425,1625,0004,0003,0002,0001,00004,7804,6034,4694,4874,1213,9713,9223,73320122013201420152016201720182019202020214Description:Infiscalyear2021,householdcarbondioxideemissionsperhouseholdinJapanamountedtomorethan3.7thousandkilogramsofcarbondioxide.Whilefiguresreachedadecade-highof5.3thousandkilogramsinfiscalyear2012,thehouseholdcarbondioxideemissionshavebeensteadilydecreasingintheyearssince.ReadmoreNote(s):Japan;fiscalyear2012to2021;thefiscalyearinJapanstartsonApril1standendsonMarch31stthefollowingyearSource(s):GreenhouseGasInventoryOfficeofJapan;MOE(Japan)LeadingSustainableDevelopmentGoalsofinterestamongconsumersinJapanasof2023Interestlevelinthe17SDGsinJapan2023Shareofrespondents15%

20%0%5%10%25%30%35%40%45%50%55%Goodhealthandwell-beingSustainablecitiesandcommunitiesAffordableandcleanenergyCleanwaterandsanitationNopoverty48.6%48.2%43.1%42.1%42%42%LifebelowwaterClimateaction41%Peace,justiceandstronginstitutionsQualityeducation40.2%40%DecentworkandeconomicgrowthReducedinequalities39.9%39.4%ZerohungerLifeonland38.7%36.5%5Description:Goodhealthandwell-beingwastheSustainableDevelopmentGoalforwhichJapaneseconsumersshowedthehighestinterest,accordingtoasurveyconductedinJuly2023.Almost49percentofrespondentsnamedthethirdSDG,whichaimsforgoodhealthandwell-being,asthegoaltheywereinterestedin.The17thgoal,focusingonpartnershipstoachievealltargets,wasthelowestrankedone.ReadmoreNote(s):Asia,Japan;July12to13,2023;1,000respondents;20-69years;multipleanswerswereallowedSource(s):RakutenInsightAwarenessandunderstandingofsustainability-relatedtopicsinJapanasofAugust2023Levelofawarenessofsustainability-relatedkeywordsinJapan2023ShareofrespondentsKnowthemeaning

Havehearaboutit20%

30%

40%0%10%50%60%70%80%43%SDGsRenewableenergyFoodloss70%35.4%56.7%43.2%49%25.9%CarbonneutralHealthylifeexpectancyYoungcarerDiversityComplianceRegionalrevitalizationLGBTQ+48.5%34.8%45.3%42.4%37.5%17.2%38.9%38.9%36.8%34.8%34%29.6%17.8%26.6%20.7%20.7%FairtradeMicroplastic27.6%6Description:"SDGs"wasthekeywordrelatedtosustainabilityforwhichJapaneseconsumersshowedthehighestawareness,accordingtoasurveyconductedinAugust2023.Whiletheawarenessof"SustainableDevelopmentGoals"asatermwashighestamongsustainabilitytopics,"foodloss"showedthehighestshareofrespondentswhounderstoodthematteroftheissue,with43.2percent.ReadmoreNote(s):Asia,Japan;August17to23,2023;2,550respondents;20-74years;16leadingkeywordsinawarenessandunderstandingSource(s):Macromill;NLIResearchInstituteAwarenessofmajorsustainablecertificationsinJapanasofOctober2023AwarenessofsustainablelabelsinJapan2023ShareofrespondentsKnowthelabelanditsmeaning0%

20%Knowthelabelbutnotitsmeaning40%Donotknowthelabelorthemeaning60%

80%

100%120%EcoMarkOrganicJAS36.8%32.2%30.9%13%10.9%9.5%22%17.3%10.2%12.9%12.2%65%71.8%80.3%JapaneseTraditionalCraftsCertificateFairtradeRainforestAlliance

5.1%FSC

4.8%82%83%MSC

5.5%

10.7%RSPO

3.1%

7.9%GOTS

3.3%

6.7%83.9%89%90.1%7Description:The"EcoMark"wasthebestknownsustainablecertificationinJapanaccordingtoasurveyconductedinOctober2023.While36.8percentofrespondentsknewthemarkanditsmeaning,another32percentrecognizedtheJapaneselabelcertifyingproductsthatwereproducedandcanbedisposedofwithalowimpactontheenvironment.TheJapanesecertificationfororganicproducts"OrganicJAS"wasthesecondmostrecognizedlabelrelatedtosustainability.

ReadmoreNote(s):Japan;October5to8,2023;5,000respondents;15yearsandolder;oneanswerallowedforeachlabelSource(s):CAALeadingimpressionofsustainableproductsinJapanasofFebruary2023OpiniononsustainableproductsinJapan2023Shareofrespondents0%5%10%15%20%25%30%35%40%NaturalGentle33.7%24.7%RelevanttoeveryoneGlobal20.9%20.2%19.9%TrustworthyWarm17.6%17.3%17.2%EarnestAdvancedPositive15.9%15.6%Pleasant8Description:TheleadingimpressionofsustainableproductsinJapanwasthattheyareconnectedtonature,asrevealedinasurveyonsustainableshoppingbehaviorconductedinFebruary2023.Almost34percentofrespondentsnamed"natural"asanimpressiontheyhadofsustainableproducts,with"gentle"followinginsecondplace.ReadmoreNote(s):Japan;February27to28,2023;5,165respondents;16-79years;respondentsboughtfoodandbeverages,dailynecessities,andfashionitemsinthepasttwotothreemonths;weightedfiguresSource(s):H.M.MarketingResearch;HakuhodoCHAPTER

02SustainableconsumptionhabitsMostpracticedsustainableconsumption-relatedhabitsinJapanasofAugust2023LeadingsustainableconsumptionhabitsinJapan2023Shareofrespondents0%

10%20%30%40%50%60%70%80%Takealongareusablebagwhenshopping73.8%SeparatewastethatcanberecycledTrytobuydetergents,shampoos,etc.thatarerefillableorsoldbyweightsBuyproductsthatlastforalongtime57%51%45.7%Trynottobuytoomanyunnecessaryitemsandlivewithonlynecessaryitemsas…Takealongareusablebottlewhengoingout38%34.4%Buytheminimumamountnecessary27.2%26.4%26%BuylocalfoodingredientsUseitemsaslongaspossiblebyrepairingandremakingBuyhouseholddevicesthatareenergy-savingandenergy-efficientasmuchas…GiveawayorresellunneededitemsConsidertheenvironmentalburdenandusethebicycleorwalkwhengoingoutDonotusesingle-useitemslikethrowawaychopsticksorpapercupsChooseanelectricvehicleanddriveiteco-friendlybyslowlyincreasingor…Buyproductsmadefromrecycledmaterials24%20.7%19.1%18.2%10.3%9.2%10Description:TakingalongareusableshoppingbagwastheleadingsustainablehabitconsumersinJapanadaptedto.AccordingtoasurveyconductedinAugust2023,almost74percentofrespondentsstatedthattheyusedreusablebagsduringshopping.Separatingwastetoensurerecyclingfollowedinsecondplace,practicedby57percentofrespondents.ReadmoreNote(s):Asia,Japan;August17to23,2023;2,550respondents;20-74years;15leadinganswersSource(s):Macromill;NLIResearchInstituteMostcommonsustainableshoppinghabitsinJapanasofFebruary2023CommonsustainableshoppinghabitsinJapan2023ShareofrespondentsAlwaysdoitconciouslyOftendoitconsciously0%

10%Sometimesdoitconsciously20%

30%

40%

50%60%70%80%90%

100%BuyproductsthatwilllastforalongtimeBuyonlythenecessaryamountwhenshoppingRepairitemsthatcanstillbeusedinsteadofimmediatelybuyingnewPayattentiontonotwastingresourceswhenshoppingGiveorresellitemsthatarenotneededbutcanstillbeusedDonotbuyproductsthatimpacttheenvironmentorsocietynegativelyDonotbuyproductsfrombusinessesthatimpacttheenvironmentorsociety…ActivelybuyproductsthatbenefittheenvironmentandsocietyBuyproductsthatdonotburdentheenvironmentduringproductionBuyproductsfrombusinessesthatactivelycontributetotheenvironmentand…Buyproductsthatconsiderthelivesandhumanrightsofthoseinvolvedin…Buyusedgoodsinsteadofnewproducts11Description:BuyingdurableproductswasthemostcommonsustainableshoppingbehavioramongconsumersinJapan,accordingtoasurveyconductedinaFebruary2023survey.Closeto91percentofrespondentsstatedthattheyatleastsometimeschoselong-lastingproductsconsciously.Bycontrast,23percentstatedthattheyborrowedandshareditemsinsteadofbuyingnewones.ReadmoreNote(s):Japan;February27to28,2023;5,156respondents;16-79years;consumerswhoboughtconsumergoodsinthepasttwotothreemonths;weightedfiguresbasedonpopulationdistributionSource(s):H.M.MarketingResearch;HakuhodoShareofconsumersrefrainingfrombuyingproductsharmingtheenvironmentandsocietyinJapanasofFebruary2023,byagegroupShareofpeopleavoidinggoodsharmingenvironmentandsocietyinJapan2023,byage80%73.4%70%60%50%40%30%20%10%0%60.8%52.6%52.5%48.5%47.3%46.6%10to19years20to29years30to39years40to49years50to59years60to69years70to79years12Description:Japaneseconsumersintheirseventiesweremorelikelytorefrainfrompurchasingproductsthatharmtheenvironmentorsociety,asrevealedinasurveyonsustainableshoppingbehaviorconductedinFebruary2023.Over73percentofrespondentsaged70to79statedthattheywouldsometimesavoidbuyingproductswithanegativeimpactonnatureandsociety.Thesurveyrevealedthatseniorconsumersweremorelikelynottobuyunsustainableproducts.

ReadmoreNote(s):Japan;February27to28,2023;5,165respondents;16-79years;respondentsboughtfoodandbeverages,dailynecessities,andfashionitemsinthepasttwotothreemonths;weightedfiguresSource(s):H.M.MarketingResearch;HakuhodoShareofconsumersbuyingproductsfromeco-friendlyproductionandmanufacturinginJapanasofFebruary2023,byagegroupShareofshoppersbuyingeco-friendlyproducedproductsinJapan2023,byage70%57.8%60%48.2%50%40%30%20%10%0%46.5%44.3%39.7%38.3%36.5%10to19years20to29years30to39years40to49years50to59years60to69years70to79years13Description:ThemajorityofJapaneseconsumersintheirseventiesboughtproductsproducedenvironmentallyfriendly,asrevealedinasurveyonsustainableshoppingbehaviorconductedinFebruary2023.While57.8percentofrespondentsintheirseventiesstatedthattheyatleastsometimesconsciouslyboughtproductsproducedwithoutburdeningtheenvironment,onlyaminorityofrespondentsbelowtheageof70showedsimilarshoppingbehavior.ReadmoreNote(s):Japan;February27to28,2023;5,165respondents;16-79years;respondentsboughtfoodandbeverages,dailynecessities,andfashionitemsinthepasttwotothreemonths;weightedfiguresSource(s):H.M.MarketingResearch;HakuhodoMostcommonactionstoachievezerowasteinJapanasofApril2023MostcommonactionstoachievezerowasteJapan2023Shareofrespondents0%10%20%30%40%50%60%UseownbagsorreusablebagsOnlybuywhatisnecessary51.9%41.3%41.3%UseupallfoodUserefillableproducts39.8%FollowlocalwasteseparationrulesManageconsumptionandexpirationdatesUseownchopsticksorbottlewhenoutUseonlinesecond-handmarketsMinimizedisposableitempurchasesTakeitemsfromthefromtofthedisplayshelves34.5%30.5%18.3%16.2%15.9%15%14/statistics/1428066/japan-most-common-actions-to-achieve-zero-wasteAccordingtoanonlinesurveyconductedinJapanin2023,51.9percentofrespondentsansweredtheyuseownbagsorreusablebagstoachievezerowaste.41.3percentofrespondentseachansweredtheyonlybuywhatisnecessaryoruseupallfood.ReadmoreNote(s):Japan;April21to24,2023;1200respondents;15-69yearsSource(s):Monitas,Inc.CHAPTER

03EthicalconsumptionMostpopularproductandservicesegmentsrelatedtoethicalconsumptioninJapanasofOctober2023Mostboughtethicalconsumption-relatedproductsandservicesegments2023Shareofrespondents0%5%10%15%20%25%30%35%40%Recycledgoods(recycledpaperproducts,dailynecessities,stationery,office…Localproductsandspecialties34.5%30.5%Energy-savingandCO2reducingproducts(fridge,airconditioner,TV,lighting,etc.)Secondhandclothing23.9%14.7%12.9%12.2%11.6%10.1%Eco-friendlycars(electriccars,hybridcars,fuel-cellcars,etc.)ProductsthatsupporttheindependenceofpeoplewithdisabilitiesProductsfromdisaster-strickenareasFairtradegoods(fromdevelopingcountriespurchasedatfairprices)Renewableenergylikesolarorwindenergy8%7.8%6.7%6.4%4.7%TraditionalhandicraftsDonation-typeproductsFoodstakingenvironmentalimpactandsustainablematerialsintoaccountlike…Animal-friendlyproducts16Description:ThemajorityofconsumersinJapanhadpurchasedproductsandservicesthatweretiedtoethicalconsumption,asrevealedinasurveyconductedinOctober2023.Recycledgoodswerethemostcommoncategories,withmorethan34percentofrespondentsstatingthattheyhadboughtpaperproducts,dailynecessities,andstationeriesmadefromrecycledmaterials.ReadmoreNote(s):Japan;October5to8,2023;5,000respondents;15yearsandolder;multipleanswersallowedSource(s):CAALeadingreasonsforpracticingethicalconsumptioninJapanasofOctober2023ReasonsforethicalconsumptioninJapan2023Shareofrespondents0%10%20%30%40%50%60%53.7%IfIambuyingsimilarproducts,Iwanttochooseonethatcontributestothe…Itisconnectedtosavingmoney47.3%IwanttosolveenvironmentalandsocialissuesIwanttorevitalizeourlocalcommunityIwanthelpchildren'sfuture43.1%35.8%30.6%30.4%IfeellikeIamwastingresourcesandenergyinmydailylifeIgainsatisfactionfromcontributingtotheenvironmentandsocietyIwanttoexpandtheefforts/recommendittootherpeopleIsympathizewiththestory17.1%11.1%7.2%6.7%MyfamilyorfriendsarepracticingitOthers0.6%3.7%Noreasoninparticular17Description:ThemajorityofJapaneseconsumerspracticedethicalconsumptiontocontributetotheenvironmentandsociety.AccordingtoasurveyconductedinOctober2023inJapan,almost54percentofrespondentsstatedthattheywantedtopurchaseproductsthatcontributetosocietyandtheenvironmentiftherearecomparableproducts.Around43percentnamedasimilarreasoninthattheyhopedtosolveenvironmentalandsocialissues.

ReadmoreNote(s):Japan;October5to8,2023;1,368respondents;15yearsandolder;multipleanswersallowedSource(s):CAALeadingincentivestomotivateethicalconsumptioninJapanasofOctober2023LeadingincentivesforethicalconsumptioninJapan2023Shareofrespondents5%

10%0%15%20%25%30%35%34.4%40%IfthepricesarecomparabletosimilargoodsandservicesIfIknowthatitsavesmoney27.9%27.7%IftheproductqualityorfunctionsaregoodIfIknowithelpsinsolvingenvironmentalissuesIfitissoldatastorenearbyorontheinternetIfthereisachancetotestitforfreeorasasampleIfIknowthatithelpsinsolvingsocialissuesIfIknowthatitrespectshumanrightsIfitisafashionabledesignoractivityIfmyfamilyorfriendsuseit23.3%17.8%15.3%15.1%14.1%5.5%4.8%Ifitisrecommendedbyaninfluencerorviaword-of-mouthOthers2.2%0.6%Nothinginparticular29.7%18Description:AccordingtoasurveyconductedinOctober2023inJapan,theleadingincentivetomotivateanincreaseinconsumptionwasifthepricesofproductswerethesame.Whileover34percentofrespondentsdeclaredthattheywouldscaleupethicalconsumptionhabitsifproductpricesweresimilartogeneralones,only2.2percentnamedinfluencermarketingamotivation.ReadmoreNote(s):Japan;October5to8,2023;5,000respondents;15yearsandolder;multipleanswersallowedSource(s):CAALeadingchallengesinpracticingethicalconsumptioninJapanasofOctober2023MajorchallengesinethicalconsumptioninJapan2023Shareofrespondents0%5%10%15%20%25%22.1%21%19.7%30%35%40%IdonotknowwhichproductsorservicesarerelatedtoethicalconsumptionIdonothavethefinancialleewayIdonotknowhowtoparticipateIdonothavethetimeorthedesire15.9%15.2%IdonotknowwhichproductsorservicesaretrulyrelatedtoethicalconsumptionTherearenoproductsorservicesnearmethatarerelatedtoethicalconsimptionItcostsmoremoney11.7%10.8%Thereisnoonearoundmepracticingit7.8%IhaveworriesaboutthequalityofproductsandservicesIdisagreewiththeconceptofethicalconsumptionOthers3.6%3.1%0.6%Noreasoninparticular35.2%19Description:TheleadingchallengetotakingupethicalconsumptionpracticesinJapanwasthatconsumerswereunabletoidentifyproductsthatareconsideredacontributiontothepracticesasrevealedinasurveyconductedinOctober2023.Around22percentofrespondentsstatedthatthiswasthereasonwhytheyhavenotmadeanefforttoconsumeethically,while15.2percentofrespondentsstatedinasimilarmannerthattheywereunsureaboutwhichproductsorservicesweretrulyconnectedto[...]

ReadmoreNote(s):Japan;October5to8,2023;3,632respondents;15yearsandolder;multipleanswersallowedSource(s):CAAWillingnesstopaymoreforethicalproductsandservicesinJapanasofOctober2023,bytypeReadinesstopaymoreforethicalproductsandservicesinJapan2023,bytypeShareofrespondents0%Lessthan10%40%10%tolessthan30%60%30%ormore80%0%20%100%5.8%120%FoodproductsClothing26.5%27.2%28.8%52.6%51.9%52.1%47.9%43.3%42.9%15.1%16.1%14.7%14.8%12.9%11.8%4.7%4.5%4.5%5.4%5.4%OtherdailynecessitiesHouseholdelectronicsMotorvehicles32.7%38.4%39.9%Electricenergy20Description:FooditemsweretheproductsforwhichJapaneseconsumersweremostwillingtopaymoretoconsumeethically.AsrevealedinasurveyconductedinOctober2023inJapan,almost74percentofrespondentswerewillingtopaymoreforfoodproductsrelatedtoethicalconsumption,withthelargestsharestatingtheirreadinesstopayuptoninepercentmorecomparedtosimilarproducts.Almostsixpercentclaimedtobewillingtopay30percentormoreforethicalfoodproducts.

ReadmoreNote(s):Japan;October5to8,2023;2,914respondents;15yearsandolder;respondentswhowereinterestedinpurchasingethicalproductsorservicesinthefuture;oneanswerallowedforeachcategorySource(s):CAACHAPTER

04SustainablefoodconsumptionConsumerpreferencesforeco-friendlyproduceandfoodsinJapanasofNovember2022,bytypePreferencesforeco-friendlyproduceinJapan2022,bytypeShareofrespondents0%10%20%30%40%50%60%70%80%90%DomesticproductionGoodsproduced/manufacturedinnearbyregionsGoodssoldinconsumableamounts**GoodsclosetoexpiringorpossiblybecomingwasteGoodswithaneco-label(OrganicJAS,eco-fishing,etc.)Goodswithoutexcessivepackaging81.5%59.8%44.1%31.6%30.1%27.6%Eco-friendlygoodsforwhichrelevantlabelsdonotexist***Others17.2%1.6%0.7%Noanswer22/statistics/1375398/japan-preferences-eco-friendly-produce-by-typeNearly82percentofpeoplechoosingeco-friendlyfoodsandproduceinJapanoptfordomesticallyproducedgoods,asrevealedinasurveyconductedinNovember2022.LabelslikeOrganicJASwererelevantforaround30percentofrespondents.

ReadmoreNote(s):Japan;November2to28,2022;1,463resondents*;20yearsandolder;postalandonlinesurvey;multipleanswersallowed;*Thoserespondentswhoindicatedtoalwaysorsometimeschooseeco-friendlyfoodsandproducts.**Suchas[...]

ReadmoreSource(s):CentralResearchServices;MAFFShareofconsumerswillingtopaymoreforagriculturalproducefromeco-friendlyproductioninJapanasofOctober2023Willingnesstopaymoreforeco-friendlyagriculturalproduceinJapan202330%26.6%26%24.6%25%20%15%10%5%9%8.6%3.2%1.9%0%Over30percentprice

20to30percentprice

10to20percentpriceUpto10percentprice

Samepricelevelincrease

increase

increase

increaseIneverconsciouslybuyproductsfromeco-friendlyNoanswerproduction23Description:ThemajorityofJapaneseconsumerswerewillingtopaymoreforagriculturalproductsfromeco-friendlyproduction,asrevealedinasurveyconductedinOctober2023.Thelargestshare,26.6percentofrespondents,statedthattheywouldpayupto20percentmoreforagriculturalproducefromproductionmethodswithreducedusesofpesticidesorfertilizersorreducedproductionofgreenhousegases.

ReadmoreNote(s):Japan;September14toOctober22,2023;2,875respondents;18yearsandolder;answerswerecollectedbymailoronline;respondentswereJapanesenationalsSource(s):CabinetOfficeJapanShareofpeopletakingmeasurestoreducefoodwasteinJapanfrom2018to2023ShareofpeoplereducingfoodwasteinJapan2018-202390%78.3%76.9%76.7%80%70%60%50%40%30%20%10%0%76.5%76.6%71%20182019202020212022202324Description:TheawarenessforfoodwasteissuesisrisinginJapanandassuch,theimplementationofmeasuresisincreasingamongconsumers.Almost77percentofconsumersinJapanhaveadoptedmeasurestoreducefoodwaste,accordingtoasurveyconductedinSeptember2023.Thismarkedaslightdecreasecomparedtothepreviousyear.ReadmoreNote(s):Japan;August31toSeptember3,2023;5,000*;15yearsandolder;*Fortheyearspriorto2020:n=3,000.Thetargetageforprevioussurveyswas18yearsandolder

ReadmoreSource(s):CAALeadingreasonstothrowawayfoodinJapanasofSeptember2023LeadingreasonstothrowawayfoodJapan2023Shareofrespondents0%5%10%15%20%25%30%IforgottopreserveitanditgotbadTheuse-bydateexpired28.5%28%ThepreservationmethodwasinappropriateanditgotbadThebest-beforedateexpired20.2%18.9%IreceivedtoomuchandcouldnotfinishitIboughttoomuchandcouldnotfinishitItwasalreadydamagedwhenIboughtitorreceiveditIdidnotknowhowtoeatwhatIreceivedOthers13.1%9.9%8.8%5.9%0.7%Ihaveneverthrownawayfood27.9%25Description:ThemajorityofconsumersinJapanhavethrownawayfoodforvariousreasonsasrevealedinasurveyconductedinSeptember2023.Theleadingreasonwasthatthefoodwentbadwhentheyforgottopreserveit,with28.5percentofrespondents.Theexpirationsoftheuse-bydatefollowedcloselyasthesecondmostnamedreason.ReadmoreNote(s):Japan;August31toSeptember3,2023;5,000respondents;15yearsandolder;multipleanswerspossibleSource(s):CAAMostthrownawayfoodproductsinJapanasofSeptember2023MostcommonfoodwastecategoriesinJapan2023Shareofrespondents0%5%10%15%20%25%30%35%40%45%VegetablesSidedishesDailyfoods(tofu,natto,bread,milk,etc.)Fruits38.1%9.8%9%8.1%8.1%7.2%Seasonings,oilPickles,foodspreservedinsoysauceSeafood6%Meat5.7%Processedmeats(ham,sausage,etc.)Flour(wheatflour,etc.)Retortfood,cannedfoodsSnackfoods4.5%4%4%3.9%Noodles2.7%26Description:ThemajorityofhouseholdsinJapanhadthrownawayfood,withvegetablesbeingthemostnamedproductcategory.AsrevealedinasurveyconductedinSeptember2023,over38percentofrespondentsstatedthattheyhadatendencyofdisposingvegetablesintheirhouseholds,showingalargegaptothesecond-rankedcategoryofpreparedsidedishes.ReadmoreNote(s):Japan;August31toSeptember3,2023;5,000respondents;15yearsandolder;multipleanswerspossibleSource(s):CAAEstimatedamountoffoodwasteperpersoninJapanfromfiscalyear2012to2021(inkilograms)EstimatedamountoffoodwasteperpersonJapanFY2012-2021605151505049485040302010047454241201220132014201520162017201820192020202127Description:Inthefiscalyear2021,theestimatedfoodwastegeneratedperpersoninJapanamountedto42kilograms.Thiswasadecreasecomparedto50kilogramsofestimatedfoodwasteperpersoninfiscalyear2012.

ReadmoreNote(s):Japan;fiscalyear2012to2021;thefiscalyearinJapanstartsonApril1standendsonMarch31stofthefollowingyearSource(s):CAA;MAFFCHAPTER

05FairtradeAwarenessoftheterm"Fairtrade"inJapanasofOctober2023AwarenessofFairtradeinJapan202360%50%50%40%30%20%10%0%26.8%23.2%KnowthetermanditsmeaningKnowthetermbutnotthemeaningDonotknowthetermoritsmeaning29Description:AccordingtoasurveyconductedinOctober2023inJapan,theawarenessoftheterm"Fairtrade"wassplitamongconsumers.Halfoftherespondentsneitherknewthemeaningnorhavetheyheardthetermbefore,whereastheotherhalfhadatleastheardthetermbefore.ReadmoreNote(s):Japan;October5to8,2023;5,000respondents;15yearsandolder;onlyoneanswerallowedSource(s):CAAAwarenessoftheterm"Fairtrade"inJapanasofOctober2023,byagegroupAwarenessofFairtradeinJapan2023,byageKnowthetermanditsmeaningKnowthetermbutnotthemeaningDonotknowthetermoritsmeaning120%100%80%60%40%20%0%35.4%25%48%47.9%27.7%49.3%52.3%28.4%52.7%25.4%54.1%25.8%27.8%27.8%39.6%24.1%24.4%22.9%22%19.4%20.1%15to19years20to29years30to39years40to49years50to59years60to69years70yearsandolder30Description:AroundhalfofJapaneseconsumerswereawareoftheterm"Fairtrade"asrevealedinasurveyconductedinOctober2023.Youngpeopleaged15to19yearsshowedthehighestawarenessoffairtrade,withalmost40percentstatingtoknowthetermanditsmeaning,whileanother25percenthadatleastheardoftheterm.ReadmoreNote(s):Japan;October5to8,2023;5,000respondents;15yearsandolderSource(s):CAAAverageannualpercapitaexpenditureonproductscertifiedFairtradeinJapanfrom2013to2022(inJapaneseyen)AverageperpersonexpendituresonFairtradeproductsinJapan2013-202218016014012015712610498989410080604020090797470201320142015201620172018201920202021202231Description:In2022,theaveragepercapitaexpenditureonproductscertified"Fairtrade"inJapanamountedto157Japaneseyen,exceeding100yenforthethirdtimeinthelastdecade.MajorcertifiedproductswithintheJapaneseconsumergoodsmarketincludecoffee,cotton,andcocoa.ReadmoreNote(s):Japan;2013to2022Source(s):FairtradeJapanSalesvalueofproductscertifiedFairtradeinJapanfrom2013to2022(inbillionJapaneseyen)MarketsizeofFairtradeproductsinJapan2013-2022252019.615.81513.112.412.411.911.4109.41058.90201320142015201620172018201920202021202232Description:Thesalesvalueof