电子商务英语5

5/13/20241

Warm-up

BackgroundInformation

WordStudy&TextAnalysis

Exercises5/13/20242Warm-up

Readthecategoriesof.com

inthebook,comparethemwiththecategoriesintheWarm-uppartsofUnit3andUnit4,andtrytofindoutthedifferences.5/13/20243BackgroundInformation

中国网络基础设施的不断改善和Internet应用的日益普及，为C2C电子商务的发展提供了巨大的潜在市场。C2C电子商务实际上已经成为网络产业的一个重要组成部分，未来的发展将从实物交易转向文化、生活、娱乐和各种咨询服务上来，为网络产业的发展不断增添新的活力。5/13/20244著名的C2C网站有：(1)eBay()全球最著名的C2C网站，1995年创立于美国。BackgroundInformation5/13/20245(2)淘宝()我国著名的C2C网站，2003年由阿里巴巴公司投资创立。BackgroundInformation5/13/20246(3)易趣：我国著名的C2C网站，创立于1999年，2003年被美国的eBay收购后更名为eBay易趣，2006年eBay与TOM在线成立新易趣。BackgroundInformation5/13/20247(4)拍拍网()2005年由腾讯公司投资创立，最大的优势是依托于腾讯QQ的庞大用户群。BackgroundInformation5/13/20248TextAnalysisCategoriesofC2CElectronicCommerce

Consumer-to-consumerelectroniccommerce(C2CEC)[1]referstoakindofelectroniccommerceinwhichboththebuyersandthesellersareindividuals,notbusinesses.C2CisconductedbyseveraldifferentwaysovertheInternet;thetypicalandwell-knownC2Cactivitiesareauctions.(译文)MillionsofindividualsarebuyingandsellingoneBayandhundredsofotherauctionsitesworldwidenowadays.Inadditiontoauctions,otherC2Cactivitiesincludeclassifiedads,personalservicesandsupportservices,etc..(译文)5/13/20249TextAnalysisC2CAuctionsInmanycountries,sellingandbuyingonauctionsitesisexploding.(译文)Oneofthemajordeterminantsofauctionsitesuccessisattractingenoughbuyersandsellers,thereforesomeWebsitesthatalreadyhavealargenumberofvisitorshavecomeintothisbusiness.[2].5/13/202410TextAnalysisHowdoauctionsiteswork?Ingeneral,toparticipate,bothsellersandbuyersneedtoregisterwiththesite.Sellersneedtopayaflatfeeoracertainpercentageofthefinalsalespricetolisttheirmerchandise.Buyerspaythesellersdirectlytheproducts’valueandtheshippingcostsaswell.(译文)Auctionsareusuallytime-based,meaningthatthehighestqualifiedbidwinstheitemattheendofthepredeterminedperiod[3].(译文)5/13/202411TextAnalysisClassifiedAdsPeopleselltootherpeopleeverydaythroughclassifiedads.Internet-basedclassifiedadshaveseveraladvantagesovernewspaperclassifiedads.Theyofferaninternational,ratherthanalocal,audience.Thisgreatlyincreasesthesupplyofgoodsandservicesavailableandthenumberofpotentialbuyers.(译文)Tohelpvisitorsnarrowthesearchforaparticularitem,onsomesitessearchenginescanbeused.Inaddition,Internet-basedclassifiedadsoftencanbeplacedforfreebyprivateparties,canbeeditedormodifiedeasily,andinmanycasescandisplayphotosoftheproductsofferedforsale.5/13/202412TextAnalysisPersonalServicesNumerouspersonalservicesareavailableontheInternet.Someareintheclassifiedads,andothersarelistedonspecializedWebsites.Somearefree,andsomearenot.Beverycarefulbeforepurchasinganypersonalservicesonline.Fraudorcrimecouldbeinvolved,e.g.,alawyeronlinemaynotbeanexpertintheareaprofessedormaynotoffertheserviceatall.5/13/202413TextAnalysisSupportServicesforC2CWhenindividualsbuyproductsorservicesfromotherindividualsonline,mostofthetimethebuyerandsellerarestrangers.Howtoassurequality,fulfillpaymentsandpreventfraudarecriticaltothesuccessofC2C.(译文)OneservicethathelpsC2CbusinessispaymentbyintermediarycompaniessuchasPayPal[4].5/13/202414TheKeytoExercises:

Readingcomprehension1(1)F(2)F(3)T(4)F(5)F

5/13/202415TheKeytoExercises:

Readingcomprehension2(1)Consumer-to-consumerelectroniccommerce(C2CEC)referstoakindofelectroniccommerceinwhichboththebuyerandthesellerareindividuals,notbusinesses.(2)Itmeansthehighestqualifiedbidwinstheitemattheendofthepredeterminedperiod.5/13/202416TheKeytoExercises:

Readingcomprehension2(3)Internet-basedclassifiedadshaveseveraladvantagesovernewspaperclassifiedads.Theyofferaninternational,ratherthanalocal,audience.Thisgreatlyincreasesthesupplyofgoodsandservicesavailableandthenumberofpotentialbuyers.Tohelpvisitorsnarrowthesearchforaparticularitem,onsomesitessearchenginescanbeused.Inaddition,Internet-basedclassifiedadsoftencanbeplacedforfreebyprivateparties,canbeeditedormodifiedeasily,andinmanycasescandisplayphotosoftheproductsofferedforsale.5/13/202417TheKeytoExercises:VocabularyA3B6C1D5E7F4G25/13/202418TheKeytoExercises:

Translation1(1)C2C电子商务在互联网上有多种形式，最典型和知名的C2C电子商务形式是拍卖。(2)除了拍卖之外，其它C2C电子商务形式包括分类广告、个人服务、支持服务。(3)卖方发布商品时要支付固定数额或最终销售额一定百分比的费用。(4)买方直接向卖方支付货款和运费。(5)这就使广告中提供的商品和服务以及潜在买家的数量大大增加。5/13/202419TheKeytoExercises:

Translation2(1)registerwiththesite(2)payacertainpercentageofthefinalsalesprice(3)listtheirmerchandise(4)attheendofthepredeterminedperiod(5)Internet-basedclassifiedads(6)assurequality,fulfillpaymentsandpreventfraud

5/13/202420TheKeytoExercises:ReadingMaterial1.C2.D3.A4.D5.C5/13/202421WordStudyflat adj. 固定的，无变化的aflatrate固定利率5/13/202422WordStudyfraud n. 欺骗

getmoneybyfraud诈取钱财

commitafraud诈欺;舞弊

5/13/202423WordStudyprofessed adj. 声称的aprofessedopponentoffreetrade公开声称反对自由贸易的人5/13/202424WordStudyintermediaryadj. 中介的，媒介的

anintermediarystage中间阶段

anintermediaryagent介绍人

5/13/202425C2CisconductedbyseveraldifferentwaysovertheInternet;thetypicalandwell-knownC2Cactivitiesareauctions.C2C电子商务在互联网上有多种形式，最典型和知名的C2C电子商务形式是拍卖。5/13/202426

Inadditiontoauctions,otherC2Cactivitiesincludeclassifiedads,personalservicesandsupportservices,etc..除了拍卖之外，其它C2C电子商务形式包括分类广告、个人服务、支持服务。5/13/202427Inmanycountries,sellingandbuyingonauction