成长英语学生用书 基础篇 拓展阅读 unit 5

A篇BuildingaBetterShoppingExperienceKerryislookingforanewpairofrunningshoesforendurancetraining.Sheresearchedvariousmodelsonlineandisreadytopickupthefootwearshehaschosenatthelocalstorethatoffersthebestprice.Whenshearrivesatthestore,Kerryquicklyspotstheshoesheislookingforandasksasalesclerkforapairofsize8.Thesalesclerkimmediatelystartsexplaininghowdifferenttypesoftraininghavedifferentdemandsonourbodies,informationthatKerryalreadyknows.WithoutnoticingKerry’sgrowingimpatience,thesalesclerkasksheraboutherrunninghistory,goals,pastinjuries,thetypeoftrainingshedoesandwhatothertypesofshoesshealreadyuses.Atthispoint,Kerrystartstoregretcomingtothestoreandthinkssheshouldhaveorderedtheshoesonline.ShopperslikeKerryappreciatethewiderselectionandtheabundanceofinformationshecangatheronlineabouttheproductsshe’sconsideringforpurchase,butshestillrelishesthein-storeexperiencebecausesheneedstotouch,seeandtryontheproductinwaysthatshecan'tdoonline.Unfortunately,mostretailersarestillunabletomeettheneedsoftheirconsumersbycreatingashoppingexperiencewhereonlineandofflineintersect.It’snowtimeforretailerstobringtheonlineandin-storeshoppingexperiencestogether.Newwordsendurancen.耐久（力），持久（力）footwearn.（总称）鞋类selectionn.选择;被选中者abundancen.丰度;丰富，充裕purchasen.购买;采购relishv.欣赏;品尝retailern.零售商，零售店intersectv.相交；交叉Activity1Choosethebestanswertoeachquestionaccordingtothepassage.1.Kerryislookingforanewpairofrunningshoesfor.A)aerobicexerciseB)endurancetrainingC)speedtrainingD)strengthtraining2.ThefollowingitemsthesalesclerkasksKerryaboutisexcept.A)runninghistoryB)thetypeoftrainingC)pastinjuriesD)thepricesheexpects3.Kerry’svisittothestoreislessabout.A)consideringthepriceB)shoppingin-storeC)validatingthechoiceD)growingimpatience4.Theword“purchase”(Line2,para3)refersto.A)放弃B)选择C)购买D)后悔5.Thepassagemainlytellsusthat.A)Kerrystartstoregretcomingtothestore.B)Kerryislookingforanewpairofrunningshoesforendurancetraining.C)Kerryappreciatethewiderselectionandtheabundanceofinformation.D)It’snowtimeforretailerstobringtheonlineandin-storeshoppingexperiencestogether.Activity2Taketurnstoaskandanswerthefollowingquestions.1.WhydoesKerryvisitthestoretobuyrunningshoes?2.WhatinformationdoesthesalesclerkaskKerryabout?3.WhydoesKerrystarttoregretcomingtothestore?4.WhydoesKerrystillrelishthein-storeexperience?5.Whatarethedifferencesbetweenthephysicalstoreandonlinestore?Activity3Readthepassagecarefullyandfillintheblankswiththeproperwordsorphrases.Thentrytoreciteit.(Nomorethanthreewords)ShopperslikeKerry1)thewiderselectionandtheabundanceofinformationshecangatheronlineabouttheproductsshe’sconsideringfor2),butshestillrelishesthein-storeexperiencebecausesheneedstotouch,seeandtryontheproductinwaysthatshecan'tdoonline.Unfortunately,mostretailersarestillunableto3)oftheirconsumersby4)ashoppingexperiencewhereonlineandofflineintersect.It’snowtimeforretailersto5)theonlineandin-storeshoppingexperiencestogether.AnswersActivity1BDBCDActivity21.Kerryislookingforanewpairofrunningshoesforendurancetraining2.Thesalesclerkasksheraboutherrunninghistory,goals,pastinjuries,thetypeoftraining.3.BecausetheclerkisexplainingtheinformationKerryalreadyknows.4.Becausesheneedstotouch,seeandtryontheproductinwaysthatshecan'tdoonline.5.Thecustomercanseeandtryontheproductinwaysthatshecan'tdoonline.Activity31)appreciate2)purchase3)meettheneeds4)creating5)bringB篇4TipsForGroceryPromotionSuccessAccordingtoa2015reportbyNielsen,Sixty-onepercentofrespondentssaidgoingtoasupermarketisanenjoyableexperienceand57percentnotedin-storegroceryshoppingasagreatwaytospendtimewiththefamily.Thesefiguresillustratethelong-standingvalueofbrick-and-mortargrocers.Thevalueisevident,soit’suptogrocerstocomeupwitheffectivepromotionstoattractshoppers.Herearesomestrategiestotry.SmartPricingThe“everydaylowpricing”(EDLP)strategyimplementedbysupercenterslikeCostcoandWal-Martworksforthembecausetheycanaffordtolowertheretailpricesforthepurposeofdrivingmorecustomerstotheirstores.Point-of-PurchaseDisplaysMakeaneffortforafinalsaleatthepointofpurchase.Whendonecorrectly,youcanget53%ofyourcustomerstotapintotheirimpulse-buyinginstinctsandmakeextrasales.Aclassicexample:thegumrightnexttothecashregister.LoyaltyProgramsEstablishingaloyaltyprogramallowsyoutobuildacommunityoffrequentshoppers.Inexchangefortheirloyalty,theycanredeempointsthatcanbeturnedintoitemsorcashback.EventSalesBrandsarenolongerapproachingtheholidayseasonwiththesamegustoastheyoncedid.Insteadoftargetingonlythebigholidays—likeThanksgivingandChristmas—considerlaunchingsalesduringothertimelyevents.Newwordsrespondentn.回答者illustratev.说明;表明brick-and-mortara.实体的，具体的evidenta.明显的，明白的comeupwith想出;提出;追赶上promotionn.促进，增进;提升strategyn.策略，战略implementv.实施，执行supercentern.<美>（尤指郊区的）大商店区，特大购物中心impulse-buying冲动购买instinctn.本能，天性loyaltyn.忠心;忠诚guston.热情，乐趣launchv.发射;发动Activity1Choosethebestanswertoeachquestionaccordingtothepassage.1.ofrespondentssaidgoingtoasupermarketisanenjoyableexperience.A.78%B.64%C.61%D.57%2.SupercenterslikeCostcoandWal-Martcanaffordtolowertheretailpricesforthepurposeof.A.yielding$6.2millionB.makinglesssalesC.compromisingonthepriceD.drivingmorecustomerstotheirstores3.Establishingaloyaltyprogramallowsyouto.A.buildaharmoniouscommunityB.buildtheirbrandC.buildacommunityoffrequentshoppersD.considerlaunchingsales4.Theword“redeem”(Line2,para4)refersto.A.消费B.兑换C.促销D.购买5.Grocerscantrythefollowingstrategiestoattractshoppersexpect.A.SmartPricingB.LoyaltyProgramsC.EventSalesD.OnlinepaymentActivity2Taketurnstoaskandanswerthefollowingquestions.1.Whatarethestrategiestoattractcustomers?2.Whydoes“everydaylowpricing”strategyworkforsupercenterslikeCostcoandWal-Mart?3.Whichstrategycanallowthegrocerytobuildacommunityoffrequentcustomers?4.Howdoyoumakeaneffortforafinalsale?5.Whatdoesthecustomersredeeminexchangefortheirloyalty?Activity3Readthepassagecarefullyandfillintheblankswiththeproperwordsorphrases.Thentrytorec