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StandingStillByAnnaZakrzewski,BrunoBacchetti,KajBurchardi,DeanFrankle,AndrewHardie,MichaelKahlich,DanielKessler,StephanKnobel,SumitKumar,HansMontgomery,EdoardoPalAkinSoysal,JhunBoonTan,andTjunTang3WAUTO”关注!回复关键词【进群】,加入3WAUTO汽车干货分享群ContinuesDespiteCrisesPersonalizationatScaleAnnaZakrzewski12-AlbertEinstein’sthirdruleofworkWealthCreationContinuesDespiteCrises3Exhibit1–AbsoluteFinancialWealthanAbsolute∆infinancialwealth,2020–2021($trilliAsiaAsiaJapan•BaseCase.Inthisscenario,RussiahaltsitsinvasioBOSTONCONSULTINGGROUP45basebaseAmericabasebaseAmericabasebasebaseWesternEasternEastbaseEastbasebasebaseJapanJapan)LatinAmericabasebasebaseBOSTONCONSULTINGGROUP6financialcenter 1346578financialcenter 1346578Exhibit3–GlobalCross-BorderFinancialCentersUK22CAGRTopsourceofcross-borderwealth7$trillionsNominalwealthgrowthrateefectrateefectBOSTONCONSULTINGGROUP898Market:8Market:63CAGRfasterTraditionalandresponsibleinvestingBOSTONCONSULTINGGROUP1000MarketingandMarketingandpreparationFinalize,agree,Finalize,agree,andimplementStartwithclient-ledstrategy,andidentify.NarrowSustainableInvesting.ThisapproachusesUsenet-zerogoalstoshapeEquipclientadvisorswiththenecessarytrainingandBOSTONCONSULTINGGROUP12MoreinfoIncludeinportfolioMoreinfoIncludeinportfolioMoreinfoIncludeinportfolioMoreinfoIncludeinportfolioIncludeinportfolioMoreinfoThematicthemes:MoreinfoSeemoreoptionsMoreinfoGiventhespeedwithwhichclientsareembracingnet-zeroandtheurgencyofclimatetransition,efforts,takingquickerandmoredecisiveactiontoupgradetheirofferingandsExhibit6–ClientToolEnablersCanAddressPreferenceSelection,PortfolioReporting,andEducation13Isthe$1Trillion1.ThemarketcapitalizationofcryptocurrenciesreflectsthetotalpriceofvirtualcurrenciesasofMay2022bythetotalnumarket,withthenumberscollectedandcalculatedbyStat15CryptoIsGainingCurrencytraditionalwealthmanagementchannRetailAffluents5567Wealthmanagementor(e.g.,Kristal.ai,WeaTraditionalwealthmanagerstrilliontrillionEstimatedsizeofcryptowealthwealthmanagersBOSTONCONSULTINGGROUP16((CoinsAreJusttheStart21317Crypto’sAudienceIsYoung,Wealthy,andGloballyDiverseMarketPermissionIsHighWhethertoPlayWhattoPlayBOSTONCONSULTINGGROUP18Exhibit9–WealthManagersCanOfferCryptoServicesinDifferLevelsofComplexityLevelofExample19Exhibit10–RegulatoryConsiderationsSetConstraintsJapan•Startofferingswithregulatorycla•Exploretie-inswithlicensHowtoPlayCryptoinvestinghasthepotentialtobeamajorwealthmakingopportunityforWButleadersneedtoassesstheopportunitysystematically,determinewhetherthetimeisrighttoinvestinthisspace,andidentifythebestwaystostructuretheirapproach.BOSTONCONSULTINGGROUP20PersonalizationatScale21PrioritizeCapabilitiesThatRecurAcrossJourneysExhibit11–SomeHigh-ValuePersonalizationElementsCutAcrossMultipleClientJourneysBOSTONCONSULTINGGROUP22.....................Exhibit12–LeadersAlignPersonalizationThemesandObjectiveswithValue......23Personalizationwillplayakeyroleindeterminingfuturewealthmanagementreturns.Clientsexpectit.Otherindustrieshavesetthebar.Andretailbanksandothershaveshownthatitcansucceedinfinancialservices.Byfollowingtheabovesteps,marshalingtherightdata,andhumaninterventiontodeliverindividualizedserviceatscale.BOSTONCONSULTINGGROUP2425Exhibit13–DigitalWealthManagersOutperformTraditionalWealthManagersinMultiTraditionalwealthmanagersCustomizableDiscretionaryMandates.Inthepast,AccesstoaWiderArrayofInvestmentOpportunities.BOSTONCONSULTINGGROUP26EMEAHybridModelsThatBrindifferently.(SeeExhibit127MarketingRMteamSalesDigitalmarketingteamMarketingRMteamSalesDigitalmarketingteamteamRMteamEvaluationPurchaseExhibit15–DigitalWealthManagersReinventtheSalesFunnelTraditionalsalesfunnelMarketing•PrimarilyvianontargetedTV,ads,etc.Sales•CustomereducationAwarenessAwarenessInterestResearch•Client’sadvisorprovidesinformation,influencesproductevaluation,closessaleAUMgrowthAwarenessAwareness ClientconversionAUMgrowthAUMgrowthMarketingtargetedsolutions•PersonalizedvaluepropositionSalesandconversion•Efficient,scoring-basedleadconversion•Analytics-drivensalesandcustomerengagementRelationshipmanagement•Analytics-drivensalesandcustomerengagementSource:BCGanalysis.Note:RM=relationshipmanagement.Redesignacquisitionandadvicemodels.AlIncreasetherateofproductBOSTONCONSULTINGGROUP28clientexperienceRedesignacquisitionandadvicemodelsIncreaseclientexperienceRedesignacquisitionandadvicemodelsIncreasetherateSecuretherightdigitaltalentDeterminewhich1122334455DeterminewhichinorganicmovTraditionalWMshaveknownforyearsthattheyneedtoacceleratethepaceoftheirowndigitization.NowtheyhaveadditionalincentivDigitalWMsareoutperformingtheminmarkets,out-innovatingtheminclientservice,andoutclassingthemincoreoperatemulatethepracticesofthesedigitalleaders.29BOSTONCONSULTINGGROUP3031BOSTONCONSULTINGGROUP32.“MarketSizing:WealthContinuesDespiteCrises”:.“Isthe$1Trillion(andCounting)Cry.“TheSecrettoEffectivePersonalizationatScale”:.“DigitizationIsthePathtoValueCreation”:

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