Unit5-Product-Introduction市公开课一等奖省赛课微课金奖课件

BasicKnowledgeonMarketingEnglish---SouthChinaInstituteofSoftwareEngineering.GZU1/19CONTENTINTRODUCTION:ThisbookbrieflytalkedaboutaboynamedJack,whohasjustgraduatedfromaprofessionalschool.AfterhehasaninterviewgivenbyMr.White,hebeginstoworkanddobusinessthere.FromJack’slifeandworkwewilllearnthebasicknowledgeonmarketingaswellasimprovingourabilitiesinspokenandwrittenEnglish.2/19Eachunitincludes8parts

part1warming-up

part2newwordsandexpressions

part3dialogue

part4reading

part5practice

part6touchastoneandturnitintogold(点石成金)

part7grammar（名词、冠词、数词etc.）

part8test（时间45分钟，满分100分3/19

BasicKnowledgeonMarketingEnglish4/19Unit5ProductIntroductionPart1Warming-UpWorkinpairsStudentA:Chooseoneofthepicturesbelowandgivedescriptions.StudentB:Guesswhatpieceofequipmentitis.Camera,computer,calculator,fax(facsimile),mobile,printer,rfrigerator,washingmachine,electricfan,photocopier,telephone,television,videocamera.5/19Part2.Newwords&Expressions

Intend,install,boardroom,solution,HDTV(High-DefinitionTV)selectionplasma,PalsmaTV,DLPTV(LiquidCrystalDisplay)Projection,ProjectionTV,closeout,replacement,efficient,delivery,expertise,deserve,accordingto,experience,relationship,client,respectful,effective,aggressive,competitive,competition,consumer,persuade,direct,approach,indirect,benifit

6/19Part3.DialogueJackreceivedacallfromacustomeraskingabouttheTVsetsofABCCompany.Nowheisgivingaproductintroductiontothecustomer.7/19ExercisesRole-playworkinpairs.Imagineyourcompanyissellingwashingmachinesinadepartmentstore.Whatquestionswouldyouliketoaskandanswer:Whatimportantpointswouldyoudiscussabout?Oneactasasalespersonandtheotherasacustomerandpracticeyourdialogueusingthewordsandexpressionlearntinthisunit.2.Matchthetelephonephrasesbelowwiththeresponses.8/19Part4.ReadingAdvertising

Pre-reading:Post-reading:Whatkindsofpersonsaresalespersons?Giveatleast4moreexamples.Whydoyouthinktherelationshipbetweenasalespersonandaclientisimportant?3Whatinformationshouldasalespersonknowabouthisproducts?Whatinformationshouldasalespersonknowabouthisproducts?Doyouknowwhat’s“hardsell”and“softsell”?Couldyoutrytogivesomeexamples?Whatmakesasalesmeetingsuccessful?9/19（6）Asuccessfulsalesmeetingdependsonboththesalespersonandthecustomeraskingeachothertherightsortofquestions.（1）Apersonwhoanswersthephone,andtheserviceengineerwhocallstorepairamachine.（2）Becausebothpartieswanttofeelsatisfiedwiththeirdealandneitherwantstofeelcheated.（3）Afriendly,respectfulrelationshipismoreeffectivethananaggressive,competitiveone..（4）Asalespersonshouldbelievethathisproducthascertainadvantagesoverthecompetition.10/19Hardsell?Softsell?11/19很多人知道hard这个词能够解释“硬”，那么hardsell这个短语什么意思呢?我们来听个例子。它说是买一辆新汽车事儿。例句-1：Iwantedacheapcarwithoutalotofextras.ButthesalesmangavemeahardsellsoIendedupwithstuffIdidn'tneed,likeleatherseats,asunroofandalotofotherthings.大家都听懂了吗?他原来只想要一辆没什么额外设备廉价车，不过结果却买下了皮座椅、天窗之类那些并无须需设备。什么原因迫使他多花钱买这些装置呢?那得归究于推销员硬行推销伎俩了。所以这儿hardsell意思就是“硬行推销”，也就是硬让他人买东西。这就是我们要学下一个习惯用语:sellabillofgoods。Abillofgoods意思是进货单。注意，这只是开列货物单子，不是实物。假如有些人要你出钱买只是货单，他很可能在行骗，因为货单只是一纸空文而已。sellabillofgoods意思就是以花言巧语骗取信任。12/19推销手法普通而言不外两种：hardsell（硬推销）和softsell（软推销）。我们能够说：Hardsellisaggressiveadvertisingornever-take-no-for-an-answerselling,whilesoftsellisadvertisingorsellinginacoaxingtone.（硬推销是强劲宣传或‘不达目标不罢休’销售法，软推销则是以哄诱语气宣传或销售）。Eg.Thesellerleavemetodecidewhethertobuyornotto.13/19Part5.Practice

2.Trytowrite.ProductintroductionInformationshouldinclude:Nameoftheproduct,model,descriptionofgoods,price,discount,colors/sizes,countriesandregions,useandusage,timedelivery,serviceandafter-saleservice,advantages.14/19Examples:Save,save,save!1yearwarranty.2-dayfreetrainingatourcompany.Free24-hourhomedelivery.Technicalsupportonourhotline-callanytimeinbusinesshours.14-daymoney-backguarantee.On-sitemaintenanceonly$50!Giftsworth$150includedinthesale.Buynow,only$869!!15/19Homeworkchecking5.3.2BDA ECGFH5.7（1）eldest（2）farther（3）more（4）more（5）well（6）hadstarted（7）arehaving（8）began（9）havefinished（10）who5.8.1（1）best （2）themostmodern （3）lowest（4）widest（5）largest（6）themostimportantthing（7）longest （8）highest（9）biggest （10）shortest

16/195.8.2（1）—（5）DABBD （6）—（10）CDACB （11）—（15）BBACC （16）—（20）ACCDA5.8.3（1）—（5）BABDC（6）—（10）ADABB5.8.4（1）我听说你们企业电视质量和服务都很好，所以我想更多地了解你们企业电视机相关信息。（2）我想了解你买电视机是为了家用还是办公用呢？（3）因为清仓甩卖，我们有好几款等离子电视都在打折出售。其中一款仅仅是人民币9688元。（4）我们为大部分型号等离子电视无偿提供延长保修服务，等离子电视和液晶显示电视30天退货服务，同时我们还提供全国范围内安装和快速送货服务。（5）不客气，同时你会享受到我们优质产品，良好客户服务和专业技术指导。17/19（6）Ourproductshavethelowestprice.（7）Wewillgiveyouaspecialdiscount