美国社交媒体、心理健康行业市场调研和分析报告（英文版）-2024年1月上传培训课件

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TRENDSSocialmediaandmentalhealthintheUnitedStatesCHAPTER

01OverviewNumberofinternetandsocialmediausersintheUnitedStatesasofJanuary2023(inmillions)UnitedStates:digitalpopulationJanuary2023350300250200150100500InternetusersSocialmediausers3Description:AsofJanuary2023,therewereapproximately311millioninternetusersintheUnitedStates.Meanwhile,around246millionweresocialmediausers.Asofthethirdquarterof2022,over90percentofU.S.internetusersaccessedtheinternetviaanymobilephone.ReadmoreNote(s):UnitedStates;January2023Source(s):DataReportal;GWI;Meltwater;WeAreSocialNumberofsocialmediausersintheUnitedStatesfrom2019to2028(inmillions)SocialmediausersintheUnitedStates2019-2028350331.09327.22323.07318.58313.68308.27302.25295.48288.0330025020015010050278.35020192020202120222023*2024*2025*2026*2027*2028*4Description:ThenumberofsocialmediausersintheUnitedStateswasforecasttocontinuouslyincreasebetween2024and2028byintotal22.8millionusers(+7.4percent).Aftertheninthconsecutiveincreasingyear,thesocialmediauserbaseisestimatedtoreach331.09millionusersandthereforeanewpeakin2028.Notably,thenumberofsocialmediausersofwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):UnitedStates;2019to2028;internetuserswhouseasocialnetworksiteviaanydeviceatleastoncepermonth;*ForecastReadmoreSource(s):SocialnetworkuserpenetrationintheUnitedStatesfrom2019to2028UnitedStates:socialnetworkpenetration2019-2028120%100%80%60%40%20%0%95.09%95.71%94.4%93.59%92.65%91.56%90.28%88.75%87.02%84.59%20192020202120222023202420252026202720285Description:ThesocialmediapenetrationrateintheUnitedStateswasforecasttocontinuouslyincreasebetween2024and2028byintotal4.2(+4.59percent).Aftertheninthconsecutiveincreasingyear,thepenetrationrateisestimatedtoreach95.71andthereforeanewpeakin2028.Notably,thesocialmediapenetrationrateofwascontinuouslyincreasingoverthepastyears.ReadmoreNote(s):UnitedStates;2019to2028;*Forecast.Internetuserswhouseasocialnetworksiteviaanydeviceatleastoncepermonth.ReadmoreSource(s):SocialnetworkusagebybrandintheU.S.asofJune2023SocialnetworkusagebybrandintheU.S.2023Shareofrespondents0%10%20%30%40%50%60%70%80%FacebookYouTubeInstagramTikTok77%66%56%44%SnapchatTwitter34%32%PinterestLinkedInReddit27%21%16%Twitch11%BeReal.8%ClubhouseFlickr6%6%6Description:WeaskedU.S.consumersabout"Socialnetworkusagebybrand"andfoundthat"Facebook"takesthetopspot,while"MeWe"isattheotherendoftheranking.ReadmoreNote(s):UnitedStates;July2022toJune2023;31276respondents;18-64years;respondentswhouseanykindofsocialmedia(exceptinstantmessengers)regularlySource(s):ConsumerInsightsAveragetimespentperdayonselectsocialmediaplatformsintheUnitedStatesin2023(inminutes)U.S.usersdailyengagementwithleadingsocialmediaplatforms20236053.848.75040302010034.133.130.93024.1TikTokYouTube*TwitterInstagramFacebookSnapchatReddit7Description:AccordingtoasurveyconductedinJune2023,adultsintheUnitedStatesspentmoretimeperdayonTikTokthanonanyotherleadingsocialmediaplatform.Overall,respondentsreportedspendinganaverageof53.8minutesperdayonthesocialvideoapp.RankingsecondandthirdwereYouTubeandTwitter,withanaverageof48minutesand34minutesspentontheplatformsperday,respectively.ReadmoreNote(s):UnitedStates;2023;18yearsandolder;*includesalltimespentwatchingvideoonYouTubeviaanydeviceReadmoreSource(s):eMarketerCHAPTER

02MentalhealtheffectsofsocialmediaShareofadultsintheUnitedStatesonwhethersocialmediahasmoreofapositiveornegativeeffectontheirownmentalhealthasofFebruary2023MentalhealtheffectsofsocialmediaforusersintheU.S.2023Shareofrespondents0%5%10%15%20%25%30%35%VerypositiveSomewhatpositiveNeitherpositivenotnegativeSomewhatnegativeVerynegative11%15%29%21%11%Idon'tusesocialmediaNotsure6%8%9Description:AccordingtoaFebruary2023surveyconductedintheUnitedStates,29percentofadultsreportedfeelingthatsocialmediahadneitherapositivenornegativeeffectontheirownmentalhealth.Onein10socialmediauserssaidthatonlineplatformshadaverypositiveeffectontheirmentalhealth,whilstthesameamountofuserssaidithadaverynegativeeffectonthem.Furthermore,21percentofrespondentssaidsocialmediahadasomewhatnegativeeffectontheirmentalhealth.

ReadmoreNote(s):UnitedStates;February23,2023;6,740respondents;18yearsandolderSource(s):YouGovAdultsintheUnitedStatesontheeffectsofsocialmediaontheirmentalhealthasofFebruary2023,bygenerationU.S.adultsonsocialmediaandpersonaleffectsonmentalhealthbygeneration2023ShareofrespondentsVeryorsomewhatpositive20%Neitherpositivenornegative40%Veryorsomewhatnegative60%Notsure80%Idon'tusesocialmedia100%0%120%GenZMillennialsGenX34%24%31%9%2%47%21%41%36%30%23%7%

2%6%16%12%29%38%28%8%BabyboomersTotal4%9%31%6%5%10Description:AccordingtoasurveyconductedintheUnitedStatesinFebruary2023,47percentofMillennialswhowereusingsocialmediasaidthatithadaveryorsomewhatpositiveeffectontheirmentalhealth.Overall,GenerationX,thosebornbetween1965and1981,weremostlikelytosaythatsocialmediahadaveryorsomewhatnegativeimpactontheirmentalhealth,with41percentfeelingthisway.ReadmoreNote(s):UnitedStates;February22to23,2023;6,809respondents;18yearsandolder;nationallyrespresentativesampleSource(s):eMarketer;YouGovTikTokeffectsonmentalhealthanddigitaladdictionconcernsamongusersintheUnitedStatesasofMay2023TikTokmentalhealtheffectsopinionsamongU.S.users202380%73.5%70%60%50%40%30%20%10%0%26.8%AgreesTikTokisaddictiveFeelsnegativementalhealtheffectsasaresultofusingTikTok11Description:AccordingtoasurveyconductedbetweenAprilandMay2023amongTikTokusersintheUnitedStates,over73percentofrespondentsreportedthinkingTikTokwasaddictive.Additionally,around27percentofrespondentsreportedfeelingnegativementalhealtheffectsasaresultofusingtheapp.ReadmoreNote(s):UnitedStates;April27toMay3,2023;1,000respondents;11-59yearsSource(s):SurfSharkTikTokeffectsonmentalhealthanddigitaladdictionconcernsamongusersintheUnitedStatesasofMay2023,bygenerationTikTokmentalhealtheffectsopinionsamongU.S.users2023,bygenerationBelievesTikToktobeaddictiveFeelnegativementalhealtheffectsasaresultofusingTikTok90%80%70%60%50%40%30%20%10%0%77.7%73.5%71.7%37.3%24.1%12.9%GenZMillennialsGenX12Description:AccordingtoasurveyconductedbetweenAprilandMay2023amongTikTokusersintheUnitedStates,77.7percentofGenerationZusersreportedfeelingthatTikTokwasaddictive.Incomparison,around72percentofGenXrespondentsfeltthesame.MillennialswerethedemographicreportingthehighestnumberofTikTokusersfeelingnegativementalhealtheffectsoftheplatform,with37.3percentofrespondentsreportinghavingexperiencedsucheffects.ReadmoreNote(s):UnitedStates;April27toMay3,2023;1,000respondents;11-59yearsSource(s):SurfSharkShareofadultsintheUnitedStateswhohaveevertakenanextendedbreakfromsocialmediabecauseitwashavinganegativeeffectontheirmentalhealthasofFebruary2023U.S.adultsontakinganextendedmentalhealthbreakfromsocialmedia2023Shareofrespondents0%10%20%30%40%50%60%YesNo36%55%Notsure10%13Description:AccordingtoasurveyconductedintheUnitedStatesinFebruary2023,36percentofadultsreportedthattheyhadtakenanextendedbreakfromsocialmediabecauseitwasharmingtheirmentalhealth.Overall,55percentofrespondentshadnottakenanextendedbreakfromsocialnetworksformentalhealthreasons.ReadmoreNote(s):UnitedStates;February23,2023;6,740respondents;16yearsandolderSource(s):YouGovCHAPTER

03MentalhealthrelatedcontentCountrieswithmost"mentalhealth"keywordsearchesfromApril2022toMarch2023,byaveragemonthlysearches(in1,000s)Countrieswithmost"mentalhealth"searches2022-2023,bymonthlysearchesAveragemonthlysearchesinthousands050100150200250UnitedStatesPhilippinesUnitedKingdomIndia200.7582.8470.6763.2162.38IndonesiaCanadaAustraliaMalaysiaSouthAfricaNigeria28.2226.5111.4511.249.438.736.155.96GermanyBrazilKenya15Description:FromApril2022toFebruary2023,theUnitedStateswasthecountrythatmostsearchedfor"mentalhealth"keywords,withmorethan200.75thousandaveragemonthlysearchesforthequery.ThePhilippinesandtheUnitedKingdomrankedsecondandthirdplace,witharound82.8thousandand70.6thousandmonthlysearchesforthetopiceach.Additionally,IndiaandIndonesiaregisteredasimilaramountofmorethan62thousandsearchesforthekeywordeach.

ReadmoreNote(s):UnitedStates;April2022

toMarch2023Source(s):SemrushMostpopularmentalhealth-relatedorganizationsintheUnitedStatesfromJanuary2020toMarch2023,basedaveragemonthlysearches(inmillions)U.S.leadingmentalhealthorganizations2020-2023,bymonthlysearchesMonthlysearchesinmillions01234565.293.331.691.611.41.180.970.910.770.6716Description:FromJanuary2020toMarch2023,theAmericanPsychologicalAssociation(APA)wasthemostpopularmentalhealth-relatedorganizationonlineintheUnitedStates,accumulatingasearchvolumeof5.29millionaveragemonthlysearchestoitswebaddresswithinthecountry.andrankedsecondandthird,witharound3.33millionand1.69millionmonthlysearcheseachduringthesameperiod.

ReadmoreNote(s):UnitedStates;January2020toMarch2023Source(s):SemrushSearchgrowthofselectedcelebritymentalhealthadvocatesintheUnitedStatesfromJanuary2020toMarch2023U.S.mosttrendingcelebritymentalhealthadvocate2020-2023Growthinaveragemonthlysearches1,000%

1,500%0%500%2,000%2,500%2,500%3,000%caradelevingnementalhealthjenniferlawrencementalhealthwillsmithmentalhealth400%366.7%liampaynementalhealthdrewbarrymorementalhealthzendayamentalhealth300%250%250%kristenbellmentalhealthmariahcareymentalhealthkatyperrymentalhealth242.9%180%120%100%ryanreynoldsmentalhealth17Description:FromJanuary2020toMarch2023,BritishactressandmodelCaraDelevingnewasthecelebritymentalhealthadvocatewiththehighestgrowthonsearchestyinghernametothetopic,withanincreaseofmorethan2,500percentduringtheanalyzedperiod.Similarly,JenniferLawrenceandWillSmithwerethesecondandthirdmosttrendingmentalhealthadvocatesintheirhomecountryregardingonlinesearches,registeringincreasesofmorethan400percentand366.7percenton[...]

ReadmoreNote(s):UnitedStates;January2020toMarch2023Source(s):SemrushMostpopularcelebritymentalhealthadvocateintheUnitedStatesfromJanuary2020toMarch2023,byaveragemonthlysearchesU.S.mostpopularcelebritymentalhealthadvocate2020-2023,bymonthlysearchesAveragemonthlysearches02004006008007821,0001,0021,200michaelphelpsmentalhealthselenagomezmentalhealthnaomijuddmentalhealthwillsmithmentalhealth711527demilovatomentalhealthladygagamentalhealth486385princeharrymentalhealthtarajiphensonmentalhealthmeghanmarklementalhealthkristenbellmentalhealth29623819715418Description:FromJanuary2020toMarch2023,formerOlympianandmulti-championswimmerMichaelPhelpswasthemostsearchedcelebritymentalhealthadvocateintheUnitedStates,withmorethanathousandaveragemonthlysearchesforhisnameandtheterm"mentalhealth"together.SingersSelenaGomezandNaomiJuddwerethesecondandthirdmost-soughtprominentmentalhealthadvocates,registeringmorethan700monthlyonlinesearchestyingtheirnamestothematterduringthe[...]

ReadmoreNote(s):UnitedStates;January2020toMarch2023Source(s):SemrushShareofwomenseekingoutinfluencersonsocialmediaforadvice/recommendationsforhealthneedsintheUnitedStatesasof2022ShareofwomenseekingoutinfluencersforhealthrecommendationsintheU.S.202212%11%10%10%8%6%4%2%0%8%WeighthealthMentalhealthReproductivehealth19Description:Onein10U.S.womensoughtmentalhealthadvicefrominfluencersonsocialmediain2022.Accordingtothesurvey,11percentofrespondentsdidthesameforweightrecommendations.Anothereightpercentlookedupinfluencerrecommendationsforreproductivehealth.ReadmoreNote(s):UnitedStates;November2022;1,545respondents;18yearsandolder;amongwomenandnon-binarypeopleSource(s):Ogilvy&Mather;WPPSocialmediausersonaccountstheyfollowformentalhealthcontentworldwidein2023Socialnetworkusersonaccountsfollowedformentalhealthcontent2023Shareofrespondents10%0%5%15%20%25%24%30%35%TherapistsandmentalhealthprofessionalsPeoplewhohavetheysameconditiontheydoMentalhealthadvocatesandbrandsInfluencers32%20%13%Celebrities12%20Description:Inasurveyconductedin2023,32percentofsocialmediausersfollowedtherapistsandmentalhealthprofessionalsformentalhealthcontent.Onequarterofrespondentssaidthattheyfollowedpeopleonsocialmediaiftheyhadthesameconditionastheydid.Furthermore,20percentofsocialnetworkusersfollowedmentalhealthadvocatesandbrandsformentalhealthcontent.ReadmoreNote(s):Worldwide;2023;2,255respondents;25-44years;activesocialmediausersSource(s):Mental.;StyleCaster;TheMentalHealthCoalitionShareofemojiusersintheUnitedStateswhoagreethataddingemojisindigitalcommunicationshasimprovedtheirmentalhealthasofApril2022,bygenerationU.S.usersmentalhealthimprovementthroughusingemojis2022,bygenerationShareofrespondents0%10%20%30%40%50%60%70%80%GenerationZMillennial63%70%GenerationXBabyboomer59%49%21Description:AccordingtoasurveyconductedintheUnitedStatesinApril2022,63percentofGenerationZrespondentsreportedthatusingemojisindigitalcommunicationsimprovedtheirmentalhealth.Overall,70percentofmillennialsfeltthesame,aswellas59percentofGenerationXrespondents.ReadmoreNote(s):UnitedStates;March25toApril18,2022;5,000respondents;FrequentemojiusersSource(s):AdobeCHAPTER

04Children,teenagers,andGenerationZPercentageofU.S.youthwhoreportedusingselectresourcestoaddresstheirmentalhealthasof2023,bytypeShareofyoungpeopleintheU.S.whousedselectresourcesformentalhealth2023Percentageofrespondents10%

20%

30%0%40%50%60%70%71%80%AnySelf-help,suchasmeditation,exercise,deepbreathing35%SocialmediaPrivatetherapist26%22%Therapistavailablethroughwork/schoolSupportgroup13%10%9%9%7%MentalhealthadvocacygroupCrisistextsupportCrisiscalllineOther4%None29%23Description:Accordingtoa2023survey,approximatelysevenoutoftenyoungindividualsintheUnitedStatesusedsomeresourcetoaddresstheirmentalhealth.Asofthattime,overathirdofyoungrespondentsindicatedtheyreliedonself-help,suchasmeditation,exercise,ordeepbreathing,totreattheirmentalhealth.ThisstatisticillustratesthepercentageofU.S.youthwhoreportedusingselectresourcestoaddresstheirmentalhealthasof2023,bytype.

ReadmoreNote(s):UnitedStates;May31toJune13,2023;1,368respondents;14to25yearsSource(s):BCBS(BlueShieldofCalifornia);HarrisPollDistributionofsupportforapolicytocreatestricterregulationsonsocialmediatohelpminors'mentalhealthintheU.S.in2023SupportforstricterregulationsonsocialmediaforminorsintheU.S.in202351%50%40%34%30%20%9%10%0%3%3%StronglysupportSomewhatsupportSomewhatopposeStronglyopposeSkipped24Description:AccordingtoasurveyconductedintheU.S.in2023,overhalfofrespondentswouldstronglysupportcreatingstricterregulationsonsocialmediaforminorsinorderformentalhealthreasons,whileafurther34percentsomewhatsupportthis.ThisstatisticrepresentstheshareoflevelofsupportforcreatingstricterregulationsonsocialmediaforminorsintheU.S.asofJune2023.ReadmoreNote(s):June2to11,2023;2,073respondents;18yearsandolderSource(s):Ipsos;NationalAllianceonMentalIllnessAdultsintheUnitedStatesonresponsibilityforpreventingsocialmediaharmthatimpactsthementalhealthofchildrenasofJanuary2023U.S.adults:responsibilityforsocialmediaimpactonchildren'smentalhealth202360%51%50%40%30%19%20%10%0%17%5%4%ParentsSocialmediacompaniesFederalgovernmentSocialmediausersStatesgovernments25Description:AccordingtoanonlinesurveyconductedinJanuary2023,51percentofadultsintheUnitedStatesfelttheresponsibilitytoprotectchildrenfromsocialmediaharmfelluponparents.Overall,oneinfiverespondentsstatedthattheimpactofsocialmediaonchildren'smentalhealthwastheresponsibilityofsocialmediacompanies,andfivepercentsaidsocialmediauserswereresponsibleforprotectingkidsfrompotentialsocialmediaharm.

ReadmoreNote(s):UnitedStates;January27to29,2023;1,021respondents;18yearsandolder;nationallyrepresentativesample;Thesampleincludes296Democrats,285Republicans,and324independentsSource(s):Ipsos;KnightFoundationConcernforimpactofsocialmediaonthementalhealthofchildrenaccordingtoadultsintheUnitedStatesasofJanuary2023U.S.adultsonsocialmediaandconcernforchildren'smentalhealth202360%55%50%40%30%20%10%0%31%7%6%VeryconcernedSomewhatconcernedNotveryconcernedNotatallconcerned26Description:AccordingtoanonlinesurveyconductedinJanuary2023,55percentofadultsintheUnitedStatesreportedbeingveryconcernedabouttheimpactofsocialmediaonchildren'smentalhealth.Overall,almostone-thirdofU.S.adultsstatedtheyweresomewhatconcerned.Additionally,justsixpercentofadultssaidtheywerenotatallworriedabouttheeffectthatsocialmediahasonkids'mentalhealth.ReadmoreNote(s):UnitedStates;January27to29,2023;1,021respondents;18yearsandolder;nationallyrepresentativesample;Thesampleincludes296Democrats,285Republicans,and324independentsSource(s):Ipsos;KnightFoundationShareofadultsintheUnitedStateswhothinkthatsocialmediaisresponsiblefortheincreaseindepressionamongAmericanteenagersasofFebruary2023U.S.adultsonsocialmediabeingresponsibleforincreaseinteendepression2023Shareofrespondents0%5%10%15%20%25%30%35%40%CompletelyresponsibleMostlyresponsibleSomewhatresponsibleNotveryresponsibleNotatallresponsibleNotsure18%33%35%4%2%9%27Description:A2023surveyfoundthat35percentofadultsintheUnitedStatesfeltthatsocialmediawascompletelyresponsibleforanincreaseindepressionamongteenagers.Overall,one-thirdofrespondentsthoughtthatsocialmediaplatformsweremostlyresponsible.JusttwopercentofU.S.adultsstatedthatsocialmediawasnotatallresponsibleforanincreaseindepressionamongteens.ReadmoreNote(s):UnitedStates;February23,2023;6,740respondents;18yearsandolderSource(s):YouGovTeenagersintheUnitedStatesonreasonswhysocialmediahasapersonalpositiveeffectonthemasofMay2022U.S.teensonreasonswhysocialmediahaspositiveeffects2022Shareofrespondents0%5%10%15%20%25%30%35%40%45%50%Connections/socializingInformation/learning46%25%Entertainment/fun14%Seeingpositivethingsonline/avoidingnegativeBenefitstotheirwell-being,mentalhealthJustbecauseitdoes7%6%2%Other5%28Description:Accordingtoasurveyconductedin2022,46percentofteenagersintheUnitedStatessaidthatsocialmediahadapositiveeffectonthempersonallyduetobeingabletoconnectandsocializeonsuchservices.Overall,sixpercentofrespondentsreportedfeelingthatsocialmediaprovidedbenefitstotheirwell-beingandmentalhealth.ReadmoreNote(s):UnitedStates;April14toMay4,2022;1,316respondents;13-17years;representativeofU.S.teenswholivewithparentsSource(s):PewResearchCenterShareofteenagersintheUnitedStatesonhowsocialmediacontentmakesthemfeelasofMay2022,bygenderU.S.teens:feelingsonwhattheyseeonsocialmedia2022ShareofrespondentsGirls10%Boys0%5%15%20%25%24%30%35%40%45%45%50%OverwhelmedbecauseofallthedramaLiketheirfriendsareleavingthemoutofthingsPressuretopostcontentthatwillgetlotsofcommentsorlikesWorseabouttheirownlife32%37%32%27%28%18%29Description:Asurveyconductedin2022foundthat45percentofteengirlsintheUnitedStatesfeltoverwhelmedbythedramatheywitnessedonsocialmedia.Aboutone-thirdofteengirlssaidtheyfeltpressuretopostcontentthatwouldgetalotofcommentsorlikes.Ingeneral,teengirlsintheUnitedStatesreportedhavingmorenegativefeelingsaboutusingsocialmediathanboys.ReadmoreNote(s):UnitedStates;April14toMay4,2022;1,316re