马来西亚互联网使用情况市场调研和分析报告（英文版）-2024年1月上传培训课件

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TRENDSInternetusageinMalaysiaCHAPTER

01OverviewNumberofinternetusersintheAsiaPacificregionasofJanuary2021,bycountry(inmillions)NumberofinternetusersAPAC2021,bycountryNumberofinternetusersinmillions400

50001002003006007008009001,000ChinaIndia939.8624IndonesiaJapan202.6117.4PhilippinesVietnam73.9168.72PakistanSouthKoreaThailandBangladeshMalaysiaMyanmarAustralia61.3449.7548.5947.6127.4323.6522.823Description:AsofJanuary2021,Chinarankedfirstwitharound939.8millioninternetuserswhileIndiaachievedsecondplacewith624millioninternetusers.ChinaandIndiawerenotonlyleadingwithintheAsiaPacificregion,buthadthehighestnumberofinternetusersworldwide.TheAsiaPacificregionhadthelargestnumberofinternetusersglobally,however,internetpenetrationinAsiawasstillbelowtheglobalaverage.ReadmoreNote(s):APAC;January2021Source(s):DataReportal;Hootsuite;Varioussources(TheU.N.,GSMAIntelligence,ITU,GWI,Eurostat,CNNIC,APJII,OCDH,MediaScope,CafeBazaar);WeAreSocialDegreeofinternetfreedominselectedcountriesworldwideaccordingtotheFreedomHouseIndexin2022(indexpoints)FreedomHouseIndex:internetfreedominselectedcountriesworldwide2022Score0102030405060708090100IcelandEstonia9593CostaRicaCanada8887TaiwanUnitedKingdomGeorgia797978777776GermanyJapanUnitedStatesFrance7676AustraliaItaly754Description:In2022,Icelandwastheworldwideleaderintermsofinternetfreedom.Thecountryrankedfirstwith95indexpointsintheFreedomHouseIndex,whereeachcountryreceivedanumericalscorefrom100(thefreest)to0(theleastfree).Chinaoccupiedthelastplace,scoringonlytenindexpointsbasedonvariousfactors,includingobstaclestoaccess,limitsoncontent,andviolationsofuserrights.ReadmoreNote(s):Worldwide;June2021toMay2022;70countriesSource(s):FreedomHouseNumberofinternetusersinMalaysia2013-2028(inmillions)NumberofinternetusersinMalaysia2013-20284035.333534.6734.3333.98353025201510533.4732.0730.6229.1228.7228.3226.2124.2421.9819.9218.92020132014201520162017201820192020202120222023202420252026202720285Description:ThenumberofinternetusersinMalaysiawasforecasttocontinuouslyincreasebetween2024and2028byintotal1.9millionusers(+5.68percent).Afterthefifteenthconsecutiveincreasingyear,thenumberofusersisestimatedtoreach35.33millionusersandthereforeanewpeakin2028.Notably,thenumberofinternetusersofwascontinuouslyincreasingoverthepastyears.ReadmoreNote(s):Malaysia;2013to2028Source(s):DigitalMarketInsightsInternetpenetrationrateinMalaysia2013-2028InternetpenetrationrateinMalaysia2013-2028120%97.56%98%98%98%98%98%100%80%60%40%20%0%94.5%91.21%87.4%

87.55%

87.7%81.98%76.9%70.75%65.1%62.78%20132014201520162017201820192020202120222023202420252026202720286Description:ThepopulationsharewithinternetaccessinMalaysiawasforecasttocontinuouslyincreasebetween2024and2028byintotal0.4percentagepoints.Theinternetpenetrationisestimatedtoamountto98percentin2028.Notably,thepopulationsharewithinternetaccessofwascontinuouslyincreasingoverthepastyears.ReadmoreNote(s):Malaysia;2013to2028Source(s):DigitalMarketInsightsCHAPTER

02InternetdemographicsPercentageofindividualsusingtheinternetinMalaysiafrom2018to2022,bygenderShareofindividualsusingtheinternetinMalaysia2018-2022,bygenderMaleFemale120%98.8%97.2%96.3%95.9%100%91.3%87.7%85.9%83.5%82.4%78.7%80%60%40%20%0%201820192020202120228Description:AccordingtoasurveyoninternetusageinMalaysiain2022,98.8percentofmenand95.9percentofwomensaidtheyusedtheinternet.Thegapbetweenmalesandfemaleswhenitcomestointernetusewasat2.9percent,anincreasecomparedtothepreviousyear.ReadmoreNote(s):Malaysia;SeptembertoNovember2022;34,142respondents;15yearsandolder;thesamplesizerepresentsbothurbanandruralareasinallstatesinMalaysiaSource(s):StatisticsMalaysiaDistributionofinternetusersinMalaysiaasofMay2022,byemploymentstatusDistributionofinternetusersMalaysia2022byemploymentstatusShareofrespondents20%

25%0%5%10%15%30%35%40%45%50%55%SelfemployedEmployed16.4%49.1%UnemployedFulltimestudentRetired18.2%7.8%8.1%9/statistics/981347/malaysia-internet-users-distribution-by-employment-statusAccordingtoa2022surveyoninternetusersinMalaysia,nearlyhalforaround49percentoftherespondentswereemployed.Another16.4percentofinternetusersinthecountrywereself-employed.Meanwhile,around18percentwereunemployed.ReadmoreNote(s):Malaysia;December31,2021toMay13,2022;2,401respondents;amonginternetusersSource(s):MalaysianCommunicationsandMultimediaCommissionGenderdistributionofinternetusersinMalaysiaasofMay2022GenderdistributionofinternetusersMalaysia202260%55%50%40%30%20%10%0%45%MaleFemale10Description:AsofMay2022,accordingtoasurveyconductedinMalaysia,55percentofinternetusersweremale,makingupthemajorityofinternetusers.Bycomparison,45percentofinternetusersinthecountrywerefemale.

ReadmoreNote(s):Malaysia;December31,2021toMay13,2022;2,401respondents;amonginternetusersSource(s):MalaysianCommunicationsandMultimediaCommissionNumberoffixedbroadbandsubscriptionsinhouseholdsinMalaysiaasofthe1stquarter2023,byspeedrange(in1,000s)NumberoffixedbroadbandhouseholdsubscriptionsinMalaysia2023,byspeedrangeNumberofsubscriptionsinthousand02004006008001,0001,2001,4001,6001,8002,0001to30MBit/s30to50MBit/s42.81,272.350to100MBit/s100to500MBit/s0.5to1GBit/s113.71,755570.1Morethan1GBit/s23.111Description:Asofthefirstquarterof2023,themajorityofhouseholdinMalaysiasubscribedtofixedbroadbandwithaspeedrangebetween100to500megabitspersecond(MBit/s).Bycomparison,morethan23thousandhouseholdsinthecountryhadfixedbroadbandsubscriptionswithmorethanonegigabitspersecond(GBit/s).ReadmoreNote(s):MalaysiaSource(s):MalaysianCommunicationsandMultimediaCommissionShareofhouseholdswithinternetaccessinMalaysiain2022,bystateShareofhouseholdswithinternetaccessinMalaysia2022Shareofindividuals0%10%20%30%40%50%60%70%80%90%100%110%JohorKedahKelantanMelaka98.5%95.8%93.9%96.2%95.9%NegeriSembilanPahang94.9%PulauPinangPerak99.2%99%94.4%94.6%PerlisSelangorTerengganuSabah93.9%89.6%89.8%Sarawak12Description:In2022,100percentofhouseholdsinWilayahPersekutuanPutrajayainMalaysiahadaccesstotheinternet,whilethecapitalcity,KualaLumpurhad99.8percentinternetpenetrationinthesameyear.PutrajayaistheadministrativeandjudicialcenterofMalaysia.ReadmoreNote(s):Malaysia;SeptembertoNovember2022;34,142respondents;15yearsandolderSource(s):StatisticsMalaysiaCHAPTER

03InternetusageAveragetimespentonlineamonginternetusersinMalaysiaasofMay2022DailytimespentonlineinMalaysia2022Shareofrespondents15%0%5%3.9%10%20%25%30%Lessthan1hour1to4hours5to8hours26.6%25%9to12hours19.7%13to18hoursMorethan18hoursDon'tknow7.1%11.7%6%14Description:Accordingtoa2022surveyoninternetusersinMalaysia,26.6percentofrespondentssaidtheyspentbetweenonetofourhoursdailyontheinternet.Meanwhile,another11.7percentsaidtheyspentmorethan18hoursonlineeveryday.

ReadmoreNote(s):Malaysia;December31,2021toMay13,2022;2,401respondents;amonginternetusersSource(s):MalaysianCommunicationsandMultimediaCommissionAveragetimespentusingonlinemediainMalaysiain3rdquarter2022,byactivity(inhoursandminutes)DailytimespentusingonlinemediainMalaysiaQ32022,byactivityAveragetimeinhoursandminutesperday0123456789InternetTelevision(broadcastandstreaming)Socialmedia8.063.092.47Readingpressmedia1.381.31.11.07ListeningtomusicstreamingservicesUsingagameconsoleListeningtobroadcastradioListeningtopodcasts0.4115Description:Asofthethirdquarterof2022,theaveragedailytimespentusingtheinternetbypeopleinMalaysiawasaroundeighthoursandsixminutes.Bycomparison,peoplespentaroundtwohoursand47minutesonsocialmediaeveryday.ThesenumberssignifiedtheimportanceofbeingpresentontheinternetamongMalaysians.ReadmoreNote(s):Malaysia;Q32022;16-64yearsSource(s):DataReportal;GWI;Meltwater;WeAreSocialShareofindividualsusingtheinternetinMalaysiain2022,bytypeofactivityShareofindividualsusinginternetinMalaysia2022,byactivityShareofindividuals20%

30%

40%0%10%50%60%70%80%90%100%110%ParticipatinginsocialnetworksDownloadingimages/movies/gamesFindinginformationaboutgoodsorservicesDownloadingsoftware/applicationsTelephoningovertheinternet99.2%93.5%92.5%89.1%85.2%81.7%Sendinge-mailUsinginternetbankingOwningonlinesecuritysoftwareandprotectionListeningtoradioonline74.8%72.9%72.8%70.4%68.5%68.1%Purchasinggoods/servicesviae-commerceReadingnewspaper/magazinesonlineWatchingtelevisiononlineSeekinghealthinformation62.3%16Description:AccordingtoasurveyoninternetactivityinMalaysiain2022,99.2percentoftherepondentssaidtheyusedtheinternettoparticipateinsocialnetwork,while93.5percentsaidtheyusedtheinternettodownloadimages,movies,orgames.Atotalof70.4percentoftherespondentsusedtheinternettoshoponlineusinge-commerce.ReadmoreNote(s):Malaysia;SeptembertoNovember2022;34,142respondents;15yearsandolderSource(s):StatisticsMalaysiaMarketshareofleadingsearchenginesacrossMalaysiain2022MarketshareofsearchenginesinMalaysia2022Yahoo!0.66%PetalSearch0.12%DuckDuckGo0.08%Other0.09%bing1.83%Google97.22%17Description:In2022,GoogleledthesearchenginemarketinMalaysiawitharound97percentshareofthemarket.ThiswasfollowedbybingandYahoo!with1.83percentand0.66percentofthemarket,respectively.

ReadmoreNote(s):Malaysia;2022Source(s):StatCounterNumberofmobileinternetusersinMalaysia2013-2028(inmillions)NumberofmobileinternetusersinMalaysia2013-20284035.0934.6534.1833.67353025201510533.1232.5231.8731.1630.4529.5328.2228.3326.7526.8423.8122.590201320142015201620172018201920202021202220232024202520262027202818Description:ThenumberofmobileinternetusersinMalaysiawasforecasttocontinuouslyincreasebetween2024and2028byintotal2.6millionusers(+8percent).Afterthefifteenthconsecutiveincreasingyear,thenumberofusersisestimatedtoreach35.09millionusersandthereforeanewpeakin2028.Notably,thenumberofmobileinternetusersofwascontinuouslyincreasingoverthepastyears.ReadmoreNote(s):Malaysia;2013to2028Source(s):DigitalMarketInsightsShareofpopulationusingthemobileinternetinMalaysiafrom2014to2023andaforecastupto2028Malaysiamobilephoneinternetuserpenetration2014-2028100%89.17%

89.42%

89.61%89.77%

89.89%88.45%

88.86%87.88%86.59%90%80%70%60%50%40%30%20%10%0%85.7%84.29%77.07%69.24%59.31%48.62%20142015201620172018201920202021202220232024202520262027202819Description:ThepopulationsharewithmobileinternetaccessinMalaysiawasforecasttocontinuouslyincreasebetween2024and2028byintotalonepercentagepoints.Afterthefourteenthconsecutiveincreasingyear,themobileinternetpenetrationisestimatedtoreach89.89percentandthereforeanewpeakin2028.Notably,thepopulationsharewithmobileinternetaccessofwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):Malaysia;2014to2028;*Forecast.

Estimatedshareofthetotalpopulationusingtheinternetviaamobilebroadbandconnection.Thedataisbasedonsurveysaswellasregression-basedimputations.

ReadmoreSource(s):DigitalMarketInsightsCHAPTER

04SocialmediaNumberofusersofsocialmediaadvertisinginMalaysia2018-2027(inmillions)NumberofusersofsocialmediaadvertisinginMalaysia2018-2027353031.3130.8730.3829.8529.2528.5627.7826.7225.7424.582520151050201820192020202120222023202420252026202721Description:Theindicator'Reachbysocialnetwork'inthe'Total'segmentofthedigitaladvertisingmarketinMalaysiawasforecasttocontinuouslyincreasebetween2023and2027byintotal2.1millionusers(+7.18percent).Aftertheninthconsecutiveincreasingyear,theindicatorisestimatedtoreach31.31millionusersandthereforeanewpeakin2027.Notably,theindicator'Reachbysocialnetwork'ofthe'Total'segmentofthedigitaladvertisingmarketwascontinuouslyincreasingoverthe[...]

ReadmoreNote(s):Malaysia;2018to2027Source(s):DigitalMarketInsightsActivesocialmediausersaspercentageofthetotalpopulationinMalaysiafrom2016to2023PenetrationrateofsocialmediainMalaysia2016-2023100%90%80%91.7%86%81%78%78.5%75%73%70%60%50%40%30%20%10%0%62%2016201720182019202020212022202322Description:AsofJanuary2023,about78.5percentoftheMalaysianpopulationwereactivesocialmediausers.Thiswasadecreaseby13.2percentcomparedto2022,inwhichthesocialmediausersamountedtoapproximately91.7percentofthetotalpopulationinMalaysia.Amongallsocialmediaplatformsavailablethere,Facebookwastheleadingsocialmediaplatform.ReadmoreNote(s):Malaysia;September2016toJanuary2023Source(s):DataReportal;GWI;Meltwater;WeAreSocialShareofinternetusersusingsocialmediainMalaysiaasofMay2022,byplatformShareofinternetusersusingsocialmediainMalaysia2022,byplatformShareofrespondents40%

50%0%10%20%30%60%70%80%90%100%FacebookYouTube87.5%76.3%Instagram63.9%TikTok49.7%X(formerlyTwitter)Linkedin40.9%21.6%23/statistics/973439/malaysia-internet-users-using-social-mediaAccordingtoasurveyoninternetusersinMalaysia,asofMay2022,about87.5percentofrespondentsstatedthattheyusedFacebook.Meanwhile,nearly50percentoftherespondentssaidTikTokwastheirpreferredsocialmediaapplications.

ReadmoreNote(s):Malaysia;December31,2021toMay13,2022;2,401respondents;amonginternetusersSource(s):MalaysianCommunicationsandMultimediaCommissionNumberofFacebookusersinMalaysia2018-2027(inmillions)NumberofFacebookusersinMalaysia2018-20273026.1825.8125.4325.1224.8124.8924.7524.6825201510522.9721.780201820192020202120222023202420252026202724Description:ThenumberofFacebookusersinMalaysiawasforecasttocontinuouslydecreasebetween2024and2027byintotal0.8millionusers.Accordingtothisforecastin2027,theFacebookuserbasewillhavedecreasedforthesixthconsecutiveyearto24.68millionusers.ReadmoreNote(s):Malaysia;2018to2027Source(s):DigitalMarketInsightsShareofInstagramusersinMalaysiain2022,bygenderShareofInstagramusersMalaysia2022bygenderMen45.3%Women54.7%25Description:AccordingtoNapoleonCat,54.7percentofInstagramusersinMalaysiain2022werefemale,while45.3percentweremale.Inthesameyear,therewereapproximately15millionInstagramusersinMalaysia.

ReadmoreNote(s):Malaysia;2022Source(s):NapoleonCatShareofLinkedInusersinMalaysiain2022,byageShareofLinkedInusersMalaysia2022byage70%65.7%60%50%40%30%20%10%0%22.8%10.6%0.9%55+18to2425to3435to54Ageinyears26Description:AccordingtoNapoleonCat,asof2022,thehighestshareofLinkedInusersinMalaysiaorapproximately65.7percentoftheoveralluserbase,werebetweentheagesof25to34yearsold.Thesecondlargestagegroup,witharound22.4percentofLinkedInusers,werethosebetween18to24yearsold.Intotal,therewereapproximately5.75millionLinkedInusersinMalaysiain2022.ReadmoreNote(s):Malaysia;2022Source(s):NapoleonCatShareofinternetusersusingcommunicationapplicationsinMalaysiaasofMay2022,byappShareofinternetusersusingcommunicationappsinMalaysia2022,byappShareofrespondents40%

50%0%10%20%30%60%70%80%90%100%110%WhatsappTelegram97.7%56.4%FacebookMessengerZoom53.5%21.6%21.3%WeChatSkype10.2%8.6%5.8%LineKakaotalk27Description:AsofMay2022,about97.7percentofrespondentsinMalaysiastatedthattheirfavoritecommunicationapplicationwasWhatsapp.Meanwhile,approximately56.4percentofrespondentsstatedthattheyusedTelegram,thesecondmostpopularcommunicationappinthecountry.ReadmoreNote(s):Malaysia;December31,2021toMay13,2022;2,401respondents;amonginternetusersSource(s):MalaysianCommunicationsandMultimediaCommissionCHAPTER

05E-commerceContributionofe-commercetothegrossdomesticproduct(GDP)ofMalaysiafrom2015to2022(inbillionMalaysianringgit)Contributionofe-commercetotheGDPofMalaysia2015-2022300250239.13201.04200163.86150129.35117.45107.3201795.64201610050089.1520152018201920202021202229Description:In2022,thee-commerceindustryinMalaysiawasestimatedtocontributemorethan239billionMalaysianringgittothecountry'sgrossdomesticproduct(GDP).Thee-commerceindustryinMalaysiahasbeenincreasingforthepastfewyears,andthevalueaddedofthisindustryhasmorethandoubledsince2017.ReadmoreNote(s):Malaysia;2015to2022;*Estimate.**Preliminary.Figureshavebeenrounded.OneMalaysianRinggit(RM)equals0.21U.Sdollarsand0.20eurosasofNovember2023.

ReadmoreSource(s):StatisticsMalaysiaMostvisitede-commercesitesinMalaysiaasof2ndquarter2022,bymonthlytraffic(in1,000clicks)Mostvisitede-commercesitesinMalaysiaQ22022,bymonthlytrafficOnlinetrafficinthousandclicks20,000

30,000010,00040,00050,00060,000ShopeePGMall54,933.322,153.3Lazada12,820Zalora1,098.2363.7GoShopQoo10314.6272.5ApplecrumbyDecathlon

253.7Sephora236.3Motherhood

206.830Description:Asofthesecondquarterof2022,ShopeeledtheMalaysiane-commercemarketasthemostclickede-commercesiteinthecountry,followedbyPGMallandLazada.Witharound55millionclicks,ShopeewastheleadingonlineshoppingplatforminnotonlyMalaysia,butalsoacrossSoutheastAsia.ReadmoreNote(s):Malaysia;Q22022Source(s):iPriceGroup;SimilarWebValueofelectronicmoneytransactionsinMalaysiafrom2016to2022(inbillionMalaysianringgit)ValueofelectronicmoneytransactionsinMalaysia2016-202280706050403069.449.827.717.63201920119.17.710020162017201820202021202231Description:ThevalueofelectronicmoneytransactionsinMalaysiareachednearly70billionMalaysianringgitin2022,anincreaseofaround20billionfromthepreviousyear.E-moneyisusuallystoredine-wallets,withsomeofthemostpopulare-walletsinMalaysiaincludingTouchn`GoandGrabpay.Theincreaseintransactionvaluein2022showedthate-walletsarebecomingmorecommonlyusedasacashlesspaymentmethodacrossthecountry.

ReadmoreNote(s):Malaysia;2016to2022Source(s):BankNegaraMalaysiaNumberofonlinetransactionsinMalaysiain2021,bypaymentmethod(inbillion)NumberofonlinetransactionsinMalaysia2021bypaymentmethod2.52.112.032.01.481.51.00.50.0E-moneyInternetbankingMobilebanking32Description:In2021,thetransactionvolumeofe-moneyinMalaysiaamountedtoaround2.11billiontransactions.Thiswasfollowedbyinternetbankingandmobilebanking,witharoundtwobillionandnearly1.5billiontransactionsrespectively.ReadmoreNote(s):2021Source(s):BankNegaraMalaysia;FinTechNewsShareofinternetuserswhouseonlinebankinginMalaysiaasofMay2022ShareofinternetuserswhouseonlinebankingMalaysia202270%60%50%40%30%20%10%0%66.3%33.7%UsedNeverused33Description:Accordingtoa2022surveyoninternetusersinMalaysia,morethan66percentofrespondentsstatedthattheyusedonlinebanking.DigitalbankingisgainingpopularityintheSoutheastAsiancountry.Inthesameyear,thevalueofinternetbankingtransactionsinMalaysiareachedmorethanonetrillionMalaysianringgit.ReadmoreNote(s):Malaysia;December31,2021toMay13,2022;2,401respondents;amonginternetusersSource(s):MalaysianCommunicationsandMultimediaCommissionCHAPTER

06CybersafetyTotalnumberofrecordedcyberattacksinMalaysiafrom2016to2022(in1,000s)NumberofrecordedcyberattacksinMalaysia2016-202235%30%25%20%15%10%5%0%201620172018201920202021202235Description:In2022,thereweremorethan28thousandofrecordedcyberattacksinMalaysia,aslightdecreasefromaround33thousandattacksin2021.Thenumberofcyberattacksinthecountryhasbeenincreasinginthelastfouryears.

ReadmoreNote(s):Malaysia;2016to2022Source(s):FBI;IMF;TechnologyMarketInsightsNumberofcyberthreatincidentsreportedtoCyberSecurityMalaysiathroughMyCERTin2022,bytypeofcrimeNumberofcyberthreatincidentsreportedtoCyberSecurityMalaysia2022,bytypeNumberofincidents05001,0001,5002,0002,5003,0003,5004,0004,5005,0004,741FraudMaliciouscodesIntrusion1,023755Spam478IntrusionattemptsContentrelatedVulnerabilityreports1805048Denialofservice

1736Description:In2022,onlinefraudswerethemostreportedcyberthreatincidentsannouncedbyCybersecurityMalaysiawithmorethanfourthousandreports,followedbymali