MOOC 商务英语-北京交通大学 中国大学慕课答案

MOOC商务英语-北京交通大学中国大学慕课答案随堂测验1、问题：1.Whichofthefollowingmeans“品牌精髓”？选项：A、brandnameB、brandloyaltyC、brandessenceD、brandstretching正确答案:【brandessence】2、问题：2.Howdoyousay"品牌意识"inEnglish?选项：A、brandawarenessB、brandloyaltyC、brandessenceD、brandstretching正确答案:【brandawareness】3、问题：3.Howdoyousay"品牌延伸"inEnglish?选项：A、brandawarenessB、brandloyaltyC、brandessenceD、brandstretching正确答案:【brandstretching】4、问题：4.___________referstothetendencytoalwaysbuyaparticularbrand.选项：A、brandawarenessB、brandloyaltyC、brandessenceD、brandstretching正确答案:【brandloyalty】随堂测验1、问题：Direction:readeachpassageandidentifyhowtheinformationisbeingorganized.1.Ice-creamisadeliciousfrozentreatthatcomesinamanydifferentcolorsandflavors.Twoofmyfavoriteflavorsarestrawberryandchocolate.Thoughbothoftheseflavorsaredelicious,strawberrymaycontainpiecesoffruitwhilechocolateusuallywillnot.Eventhoughmorechocolateice-creamissoldacrossthecountryannuallythanstrawberry,theybothtastegreatwithmilk.选项：A、causeandeffectB、sequence/processC、compareandcontrastD、chronological正确答案:【compareandcontrast】2、问题：Direction:readeachpassageandidentifyhowtheinformationisbeingorganized.2.Theice-creamshoparoundthecornerfrommyhousehasthebestice-creaminthecity.Whenyoufirstwalkinside,thereisalongchromecounterwithmatchingstoolsextendingalongsidethefarwall.Rightwherethecounterstops,theboothseatingbegins.Therearelotsofold-timeyknickknacksonthewallsandchromenapkinholdersonallthetables.Myfavoritepartoftheshopisbehindthecounterglass,wheretheykeepalloftheice-creamflavors.Arainbowofdelicioussugaryflavorsiskeptcoolanddeliciousbehindthecase.选项：A、descriptiveB、compareandcontrastC、problemandsolutionD、sequence/process正确答案:【descriptive】3、问题：Direction:readeachpassageandidentifyhowtheinformationisbeingorganized.3.Freezerburnmayhavewastedmoreice-creamthansidewalks.Ifyoudon'tknow,freezerburniswhenicecrystalsformonthesurfaceofice-cream.Theseicecrystalscanruinthetextureandflavoroftheicecream,butfreezerburnispreventable.Sincefreezerburniscausedwhenmeltedice-creamisrefrozen,ratherthaneatingyourice-creamfromthecontainerasitmelts,scoopyourice-creamintoabowlandputthecontainerbackinthefridgeimmediately.Doingthisoughttohelpyoukeepfreezerburnfromruiningyourfavoritefrozenflavors.选项：A、sequence/processB、chronologicalC、descriptiveD、problemandsolution正确答案:【problemandsolution】4、问题：Direction:readeachpassageandidentifyhowtheinformationisbeingorganized.4.Makingice-creamisnoteasy.Creamandsugarhavetofirstbemixedinafrozencontainer.Ingredientsmaybeaddedatthispoint,ifdesired.Themixturemustbestirredandwhippeduntilthecreamandsugarmixtureisfrozen.Dependingontheequipment,thismaytakeaslongasanhour.Aftertheice-creamisprepared,itmustbekeptfrozenuntilitisreadytobeenjoyed.Makingice-creamisdifficult,butmostpeoplewouldagreethatitisworththetrouble.选项：A、problemandsolutionB、compareandcontrastC、chronologicalD、sequence/process正确答案:【sequence/process】随堂测验1、问题：1.Inordertotakehelpfulnotesduringclass,itisimportanttounderstandyourinstructors'styleoflecturing.选项：A、正确B、错误正确答案:【正确】2、问题：2.Note-takingshouldtakeplaceduringclass.选项：A、正确B、错误正确答案:【错误】3、问题：3.Iftextbookassignmentsareboring,thestudentdoesnothavetocompletethem.选项：A、正确B、错误正确答案:【错误】4、问题：4.Itisessentialforstudentstotakegoodnotesduringclassbecausestudiesshowthatweforget50%ofwhathearimmediatelyafter.选项：A、正确B、错误正确答案:【错误】5、问题：5.Beforeaclassbegins,itisimportanttoreviewnotesfromreadingassignmentsandpreviouslectures.选项：A、正确B、错误正确答案:【正确】6、问题：6.Itiscrucialthatastudentwritedowneverythingtheirinstructorsaysduringalecture.选项：A、正确B、错误正确答案:【错误】7、问题：7.Note-takingmethodsincluderubricsstyle,charting,outlining,mappingandCornell选项：A、正确B、错误正确答案:【正确】8、问题：8.Whentakingnotes,yourchildshouldfocusonlyonthedetailsoftheclassand,likeareporter,getdownthefactsinblackandwhite.选项：A、正确B、错误正确答案:【错误】9、问题：9.Yourchildshouldexperimentwithdifferentwaystotakenotes,usingdifferentnotationsystemsandstructures,untilhefindsthebestfit.选项：A、正确B、错误正确答案:【正确】10、问题：10.Notetakingisanirrelevantskillandthereisnoacademicorintellectualvalueinlearningtotakeindividualizednotes.选项：A、正确B、错误正确答案:【错误】随堂测验1、填空题：Directions:Readthefollowingsentencesandfillinthemissingwordorphrase.afraiddoubtcompletelysameoutofpointproblemsoundswouldbehonest1.Ihavetosay,it_____interesting,butweshouldwait.正确答案:【sounds】2、填空题：Directions:Readthefollowingsentencesandfillinthemissingwordorphrase.afraiddoubtcompletelysameoutofpointproblemsoundswouldbehonest2.I'm______thatIcan'tagreewithyouonthissuggestion.正确答案:【afraid】3、填空题：Directions:Readthefollowingsentencesandfillinthemissingwordorphrase.afraiddoubtcompletelysameoutofpointproblemsoundswouldbehonest3.Whatyouareaskingmetodoisagainstthelaw.It's__________thequestion!正确答案:【outof】4、填空题：Directions:Readthefollowingsentencesandfillinthemissingwordorphrase.afraiddoubtcompletelysameoutofpointproblemsoundswouldbehonest4.Don'tyouthinkit_____bettertogivethecontracttoSamsonsandnotPtech?正确答案:【wouldbe】5、填空题：Directions:Readthefollowingsentencesandfillinthemissingwordorphrase.afraiddoubtcompletelysameoutofpointproblemsoundswouldbehonest5.That'sagoodpoint.Buttobe______,Idon'tbelievethatchangingtheprocesswillwork.正确答案:【honest】随堂测验1、问题：Directions:Readthecasecarefullyanddecidewhichisthebest“subjectline”.DavidwillvisitChinaandattendatechnologyconferenceinShanghai.Duringhisstaythere,hewillalsovisittwolocalclientsforproductdemo.5dayspriortohisarrival,oneoftheclientvisithasbeencancelled.Inaddition,hewillalsocheckinanotherhotelsincetheformerlybookedoneisnotavailableanymore.AsDavid’scounterpartinChina,youneedtoinformDavidaboutthis.选项：A、WriteDavidanemailaboutthiswiththesubject“TravelUpdate”.B、WriteDavidanemailaboutthiswiththesubject“TwoChangesinYourShanghaiItinerary”.C、WriteDavidanemailaboutthiswiththesubject“Urgent-TwoImportantChangesinYourShanghaiItinerary”.D、WriteDavidanemailaboutthiswiththesubject“Urgent”.正确答案:【WriteDavidanemailaboutthiswiththesubject“Urgent-TwoImportantChangesinYourShanghaiItinerary”.】随堂测验1、问题：1.WhichofthefollowingSWOTelementsareinternalfactorsforabusiness?选项：A、StrengthsandWeaknessesB、OpportunitiesandThreats?C、StrengthsandOpportunities?D、WeaknessesandThreats?正确答案:【StrengthsandWeaknesses】2、问题：2.WhichofthefollowingisfalseregardingwhyaSWOTAnalysisisused?选项：A、Tobuildonthestrengthsofabusiness?B、Tominimizetheweaknessesofabusiness?C、ToreduceopportunitiesavailabletoabusinessD、Tocounteractthreatstoabusiness正确答案:【Toreduceopportunitiesavailabletoabusiness】3、问题：3.Whichofthefollowingcouldbeastrength?选项：A、WeatherB、NewinternationalmarketC、Apricethatistoohigh?D、Thelocationofabusiness正确答案:【Thelocationofabusiness】4、问题：4.Whichofthefollowingcouldbeaweakness??选项：A、AdevelopingmarketsuchastheInternet?B、CompetitorswithaccesstobetterchannelsofdistributionC、Poorqualityofgoodsandservices?D、Specialmarketingexpertise正确答案:【Poorqualityofgoodsandservices?】5、问题：5.Whichofthefollowingcouldbeanopportunity??选项：A、Havingqualityprocessesandprocedures?B、MovingintonewmarketsegmentsthatofferimprovedprofitsC、Damagedreputation?D、Anewcompetitorinyourhomemarket正确答案:【Movingintonewmarketsegmentsthatofferimprovedprofits】Unit1单元作业Unit1单元测验1、问题：ThecreationofVirginCola,VirginAir,VirginRailandVirginBrideisanexampleof__________.选项：A、brandstretchingB、brandloyaltyC、brandawarenessD、brandequity正确答案:【brandstretching】2、问题：ConsumerswhoalwaysbuyLevi’swhentheyneedanewpairofjeansareshowing__________.选项：A、brandstretchingB、brandloyaltyC、brandawarenessD、brandequity正确答案:【brandloyalty】3、问题：TheuseofBMWcarsandNokiaphonesinJamesBondfilmsareexamplesof___________.选项：A、productendorsementB、productplacementC、productcycleD、productrange正确答案:【productplacement】4、问题：CheapbutgoodChineseproductshavebrought___________toAmericansbygivingthemmorechoicesandreducingthecountry’sinflationrate.选项：A、intangiblebenefitsB、tangiblebenefitsC、outsourceD、disadvantage正确答案:【tangiblebenefits】5、问题：Notenoughpeoplerecognizeourlogo;weneedtospendalotmoreonraising___________.选项：A、brandstretchingB、brandloyaltyC、brandawarenessD、brandequity正确答案:【brandawareness】6、问题：DavidBeckhamadvertisingVodafoneisanexampleof___________.选项：A、productendorsementB、productplacementC、productcycleD、productrange正确答案:【productendorsement】7、问题：___________referstothevalue,bothtangibleandintangible,thatabrandaddstoaproduct/service.选项：A、BrandloyaltyB、BrandawarenessC、BrandequityD、Brandname正确答案:【Brandequity】8、问题：__________refertothestatisticaldataofapopulation,especiallythoseshowingaverageage,income,education,etc.选项：A、FocusgroupB、CustomersC、StockersD、Demographics正确答案:【Demographics】9、问题：TheToblerone________containstheimageofabearhiddenintheMatterhornmountain,whichiswhereTobleroneoriginallycamefrom.选项：A、logoB、brandC、nameD、slogan正确答案:【logo】10、问题：Forexample,ifacompanyhas1.5millionsharesoutstandingatasharepriceof$25,its___________is$37.5million.选项：A、marketcapB、profitC、maximumvalueD、capital正确答案:【marketcap】11、问题：Inordertotakehelpfulnotesduringclass,itisimportanttounderstandyourinstructors'styleoflecturing.选项：A、正确B、错误正确答案:【正确】12、问题：Note-takingshouldtakeplaceduringclass.选项：A、正确B、错误正确答案:【错误】13、问题：Iftextbookassignmentsareboring,thestudentdoesnothavetocompletethem.选项：A、正确B、错误正确答案:【错误】14、问题：Itisessentialforstudentstotakegoodnotesduringclassbecausestudiesshowthatweforget50%ofwhathearimmediatelyafter.选项：A、正确B、错误正确答案:【错误】15、问题：Beforeaclassbegins,itisimportanttoreviewnotesfromreadingassignmentsandpreviouslectures.选项：A、正确B、错误正确答案:【正确】16、填空题：Directions:CompletetheresponsetoJack'squestionsbelow.Whydon'tweInmyopinionHowaboutI'mafraidIseeIthinkJack:Theproposalisthewechangeourlogoandrethinkourbrandimage.So,whatareyourviewsonthis.Mary:____________(1),thisistheonlywaytosolveourcurrentproblems.正确答案:【Inmyopinion】17、填空题：Directions:CompletetheresponsetoJack'squestionsbelow.Whydon'tweInmyopinionHowaboutI'mafraidIseeIthinkJohn:____________(2)focusonourbrandimagefirst?That'sthekeyissue!正确答案:【Whydon'twe】18、填空题：Directions:CompletetheresponsetoJack'squestionsbelow.Whydon'tweInmyopinionHowaboutI'mafraidIseeIthinkAndy:____________(3)Ican'tagree.Whatweneedisawiderproductrange.正确答案:【I'mafraid】19、填空题：Directions:CompletetheresponsetoJack'squestionsbelow.Whydon'tweInmyopinionHowaboutI'mafraidIseeIthinkClara:____________(4)dongboth?Wecanstretchourbrandandimproveourimageatthesametime.正确答案:【Howabout】20、填空题：Directions:CompletetheresponsetoJack'squestionsbelow.Whydon'tweInmyopinionHowaboutI'mafraidIseeIthinkVictor:____________(5)whatyoumean,butwe'vegottostartsomewhere,andanewimageismoreimportantatthisstage.正确答案:【Isee】随堂测验1、问题：Travel_________aresomethingshowingyouridentityinformationandjustifyyourtravel.选项：A、documentsB、plansC、destinationsD、schedules正确答案:【documents】2、问题：Andifyougoabroad,youevenneedyour_________togothroughthecustoms.选项：A、ticketsandcreditcardsB、passaportandvisaC、luggageandmoneyD、moneyandtickets正确答案:【passaportandvisa】3、问题：Youalsoneedotherthingsforyourtravelarrangementsuchasthe_______whichisawrittenplanforapackagetour,forexample.选项：A、visaB、invitationletterC、itineraryD、application正确答案:【itinerary】4、问题：Ifyoutravelabroad,youneedtoexchangeRMBwiththeforeigncurrencybasedonthecurrent_________.选项：A、stockpriceB、exchangerateC、bankinterestD、allowance正确答案:【exchangerate】5、问题：Inmostcasesticketsareneededforyourtravel.Thereare_______ticketandreturnticket.选项：A、singleB、simpleC、one-wayD、odd-way正确答案:【one-way】6、问题：The_________istheitemyoucancarrywithyouintheairplane.选项：A、check-inB、check-upC、carry-onD、carry-up正确答案:【carry-on】7、问题：Comparatively,thehotelismoreexpensivethanthe______whichisusuallyforthosewhoaredrivingcarsandthe______isthecheapest.选项：A、motel,hostelB、hostel,restaurantC、hostel,motelD、motel,restaurant正确答案:【motel,hostel】8、问题：Thewordtodescribeabeautifulplaceis_________.选项：A、awfulB、pictureC、depictiveD、picturesque正确答案:【picturesque】9、问题：Youcanuse_________todescribethosevillagerswhooftenwelcomevisitorswarmlyandtreatthemwithgenerosity.选项：A、hospitalB、hostileC、hostilityD、hospitable正确答案:【hospitable】10、问题：Ifaplacelostitstranquilityduetotheover-developmentoftourism,wecandescribetheplaceas______.选项：A、toodevelopedB、advancedC、awkwardD、modern正确答案:【toodeveloped】随堂测验1、问题：Loyaltyprogramisa_______programofferedbyacompanytocustomerswhofrequentlymakepurchases.选项：A、treatB、rewardC、paymentD、welfare正确答案:【reward】2、问题：Loyaltyprogramscould______businessandstrengthentherelationshipbetweenthecustomerandthebusiness.选项：A、increaseB、maintainC、decreaseD、create正确答案:【increase】3、问题：Loyaltyprogramsarebasedon______.选项：A、emotionB、moneyC、businessD、study正确答案:【emotion】4、问题：Loyalty______letcustomersaccumulatepointsthattheycanredeemforrewardsorfreeproducts/services.选项：A、paidprogramsB、spendprogramsC、pointsprogramsD、treatprograms正确答案:【pointsprograms】5、问题：______adaptstheloyaltypunchprograms.选项：A、NineWestB、CostcoC、HuaweiD、Clarks正确答案:【Clarks】6、填空题：Directions:identifytheopinionandevidenceinthefollowingstatementsandmarkthemwithOandErespectively.______Almost70%ofsurveyrespondentssaytheyaremembersofmorethanoneloyaltyprogram.正确答案:【E】7、填空题：______“It'saninvestmentthatwe'vebeenvery,veryfocusedonoverthelastfewyears,”hesays.正确答案:【E】8、填空题：______Travelersgetstingierwiththeirloyalty.正确答案:【O】9、填空题：______Starwoodhasaddedperkssuchaslettingelitememberscheckinanytimeduringtheday.正确答案:【E】10、填空题：______Toofferthatkindofpersonalizedservice,though,companieswillneedbettertechnologyandtraining.正确答案:【O】随堂测验1、填空题：Directions:markthestatementswithT(true)orF(false).____.Thecontextisimportantforunderstandingaconversation.正确答案:【T】2、填空题：____.ThemoreyoulistentodifferentEnglishes,theeasieryoucanunderstandtheauthenticEnglish.正确答案:【T】3、填空题：____.Thelanguageisindependentfromtheageandgender.正确答案:【F】4、填空题：_____.EnglishgrammarishelpfulforimprovingEnglishlistening.正确答案:【T】5、填空题：_____.Speakingmoreisharmfultoimprovelistening.正确答案:【F】随堂测验1、填空题：Directions:markthestatementswithT(true)orF(false).____.Dealingwithcomplaintsisachancetoimprovetherelationshipwithcustomers.正确答案:【T】2、填空题：____.Thinkofpossiblesolutionsbeforeyougotocomplain.正确答案:【T】3、填空题：____.Asapartofyourcompany,youshouldalwaysdefendyourcompanyandarguewiththecustomerwithoutanysympathy.正确答案:【F】4、填空题：_____.Sometimesthepowerofsocialmediaishelpfulifthecomplainingfailed.正确答案:【T】5、填空题：_____.Askingquestionsinacaringandconcernedmannerwhendealingwithcomplaintswilldoharmtoyourcompany.正确答案:【F】随堂测验1、填空题：Directions:filltheblankswithcorrectanswers.Inblockformat,everythingisall______justified.正确答案:【left】2、填空题：Inthefirstparagraphofthebody,youshouldintroduceyourselfandyour_______ofwritingthisletter.正确答案:【purpose】3、填空题：Atlast,youshouldrestatethepurposeandcallforan______.正确答案:【action】4、填空题：Thebusinesslettershouldbe_____andclear.Useacourteoustoneandmakeitconvincing.正确答案:【concise】5、填空题：Checkforspellingand________mistakesbecausetheymakealetterlooklessprofessionalandreflectscarelessness.正确答案:【grammatical】随堂测验1、问题：_______revealsthekeyinformationinagraph.选项：A、ThetitleB、ThemeasurementC、TimeperiodsD、Thebars正确答案:【Thetitle】2、问题：The______usuallyshowschanges,comparingtwoormorethingsovertime.选项：A、piechartB、linegraphC、barchartD、table正确答案:【linegraph】3、问题：Yourrepresentationofachartoragraphusuallyconsistsof3parts:________,descriptionandconclusionorinference.选项：A、summaryB、introductionC、brainstormingD、review正确答案:【introduction】4、问题：Thedescriptioniscomposedbytwoparts:theoverviewand_______.选项：A、questionsB、comparisonC、detaileddataD、contrast正确答案:【detaileddata】5、问题：Thecomparisonand______areconductedusuallyinanalysingagraph选项：A、analogyB、exaggerationC、parallelismD、contrast正确答案:【contrast】Unit2单元作业Unit2单元测验1、问题：Travelhappenswithorwithoutluggage,anditcanbeonewayor________trip.选项：A、aroundB、roundC、backD、odd正确答案:【round】2、问题：Ifyougoabroad,youneedyour________asoneofyourtraveldocuments.选项：A、passportB、moneyC、insuranceD、creditcard正确答案:【passport】3、问题：Incustomerloyaltyprogram,customersareoftengivenaunique______,suchasamembershipcard.选项：A、rewardB、letterC、identifierD、badge正确答案:【identifier】4、问题：Loyaltyprogramscould_________.选项：A、largelyincreaseinvestmentB、decreasethecompany'sfameC、strengthentherelationshipwithcustomersD、disturvthemanagement正确答案:【strengthentherelationshipwithcustomers】5、问题：Accordingtothevideo,Englishlisteningisinfluencedby________.选项：A、speakingspeedB、noisyenvironmentC、thelistener'semotionD、thelistener'sgrammar正确答案:【speakingspeed】6、问题：Dealingwithacustomer’scomplaints,youshould_______________.选项：A、repeatbackwhatyouarehearingtoshowthatyouhavelistenedB、keeponaskingquestionstodigoutthetruthC、alwaysstandonyourcompanytodefenditsbenefitsD、beveryserioustowardsyourcustomer正确答案:【repeatbackwhatyouarehearingtoshowthatyouhavelistened】7、问题：Thelettertopointoutamistakebytheletter'srecipientiscalledtheletterof_______.选项：A、complaintB、orderC、requestD、application正确答案:【complaint】8、问题：________is/aredirectlyshowninthechartorgraph.选项：A、ThegeneraltendencyB、TimeperiodsC、SimilaritiesanddifferencesD、Thefuturetrend正确答案:【Timeperiods】9、问题：“DoinRomeasRomansdo”meanswhenwetravel,weshould________.选项：A、doasthelocalpeopledoaccordingtotheircustoms,traditionsandcultureB、behaveaswelikeinaforeignplaceC、doasthetouristguidesuggestsD、doasweareinourhometown正确答案:【doasthelocalpeopledoaccordingtotheircustoms,traditionsandculture】10、问题：Inthefirstparagraphofabusinessletter,youshouldintroduceyourselfandyour______.选项：A、interestonthecompanyB、purposeofwritingthisletterC、goodwishfortherelationshipbetweentwocompaniesD、impressiononthecompany正确答案:【purposeofwritingthisletter】11、问题：Beforeyoumakeacomplaint,__________.选项：A、trytoexposeyourexperiencetothesocialmediaB、trytogettoknowthecompany’shistoryC、trytofigureoutwhoisinchargeD、trytoshowyouranger正确答案:【trytofigureoutwhoisincharge】12、问题：Accordingtothevideo,wecanusethecontext,grammarand______tohelpusunderstandwhatothersaretalkingabout.选项：A、imaginationB、non-vocalinformationC、anticipationD、clothes正确答案:【non-vocalinformation】13、问题：Trytodealwithcustomers’complaintswithasenseof_______.选项：A、emergenceB、emergencyC、emergentD、urgent正确答案:【emergency】14、填空题：Direction:Arrangetheseoptionstoformananwertoacomplainingmessage.Eachoptionshouldbeusedonlyonce.A.Ihopeyoucanunderstand.B.Thankyouforchoosingourcompany.C.Butwewillsendyouaspecialgiftascompensationandwewillenhancethetrainingofouremployeestoofferbetterandmorecomfortableservices.D.I’msorryaboutyourbrokenluggageandtheimpolitetreatmentfromourmanageronduty.E.I’mafraidthatwhatyoucangetisjustanewbagbecausewehaveourregulationsandourpolicy.正确答案:【DEACB】15、填空题：Direction:Arrangetheseoptionstoformananswertoacomplainingmessage.Eachoptionshouldbeusedonlyonce.A.Becauseourairlinehasn’tfinishedthereplacementofalltheoldairplanes,afewarestillworking.B.Wewilloffera50%discountforyournexttripfromBarcelonatoNYascompensation.C.Ibelieveyouwillhaveabettertravelexperienceinthefuturewiththenewairplaneandgoodservices.D.I’msorryforyourawfultravelexperience!E.Thankyouforyourcriticism!F.I’mafraidyourflightistheone.正确答案:【DAFBCE】16、填空题：Directions:Pleasematchtheloyaltyprogramswiththeircontentandfilltheblankswiththecorrespondentnumbers.pointsprograms,2.spendprograms,3.tieredprograms,4.paidprograms,5.punchprograms_______Customersarerewardedaproductorserviceofequalorlesservaluefreeofchargeforpurchasingaparticularproductorservicewith“punches.”正确答案:【5】17、填空题：Directions:Pleasematchtheloyaltyprogramswiththeircontentandfilltheblankswiththecorrespondentnumbers.pointsprograms,2.spendprograms,3.tieredprograms,4.paidprograms,5.punchprograms________Theprogramsletcustomersaccumulatepointsthattheycanredeemforrewardsorfreeproducts/services.正确答案:【1】18、填空题：Directions:Pleasematchtheloyaltyprogramswiththeircontentandfilltheblankswiththecorrespondentnumbers.pointsprograms,2.spendprograms,3.tieredprograms,4.paidprograms,5.punchprograms_________Theprogramsgivecustomersrewardsbasedondifferentlevelsofspendingorpoints.正确答案:【3】19、填空题：Directions:Pleasematchtheloyaltyprogramswiththeircontentandfilltheblankswiththecorrespondentnumbers.pointsprograms,2.spendprograms,3.tieredprograms,4.paidprograms,5.punchprograms_________Customersgetloyaltycreditfortheamounttheyspendatthebusiness.正确答案:【2】20、填空题：Directions:Pleasematchtheloyaltyprogramswiththeircontentandfilltheblankswiththecorrespondentnumbers.pointsprograms,2.spendprograms,3.tieredprograms,4.paidprograms,5.punchprograms_________Theprogramsprovideanexclusivefeelbyincorporatingamonthlyoryearlyfeethatmemberspayforaccesstospecialservices,discounts,oruniqueopportunities.正确答案:【4】随堂测验1、问题：HierarchicalStructurehas__________layersbut__________individualresponsibilities.选项：A、more…moreB、more…lessC、less…lessD、less…more正确答案:【more…less】2、问题：New,modernorsmallcorporationsusuallyhave____________structure?选项：A、hierarchicalB、flatC、flatarchyD、bureaucratic正确答案:【flat】3、问题：Theorganizationstructureinfluencesthefollowingaspectsexcept___________?选项：A、productivityB、employeerelationsC、marketingstrategiesD、marketshare正确答案:【marketshare】4、问题：Whatisthebiggestadvantageofhierarchicalstructure?选项：A、Maintainingthestatusquo.B、Showingthecompany’ssize.C、Complicatingthedecision-makingprocess.D、Monitoringthestaff.正确答案:【Maintainingthestatusquo.】5、问题：Organizationsthatoperateunder_________structurehavelinearauthorityandspecializedteamsthatallowforcreativityandinnovation.选项：A、hierarchicalB、flatC、flatarchyD、bureaucratic正确答案:【flatarchy】随堂测验1、填空题：Directions:Choosetherightwordforeachstatement.Directive,Authoritative,Affiliative,Participative,Pacesetting，Coaching1.Themanagerwith________stylecloselycontrolshisemployees,emphasizesthedisciplineandsometimesevenmotivateshisteambythreats.正确答案:【Directive】2、填空题：Directions:Choosetherightwordforeachstatement.Directive,Authoritative,Affiliative,Participative,Pacesetting，Coaching2.Themanagerwith_________styleiswillingtoprovideopportunitiesforhisstafftoshowtheirabilities,meanwhile,healwaysencouragesemployeestodeveloptheirownstrengths.正确答案:【Coaching】3、填空题：Directions:Choosetherightwordforeachstatement.Directive,Authoritative,Affiliative,Participative,Pacesetting，Coaching3.Themanagerwith________stylegivesemployeescleardirectionbutnotdictation.Andhelikestomotivatehisfollowersbypersuasionandgivingfeedbackontaskperformance.正确答案:【Authoritative】4、填空题：Directions:Choosetherightwordforeachstatement.Directive,Authoritative,Affiliative,Participative,Pacesetting，Coaching4.Themanagerwith__________stylelikestoperformmanytasksbyhimselfpersonallybutexpectshisemployeestowatchandthenfollowhisexample.正确答案:【Pacesetting】5、填空题：Directions:Choosetherightwordforeachstatement.Directive,Authoritative,Affiliative,Participative,Pacesetting，Coaching5.Themanagerwith________stylehasfaithin“everyonehasinput”,heencouragesemployeeinputindecision-makingprocessandusuallyrewardteam-effort.正确答案:【Participative】随堂测试1、问题：Directions:Trytodecidewhetherthefollowingstatementistrueorfalse.1.Aninferenceisanassumptionthatinvolvedindrawingaconclusiononthebasisofdirectobservation.A.True.B.False.选项：A、正确B、错误正确答案:【错误】2、问题：Directions:Trytodecidewhetherthefollowingstatementistrueorfalse.2.Abductionisinferencefromparticularpremisestoauniversalconclusion.A.TrueB.False选项：A、正确B、错误正确答案:【错误】3、问题：Directions:Trytodecidewhetherthefollowingstatementistrueorfalse.3.Onlywhenyouhaveanunderstandingoftheliteralorfactualcontentcanyougobeyondliteralmeaningandformulateinferences.A.TrueB.False选项：A、正确B、错误正确答案:【正确】4、问题：Directions:Trytodecidewhetherthefollowingstatementistrueorfalse.4.Duringthelistening,listenersshouldusetheirbackgroundinformationandexperiencetohelptheminmakinginferences.A.TrueB.False选项：A、正确B、错误正确答案:【正确】5、问题：Directions:Trytodecidewhetherthefollowingstatementistrueorfalse.5.Eliminationisoneofyourbestfriendsinthetest.Lookattheanswerchoicesandthinkaboutwhichonesdonotfittowhatyouunderstandaboutthelectureortheconversation.A.TrueB.False选项：A、正确B、错误正确答案:【正确】随堂测试1、填空题：Directions:Choosethecorrectwordsfromtheboxtocompletetheconversationexcerpts.Youwillnotneedallthewords.haveafraidcandopleasehowmeetlikeniceseethanksknowwoulddidthankwhat1.A:David,!1)_________youmetAniDeltell?B:No.Hello,Ani.Niceto2)_________you.正确答案:【have,meet】2、填空题：Directions:Choosethecorrectwordsfromtheboxtocompletetheconversationexcerpts.Youwillnotneedallthewords.haveafraidcandopleasehowmeetlikeniceseethanksknowwoulddidthankwhatA:Peter,doyou3)_________Sylvia?B:Yes,ofcourse.HiSylvia,goodto4)_______youagain.正确答案:【know