日本户外运动市场调研和分析报告（英文版）-2024年1月上传培训课件

INDUSTRIES

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MARKETSOutdooractivitiesinJapanCHAPTER

01OverviewSalesrevenueoftheoutdoorbusinessmarketinJapanfromfiscalyear2019to2022withaforecastuntil2025(inbillionJapaneseyen)OutdoorbusinessmarketsizeinJapanFY2019-2025400370.69367.37360.6347.5635030025020015010050326.21310.18297.602019202020212022*2023**2024**2025**3Description:In2022,thesalesrevenueoftheoutdoorbusinessmarketinJapanwasestimatedtoreacharound347.6billionJapaneseyen.Theoutdoorbusinessmarketencompassestheoutdoorapparelmarket,theoutdoorfacilitymarket,andtheoutdoorarticlesrentalmarket.Theapparelmarketistheleadingsegmentintheindustry.ReadmoreNote(s):Japan;fiscalyears2019to2022;thefiscalyearstartsonApril1ofthestatedyearandendsonMarch31ofthefollowingyear;marketsizebasedonthesalesrevenueatbusinesses;*Prospect.**Forecast.Theoutdoorbusinessmarket[...]

ReadmoreSource(s):YanoResearchDomesticshipmentvalueoftheoutdoorsportingequipmentmarketinJapanfrom2014to2022withaforecastfor2023(inbillionJapaneseyen)OutdoorgoodsmarketsizeinJapan2014-202340035030025020015010050334.6313.86292.88279.52272.53238.08224.18208.29192.7179.660201420152016201720182019202020212022*2023**4Description:In2023,thedomesticshipmentvalueofoutdoorsportingequipmentinJapanwasforecastedtoamounttoabout334.6billionJapaneseyen,anincreasefromabout269.4billionyenin2020,theonlyyearwithintheobservedtimeframewhenthenumbersdidnotincrease.ReadmoreNote(s):Japan;2014to2023;marketsizesbasedontheshipmentvalue(domesticshipment)ofmanufacturers;*Prospect.**Forecast.Researchtargetsweresportinggoodsmanufacturers,importers,wholesalers,andretailers.Datapriorto2018[...]

ReadmoreSource(s):YanoResearchDomesticshipmentvalueoftheoutdoorsportsapparelmarketinJapanfrom2018to2022withaforecastfor2023(inbillionJapaneseyen)OutdoorwearmarketdomesticshipmentvalueinJapan2018-202318016015915014114012010080133.62121.3106.86604020020182019202020212022*2023**5Description:In2022,thedomesticshipmentvalueoftheoutdoorsportsapparelmarketinJapanwasexpectedtoreacharound141billionJapaneseyen.Themarketwasforecasttogrowsteadilybysixpercentinthefollowingyear.

ReadmoreNote(s):Japan;2018to2022;basedonshipmentvalueofmanufacturers;*Prospect.**Forecast.Targetsweresportsrelatedenterprises(manufacturers,wholesalers,suppliers,andretailers).Datapriorto2020comefrompreviousreports.100[...]

ReadmoreSource(s):YanoResearchDomesticshipmentvalueofoutdoorshoesinJapanfrom2017to2021withaforecastfor2022(inbillionJapaneseyen)OutdoorshoesdomesticshipmentvalueinJapan2017-20224035.6934.7834.15353025201510532.6432.2631.540201720182019202020212022*6Description:In2022,thedomesticshippingvalueforoutdoorshoesinJapanwasforecasttoamounttoaround34.8billionJapaneseyen,constitutinganincreasefromabout31.5billionyeninthepreviousyear.OutdoorshoesaccountforclosetoeightpercentoftheJapanesesportsshoesmarket.ReadmoreNote(s):Japan;2017to2021;figuresarebasedontheshipmentvalueatmanufacturers;*Forecast.Targetsweresportsshoesmanufacturers,importtraders,wholesalers,andretailers.Thesourcestates,thatvaluesarerounded,sothatsome[...]

ReadmoreSource(s):YanoResearchExpenditureonoutdoorsportsactivitiesinJapanin2022,bytypeofsport(in1,000Japaneseyen)ExpensesonoutdoorsportsactivitiesinJapan2022,bytypeofsportExpensesinthousandJapaneseyen020406080100120140160180200Golfing(oncourse)Surfing,windsurfingYachting,motorboatingSkindiving,scubadivingSnowboarding183.296.79578.258.55554.2FishingSkiingHanggliding,paraglidingCycling2220.67Description:Accordingtoasurveythatlookedintopeople'sleisureactivityhabits,theshareofpeopleinJapanwhoplayedgolfspentonaverage183.2thousandJapaneseyenontheirhobbyin2022.Golfing(onacourse)wastheoutdoorsportsactivitythatrecordedthehighestaverageexpenditurebyparticipants,followedbysurfingandwindsurfing.ReadmoreNote(s):Japan;FebruarytoMarch,2023;3,306respondents;15-79years;annualexpenditure;amongpeoplewhoparticipatedinanactivityatleatsonceperyearSource(s):JapanProductivityCenter(JPC)Expenditureontravel-relatedoutdooractivitiesinJapanin2022,bytypeofactivity(in1,000Japaneseyen)Expensesontravel-relatedoutdooractivitiesinJapan2022,bytypeExpensesinthousandJapaneseyen0102030405060CaravanningMountainclimbing50.631.7Seawaterbathing28.9Amusementpark,themeparkPicnic,hiking,strollingoutside28.217.18Description:Accordingtoasurveythatlookedintopeople'sleisureactivityhabits,theshareofpeopleinJapanwhoengagedincaravanningspentonaverage50.6thousandJapaneseyenontheirhobbyin2022.Caravanningwasthetravel-relatedoutdooractivitythatrecordedthehighestaverageexpenditurebyparticipants,followedbymountainclimbing.ReadmoreNote(s):Japan;FebruarytoMarch,2023;3,306respondents;15-79years;annualexpenditure;amongpeoplewhoparticipatedinanactivityatleatsonceperyearSource(s):JapanProductivityCenter(JPC)CHAPTER

02ParticipationinoutdooractivitiesShareofpeopleparticipatingannuallyinoutdoorsportsactivitiesinJapanin2022,bytypeofactivityAnnualparticipationrateinoutdoorsportsactivitiesinJapan2022,bytypeParticipationrate0%1%2%3%4%5%6%CyclingFishing5.5%5.4%5.3%Golfing(oncourse)Skiing3.2%Snowboarding1.7%Skindiving,scubadivingYachting,motorboatingSurfing,windsurfingHanggliding,paragliding0.8%0.5%0.4%0.2%10/statistics/1424383/japan-annual-outdoor-sports-activity-participation-rate-by-typeAccordingtoasurveythatlookedintopeople'sleisureactivityhabits,theshareofpeopleinJapanwhoparticipatedincyclingin2022amountedto5.5percent.Cyclingwastheoutdoorsportsactivitywiththehighestparticipationrateinthatyear.ReadmoreNote(s):Japan;FebruarytoMarch,2023;3,306respondents;15-79years;shareofpeoplewhoparticipatedinanactivityatleatsonceperyearSource(s):JapanProductivityCenter(JPC)Shareofpeopleparticipatingintravel-relatedoutdooractivitiesinJapanin2022,bytypeofactivityParticipationrateintravel-relatedoutdooractivitiesinJapan2022,bytypeParticipationrate6%

8%0%2%4%10%12%14%16%18%Amusementpark,themeparkPicnic,hiking,strollingoutsideMountainclimbing16.3%14.5%5.2%Seawaterbathing3.8%Caravanning2.9%11Description:Accordingtoasurveythatlookedintopeople'sleisureactivityhabits,theshareofpeopleinJapanwhovisitedamusementparksandthemeparksin2022amountedto16.3percent.Thiswasthemostbroadlyundertakentravel-relatedoutdooractivityinthatyear.ReadmoreNote(s):Japan;FebruarytoMarch,2023;3,306respondents;15-79years;shareofpeoplewhoparticipatedinanactivityatleatsonceperyearSource(s):JapanProductivityCenter(JPC)AveragefrequencyofoutdoorsportsactivityparticipationinJapanin2022,bytypeofactivityParticipationfrequencyinoutdoorsportsactivitiesinJapan2022,bytypeParticipationfrequencyinsessions05101520253035CyclingSurfing,windsurfingGolfing(oncourse)Fishing32.820.914.611.9Skindiving,scubadivingSnowboarding9.48.5Yachting,motorboatingSkiing6.84.5Hanggliding,paragliding1.412Description:Accordingtoasurveythatlookedintopeople'sleisureactivityhabits,peopleinJapanwhoengagedincyclingdidsoonaverage32.8timesin2022.Thiswastheoutdooractivitythathadthehighestparticipationfrequency,followedbysurfingandwindsurfing.ReadmoreNote(s):Japan;FebruarytoMarch,2023;3,306respondents;15-79years;amongrespondentswhoparticipatedintherespectiveoutdoorsportsactivitySource(s):JapanProductivityCenter(JPC)Frequencyofparticipationintravel-relatedoutdooractivitiesinJapanin2022,bytypeofactivityParticipationfrequencyintravel-relatedoutdooractivitiesinJapan2022,bytypeParticipationfrequency0246810121416Picnic,hiking,strollingoutsideMountainclimbing13.57.2Caravanning6.5Seawaterbathing4.4Amusementpark,themepark3.213Description:Accordingtoasurveythatlookedintopeople'sleisureactivityhabits,peopleinJapanwhoengagedinhikingandgoingonpicnics,didsoonaverage13.5timesin2022.Thiswasthetravel-relatedoutdooractivitythathadthehighestparticipationfrequency,followedbymountainclimbing.ReadmoreNote(s):Japan;FebruarytoMarch,2023;3,306respondents;15-79years;amongrespondentswhoparticipatedintherespectiveoutdoorsportsactivitySource(s):JapanProductivityCenter(JPC)CHAPTER

03CampingShareofpeoplegoingoncampingtripsinJapanfrom1996to2021ShareofpeoplegoingcampinginJapan1996-202112%10.3%10%8%6.4%6.3%6%6%4%2%0%5.5%1996200620112016202115Description:In2021,theshareofpeoplewhowentoncampingtripsinJapanamountedtosixpercent.Thefiguredeclinedslightlycomparedtotheprevioussurveyfiveyearsago.CampingisoneofthemostpopularoutdooractivitiesinJapan.

ReadmoreNote(s):Japan;1996to2021;asofOctoberofeachyearSource(s):e-Stat(Japan);MinistryofInternalAffairsandCommunications(Japan)NumberoftripstocampingsitesinJapanfrom2016to2022(inmillions)NumberoftripstocampingplacesinJapan2016-202276.3565432105.635.175.064.994.723.95201620172018201920202021202216Description:In2022,thenumberoftripsundertakentocampingsitesinJapanamountedtoroughly6.35million,thehighestnumberofthepastdecade.Withintheobservedperiod,theonlyunusuallow-pointofonlyabout3.95millionvisitstocampingsitesoccurredin2020duetotheCOVID-19pandemicanditsrestrictionsontravelandleisureactivities.ReadmoreNote(s):Japan;2016to2022;numberofovernighttripsSource(s):JTA;MLIT(Japan)NumberofovernightstaysatcampingsitesinJapanfrom2016to2022(inmillions)NumberofovernightstaysatcampingplacesinJapan2016-2022121010.4110.018.958.98.37864207.346.92201620172018201920202021202217Description:In2022,thenumberofovernightstaysregisteredatcampingsitesinJapanamountedtoroughly10.4million,thehighestnumberofthepastdecadeandacontinuationoftheupwardstrendoftheyearsleadingupto2019.Withintheobservedperiod,theonlyunusuallow-pointofonly6.92millionovernightstaysatcampingsitesoccurredin2020duetotheCOVID-19pandemicanditsrestrictionsontravelandleisureactivities.ReadmoreNote(s):Japan;2016to2022Source(s):JTA;MLIT(Japan)AveragelengthofcampingtripsundertakeninJapanfrom2015to2022AveragedurationofcampingtoursinJapan2015-20227.57.27.06.56.05.55.04.54.06.26.15.85.55.254.72015201620172018201920202021202218Description:In2022,theaveragelengthofcampingtripsundertakeninJapanamountedto7.2dayspertrip.Thiswasthehighestresultinthepastseveralyears,indicatinganincreasingtrendinthelengthofstays.ReadmoreNote(s):Japan;2015to2022;amongpeoplewhowentatleastoncecampingSource(s):JapanAutoCampingFederationOccupancyrateofcampingsitesinJapanfrom2013to2022OccupancyrateofcampingsitesinJapan2013-202222.0%20.0%20.7%20.4%17.5%18.0%16.0%14.0%12.0%10.0%16.6%16.3%15%14%13.5%201511.2%201411.1%2013201620172018201920202021202219Description:In2022,theaverageoccupancyratesofcampingsitesinJapanstoodat20.7percent,reachingadecade-highofalmosttwicethevalueofadecadeearlier.Occupancyratessurpassedthe20percentmarkforthefirsttimein2021,despitetheCOVID-19pandemicthat,inothersegments,wasdevastatingtothetourismindustry.Onepossiblereasonwasthatoutdoorfacilities,suchascampingsites,couldprovidesocialdistancingmeasurestotravelerscomparedtootheraccommodationtypes.

ReadmoreNote(s):Japan;2013to2022Source(s):JapanAutoCampingFederationTravelexpenditurespentduringcampingtripsinJapanfrom2016to2022(inbillionJapaneseyen)TravelexpenditureduringcampingtripsinJapan2016-2022300250276.26214.7199.49200188.04170165.31149.01150100500201620172018201920202021202220Description:In2022,travelexpenditurespentoncampingtripsinJapanamountedtoabout276.3billionJapaneseyen.Thiswasthehighestresultsinthepastseveralyears,considerablyincreasingcomparedtothepastyearandsignalingacampingboom.

ReadmoreNote(s):Japan;2016to2022;includescampingtriprelatedexpenditurepriorandafterthetripSource(s):JTA;MLIT(Japan)CHAPTER

04CaravanningMarketsizeofcampingcarsinJapanfrom2017to2022,bytype(inbillionJapaneseyen)SalesvalueofcampingcarsinJapan2017-2022bytypeNewcars,specialpurposevehicleregistrationNewcars,nospecialpurposevehicleregistrationOldcars,specialpurposevehicleregistrationOldcars,nospecialpurposevehicleregistration90807060504030201001.712.141.745.641.749.0313.011.564.914.951.341.545.8711.213.7713.895.1110.4149.441.233.67202032.28201927.425.41201720182021202222Description:In2022,thesalesvalueofnewvehiclescampingcarsregisteredasspecialpurposevehiclesinJapanamountedto49.4billionJapaneseyen.Theoverallsalesfiguresincreasedcomparedtothepreviousyearforthefifthconsecutivetime.

ReadmoreNote(s):Japan;2017to2022Source(s):JRVATotalsalesvalueofcampingvehiclesinJapanfrom2013to2022(inbillionJapaneseyen)SalesvalueofcampingvehiclesinJapan2013-2022908070605076.2563.5458.2252.6345.8142.4740302010036.5435.7232.21201430.9820132015201620172018201920202021202223Description:In2022,thetotalannualsalesvalueofcampingvehiclesinJapanamountedtoaround76.25billionJapaneseyen.Thefigureincreasedsignificantlyinthecourseofthepastdecade,morethandoublinginvalue.

ReadmoreNote(s):Japan;2013to2022Source(s):JRVANumberofcampingcarsownedinJapanfrom2013to2022(in1,000s)NumberofcampingvehiclesownedinJapan2013-202216014513614012010080127.4119.4112.5106.2100.495.189.885.26040200201320142015201620172018201920202021202224Description:In2022,thenumberofcampingcarsownedbyindividualsinJapanamountedto145thousandexemplars.Thenumberofcampingcarsincreasedsignificantlyinthepastdecade,upfromapproximately85thousandpiecesin2013.

ReadmoreNote(s):Japan;2013to2022Source(s):JRVANumberofcaravanningparticipantsinJapanfrom2013to2022(inmillions)MotorhomecampingpopulationinJapan2013-20221098.68.58.48.38.17.88765432107.57.56.56.1201320142015201620172018201920202021202225Description:In2022,thenumberofpeopleinJapanwhoparticipatedincaravanningatleastonceduringthatyearamountedtoanestimated6.5million.Japan'smotorhomecampingpopulationincreasedoverthecourseofthedecadesteadily,butdecreasedduringtheperiodoftheCOVID-19pandemic.ReadmoreNote(s):Japan;2013to2022;peoplewhoparticipatedincaravanningatleastonceinthepastyearSource(s):JapanAutoCampingFederationCHAPTER

05MountainclimbingShareofpeoplewhohaveexperiencedhikingormountainclimbinginJapanasofOctober2023ShareofpeoplewhoeverexperiencedhikinginJapan2023Neverexperiencedhiking36.6%Wenthikingbefore63.4%27Description:InasurveyconductedinOctober2023inJapan,63.4percentofrespondentsstatedthattheyhadhikingexperience.Inthissurvey,autumnwaschosenasthebestseasontogohiking,followedbyspring.

ReadmoreNote(s):Japan;October2023;1000respondents;20-89yearsSource(s):Navit;PRTimesNumberofmountaineerstoclimbMountFujiinJapanfrom2010to2023(in1,000s)NumberofMountFujiclimbersinJapan2010-2023350320.98318.57310.72293.4230025020015010050284.86277.49245.68235.65230.35221.32208.16160.1578.552021020102011201220132014201520162017201820192022202328Description:Duringthe2023climbingseason,around221.3thousandpeopleclimbedMountFujiinJapan.Thefigureincreasedsignificantlycomparedtothepreviousthreeseasons,reachingpre-COVID-19values.Apartfromtheclimbingseasoninsummer,trailsandhutsareclosedandclimbingthevolcanoisprohibitedduringtherestoftheyear.ThetrailstoMt.Fujiwereclosedduringthe2020seasonduetotheCOVID-19pandemic.ReadmoreNote(s):Japan;2010to2023Source(s):MOE(Japan)NumberofmountaineersclimbingMountFujiinJapanin2023,bytrail(in1,000s)NumberofMountFujiclimbersinJapan2023,bytrailNumberofmountaineersinthousands60

8002040100120140160YoshidatrailFujinomiyatrailSubashiritrailGotembatrail137.2449.5519.0615.4829Description:Duringthe2023climbingseason,approximately137.24thousandpeopleattemptedtoascendMountFujiusingtheYoshidatrail.TheYoshidatrailstartsfromtheFujiSubaruline5thstationandprovidesnumerousmountainhutsalongtheway.Apartfromtheclimbingseasoninsummer,trailsandhutsareclosedthroughouttheyearandclimbingMountFujiisprohibitedforpeoplewhoarenotexceptionallyexperiencedmountaineers.ReadmoreNote(s):Japan;2023Source(s):MOE(Japan)NumberofmountaineerstoclimbMt.AshigarainJapanfromfiscalyear2013to2022(in1,000s)NumberofhikersascendingMt.AshigarainJapanFY2013-2022160140.2714012010080105.43104.9498.7499.5588.4374.8473.0167.55604020020132015201620172018201920202021202230Description:Inthefiscalyear2022,thenumberofmountainclimbersascendingMt.AshigarainJapanamountedtoroughly73thousand.Thenumberofmountaineerswasonthedeclinesince2016andwasfurthernegativelyaffectedbytheadventoftheCOVID-19pandemic.ReadmoreNote(s):Japan;fiscalyear2013to2022;thefiscalyearstartsonApril1ofthestatedyearandendsonMarch31ofthefollowingyearSource(s):MOE(Japan)NumberofmountainaccidentvictimsinJapanfrom2011to2022NumberofmountainaccidentvictimsinJapan2011-20224,0003,5003,5063,1113,1293,0753,0432,9292,9373,0002,5002,0001,5001,0005002,7942,7132,6972,4652,204020112012201320142015201620172018201920202021202231Description:In2021,thenumberofpeopleinvolvedinmountainaccidentswhilehikingormountaineeringinJapanamountedto3,506.Japan'sgeographyismountainous,allowingforserioushikingandmountaineering.ReadmoreNote(s):Japan;2011to2022Source(s):NationalPoliceAgency(Japan)NumberofmountainaccidentvictimsinJapanfrom2011to2022,bytypeNumberofmountainaccidentvictimsinJapan2011-2022,bytypeDeadMissingRescuedwithinjuryRescuedunharmed4,0003,5003,0002,5002,0001,5001,0005001,8731,5491,5861,5571,6351,4771,4491,4421,3901,4451,2541,1101,2081,201441,306261,151371,189321,133411,157281,003421,0413992735974378193139298278315298267255301244249278272241020112012201320142015201620172018201920202021202232/statistics/1253315/japan-mountain-accident-victim-numbers-by-typeIn2022,thenumberofpeopleinvolvedinmountainaccidentsinJapanwhowererescuedunharmedamountedto1,873.Intotal,over3.5thousandmountainaccidentvictimswererecordedinthatyear,ofwhichatleast301casesendeddeadly.

ReadmoreNote(s):Japan;2011to2022Source(s):NationalPoliceAgency(Japan)CHAPTER

06NatureparkvisitorsTotalnumberofvisitorsatnatureparksinJapanin2021,bytypeofpark(inmillions)NumberofvisitorsatnatureparksinJapan2021,bytypeofparkNumberofvisitorsinmillions100050150200250NationalparksQuasi-nationalparks207.66178.35Prefecturalnatureparks156.4634Description:In2021,thenumberofvisitorsatnationalparksinJapanamountedtoapproximately207.7millionpeople.TheMinistryoftheEnvironmentinJapan(MOE)distinguishesbetweenthreetypesofparks:nationalparks,quasi-nationalparks,andprefecturalnatureparks.Intotal,Japan'snatureparksregisteredaround542.46millionvisitsinthatyear.ReadmoreNote(s):Japan;2021Source(s):MOE(Japan)TotalnumberofvisitorsatnationalparksinJapanfrom2012to2021(inmillions)NumberofvisitorsatnationalparksinJapan2012-2021400371.51369.15367.47361.62359.16354.96352.18350300250200150332.99218.492020207.6620212012201320142015201620172018201935Description:In2021,thetotalnumberofvisitorsatnationalparksinJapanamountedtoapproximately207.7millionpeople.TheMinistryoftheEnvironmentinJapan(MOE)distinguishesbetweenthreetypesofparks:nationalparks,quasi-nationalparks,andprefecturalnatureparks.ReadmoreNote(s):Japan;2012to2021Source(s):MOE(Japan)Totalnumberofvisitorsatquasi-nationalparksinJapanfrom2012to2021(inmillions)Numberofvisitorsatquasi-nationalparksinJapan2012-2021310290292.32290.39288.99288.11287.58278.63277.73273.67270250230210190170150183.742020178.3520212012201320142015201620172018201936Description:In2021,thetotalnumberofvisitorsatquasi-nationalparksinJapanamountedtoapproximately178.35millionpeople.TheMinistryoftheEnvironmentinJapan(MOE)distinguishesbetweenthreetypesofparks:nationalparks,quasi-nationalparks,andprefecturalnatureparks.ReadmoreNote(s):Japan;2012to2021Source(s):MOE(Japan)TotalnumberofvisitorsatprefecturalnatureparksinJapanfrom2012to2021(inmillions)NumberofvisitorsatprefecturalnatureparksinJapan2012-2021260249.29248.54245.46245.522