新职业英语职业综合英语Unit1省公开课金奖全国赛课一等奖微课获奖课件

Unit1职业综合英语1ENGLISHFORCAREERSUnit1Organization新职业英语1/81ContentsListening&Speaking4Warming-up1ReadingA2ReadingB3LanguageLab7LanguageLab7Writing5Mini-project62/81Warm-1Task1Lookatthefollowinglogosandgivethenamesofthe countriesinwhichthecompaniesareheadquartered.Germany_______________________JapanUSACarCompanies

______________________GermanyUSAFrance______________________RepublicofKoreaP.R.ChinaFinlandSupermarketCompanies

MobilePhone

Companies

3/81Warm-2Task2

Listatleasttwocompaniesforeachtypeofthe

followingproducts.TCL,Sony,Panasonic,Philips…Lenovo,Apple,IBM,Sony…Li-Ning,Adidas,Nike,Reebok…4/81logoWhatisalogo?Alogoisagraphicalelementthat,togetherwithitslogotype,formsatrademarkorcommercialbrand.Typically,alogo’sdesignisforimmediaterecognition.Thelogoisoneaspectofacompany’scommercialbrand,oreconomicoracademicentity,anditsshapes,colors,fontsandimagesusuallyaredifferentfromothers’inasimilarmarket.5/81CompanyintroductionBavarianMotorWorks(BMW)isanindependentGermanautomobilemanufacturerfoundedin1916.BMWisaworldwidemanufacturerofhigh-performanceandluxuryautomobilesandmotorcycles.ToyotaMotorCorporation,foundedin1937,isamultinationalcorporationheadquarteredinJapan,andiscurrentlyoneoftheworld’slargestautomakers.FordMotorCompanyisanAmericanmultinationalcorporationandoneoftheworld’slargestautomakers.6/81CompanyintroductionMetroAG,establishedin1964,isadiversifiedretailandwholesalegroupbasedinGermany.Itisthelargestinitshomemarket,andoneofthemostglobalizedretailandwholesalecorporations.Wal-MartStores,Inc.,foundedin1962,isanAmericanpubliccorporationthatrunsachainoflarge,discountdepartmentstores.Itistheworld’slargestpubliccorporationbyrevenue,accordingtothe“FortuneGlobal500”.CarrefourSAisaFrenchinternationalhypermarketchain,withaglobalnetworkofoutlets.ItisthesecondlargestretailgroupintheworldintermsofrevenueafterWal-Mart.7/81CompanyintroductionSamsungGroupisthelargestcompanyoftheRepublicofKorea.ItiscomposedofSamsungElectronics,SamsungHeavyIndustriesandSamsungEngineering&Construction.LenovoGroupLimitedisChina’slargestandtheworld’sfourthlargestpersonalcomputermanufacturer.Lenovomainlyproducesdesktops,laptops,servers,handheldcomputers,imagingequipmentandmobilephonehandsets(听筒).NokiaCorporationisaFinnishmultinationalcommunicationscorporation.Nokiaisfocusedonwirelessandwiredtelecommunications.Itistheworld’slargestmanufacturerofmobiletelephones.8/81ReadingAReadingATextTask1Task2BusinessKnow-how9/81TextA-1Google

AnyonewhohaseverusedtheInternethas

seenGoogle,andmanypeoplewouldjust

“谷歌it”whentheytrytofindinformation

aboutsomethingontheInternet.Astheworld’s

mostpopularInternetsearchengine,Googleis

oneofthegreatestexamplesofonlinesuccess.

ReadingA10/81TextA-2ItallbeganinJanuary1996asaresearchprojectatStanfordUniversitybyPh.D.studentLarryPage.Tryingtofindabetterwayforwebuserstosearchforrelevantpages,Pagehadanideathatthiscouldbeachievedbyexaminingtherelationshipsbetweenwebpages.Hethoughtthatwebpageswhichhadthemostlinkstothemfromotherwebpagesmustbethemostpopular.Thetechniqueappearedtobesuccessful.ReadingA11/81TextA-3

PageandhispartnerSergeyBrinsetup

theircompanyonSeptember7,1998and

registeredthe谷歌.comthefollowingweek.

Thesearchenginequicklygrewinpopularity

andinGooglebegantoselladvertisingon

theirwebsite.Afterafewyearsofgrowthfueled

byeagerinvestors,Googlewentpublic.ManyGoogleemployeesbecameinstantmillionaires.ReadingA12/81TextA-4

Googlehasrecently

acquiredYouTwhich

istheInternet’slargestvideosharing

websiteandcontinuesto

addnewfeatureseverydayincludingtool

bars,email,andadvertising.Ofcourse,

withgrowthandsuccesstherealsocomes

competition.Microsofthasrecentlytried

toacquireYahooinordertocompetewith

GoogleintheInternetsearchenginearea.ReadingA13/81TextA-5

Inadditiontoitsgrowthandpopularity,

Googlehasalsobeennamedthenumberone

companytoworkforintheUnitedStates.Ittends

to

stayawayfrom

typicalofficedesignsandtries

tomaketheofficeaplacewhereemployeesare

comfortableandfreetoexcelattheirwork.ReadingA14/81TextA-6

Today,GoogleownsYouTube,Bloggerand

otherhotwebsitesandhasbecometheleader

intermsofad-basedrevenueontheweb.

Thebrainchildoftwostudentshasbecome

abillion-dollarcompanyandoneofthebest-known

trademarksintheworld.Google’shistory

servesasaperfectmodelandinspirationfor

Internetentrepreneurstoday.ReadingA15/81A-Trans-1谷歌

上过互联网人都见过谷歌，许多人要在互联网上查找某方面信息时，他们都会去“谷歌”一下。作为全世界最有名互联网搜索引擎，谷歌是网络业界功成名就最好范例之一。ReadingA16/81A-Trans-2

谷歌始于1996年1月斯坦福大学博士生拉里•佩奇一个研究项目。为了找到一个能帮助网络用户搜索到相关网页更加好方法，佩奇构想能够经过检索网页之间关系来实现。他认为其它网页链接最多那些网页一定是最受欢迎，这项技术结果看起来是成功。ReadingA17/81A-Trans-3

佩奇和他合作搭档谢尔盖•布林于1998年9月7日创建了自己企业，并在之后一周注册了谷歌.com这一网址。这个搜索引擎很快声名鹊起，谷歌开始在自己网站出售广告。在投资者热情资助下，经过几年发展，谷歌上市了，谷歌很多雇员一夜之间成了百万富翁。ReadingA18/81A-Trans-4

谷歌最近收购了互联网最大视频共享网站YouT，而且天天都在不停增加一些新功效，如工具栏、邮件和广告。当然，成长与成功也带来了竞争。微软最近就试图收购雅虎方便能在互联网搜索引擎领域与谷歌抗衡。ReadingA19/81A-Trans-5

伴随企业壮大与著名度提升，谷歌在美国企业就业吸引力排名也上升到第一。他们尝试打破传统办公室设计，努力把办公室变组员工感觉舒适、并能充分发挥自己才华地方。ReadingA20/81A-Trans-6

现在，谷歌已拥有YouTube、Blogger和其它一些热门网站，而且成为网络广告收入方面领头羊。当初两个学生一个小点子已发展成为一家拥有十亿美元资产大企业，谷歌也成为全球最著名商标之一。谷歌发展史为当今网络企业家树立了一个完美典范，也提供了灵感。ReadingA21/81a.closelyconnectedwiththesubjectyou

arediscussingorthesituationyouarethinking

aboutReadingArelevante.g.

Whatexperiencedoyouhavethatisrelevantto

thisposition?22/81e.g.

1.After10yearsofhardwork,hefinallyachieved

successinhisbusiness.2.Britainhasachievedthehighestrateof

economic

growthinEuropethisyear.ReadingAachievev.tosucceedinreachingaparticulargoalorstandardbymakinganeffortforalongtime23/81e.g.

1.Sheappearedtobeinherlatethirties.2.They

appearednottoknow

whatwashappening.ReadingAappeartobe/dotogivetheimpressionofbeingordoingsomething24/81e.g.

1.Hiswordsfueledherangerstillmore.2.Thestoredoilcould

fuelthenationforsix

months.ReadingAfuelv.toincreasesomething;tomakesomething

stronger;

tosupplysomethingwithmaterialthat

canbeburnt

toproduceheatorpower25/81e.g.

ThiscompanyisamongthefirstonesthatwentpublicinChina.ReadingAgopublic(ofacompany)tostartsellingsharesontheStockExchange26/81e.g.

1.Shetookaninstantdisliketome.2.instantcoffee

/

instantnoodlesReadingAinstanta.happeningimmediately;(offood)thatcanbemadequicklyandeasily27/81e.g.

1.Thecompanyhasjustacquiredsomenew

properties.2.Shehas

acquiredagoodknowledgeofEnglish.ReadingAacquirev.togainpossessionof;togainsomethingbyone’sownefforts,abilityorbehavior28/81e.g.

AnimportantfeatureofVanGogh’spaintingsistheirbrightcolors.ReadingAfeaturen.somethingimportant,interestingortypicalofaplaceorthinge.g.

Thenewcarfeatureshighspeedandsafety.v.toincludeaparticularpersonorthingasaspecialfeature29/81aswellas;besidesReadingAinadditiontoe.g.

Inadditiontotheapplesyouaskedfor,Iboughtyousomeorangesandbananas.30/81e.g.

1.Womentendtolivelongerthanmen.2.WhenI’mtired,Itendtomakemistakes.ReadingAtendtotobelikelytodosomethingortohappeninaparticularwaybecausethisiswhatoftenorusuallyhappens31/81nottogonearaparticularpersonor

placeReadingAstayawayfrome.g.

Iwantyoutostayawayfrommyhome.32/81a.havingtheusualqualitiesorfeaturesofa

particular

grouporthingReadingAtypicale.g.

Thisadvertisementisatypicalexampleoftheir

marketingstrategy.33/81v.tobeverygoodatdoingsomethingReadingAexcel(at/in)e.g.

1.Theschoolexcels

insports.

2.Shehasalwaysexcelledatforeignlanguages.34/81fromthepointofviewof;withregardto;concerningReadingAintermsofe.g.

Intermsofenvironmentalprotection,thisprojectisexcellent.35/81anideaorinventionof

onepersonorasmallgroupofpeopleReadingAthebrainchild(ofsomebody)e.g.

ThisfestivalwasthebrainchildofTonySmith.36/81tobesuitableforaparticularuseReadingAservease.g.

Thesofawillserveasabedforanightortwo.37/81A-Task1Task1

Readthepassageandfindoutimportanteventsinthe

differentperiodsof

Google’shistory.Writedowntheseevents.PeriodEvents19961998RecentlyGooglebeganasLarryPage’sresearchproject.PageandSergeysetupthecompanyandregisteredthe谷歌.com.Thesearchenginegrewquicklyanditbegantoselladvertisingonthewebsite.GooglehasacquiredYouTandcontinuestoaddnewfeatures.GooglehasalsoownedBloggerandotherhotwebsitesandbecometheleaderintermsofad-basedrevenueontheweb.ReadingA38/81A-Task2-1Task2

Correctthefollowingstatementsaccordingtothe

passage.Anexamplehasbeengiven.ReadingA1.Googleistheworld’smostpopularwebsite.

Internetsearchengine2.Googlewentpublicbeforeitbegantoselladvertisingonthewebsite.

3.EmailhasbeenoneofGoogle’sfeaturessincethefirstdayofthecompany.

afterrecently39/81A-Task2-2ReadingA4.Googleisnowabillion-dollarcompanyandhasbeennamedtotheTop500listoftheworld.5.Google’semployeesworkinplaceswheretypicalofficedesignsareused.

6.GooglehasbecometheInternetleaderintermsoftechnology.

theNo.1companytoworkforintheUSad-basedrevenueonthewebwhereemployeesarecomfortableandexcelattheirwork40/81BusinessKnow-howMakingaCompanyIntroductionAcompanyintroductionusuallycontainsthefollowinginformation:●History;●

Numberofemployees;●

Managementstructure&companyculture;●

Productsorservices.

41/81ReadingBReadingBTextTask1Task242/81TextB-1TAFProfile

TAFCo.,Ltd.wasfoundedintheyear1990withtheobjectiveofprovidingbetterandefficientservicetothemarketsintheAfricancontinentandSoutheastAsia.

ReadingB43/81TextB-2

TAFisoneoftheleadingmanufacturersofskincareandhaircareproducts.

WithitsownmanufacturingfacilitiesinChinaandtheUSA,thecompanyhasdevelopedawiderangeofproductstomeetthedemandsofitsinternationalcustomers.TAFproductsareextremelypopularintheircurrentmarkets,andthecompanyisnowlookingtofurtherexpanditscustomerbasethroughouttheworld.

ReadingB44/81TextB-3Belowisthecompany’sorganizationchart,includingalldepartmentsandtheirfunctions.

ReadingBProductionDepartmentSales&MarketingDepartmentAccountingDepartmentHumanResourcesDepartmentPurchasingResearch&DevelopmentQualityControlBoardofDirectorsChiefExecutiveOfficerAdministrativeDepartment45/81TextB-4BoardofDirectorsisthegoverningbodyofthecompany.

ChiefExecutiveOfficer(CEO)workscloselywiththeBoardtoprovideleadershipforthecompany.AdministrativeDepartmentprovidessupportandservicefortheBoardandtheCEO.ProductionDepartmentisresponsibleforthedevelopmentandmanufacturingofproducts.Purchasingisinchargeoftheactualbuyingofallitems.ReadingB46/81TextB-5QualityControl(QC)istoensuretheproductsareuptocertainstandards.Research&Development(R&D)isresponsibleforlookingintonewproductsandtheirdesign,andtheimprovementofexistingproducts.Sales&MarketingDepartmentisinvolvedinpromotingandsellingproducts.AccountingDepartmentmonitorstheaccountsoftheclientsandthecompany.HumanResources(HR)Departmentmanagestheadministrativeaspectsoftheemployees.ReadingB47/81B-Trans-1

泰福企业介绍

泰福有限企业成立于1990年，意在为非洲大陆和东南亚市场提供上乘和高效服务。ReadingB48/81B-Trans-2ReadingB

泰福企业是护肤和护发产品最主要制造商之一。企业在中国和美国拥有自己制造工厂，现已开发出种类丰富一系列产品，以满足世界各地消费者需求。泰福产品在现有市场上很受欢迎和喜爱。企业正着眼于在全世界范围内深入扩大消费者基础。49/81B-Trans-3

以下是本企业组织结构图，包含全部部门及其职能：ReadingB生产部销售和市场部会计部人力资源部采购室研究和开发室质量控制室董事会首席执行官行政部50/81B-Trans-4董事会是企业管理机构。首席执行官与董事会紧密合作，领导企业。行政部为董事会和首席执行官提供支持与服务。生产部负责产品开发和制造。采购室负责全部物品实际采购。ReadingB51/81B-Trans-5质量控制室确保产品到达质量标准。研究和开发室负责开发和设计新产品，改进现有产品。销售和市场部从事产品推广和销售。会计部监控客户和企业账目。人力资源部管理员工行政事务。ReadingB52/81B-Task1Task1

Decidewhetherthefollowing

statementsaretrue(T)orfalse(F)

accordingtotheTAFprofile.ReadingB()1.

TAF’smainmarketsareintheAmericancontinentandSoutheastAsia.()2.TAFisoneoftheleadingproducersofskincareandhaircareproducts.()3.Thecompanyisworkingtoreachmoreinternationalcustomers.()4.R&Disresponsibleonlyfordevelopingnewproducts.()5.AdministrativeDepartmentgivesorderstotheotherdepartments.FTTFF53/81B-Task2Task2

TheCEOofTAFreceivedreportsofthefollowingincidents.Helphimdecidewhichdepartmentsshouldbeheldresponsiblefortheproblemsdescribed.ReadingB1.ThreeengineersinR&Ddidn’tgettheirwagesontime.

2.Severalcustomerscomplainedaboutabadsmellfromthecompany’shaircareproducts.

3.Thereareseveralspellingmistakesinthenewprofileonthecompany’swebsite.

ProductionDept.AdministrativeDept.HumanResourcesDept.4.Twoimportantclientscalledtoaskforproductswithnewfeaturesandbetterdesigns.

Sales&MarketingDept.54/81ListeningListening&SpeakingTask1Task2Task3Task4Task555/81L-Task1Task1Listentotheconversationbetweenareceptionistandavisitor.Thenfillinthemissinginformation.

Listening&SpeakingJODRalphSayersScript56/81L-1-ScriptTask1

Script

Listening&Speaking57/81L-Task2Task2Mr.WhiteismeetingwithMr.BrownfromtheHeadOffice.Listentotheconversationandmatchthepeoplebelowwiththeirjobtitles.

Listening&SpeakingMr.Brown Mary

Mr.WalkerSalesManagerSecretaryProductionManager

Script58/81L-2-ScriptTask2

Script

Listening&Speaking59/81L-Task3Listening&SpeakingScriptThemanisgoingtohaveajobinterviewinthewoman’scompany.TrueFalse2.ThemanismeetingwiththemanageroftheHRDepartment.

TrueFalse3.TheHRDepartmentisonthe13thfloor.TrueFalse4.TheconversationtookplaceintheofficeoftheHRDepartment.TrueFalse√√√√doesn’tknowwhotoseeonthe30thfloorTask3Listentotheconversationanddecidewhetherthefollowingstatementsaretrueorfalse.Thenwritekeywordstosupportyouranswers.

where,lift,30thfloor

60/81L-3-ScriptTask3

Script

Listening&Speaking61/81L-Task4Task4Listentotheconversationandchoosethebestanswertoeachquestionyouhear.

Listening&SpeakingScript1.A.Agovernmentoffice.B.Ahotel.C.Aninsurancecompany.D.Atravelagency.2.A.Grey.B.Green.C.Red.D.White.3.A.The3rdofficeontherightonthe5thfloor.B.The5thofficeontherightonthe5thfloor.C.The3rdofficeontheleftonthe3rdfloor. D.The5thofficeontheleftonthe3rdfloor.62/81L-4-ScriptTask4

Script

Listening&Speaking63/81L-Task5-1Task5Listentothefollowingspeechtwiceandfillintheblankswithwhatyouhear.

Listening&SpeakingLadiesandgentleman:MynameisDavidTrumanandIamthe_______ofSimonsFacilitiesCorporation.Thankyouforinvitingmetospeakheretodayaboutfutureenergytechnologies.________,letmeintroduceourcompany,SFC,toyou.Simplyput,SFCisonecompanywithtwolinesof_______—powerandwater,andourhistorydatesbacktoover100yearsago.TodaywearechairmanFirstofallbusiness64/81L-Task5-2Listening&Speakingoneofthe50largestcompaniesintheUK.Morethan20,000ofouremployeesbuildand_______powerandwaterfacilitiesinEngland,ScotlandandWales.Withthis__________asbackground,nowIwouldliketocometothetopicofmyspeechtoday:Whatnewenergytechnologiesarethereandwherecantheytakeus?manageinformation65/81WritingWritingTask1Task2Task3Task466/81W-Task1Task1

MatchtheenvelopeitemsofanEnglishletterwiththeirtypicalpositions.

Writing1.therecipient'saddress2.thesender’saddress3.stamptheupperrightcorneroftheenvelopeb.theupperleftcorneroftheenvelopec.themiddleoftheenvelope67/81W-Task2Task2

ReadSample1andanswerthequestionsbelow.

WritingTowhichcityisthelettergoing?__________________________________________2.Whowrotethisletter?__________________________________________3.Whoistherecipientoftheletter?__________________________________________4.Whatistherecipient’saddress?____________________________________________________________________________________5.What’sthebusinesstitleoftherecipient?__________________________________________6.Whatisthesender’saddress?____________________________________________________________________________________WestPalmBeach.LiuFang.MichaelRyanCrescentFinanceCompany,502NorthOliveAvenue,WestPalmBeach,Florida33402,U.S.A.ChinaNationalMachineryImport&ExportCorp.,36JiansheRoad,Beijing100065,P.R.China.ManagerofHumanResources.68/81W-Task3Task3

ReadSample2andcompletethefollowingsentences.

Writing“c/o”ontheenvelopestandsfor_____________________________2.________________willreceivethisletter.3.___________________willopenandreadthisletter.“careof”JaneAshbyCraigMoor69/81W-Task4Task4

WriteanenvelopeforyourlettertoTomJones,whoworksforGreenTechnologiesasSalesManager.ThecompanyisinNewYork,atNo.135onWest20thStreet.Thezipcodeis10011.WritingTomJonesSalesManagerGreenTechnologies135W20thSt.NewYork,10011U.S.A.LuoBin31SichuanRd.Beijing100035P.R.China70/81MiniWorkingroups.Setupacompanyanddesignthe“AboutUs”pageforyourcompany’swebsite.Thepageshouldincludeyourcompany’sname,logo,profile,managementandproducts.

Thefollowingsampleisprovidedforyourreference.Mini-project●Workingroups;●RefertoBusinessKnow-howforcompanyintroduction;●

Includename,logo,profile,management,products/services,etc.;●

Goodtimemanagementandcooperation;●

In-classpresentation.

71/81LanguageLabLanguageLabTask1Task2Task3Task4Task572/81LL-Task1Task1Matchthewordsorphrasesontheleftwiththeirmeaningsontheright.LanguageLabmakesth.increasecloselyconnectedorappropriatetothematterinhandobtainsth.keepone’sdistancefromdosth.verywell,ormuchbetterthanmostpeopleapersonwhosetsupabusinessaconnectionbetweenonefileorsectionandanotherapartofsth.thatisimportantthequalityofbeinglikedorsupportedbyalotofpeoplebelikelytodo()1.relevant()2.link()3.entrepreneur()4.fuel()5.popularity()6.acquire()7.feature()8.excel()9.tendto()10.stayawayfrom

BGFAICHEJD73/81LL-Task2-1Task2CompletethefollowingsentenceswiththewordsorphrasesfromTask1.Changetheformifnecessary.

LanguageLabTobecomeasuccessful____________,oneshouldhaveaworkingknowledgeaboutthebusinessheplanstostart.2.Ifyouclickonthis__________,ittakesyoutoourflightschedule.3.Thebusinesswas__________fromOwenfouryearsago.4.Summersinthenorth__________becooleranddrierthaninthesouth.5.Oncewehavethe__________information,wecanmakeadecision.entrepreneurlinkacquiredtendtorelevant74/81LL-Task2-2LanguageLab6.Swimmershavebeentoldto_______________thebeachfollowingasharkattacklastweek.7.Studentswithgoodcommunicationskillswillhaveabetterchanceto__________atwork.8.Eversincebasketballwasinvented,its__________hasbecomeincreasinglyhigher.9.Eachroominthisbuildinghasitsownspecial__________.10.Thearea’srichnaturalresourceshavelong__________

theRussianeconomy.

stayawayfromexcelpopularityfeaturesfueled75/81LL-Task3Task3Completethepassagewithfollowingwordsorphrases.LanguageLabsearchenginerelevant intowithlinksSincetherearenowbillionsofwebpages,itisimportanttoknowhowtosearcheffectivelyforinformationontheweb.Fortunately,somepowerfulonlinetoolsaretheretohelpus____________thistask.Thesimplestwaytofindinformationonthewebistovisitaspecialsitecalleda____________.Itisquiteeasytouse—yousimplygotothehomepageofthesearchengine,typeafewkeywords____________aform,clickonaSearchbutton,andthenwaitafewsecondsforyourresults.Theresultsareprovidedonyourcomputerscreenasalonglistof____________towebpages.Thenyouwillhavetolookthroughthelisttoseeifthelinksare____________toyoursearch.searchenginewithintolinksrelevant76/81LL-Task4-1Task4Rewritet