在线网课知慧《综合商务英语（武汉商学院）》单元测试考核答案

第一章单元测试1【判断题】(1分Acompanyisessentiallyanartificialpersoninthatitisanentityseparatefromtheindividualswhoown,manage,andsupportitsoperations.（）A.错B.对2【单选题】(1分)Whichisnottheadvantageofstartingacompany?()A.Astrongcorrelationbetweeneffortandreward.B.Increasedlegalliability.C.Incomediversification.D.Creativefreedomandflexibility.3【判断题】(1分Acorporationisalegalentitythatisseparateanddistinctfromitsowners.（）A.错B.对4【判断题】(1分Acorporation'smostimportantaspectislimitedliability.（）A.对B.错5【判断题】(1分Acorporation'sgoalisonlyfor-profit.（）A.对B.错6【单选题】(1分)Whichoneofthefollowingisnotthemainbusinesstype?()A.Corporation.B.Partnership.C.Firm.D.Soleproprietorship.7【判断题】(1分Partnersarepersonallyheldliableforanybusinessdebtsofthepartnership,whichmeansthatcreditorsorotherclaimantscangoafterthepartners'personalassets.（）A.错B.对8【单选题】(1分)Whichoneofthefollowingstatementsisnotcorrect?()A.Adecentralizedstructurehasadefinedchainofcommand.B.Anorganizationalstructureoutlineshowcertainactivitiesaredirectedtoachievethegoalsofanorganization.C.Successfulorganizationalstructuresdefineeachemployee'sjobandhowitfitswithintheoverallsystem.D.Seniorleadersshouldconsideravarietyoffactorsbeforedecidingwhichtypeoforganizationisbestfortheirbusiness,includingthebusinessgoals,industry,andcultureofthecompany.9【判断题】(1分Organizationalstructuresarenormallyillustratedinsomesortofchartordiagramlikeapyramid,wherethemostpowerfulmembersoftheorganizationsitatthebottom,whilethosewiththeleastamountofpowerareatthetop.（）A.对B.错10【判断题】(1分Traditionally,organizationshavebeenstructuredwithdecentralizedleadershipandanundefinedchainofcommand.（）A.对B.错第二章单元测试1.【多选题】(1分)正确答案：ACDLeadershipinvolves:______.()A.supervisingthecompletionoftheirtasksB.negotiatingwithsuppliersC.settingapositiveexampleforstafftofollowD.showingworkershowtoeffectivelyperformtheirresponsibilities2.【多选题】(1分)正确答案：ABCDAneffectiveleaderisapersonwhodoesthefollowing:()A.Createsaninspiringvisionofthefuture.B.Managesdeliveryofthevision.C.Coachesandbuildsateam.D.Motivatesandinspirespeopletoengagewiththatvision.3【判断题】(1分Inbusiness,avisionisarealistic,convincingandattractivedepictionofwhereyouwanttobenow.（）A.错B.对4【判断题】(1分Leadersworkhardthroughouttheprojecttoconnecttheirvisionwithpeople'sindividualneeds,goalsandaspirations.（）A.错B.对5【判断题】(1分Aleaderwillensurethatteammembershavethenecessaryskillsandabilitiestodotheirjobandachievethevisionbytrainingandcoachingpeopletoimproveindividualandteamperformance.（）A.错B.对6【判断题】(1分Authoritarianleadershipstyleisaone-personshowwhichallowsaleadertoimposeexpectationsanddefineoutcomes.（）A.对B.错7.【多选题】(1分)正确答案：ABCTheadvantagesofauthoritarianleadershipstyleinclude:()A.Timespentonmakingcrucialdecisionscanbereduced.B.Chainofcommandcanbeclearlyemphasized.C.Mistakesintheimplementationofplanscanbereduced.D.Itreducesgroupsynergy&collaboration.8【判断题】(1分Delegativeleadershipstyleisalsoknownas“democraticleadership”.（）A.错B.对9【判断题】(1分Transformationalleadershipstylesuserewards,punishmentsandotherexchangestogetthejobdone.（）A.对B.错10【单选题】(1分)Whichoneofthefollowingstatementsisnotcorrect?()A.EmployeescanchooserewardsystemsB.Itleadstoaloweremployeeturnoverrate.C.ItusesmotivationandinspirationtogainthesupportofemployeesD.Itcansometimesleadtothedeviationofprotocolsandregulations.第三章单元测试1【判断题】(1分Strategiesaretheplansforhowtheorganizationwilldowhatit’sinbusinesstodo,howitwillcompetesuccessfully,andhowitwillattractandsatisfyitscustomersinordertoachieveitsgoals.（）A.错B.对2.【多选题】(1分)正确答案：ABCStrategicmanagementinvolves__________.()A.analyzingthecompetitiveenvironmentandtheinternalorganizationB.settingobjectivesC.ensuringthatmanagementrollsoutthestrategiesacrosstheorganizationD.evaluatingemployees’performance3【判断题】(1分Anorganizationmayrelysolelyonthechiefexecutiveofficer(CEO)forguidanceratherthanhavingseveralemployeesdevotedtostrategy.（）A.对B.错4【判断题】(1分Themissionisastatementoftheorganization’spurpose.（）A.错B.对5【判断题】(1分STEP1ofthestrategicmanagementprocessistoconductanexternalanalysis.（）A.对B.错6.【多选题】(1分)正确答案：ACWhenconductinganexternalanalysis,managerscanexamineallcomponentsoftheenvironmentlike________.()A.demographicB.financialassetsC.socioculturalD.humanassets7【判断题】(1分Ifanorganizationplanneditsstrategieseffectively,theperformancewillsurelybehigh.（）A.错B.对8【单选题】(1分)Acorporatestrategyisanorganizationalstrategythatspecifieswhatbusinessesacompanyisin—orwantstobein—andwhatitwantstodowiththosebusinesses.Whichoneisnotacorporatestrategy?()A.RenewalB.StabilityC.Differentiation.D.Growth9.【多选题】(1分)正确答案：ABDOrganizationsgrowbyusing_____________.()A.horizontalintegrationB.concentrationC.differentiationD.verticalintegration10【判断题】(1分Afunctionalstrategyisastrategyforhowanorganizationwillcompeteinitsbusiness.（）A.错B.对第四章单元测试1.【多选题】(1分)正确答案：ABCDTheamountofremunerationanditscomponentsdependonmanyfactors,including:__________.()A.thejobtypeB.thecompany'sbusinessmodelC.theemployee'sD.thegeneralstateoftheeconomy2【判断题】(1分Goldenparachuteisasigningbonus,duewhentheemployeestartsthejob.（）A.对B.错3【判断题】(1分Attheexecutivelevel,remunerationcanincludeoptions,bonuses,expenseaccounts,andotherformsofcompensation.（）A.错B.对4.【多选题】(1分)正确答案：ABCD___________aresometypesofremuneration.()A.CommissionB.GymmembershipsC.TipsD.Useofacompanymobiledeviceorcar5【判断题】(1分Formanyworkers,salaryandremunerationarethesame.（）A.对B.错6【判断题】(1分Anemployee'sbasepaycanonlybeexpressedasanannualsalary.（）A.错B.对7【判断题】(1分Inadditiontopayinghighbasesalaries,companiesmaywooprospectiveemployeeswithadditionalperks,includingagenerousbenefitspackage,retirementplan,bonuses,investmentoptions,andtangiblerewards.（）A.对B.错8.【多选题】(1分)正确答案：ABCDThemostcommonbenefitsinclude____________.()A.educationassistanceB.life,disability,andhealthinsuranceC.tuitionreimbursementD.retirementbenefits9.【多选题】(1分)正确答案：ACDSomefringebenefitscomeintheformofreducedpricesongoodsandservices,including___________.()A.Museumsandculturalinstitutionsmightofferfreeadmissiontoemployeeswhosefirmsaremajordonorsoreventsponsors.B.Employeegetbonusattheendofayear.C.Cellphoneprovidersoffercorporatediscountsontheirplanstocertainlargecompanies.D.Someemployersprovidestafferswithcellphones.10【判断题】(1分Whileyourtake-homepayisaveryimportantconsideration,youshouldalsokeepinmindanyotherperksthatyouremployeroffersyou.（）A.错B.对第五章单元测试1【单选题】(2分)Professionalswhoworkinacorporation'smarketingandpromotiondepartmentsseektogettheattentionofkeypotentialaudiencesthrough()A.marketing.B.advertising.C.promotion.D.selling.2【单选题】(2分)Matchingproductstocustomersultimatelyensuresacompany’s______.Thatistheultimategoalofacompany’smarketingactivities.()A.profitabilityB.revenueC.competitivenessD.survival3【单选题】(2分)_________referstothedistributionoftheproduct.()A.PlaceB.ProductC.PromotionD.Price4.【多选题】正确答案：ABCDMarketingpertainstoallaspectsofabusiness,including().A.advertisingB.productdevelopmentC.salesD.distributionmethods5.【多选题】正确答案：ACDEThetermmarketingmix(4ps)oftenrefersto().A.productB.peopleC.placeD.promotionE.priceF.process6.【多选题】正确答案：ABCDThe4Pscanbeusedwhen()A.planninganewbusinessventure.B.testingacurrentmarketingstrategyonanewaudience.C.optimizingsaleswithatargetaudience.D.evaluatinganexistingoffer.7【判断题】Eachelementofmarketingmix(4Ps)canbeexaminedindependently,butinpractice,theyoftenaredependentononeanother.（）A.错B.对8【判断题】Promotionsrelativelyremainthesamenomatterwhatstageoftheproductlifecycletheproductisin.（）A.对B.错9【判断题】Theultimategoalofamarketingstrategyistoachieveandcommunicateasustainableoverrivalcompanies.（）A.错B.对10【判断题】Marketingstrategyandmarketingplanmaynotbeincorporatedintoonedocument,particularlyforsmallercompaniesthatmayonlyrunoneortwomajorcampaignsinayear.（）A.错B.对第六章单元测试1【单选题】(2分)Outsourcinggivescompanymanagementabilitytocleartheirmindfromthe_____activitiesandworktowardsthe____ones.()A.non-core,coreB.core,coreC.core,non-coreD.non-core,non-core2【单选题】(2分)Asianculturesemphasize_______andviewpeopleasgroupsratherthandistinctindividuals,whichisknownascollectivism.()A.identityB.responsibilityC.connectionD.cooperation3【单选题】(2分)OrganizationsthatadoptindividualisticA.personaleffortsB.individual'seffortsC.groupleader'seffortsD.group'sefforts4.【多选题】正确答案：BCDWhataretheexamplesofoutsourcing?（）A.InformationserviceB.MarketingC.ManufacturingofproductsD.Customerservice5.【多选题】正确答案：ACDCountriesthatarerelativelymorecollectivisticinclude（）A.JapanB.AustraliaC.KoreaD.China6.【多选题】正确答案：ACDCountriesthatareconsideredindividualistculturesinclude（）A.AustraliaB.IndonesiaC.theUnitedStatesD.Germany7.【多选题】正确答案：ABCDEFCommoncharacteristicsoforganizationalindividualismculturesinclude:()A.Beingdependentuponothersisoftenconsideredshamefulorembarrassing.B.Individualrightstakecenterstage.C.Therightsofindividualstendtotakeahigherprecedence.D.IndependenceishighlyE.Peopletendtobeself-reliant.F.Peopleoftenplaceagreateremphasisonstandingoutandbeingunique.8【判断题】Ataskgiveninitsentiretytoanoutsidecompanyisknownasexternaloutsourcing.（）A.对B.错9【判断题】Ifyouhavegivenatasktoadifferentareaofyourcompany,ortoadepartmentwhichspecializesinit,thisiscommonlyknownasinternaloutsourcing.（）A.对B.错10【判断题】Whenyouareoutsourcingyouhireacontractor,notemployees,youcanhavethesamecontroloverit,asonyourin-houseteam.（）A.对B.错第七章单元测试1【单选题】(2分)Ifacompanythrivesanddecidestogopublic,itwillissuesharesonastockexchangethroughanto().A.catchattentionB.makemoneyC.makepublicityD.raisecash2【单选题】(2分)Financialactivitiesaretheinitiativesandtransactionsthatbusinesses,governments,andindividualsundertakeastheyseektofurthertheir().A.economicgoalsB.politicalgoalsC.culturalgoalsD.socialgoals3【单选题】(2分)Whenacompanysellssharesandmakesdebtrepayments,theseareboth().A.financialactivitiesB.operationalactivitiesC.economicactivitiesD.strategicactivities4.【多选题】正确答案：ABCDEThetermdescribesactivitiesassociatedwith（).A.investmentsB.bankingC.credit,D.moneyE.ordebt5.【多选题】正确答案：ABCDEAsindividuals,businesses,andgovernmententitiesallneedfundingtooperate,thefinancefieldincludes（）.A.personalfinanceB.corporatefinanceC.socialfinanceD.behavioralfinance.E.public(government)finance6【判断题】Personalfinanceincludesthepurchasingoffinancialproductssuchascreditcards,insurance,mortgages,andvarioustypesofinvestments.（）A.对B.错7【判断题】Bankingisnotconsideredacomponentofpersonalfinance.（）A.错B.对8【判断题】Inthefieldoffinance,financeactivitiesarethesametoeconomicactivities.（）A.错B.对9【判断题】Thepurposeofbehavioralfinanceistoidentifyandunderstandwhypeoplemakecertainfinancialchoices.（）A.对B.错第八章单元测试1【单选题】(2分)Thecandidateswhowereabletopassthepreliminaryscreeningwillnowundergothe().A.InitialinterviewB.SecondaryinterviewC.FinalinterviewD.Selectioninterview2【单选题】(2分)_________involvesfillingvacancieswithexistingemployeesfromwithinanorganization.()A.InternalRecruiting:B.RetainedRecruitingC.ContingencyRecruitingD.StaffingRecruiting3【单选题】(2分)________istypicallyanemployer-sponsoredbenefitwhichhelpsformeremployeestransitionintonewjobs.().A.ReverseRecruiting:B.RetainedRecruitingC.ContingencyRecruitingD.OutplacementRecruiting4【单选题】(2分)_____referstotheprocesswherebyanemployeeisencouragedtoseekemploymentwithadifferentorganizationthatoffersabetterfitfortheirskillset.（）A.RetainedRecruitingB.OutplacementRecruitingC.ContingencyRecruitingD.ReverseRecruiting5.【多选题】正确答案：ABCDCompaniesalmostalwaysrecruitcandidatesfornewpositionsvia().A.jobboardsB.advertisementsC.recruitingsoftwareD.socialmediasites6.【多选题】正确答案：ABCDWhenwritinganattention-grabbingandthoroughyoushouldconsider:()A.Maketitlesasspecificaspossible.B.Keepdescriptionsconcise.C.Includetheessentials.D.Openwithacaptivatingsummary.7.【多选题】正确答案：ABDWhenyou’rerecruitingforasimilarposition,considerre-visitingtheresumesofpastapplicants，becausethesecandidates().A.mayhavepickedupnewskillsB.mayhavegainedexperienceC.havebecomeyourfriendsD.arealreadyfamiliarwithyourcompany8【判断题】Themoreaccurateyourtitle,themoreeffectiveyouwillbeinpiquingtheinterestofthemostqualifiedandinterestedjobseekers.（）A.错B.对9【判断题】Jobseekersseldomtaketimetoresearchemployeereviews,salarydata,benefitsandmorebeforeapplyingtojobs.（）A.错B.对10【判断题】Whenacandidatearrivesforanon-siteinterview,HRmanagersshallneveraskifthey’dlikesomethingtodrinkandshowthemwheretofindtherestrooms.（）A.对B.错第九章单元测试1【单选题】(2分)Today,()isoftenusedwhenweareexpandingthebusinessintointernationalterritories.A.DemographicsegmentationB.geographicsegmentationC.BehavioralsegmentationD.Psychographicsegmentation2.【多选题】正确答案：ABCDThecriteriaassistwithsegmentationinclude()A.SelfcontainmentB.AccessibilityC.MarketingmixresponseD.Profitablesize3.【多选题】正确答案：ABCTheautomarketcouldbesegmentedby()A.driver’sage,B.costC.enginesize,D.productionscale4.【多选题】正确答案：ABC()canbeusedfordemographictypeofmarketsegmentation.A.GenderB.IncomeC.AgeD.Usage5【判断题】Youcanseparatecustomersbasedonwheretheypurchasedyourproduct.()A.对B.错第十章单元测试1【判断题】Aproductisanythingthatcanbeofferedtoamarkettosatisfyawantorneed,includingphysicalgoods,services,experiences,events,persons,places,properties,organizations,information,andideas.（）A.对B.错2【判断题】Onlythephysicalfeaturescreateabrand.（）A.错B.对3【判断题】Brandlogoreferstotheword,phrasesorwordsusedtoidentifythecompany,product,serviceorconceptandothercoreA.错B.对4【判断题】Thesmellofabrandwillnotaddtotheoverallelementsofthebrandidentity.（）A.错B.对5【判断题】Brandrecognitionindicateshoweasyitisforaudiencestoidentifyyourbrandwithouthearingorseeingthebrandname.（）A.对B.错第十一章单元测试1.【多选题】正确答案：ACDInthepreparationphasewhenyou'redevelopingthemessage,youneedto()A.haveappropriatedatatopresenttoyouraudienceB.concernsaboutthenumberofpeoplewhoabsorbthemessageorchangetheirbehaviorC.haveyourfactsstraightD.presenttheinformationinamannerthatmakessensetotheaudience2.【多选题】正确答案：ABCDWhenyouorganizeyourcommunications,youshould().A.stayontopicB.thankyoulistenersC.becrystalclearD.organizeandclarifyideasinyourmind3【判断题】Ifyouneedtotellsomeonesomethingthatisn'tgoingtositwell(suchasnewsofadeathorabreakup),doitinpublic,aroundcolleagues,ornearotherpeople.()A.对B.错4【判断题】Thegoalofarticulatecommunicationistobeclear,conciseandrelevant.()A.错B.对5【判断题】Iftheaudienceappearstobeconfused,itisoftenhelpfultoaskthemtoreflectbackwhathavebeensaidintheirownwords.()A.对B.错第十二章单元测试1【判断题】Logisticsmanagementisthepartofandthatplans,implements,andtheefficient,effectiveforward,andreverseflowandstorageofgoods,services,andrelatedinformationbetweenthepointoforiginandtomeetcustomer’srequirements.（）A.错B.对2【判断题】Asupplychainonlyincludesthedeliveryofsourcematerialsfromthesuppliertothemanufacturer.（）A.对B.错3【判断题】Thethreemainflowsofthesupplychainaretheproductflow,theinformationflowandthestaffflow.（）A.错B.对4【判断题】Enterprisesexportproductsinbulktotheoverseaswarehouseandafterthegoodsaresoldviaonlineplatforms,theycandirectlydeliverproductsfromthewarehousetoforeignconsumers.（）A.错B.对5【判断题】Therearetwowaysofthird-partyoverseaswarehouses:rentingandcooperativeconstruction.（）A.对B.错第十三章单元测试1【单选题】(2分)Innovativebusinesseshavenewandexcitingideasthataremorelikelytoattract().A.largecorporationB.scholarsC.venturecapitalinvestmentD.jointventures2.【多选题】正确答案：ABCDBusinessinnovationcanmanifest()A.processinnovationB.organizationalinnovationC.marketinginnovationD.productinnovation3【判断题】Traditionally,acompany’snewideasandproductscomefromitsR&Ddepartmentbutwhathappensonceaproductgoesintodevelopmentcanvary.（）A.错B.对4【判断题】Itcanbeeasytodevelopandsupportcreativityinlargerbureaucraticorganizations.()A.对B.错5【判断题】R&Disafairlylimitedtermthatusuallyreferstothedevelopmentofnewproductswhilebusinessinnovationisabroadertermthatdescribesanytypeofinnovationthatoccursinabusinesscontext.()A.错B.对第十四章单元测试1【判断题】Amergeroccurswhenonebusinessorcompanyispurchasedbyanothercompanyorotherbusinessentity.（）A.错B.对2【判断题】Afriendlytakeoveriswherethetargetcompanyagreestotheacquisitionofferinapeacefulmannerandinthiscasethetakeoverissubjecttotheapprovaloftheshareholdersofthetargetcompanyaswellasthatoftheregulatorstocheckifthedealcomplieswiththeantitrustlaws.（）A.错B.对3【判断题】Amergerisagreeduponbymutualconsentoftheinvolvedparties,andthedecisionofacquisitionmighta