人们为什么会为“体验”奢侈食物豪掷数千元

名师精讲外刊人们为什么会为“体验”奢侈食物豪掷数千元？Whypeoplepaythousandsforopulent'experience'foods名师精讲外刊对于我们现在这个如此多元化的社会，普通的饮食似乎已经远不足够满足人们的好奇心和猎奇心理，于是各类不同寻常的高价食物层出不穷：数百元的炸薯条、数千元的汉堡、加入金箔的冰淇淋等。但人们为什么会为这种看似智商税的食物买单？为什么会花费平时食物十倍甚至百倍的价格去寻求这类新奇的体验？让我们走进今天的外刊精读，一起揭示这背后的原因和人们的心理。课前问题1.促使人们消费新奇高价食物的诱因有哪些？2.文中用了许多词汇来描述这些高价食物？导读名师精讲外刊Whypeoplepaythousandsforopulent'experience'foods【基础解析】opulentadj.1)豪华的；富丽堂皇的；华丽的【释】madeordecoratedusingexpensivematerials【例】Thedukebuiltanopulentpalaceforhimselfnearby.公爵还在附近为自己建了一座豪华的宫殿。2)极富有的；阔气的【释】extremelyrich【例】theopulenteliteofEurope欧洲富有的精英们名师精讲外刊Spending$200onFrenchfriesor€5,000onaburgerseemsutterlyimprobable.Butconsumersacrosstheworldareincreasinglywillingtoshelloutforover-the-topdishes.【基础解析】utterlyadv.完全地；绝对地【释】completelyandwithoutqualification【例】Theirlifeseemedutterlydistantfromhisown.他们的生活与他自己的生活似乎完全不同。名师精讲外刊Spending$200onFrenchfriesor€5,000onaburgerseemsutterlyimprobable.Butconsumersacrosstheworldareincreasinglywillingtoshelloutforover-the-topdishes.【基础解析】improbableadj.1)不大可能真实的（或发生的）；不大可能的【释】notlikelytobetrueortohappen【例】Itseemsimprobablethatthecurrentsituationwillcontinue.当前的局势似乎不大可能继续下去。2)奇异的；荒谬的【释】seemingstrangebecauseitisnotwhatyouwouldexpect【例】Herhairwasanimprobableshadeofyellow.她的头发带有怪怪的黄色。名师精讲外刊Spending$200onFrenchfriesor€5,000onaburgerseemsutterlyimprobable.Butconsumersacrosstheworldareincreasinglywillingtoshelloutforover-the-topdishes.【基础解析】shelloutv.为购买……付一大笔钱【释】topayalotofmoneyforsth【例】Thebandshelledout$100,000foramobilerecordingstudio.乐队斥资10万美元购买了一个移动录音室。名师精讲外刊Spending$200onFrenchfriesor€5,000onaburgerseemsutterlyimprobable.Butconsumersacrosstheworldareincreasinglywillingtoshelloutforover-the-topdishes.【基础解析】over-the-topadj.过多的；言过其实的；夸大其词的【释】extremelyorexcessivelyflamboyantoroutrageous【例】ThespecialeffectsareabitoverthetopbutIenjoyedit.特技效果有点夸张，不过我很欣赏。精讲试听结束Whileshellingouteye-wateringsumsforaslabofmeatoraplateoffriedpotatoesmayseemludicroustosome,thesedishesareaneffectivemarketingtrick-asdemonstratedbyweeks-longwaitinglistsand'Itriedit'-styleYouTubevideosthatrackuptensofmillionsofviews.Evenasthepandemichasdampenedopportunities(and,inmanycases,appetites)forconspicuousconsumption,whydothesebig-budgetmenuitemsremainsopopular?Dowefeellikenow,morethanever,wedeserveatreat?【长难句分析】Whileshellingouteye-wateringsumsforaslabofmeatoraplateoffriedpotatoesmayseemludicroustosome(while引导的让步状语从句),thesedishes(主语)are(系动词)aneffectivemarketingtrick(表语)-asdemonstratedbyweeks-longwaitinglistsand'Itriedit'-styleYouTubevideos(as引导的非限定性定语从句，修饰主句)thatrackuptensofmillionsofviews(定语从句，修饰videos).精讲试听结束Whileshellingouteye-wateringsumsforaslabofmeatoraplateoffriedpotatoesmayseemludicroustosome,thesedishesareaneffectivemarketingtrick-asdemonstratedbyweeks-longwaitinglistsand'Itriedit'-styleYouTubevideosthatrackuptensofmillionsofviews.Evenasthepandemichasdampenedopportunities(and,inmanycases,appetites)forconspicuousconsumption,whydothesebig-budgetmenuitemsremainsopopular?Dowefeellikenow,morethanever,wedeserveatreat?【基础解析】eye-wateringadj.流泪的；令人心痛的【释】painfulorextremelyunpleasant【例】Parentswouldlovetoseethoseeye-wateringfeescomedown,butthatisnotabouttohappensoon.家长们会喜欢看到那些贵得离谱的学费下降，但这可不会发生在朝夕之间。精讲试听结束Whileshellingouteye-wateringsumsforaslabofmeatoraplateoffriedpotatoesmayseemludicroustosome,thesedishesareaneffectivemarketingtrick-asdemonstratedbyweeks-longwaitinglistsand'Itriedit'-styleYouTubevideosthatrackuptensofmillionsofviews.Evenasthepandemichasdampenedopportunities(and,inmanycases,appetites)forconspicuousconsumption,whydothesebig-budgetmenuitemsremainsopopular?Dowefeellikenow,morethanever,wedeserveatreat?【基础解析】sumn.1)金额；款项【释】anamountofmoney【例】alargesumofmoney一大笔钱2)和；总和；总数【释】thenumberyougetwhenyouaddtwoormorenumberstogether【例】Thesumof7and12is19.7加12的和是19。3)算术；（数字的）简单计算【释】asimpleproblemthatinvolvescalculatingnumbers【例】IfI'vegotmysumsright,Ishouldbeabletoaffordtherent.要是我算对了的话，我应该负担得起这笔租金。精讲试听结束Whileshellingouteye-wateringsumsforaslabofmeatoraplateoffriedpotatoesmayseemludicroustosome,thesedishesareaneffectivemarketingtrick-asdemonstratedbyweeks-longwaitinglistsand'Itriedit'-styleYouTubevideosthatrackuptensofmillionsofviews.Evenasthepandemichasdampenedopportunities(and,inmanycases,appetites)forconspicuousconsumption,whydothesebig-budgetmenuitemsremainsopopular?Dowefeellikenow,morethanever,wedeserveatreat?【基础解析】slabn.1)厚片；厚块【释】athick,flatsliceorpieceofsth【例1】aslabofchocolate一大块巧克力【例2】slabsofmeat切成厚片的肉2)（石、木等坚硬物质的）厚板【释】athickflatpieceofstone,woodorotherhardmaterial【例】Oncetheoceanplatebeginstosink,itwouldbeaffectedbyanotherforce-slabpull.一旦海洋板块开始下沉，它就会受到另一种力量——板块拉力的影响。精讲试听结束Whileshellingouteye-wateringsumsforaslabofmeatoraplateoffriedpotatoesmayseemludicroustosome,thesedishesareaneffectivemarketingtrick-asdemonstratedbyweeks-longwaitinglistsand'Itriedit'-styleYouTubevideosthatrackuptensofmillionsofviews.Evenasthepandemichasdampenedopportunities(and,inmanycases,appetites)forconspicuousconsumption,whydothesebig-budgetmenuitemsremainsopopular?Dowefeellikenow,morethanever,wedeserveatreat?【基础解析】ludicrousadj.滑稽的；荒唐的【释】unreasonable;thatyoucannottakeseriously【例】Itwasludicroustothinkthattheplancouldsucceed.认为此计划会取得成功是荒唐的。精讲试听结束Whileshellingouteye-wateringsumsforaslabofmeatoraplateoffriedpotatoesmayseemludicroustosome,thesedishesareaneffectivemarketingtrick-asdemonstratedbyweeks-longwaitinglistsand'Itriedit'-styleYouTubevideosthatrackuptensofmillionsofviews.Evenasthepandemichasdampenedopportunities(and,inmanycases,appetites)forconspicuousconsumption,whydothesebig-budgetmenuitemsremainsopopular?Dowefeellikenow,morethanever,wedeserveatreat?【基础解析】rackupv.大量实现（利润、销售），惨遭（亏损）【释】tocollectsomething,suchasprofitsorlossesinabusiness,orpointsinacompetition【例】Lowerratesmeanthatfirmsaremorelikelytorackupprofitsinthecomingmonths.更低的费率意味着各公司更有可能在未来的几个月中大幅获利。AccordingtoAnatKeinan,anassociateprofessorofmarketingatBostonUniversity,US,peoplemaybemorewillingtoindulgewhencircumstancesnudgethemtowardstakingalong-termperspective.【基础解析】indulgev.1)满足（欲望、兴趣等）【例】Theinheritanceenabledhimtoindulgehispassionforart.这笔遗产使他能够尽情投入他热爱的艺术。2)沉湎，沉迷，沉溺（于……）【例】Theywentintotowntoindulgeinsomeseriousshopping.他们进城去大肆购物。3)放纵；听任【例】Shedidnotbelieveinindulgingthechildrenwithpresents.她认为不能惯着孩子们要什么就给什么。AccordingtoAnatKeinan,anassociateprofessorofmarketingatBostonUniversity,US,peoplemaybemorewillingtoindulgewhencircumstancesnudgethemtowardstakingalong-termperspective.【基础解析】nudgev.1)轻推，轻轻推动【例】Henudgedtheconversationtowardsthesubjectofmoney.他将谈话逐步引到钱这个话题上。2)（用肘）轻推，轻触【例】Henudgedmeandwhispered.他用胳膊肘碰了我一下，低语道。n.（肘部的）轻推，碰【例1】Shegavemeagentlenudgeintheribstotellmetoshutup.她用胳膊肘捅了一下我的腰，让我住口。【例2】Hecanworkhardbutheneedsanudgenowandthen.他能够努力工作，但偶尔需要督促一下。Inherresearch,she'sfoundthatwhenyouaskpeopleabouttheirregretsandprioritiesintheshort-term,theytendtofocusonconcernssuchasnotworkinghardenough,notdietingorexercisingenoughornotsavingenoughmoney.Bycontrast,whenyouaskthemtothinkbackoverthepastfiveor10years,orlooktothefuture,theytendtoprioritiseandregretmissingoutonpleasurableexperiences.【基础解析】missout(on)v.错过；遗漏；省略【释】tofailtobenefitfromsomethingusefulorfunbynottakingpartinit【例】OfcourseI'mcoming-Idon'twanttomissoutonallthefun!我当然要来了，我不想错过那些欢乐。Circumstancesliketravel,aswellasmajoreventslikethepandemic,encouragethiskindoflong-rangeperspective.Peoplebecomemoreinclinedtosay,"'Oh,youknowwhat,Idon'twanttomissoutonopportunitiestobehappyandhavethesespecialexperienceswithmyfamily,withmyfriends,'"saysKeinan."Andthatallowsthemtohavethesespecialexperienceswithoutfeelingguilty."【基础解析】inclinedadj.想（做某事；有……倾向；很可能【释】tendingtodosth;likelytodosth【例】Sheisinclinedtotrusthim.她愿意相信他。Ofcourse,itwouldn'thavebeendifficulttoringupacomparabletabforafullmealatahigh-endrestaurantinthecity.Butpartoftheattractionofanoveltyitemlikeanover-the-toppastryorburgerisitshigh-lowappeal:it'safoodthat'susuallyaffordableandwidelyaccessible-muchlikeaplateoffriesoraburger.【基础解析】tabn.1)账单，账款；费用；（尤指）餐厅账单【释】abillforgoodsyoureceivebutpayforlater,especiallyforfoodordrinksinarestaurantorbar;thepriceorcostofsth【例】CanIputitonmytab?我可以记账吗？2)标签；签条【释】thenumberyougetwhenyouaddtwoormorenumberstogether【例】Theicononthistabisaseagull.这个标签上的图标是一个海鸥。Ofcourse,itwouldn'thavebeendifficulttoringupacomparabletabforafullmealatahigh-endrestaurantinthecity.Butpartoftheattractionofanoveltyitemlikeanover-the-toppastryorburgerisitshigh-lowappeal:it'safoodthat'susuallyaffordableandwidelyaccessible-muchlikeaplateoffriesoraburger.【基础解析】appealv.1)呼吁，恳请【释】tomakeaseriousandurgentrequest【例】Policehaveappealedforwitnessestocomeforward.警方呼吁证人挺身而出。2)上诉，申诉【释】tomakeaformalrequesttoacourtortosbinauthorityforajudgementoradecisiontobechanged【例】Hesaidhewouldappealafterbeingfoundguiltyonfourcountsofmurder.法庭判决他犯有四项谋杀罪，他表示要上诉。3)引起兴趣【释】toattractorinterestsb【例】Thedesignhastoappealtoallagesandsocialgroups.设计得要雅俗共赏，老幼皆宜。Ofcourse,itwouldn'thavebeendifficulttoringupacomparabletabforafullmealatahigh-endrestaurantinthecity.Butpartoftheattractionofanoveltyitemlikeanover-the-toppastryorburgerisitshigh-lowappeal:it'safoodthat'susuallyaffordableandwidelyaccessible-muchlikeaplateoffriesoraburger.【基础解析】appealn.1)上诉，申诉【例】tolodge/fileanappeal提出上诉2)吸引力；感染力；魅力【例】TheBeatleshaveneverreallylosttheirappeal.披头士乐队的感染力经久不衰。3)呼吁，吁请，恳求【例】Thechild'smothermadeanemotionalappealonTVforhisreturn.孩子的母亲在电视上恳切地要求儿子回家。Ofcourse,itwouldn'thavebeendifficulttoringupacomparabletabforafullmealatahigh-endrestaurantinthecity.Butpartoftheattractionofanoveltyitemlikeanover-the-toppastryorburgerisitshigh-lowappeal:it'safoodthat'susuallyaffordableandwidelyaccessible-muchlikeaplateoffriesoraburger.【基础解析】noveltyadj.新奇的；风格独特的【释】differentandunusual;intendedtobeamusingandtocatchpeople'sattention【例】anoveltyteapot新颖独特的茶壶n.1)新奇，新颖，新鲜【例】Itwasfunworkingthereatfirstbutthenoveltysoonworeoff.开始的时候在那里工作很有趣，但这股新鲜劲很快就过去了。2)新奇的事物