IPAT11 Digital Culture and Communication (MA) IPAT11 数字文化与传播（MA）

ipat11–ver21-22

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ProgrammeSpecification

Astatementoftheknowledge,understandingandskillsthatunderpinataughtprogrammeofstudyleadingtoanawardfrom

TheUniversityofSheffield

ProgrammeDetails

1.Programmetitle

DigitalCultureandCommunication

2.Programmecode

IPAT11

3.QAAFHEQlevel

FHEQ7

4.Faculty

ArtsandHumanities

5.Department

DigitalHumanitiesInstitute

6.Otherdepartmentsprovidingcreditbearingmodulesfortheprogramme

None

7.AccreditingProfessionalorStatutoryBody

None

8.Dateofproduction/revision

September2021

Awards

Typeofaward

Duration

9.Finalaward

Masters

1year(fulltime)or2years(parttime)

10.Intermediateawards

ProgrammeCodes

11.JACScode(s)

Selectbetweenoneandthreecodesfromthe

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HESAwebsite.

P110

L900

P300

12.HECoScode(s)

Selectbetweenoneandthreecodesfromthe

\h

HECoSvocabulary.

100368

100440

100444

ProgrammeDelivery

13.Modeofstudy

Full-timeandPart-time

14.Modeofdelivery

Face-to-faceoncampuswithblendedlearning

15.Backgroundtotheprogrammeandsubjectarea

TheMAinDigitalCultureandCommunicationwillhelpstudentsbetterunderstandthecontextsofdigitalmediadevelopmentsandtheuseofculturaldata.Thishumanities-basedapproachtounderstandingdigitalculturedrawsuponhistoricalandaestheticperspectives,aswellaspracticaltrainingindigitalmethodstoequipstudentstotakeuppositionsofcreativeleadershipinthedigitalage.

Digitalculturereferstotheemergenceanduseofinformationtechnologies(e.g.networkedcomputers,personalisedtechnologies,digitalimagesandsound)andtheirrelationshipwiththewayscultureiscreatedandconsumed.Thisprogrammefocusesinparticularonthecontextsofculturaldata,bywhichwemeandigitaldataabouthumancultureandsociety,pastandpresent,includingancientdocuments,artefactsandenvironmentstopresent-daysocialmedia,digitalartsandvirtualworlds.Culturaldatadrawsonadiverserangeofdigitalandcomputationalmethodsforitsmanagement,analysisandcommunication:fromdatastandards,citizenscienceandwebapps,tocomputationallinguistics,machinelearninganduser-centreddesign.TheMAfocusesonthewaysdigitaltechnologiesaretransforminghumanexperienceandartisticandhumanisticpracticesratherthanthesociologyoreconomicsofDigitalCulture.Itthereforefocusesonthecontextsoftheuseofculturaldataasrelevanttotheculturalandcreativeindustriesof:AdvertisingandMarketing;Architecture;Crafts;Design;Film,TV,VideoandRadio;IT;Publishing;Museums,Galleries,Libraries;PerformingandVisualArts(DCMS2015).

Theprogrammewillenablestudentstounderstandthewaysdigitaltechnologiesaretransforminghumanexperienceandartisticandhumanisticpractices,indisciplinesandorganisations,theuseandmanagementofdigitalmaterialandmethodologiesforcultureandheritage,andprovidelinkstomuseumsandculturalorganisations.Itwillprovidestudentswiththetransferableskillsandintellectualtrainingtopreparethemforacareerintheinformation,mediaandcommunicationsectors,thecreativeindustries,andtheculturalheritagesector(includinggalleries,libraries,archives,andmuseums),aswellasprovidinganimportantpreparationforthosewishingtopursuedoctoralresearch.Itwilladvancecriticalunderstandingoftheemergenceandcurrentstateoftheinternetanddigitaltechnologies,developskillsinanalysing,researchingandcommunicatingtheculturalandartisticimpactsofdigitaltechnologies,trainstudentsintraditionalanddigitalresearchmethods,advanceunderstandingofdigitalandcomputationalapproachestoculturaldata,enhanceskillsincommunicationofknowledgeinwrittenandotherforms,anddeveloparangeoftransferabledigitalskills(bigdataanalysis,webdevelopment,blogging,socialmediause).Thiscombinationofpracticalexperiencewithdigitalmethodswithanarts-andhumanities-basedunderstandingofdigitalculture,willequipstudentswiththerelevanttechnological,historical,aestheticandethicalperspectivestomakeinformeddesignandimplementationdecisionsregardinguseofnewtechnologiesintheirspecificfields.

Theprogrammewillgivestudentsasolidunderstandingofdigitalcultureinallitsforms.Itwillprovidestudentswiththetransferableskillsandintellectualtrainingtopreparethemforacareerinthemediaandcommunicationsectors,thecreativeindustries,andtheculturalheritagesector(includinggalleries,libraries,archives,andmuseums),aswellasprovidinganimportantpreparationforthosewishingtopursuedoctoralresearch.Theprogrammedoesnotrequirestudentstohaveprogrammingormathematicalcompetencies.

Theprogrammemakesuseoftheexpertiseoftheworld-leadingDigitalHumanitiesInstitute(DHI)andexpertisefromacrosstheFacultyofArtsandHumanities.DHIhasover25yearsofexpertiseandaninternationalreputationinthedomainofculturaldata(digitalhumanities).TheDHI’spractice-basedexpertisewillcontributeanimportantcomponentoftheskills,knowledge,andemployabilityrelatedaspectsoftheprogramme.StudentswillhaveaccesstotheDHI’sextensiveportfolioofprojects,data,clients,andindustrypartnersandbenefitfromtheinterdisciplinarylearningenvironmentrepresentedbytheDHI’sworkwithintheFacultyandinternationally,aswellascognatecross-facultyinitiativesrelatedtodigitalmethodssuchastheSheffieldInstituteforLanguageAnalytics(SILAS).TheFacultyofArtsandHumanitieshasstrengthsinlanguagesandcultures,philosophyandethics,linguistic,musical,historical,andarchaeologicaldisciplinesandmethods.TheMAinDigitalCultureandCommunicationtakesahumanistfocusratherthanemphasisingthepurelytechnologicalorsociological;culturalartefactsandorganisationsaretheprimaryfocus.

Studentsonthisprogrammewilltake180credits:

60creditsintheformofadissertationbyportfolio-DigitalCultureandCulturalDatae-Portfolio.

60creditsfromtwocompulsorycoremodules:

IntroductiontoDigitalCulture(30credits)

ManagingDigitalProjects(30credits)

60creditsfromthefollowing:

IntroductiontoCulturalData(30credits)

LanguageAnalysis,AIandCulturomics(15credits)

DesigningCulturalDataProducts(15credits)

or60creditsfromF7unrestrictedmodules

1creditequalsapproximately10hoursofwork.Thisincludesclasstimesuchaslectures,seminarsandotherclasses,butmostofthiswillbeindependentstudysuchasreadingandresearch,preparingcoursework,revisingforexaminationsandsoon.

16.Programmeaims

MADigitalCultureandCommunicationaimsto:

A1

Advanceknowledgeandunderstandingofthehistoryandcurrentstateofdigitalcultureandmediainrelationtohumanexperienceandartisticandhumanisticpracticeinordertoenablestudentstocriticallycontextualisedigitalcultureandculturaldataprojects.

A2

Developskillsinanalysing,researchingandcommunicatingtheculturalandartisticimpactsofdigitaltechnologies.

A3

Advanceknowledgeandunderstandingofkeyproductionprocessesandprofessionalpracticesrelevanttodigitalcultureincluding:waysofconceptualisingcreativityandauthorship;howdigitalculturecanbeunderstoodwithinbroaderconceptsofculture;legal,ethicalandintellectualpropertyregulatoryframeworks,relevanttodigitalculture;waysinwhichdataarestored,organisedandused.

A4

Advanceknowledgeandunderstandingofdigitalformsandaesthetics,including:aestheticandformalcharacteristicsofparticularculturalforms;howaestheticjudgementsandprocessesareconstructedandexperienced;digitalcreativeprocessesandpractices.

A5

Advanceknowledgeandunderstandingofthemanagementofdigitalcultureprojects,intermsofmethodologies,andprofessionalpractice.

A6

Advanceknowledgeandunderstandingofhowculture(pastandpresent)canberepresenteddigitally,andhowculturaldatacanbecreated,analysedandcommunicatedtoaudiences.

A7

Developskillsinarangeoftechnical,research,anddesignmethodologiesforcreating,analysingandcommunicatingculturaldataand/orotherkindsofdigitalobjects.

A8

Providestudentswiththeknowledge,skillsandexpertisenecessarytomakethememployableintheinformation,mediaandcommunicationsectors,thecreativeindustries,and/ortheculturalheritagesector,including‘traditional’skills(communicationofdata,knowledgeandcriticalunderstanding),anddigitalskills(bigdataanalysis,webdevelopment,bloggining,socialmedia).

17.Programmelearningoutcomes

K1

Whatdigitalcultureis,andhowitemergedhistorically,withreferencetosocial,culturalandtechnologicalchange.

A1,A4,A8

K2

Whatculturaldatais;whatthedifferentdatatypesare;howitcanbecreated(digitally);howitcanbeanalysed;andhowitcanbecommunicatedfordifferentaudiences.

A1,A3,A4,A7,A8

K3

Appropriatemethodologiesforworkingwithdifferenttypesofculturaldata:text,image,audio,video,and3D;includinganunderstandingofanyissuesassociatedwiththesemethodologies.

A3,A4,A6,A7,A8

K4

Productdesignandprojectmanagementprinciples,methods,tools,andissues,specificallyinrelationtomanagingthedevelopmentanddeliveryofaculturaldataproject/digitalobject.

A3,A5,A6,A8

K5

Criticalanalysisusingmajorthinkersanddebateswithinthefield.

A1,A2,A4,A8

K6

Researchskillsnecessarytocriticalandreflectivepractice,including:locating,retrieving,evaluatinganddrawingupondata,sourcesandconceptualframeworksappropriatetoachosenarea;usingandevaluatingandapplyingresearchenabledbyestablishedandemergenttechnologies;criticallyevaluatingandunderstandingavarietyofresearchmaterialwithinandbeyondacademicliterature;locating,understanding,andapplyingtheresearchethicalcodesoftherelevantprofessionalpracticeandacademicdiscipline.

A2,A5,A8

K7

Theethical,regulatoryandlegalconsiderationsrelevanttothecreationanduseofculturaldataandexpressiveformsandtotheproductionofculturalformsandproducts.

A2,A3,A6,A8

Skillsandotherattributes

Onsuccessfulcompletionoftheprogramme,studentswillbeableto:

S1

Useavarietyofcomputer-basedskillsrangingfrombasiccompetencessuchasdataanalysis,blogging,producinginfographics,toweb-basedtechnology,digitalmultimediaandacquiringdifferenttypesofculturaldatafromprimarysourcesusingappropriatemethods.

A2,A3,A6,A7,A8

S2

Produceworkthatusestheeffectivemanipulationofoneormoreofsound,images,andthewrittenword,includingunderstandingrelevantindustrystandardsandhowtheyaredefinedandachieved.

A7

S3

Retrieveandgenerateinformation,andevaluatesources,incarryingoutindependentresearch.

A2

S4

Develop,asappropriate,specificproficienciesinusingarangeofcurrentandemergentmediatechnologies,suchasusingtools,software,andcomputerequipmentrelatingtoculturaldatamanagement,analysisandcommunication.

A2,A3,A7

S5

Useavarietyoftechnical,researchanddesignmethodsforcreating,analysingandcommunicatingculturaldata,and/orcreatingdigitalobjects.

A2,A3,A7

S6

Planandmakedecisionswithrespecttothedesign,developmentanddeliveryofculturaldataproducts/digitalobjects.

A5,A8

S7

Organiseandmanagesupervised,self-directedprojects,includingtheabilitytoevaluatetheirownworkinareflexivemanner,withreferencetoacademiccodesofpracticeand/orprofessionalconventions,issuesanddebates.

A2,A5,A8

S8

Communicateeffectivelyininterpersonalsettings,inwritingandinavarietyofmedia.

A5,A8

S9

Workproductivelyinagrouporteam,showingabilitiesatdifferenttimestolisten,contributeandalsotoleadeffectively.

A5,A8

S10

Deliverworktoagivenlength,format,briefanddeadline,properlyreferencingsourcesandideasasappropriateasappropriatetodemonstratinganunderstandingoftheroleofrelevantcommissioningandfundingstructuresfordigitalcultureindustriesandtheimportanceofworkingwithintheconstraintsimposedbythemandtheintendedaudience.

A3,A5,A7,A8

18.Learningandteachingmethods

Learningandteachingmethodsreflectthespecificlearningoutcomesoftheprogramme:theseincludelectures,workshops,practicalwork(soloandgroup;oftenusingcomputers),shortpresentationsbygroupsofstudents(preparedduringorinadvanceofeachworkshop),andQ&Asessionsintendedtoencouragedebate,demonstrations,screenings,seminars,workshops,tutorials,groupandindividualprojectwork,supervisedindependentlearning,e-learning,productionpractice,optionalworkplacementsorsimilar,largeandsmallgrouplearning.Thisencompassestutor-led,student-ledandindependentlearningsessionsanduseofarangeoftechnologicalsystemsforaccessingdata,resources,contactsandliterature,andforacquiringproductionskills.SometeachingisdesignedtofunctionremotelyusingacombinationofflippedlearningmethodswithmaterialsuploadedtoBlackboardandremotelearningtechnologies.

Independentlearningisanimportantaspectoftheprogramme,requiringbothsoloandgroup-basedwork.Workshopsandseminarswillhaveassignedindividualand/orgrouptasksaspreparatorywork.Grouptaskswilloftenbepresentedateachworkshopfordiscussionandfeedback.Whereasthecoremodules‘IntroductiontoDigitalCulture’and‘IntroductiontoCulturalData’willincludebothsoloandgroup-basedwork,thecoremodule‘ManagingDigitalProjects’willhavemoreemphasisongroupworking,asreflectedinitsassessment.Theoptionalmodules,‘LanguageAnalysis,AIandCulturomics’and‘DesigningCulturalDataProducts’willinvolveamixofsoloandgroup-basedwork,preparatoryreadingandtasks,andassessment.The60-creditdissertation-by-portfoliomodule‘DigitalCultureandCulturalDatae-Portfolio’willfocusonindependent,self-directedlearning.

Staffwillofferonehourperweekpermoduleforindividual,privateconsultationwithstudentswhowishtodiscusstheirwork,presentationsandgeneralprogress.Additionally,theDHIteachingteamwilluseSlack(

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/intl/en-gb/

)forgroupconsultationwiththestudents;e.g.aprojectgroupmighthavequestionsinwhichtheanswersarerelevanttoeveryoneinthegroup,oranindividualstudentmighthaveaquestionwhichisrelevanttotheentirecohort.Slackisacloud-basedinstantmessagingplatformusedindistributedteam-basedprojects,soitalsointroducesstudentstoakeytypeofprojectmanagementtool.

19.Assessmentandfeedbackmethods

Formativeandsummativefeedbackisintegratedintotheprogrammeviatheteachingandlearningmethodsoftheindividualmodules.Thisincludesregularopportunitiesforfeedbackfrompeersandteachingstaffonwrittenandspokencontributions,tasksrequiringcriticalself-reflection,tasksrequiringpeerreviewandrespondingtopeerreview,individualassessmentandgroupassessmentandfeedback.Inmanycases,thisisformalisedasmodesofcontinuousassessmentwhichistheprogrammenorm,withfinalsummative-onlyassessmentsbeingtheexception.Inallcases,weaimtoprovidefeedbackonformativeassessmentswithin2weeks,withend-of-semesterformalfeedbackandmarks(provisionalonexternalexaminerandexamboardapproval)within5weeks.

Students’knowledge,understanding,andskillsaredemonstratedthroughdifferentmodesofassessmentappropriatetothespecificsubject,including:

Shortandlongpiecesofwriting/essaysforacademicandnon-academicaudiences-designedtotestsubjectknowledgeandskills(K1,K2,K6,S3,S4,S8,S10).

Blogs-designedtotestsubjectknowledge,knowledgeofbloggingasaformat,andskillsincomprehension,evaluation,criticalreflection,usingfeedback,andprovidingfeedbacktoothers(K1,K2,K6,S1,S3,S4,S7,S8,S9).

Analysesoftextualandculturalformsandpracticesincludingdigitalobjects-designedtotestsubjectknowledgeandskills.(K1,K2,K6,S8,S10).

Individualandgrouppresentationsandprojectreports(whetheroraland/ortechnology-based)-designedtotestsubjectknowledge,aswellasorganisational,communicativeandinterpersonalskills.(K1,K2,S2,S3,S8-S10).

Critical/reflectiveselfandpeer-evaluation-designedtotestcriticalandinterpersonalskills.(K5,S7-9).

Groupandindividuallyproduceddigitalobjects,includingculturaldataproductsandproductionsinsound,audiovisualorothermedia-designedtotestmethodsknowledgeandskills,knowledgeofdigitaldevelopmentsandabilitytoproducedigitalobjectsappropriatetospecificsocialcontexts.(K1-4,K7,S1,S2,S4,S6,S10).

Researchexercises-designedtotestmethodsknowledgeandskills.(K3,S5).

Independentresearchprojects-designedtotestmethodsknowledgeandskills,andskillsinselfmanagement.(K4,S5-7,S10).

Dissertationbye-portfolio–testingstudentsubjectknowledgeandskills.(K1-K7,S1-8,S10).

Formativeassessmentisbuiltintotheprogrammeviafourmainroutes:

Submissionofdraftelementsofthesummativeassessmentforformativefeedbackduringthemodule,e.g.assessmentofthemoduleIntroductiontoCulturalDatausescontinuouslyformativelyassessedblogpostsofmaximum500wordswithfeedbackprovidedbytutorsandpeers,fromwhichthestudentselectsanumbertoreviseandsubmitforsummativeassessmentattheendoftheprogramme;LanguageAnalysis,AIandCulturomicsusessubmissionofadraftprojectplanforformativefeedbackbeforefinalsubmission.

Submissionofsummativeassessmentsduringthecourseofamodulewhichcantheninformstudentperformanceonlatersummativeassessments,e.g.ManagingDigitalProjectsandDesigningCulturalDataProducts.

Onlinediscussionforumstowhichstudentspostandreceivetutorandpeercomment,e.g.LanguageAnalysis,AIandCulturomics.

Verbalfeedbackfromtutorandpeersonoralpresentations,andduringflippedlearningsessionsandworkshops,e.g.IntroductiontoDigitalCulture.

Allstudentsareassignedapersonaltutorandofferedgrouppersonaltutorialsatrelevantpointsintheprogramme:Introweek(introductionandwelcomeinduction),Semester1Week3(discussyearaheadandanyproblems),Semester2Week5(discusssemester2resultsandanyproblems),Semester2Week10(part-timestudentsonly-discussyearahead).Thesesessionsincludeopportunitiesfortutorstosharewithstudentsthebestwaystomakeuseofformativeandsummativefeedback.Inaddition,personaltutorsandmoduleleadswillofferregular‘officehours’forstudentstoconsultwiththemonanadhocbasis.

20.Programmestructureandstudentdevelopment

TheMAinDigitalCultureandCommunicationcomprises180credits,madeupoftaughtmodulesof30or15credits,andadissertationbye-portfolioof60creditscalledDigitalCultureandCulturalDatae-Portfolio.Onecreditequalsapproximately10hoursofwork.Theprogrammestructurecomprises:60creditsofcoremodules;60creditsofunrestrictedmodulesselectedfromotherPGTprogrammesofferedintheFacultiesofArtsandHumanitiesandtheSchoolofEducation(SocialSciences);andthe60creditdissertation(DigitalCultureandCulturalDatae-Portfolio).

Learninghoursincludeclasstimesuchaslectures,seminarsandotherclasses,butmostofthiswillbeindependentstudysuchasreadingandresearch,preparingcoursework,revisingforexaminationsandsoon.Ingeneral,mostpostgraduatemodulesaretaughtover12weeks.Theexactnumberanddurationofsessionsvariesanddetailscanbefoundonthedocumentationforindividualmodules.

ToachievetheawardofMAinDigitalCultureandCommunication,studentsmustcompletethetwocoremodules,‘IntroductiontoDigitalCultures’(30credits,Autumnsemester),and‘ManagingDigitalProjects’(30credits,Springsemester),andafurther30creditsofunrestrictedmodules(Springsemester).TheunrestrictedmodulesincludespecialistmodulesofferedbytheDigitalHumanitiesInstitute:‘IntroductiontoCulturalData’(30credits,Autumnsemester),andtwo15-creditmodules‘LanguageAnalysis,AIandCulturomics’and‘DesigningCulturalDataProducts’(15creditseach,Springsemester).StudentsmustalsocompleteaDigitalCultureandCulturalDatae-Portfolio(60credits).

TheMAwillrunfor12monthsforfull-timestudents,with:

--60creditsoftaughtmodulesintheAutumnsemester(IntroductiontoDigitalCulture,plus30creditsofunrestrictedmodules);

--60creditsoftaughtmodulesintheSpringsemester(ManagingDigitalProjects,plus30creditsofunrestrictedmodules).

TheDigitalCultureandCulturalDatae-Portfolioandrunforthefulldurationoftheprogramme.

Part-timestudentswilltake:

--acore30credittaughtmoduleinYear1,Autumnsemester(IntroductiontoDigitalCulture);

--acore30credittaughtmoduleinYear1,Springsemester(ManagingDigitalProjects);

--a30creditortwo15credittaughtmodulesinYear2,Springsemester(unrestrictedmodule(s));

--a30creditortwo15credittaughtmodulesinYear2,Autumnsemester(unrestrictedmodule(s)).

TheDigitalCultureandCulturalDatae-Portfoliorunsforthefull2-yearsoftheprogramme.

A