XX美梦成真盛典暨女性时尚酒会策划方案

XX美梦成真盛典暨女性时尚酒会策划方案2024/3/29XX美梦成真盛典暨女性时尚酒会策划方案一、前言··································································································································································第3页二、介绍1、活动主题··································································································································································第6页2、内容概要··································································································································································第7页3、合作机构··································································································································································第8页4、活动特色··································································································································································第9页三、流程安排1、前期造势（堵水）················································································································································第11页2、中期宣传（放水）················································································································································第12页3、活动进行（通渠）················································································································································第13页4、后期烘托（灌溉）················································································································································第14页5、时间安排································································································································································第15页四、宣传推广1、推广媒体·································································································································································第17页2、推广攻略·································································································································································第18页3、合作优势（一）·····················································································································································第26页4、合作优势（二）·····················································································································································第27页五、招商形式1、线上合作·································································································································································第29页2、线下合作·································································································································································第30页3、合作形式·································································································································································第31页4、资源整合·································································································································································第32页六、组委会联系方式·············································································································································第33页XX美梦成真盛典暨女性时尚酒会策划方案六月，与梦想之士一起共襄时尚女性交流盛会达人的欢聚，沟通的盛会各领域优质达人相聚一堂，共叙梦想，共享荣耀时刻，为梦想加油，为自己喝彩！线上线下紧密结合，形式活跃、多领域达人和会员参与，趣味性强、互动性强、功能性强！与梦想盛典同行——更能引起会员的关注和认可，增加品牌好感度！品牌信息植入自然，会员更愿意接受，传播更有效！时尚高雅荣耀分享XX美梦成真盛典暨女性时尚酒会策划方案资源配合360°支持线上活动活动召集——在各版块发布活动置顶帖，编辑进行召集、鼓舞，并维护置顶帖效果；专题制作——专业的设计团队将制作精美的页面，以强烈的视觉冲击力吸引会员参与；硬广配合——配备优势广告位进行宣传，扩大影响力；达人推广——通过达人资源，导入并影响其他会员参与；微博助力——利用微博宣传，在转发中形成传播攻势。线上活动持续时间较长，为了保证活动质量，我们将对活动进行360°支持，包括整合编辑力量、制作团队、宣传力度、达人等资源，以最优质的团队力量和硬件设施，全程给予配合。XX美梦成真盛典暨女性时尚酒会策划方案XX美梦成真盛典暨女性时尚酒会策划方案1、活动主题一、时尚之夜·梦想盛典二、重走青春·游艇之旅美容养生（美容院专家讲解）饰品佩戴（职业模特T台秀）服装搭配（职业模特T台秀）社交礼仪（杂志专家讲座）梦想盛典（产品拍卖、梦想基金）爵士风情幸运抽奖游戏互动饰品展示感恩回馈海上之旅着陆午饭（广鹿岛）户外探险（广鹿岛）篝火晚会（广鹿岛）出发回大连间隔2个周期XX美梦成真盛典暨女性时尚酒会策划方案2、内容概要活动前2个小时进行签到，签到完毕后体验会所一切娱乐及健身设施，会所职业教练全程服务；活动现场采用讲座、体验、T台秀、拍卖、抽奖、互动、演艺等形式，带给来宾一场视、听、感的交流盛宴；拍卖以荷兰拍形式，充分调动现场气氛。拍卖所得梦想基金归于主办方支配、基金于60%的差价给予返还给有梦想的女性（即：美容套餐10000元，主办方拿出6000元助力梦想，客户只需4000得到这个套餐）；当天所有来宾都会得到一份精美的礼品；活动结束2周内，主办方经过广告及活动效应吸纳长期客户及高端客户全部做出统计，2周后“重走青春·游艇之旅”全面启动；游艇之旅当天以海上之旅、户外拓展、篝火晚会等形式回报客户，并把客户发展为主办方稳定客户；XX美梦成真盛典暨女性时尚酒会策划方案3、合作机构杂志：《魅力》、《芳菲》美容院：《微美国际》、《瑞丽》、《新华整形》、《艺星整形》、《伊美娜》《诺曼尔》游艇：《星海湾》、《金海岸》、《百璐威》、《奥利宝》户外媒体：公交站牌、墙体广告报纸媒体：《大连晚报》、《半岛晨报》广播媒体：《交广》、《幸福956》、《都广》网络媒体：《新浪网》、《大连女性网》、《天健网》、《新青年》《百度贴吧》、《太平洋女性网》、《优酷》、《土豆》、《开辟专属网站》场地会所：亚历山大会所、柒七会所XX美梦成真盛典暨女性时尚酒会策划方案4、活动特色本次活动是一场专为大连时尚精英女性打造的皇后盛宴，也是一场有故事、有感动、有笑容、有泪水的完美蝶变的梦想盛典。大连各大媒体倾情合作，全方位、全角度的大力宣传及跟踪报道。立足于大连，以美丽、时尚、高雅、前瞻为元素，举办一场空前绝后的女性交流盛宴。活动现场拍卖产品所得钱全部纳入梦想基金，三家权威机构共同监督，专属为美改变、重走青春的女性，让每一分钱都在改变女性人生。XX美梦成真盛典暨女性时尚酒会策划方案XX美梦成真盛典暨女性时尚酒会策划方案1、前期造势（堵水）杂志、主办方平台、户外媒体、广播、报纸、网络强强联手，抓住热点、把握时间、立足空间、全城互动，全方位、全角度大力宣传报道；广告只宣传此活动标题、内容，不宣传活动时间、活动地点、参与要求，从而达到堵水、造势的效果；古人云：“一遇盛涨，水势西合入北流,则东流遂绝。”前期广告增大势力，轰动全大连，吸引眼球，从而达到强势的广告效应，等待中期宣传“放水”；宣传此活动有流行美梦想基金，寻找有梦想女士，主办方倾力完成其梦想，从而为本次活动戴上慈善的光环。造势内容：（15—20天）

一次时尚精英女性的交流盛宴 一场完美瞬间蝶变的梦想盛典在这里·你就是时尚精英来这里·你就会瞬间蝶变XX美梦成真盛典暨女性时尚酒会策划方案2、中期宣传（放水）通过前期各大媒体造势，此次活动已在女性心中留下深刻印象，关注的每位女性都在期待活动时间与地点、参与的条件。这时就到我们放水的时候，水势的冲击，直击每位女性的虚荣心理；广告开始宣传此活动时间、活动地点、参与要求、报名联系方式等详细活动通告；中期宣传利用1个周期的时间简明扼要的告知人群，利用1周时间统计报名女性及准确的确认后上报主办方，安排活动当天所有内容；宣传内容：（7天）时间、地点、参与条件、享受待遇、大奖等XX美梦成真盛典暨女性时尚酒会策划方案3、活动进行（通渠）来宾签到（走红地毯、请赐名片）前期热场（游泳、健身、自由）美容养生（美容院专家讲解）饰品佩戴（职业模特T台秀）服装搭配（职业模特T台秀）社交礼仪（杂志专家讲座）梦想盛典（产品拍卖、梦想基金）爵士风情幸运抽奖游戏互动饰品展示时尚之夜·梦想盛典（把客户引入主办方）XX美梦成真盛典暨女性时尚酒会策划方案4、后期烘托（灌溉）重走青春·游艇之旅感恩回馈08：30—11：30海上之旅11：30—13：30着陆午饭（广鹿岛）14：00—17：00户外探险（广鹿岛）17：30—20：30篝火晚会（广鹿岛）21：00—出发回大连方案一：无利益游艇之旅不加任何广告效应，单纯为了感恩客户及潜在的稳定长期客户，挑选VIP。方案二：有利益游艇之旅涵盖广告效应，设置展柜，展示公司产品及奢侈品，增加一定的演艺元素，烘托气氛。（今天的辛勤，明日的收获）XX美梦成真盛典暨女性时尚酒会策划方案5、时间安排时间/项目3.1-3.153.16-4.04.1-4.104.11-4.254.26-5.35.4-5.205.21-6.56.6-6.206.21-6.256.26-7.1备注项目招商A招商B招商C招商D招商E招商F招商媒体洽谈洽谈洽谈推广制作前期制作制作完善前期造势做准备媒体上线中期宣传前期制作做准备媒体上线活动进行定场地执行策划客户确定活动进行客户分析挑选客户分析资源后期烘托准备游艇合作确定一切游艇之旅活动总结1次总结2次总结活动回馈媒体总结1次总结2词总结活动回馈XX美梦成真盛典暨女性时尚酒会策划方案XX美梦成真盛典暨女性时尚酒会策划方案1、推广媒体杂志：杂志扉页2p，开设新的专栏宣传报道，其网站、微博美容院：店内放置宣传板，DM宣传单，网站，微博等一系列宣传方式游艇：公司网站及微博，店内DM宣传单户外媒体：公交站牌，墙体广告报纸媒体：《大连晚报》、《半岛晨报》广播媒体：《交广》、《幸福956》、《都广》网络媒体：《新浪网》、《大连女性网》、《天健网》、《新青年》、《尚艺网站》《百度贴吧》、《太平洋女性网》、《优酷》、《土豆》、《开辟专属网站》场地会所：店内放置宣传板，DM宣传单，网站，微博等一系列宣传方式XX美梦成真盛典暨女性时尚酒会策划方案2、推广策略（户外媒体）解放路、黄河路、黄河街、上海路、友好路、民生街、西安路、长江路、长春路、胜利路鲁迅路、八一路、五一路、延安路、太原街、昆明街、新开路、五四路、东北路形式：1、站牌灯箱2、候车厅灯箱3、总数共达到200多个《站牌广告》XX美梦成真盛典暨女性时尚酒会策划方案2、推广策略（户外媒体）《墙体广告》解放广场、马兰广场、和平广场、西安路、五一广场、迎宾广场、胜利广场、长江路、友好广场、港湾广场、三八广场、二七广场等16个大连大型广场及10多条路、街。形式：1、墙体广告2、围挡广告3、总数共达60多个XX美梦成真盛典暨女性时尚酒会策划方案2、推广策略（广播电台）（一）交通广播（FM100.8）

07：00—09：00欢乐通行（周一—周五）快乐敞篷车（周六—周日）

16：00—17：00吃喝玩乐（周一—周日）都市广播（FM99.1）

11：00—12：00时尚女人帮（周一—周日）

21：00—22：00都是夜归人（周一—周日）幸福956（FM95.6）

14：00—15：00女性家园（周一—周日）

17：00—19：00文艺小两口（周一—周日）XX美梦成真盛典暨女性时尚酒会策划方案2、推广策略（广播电台）（二）XX美梦成真盛典暨女性时尚酒会策划方案2、推广策略（报纸媒体）《大连晚报》宣传周期：15天宣传方式：版面1/2P夹页版面介绍：大时尚金周刊XX美梦成真盛典暨女性时尚酒会策划方案2、推广策略（报纸媒体）《半岛晨报》宣传周期：15天宣传方式：版面1/2P夹页版面介绍：首页半岛风尚XX美梦成真盛典暨女性时尚酒会策划方案2、推广策略（网络推广）《大连天健网》开辟新的专栏，全天滚动播放活动宣传，点击进入活动页面。页面包含活动介绍：时间、地点、参加要求等详细内容。另有所有合作商的LOGO作为友情连接。XX美梦成真盛典暨女性时尚酒会策划方案2、推广策略（网络推广）《新青年》开辟新的专栏，全天滚动播放活动宣传，点击进入活动页面。页面包含活动介绍：时间、地点、参加要求等详细内容。另有所有合作商的LOGO作为友情连接。XX美梦成真盛典暨女性时尚酒会策划方案3、合作优势（一）活动本身具有互动性、参与性、与关注度拉动的特点与优势;在宣传上更是聚集各路媒体，实现媒体互动、媒体联盟的优势;在短期时间内达到爆炸式的宣传效果;比常规硬广告投放提升30%的接受度、回忆率效果;

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