突发疫情应急科普中的媒体传播新特征以新冠肺炎疫情舆情分析为例

突发疫情应急科普中的媒体传播新特征以新冠肺炎疫情舆情分析为例一、本文概述Overviewofthisarticle本文旨在探讨在突发疫情应急科普中，媒体传播所呈现的新特征。以新冠肺炎疫情为例，分析媒体在舆情传播中的角色、方式及其影响。新冠肺炎疫情自爆发以来，迅速成为全球性的公共卫生事件，不仅考验了各国的应急管理能力，也对媒体传播提出了新的挑战。在此背景下，媒体如何快速、准确、有效地传递疫情信息，引导公众科学应对，成为了一项重要的研究课题。本文将通过对新冠肺炎疫情舆情的深入分析，揭示媒体传播的新特征，以期对未来的突发疫情应急科普工作提供有益的参考和启示。Thisarticleaimstoexplorethenewcharacteristicsofmediacommunicationinemergencysciencepopularizationduringsuddenepidemics.TakingtheCOVID-19asanexample,thispaperanalyzestherole,modeandimpactofthemediainpublicopiniontransmission.SincetheoutbreakofCOVID-19,ithasrapidlybecomeaglobalpublichealthevent,whichnotonlyteststheemergencymanagementabilityofcountries,butalsoposesnewchallengestomediacommunication.Inthiscontext,howthemediacanquickly,accurately,andeffectivelytransmitepidemicinformationandguidethepublictorespondscientificallyhasbecomeanimportantresearchtopic.Thisarticlewillrevealthenewcharacteristicsofmediacommunicationthroughin-depthanalysisofpublicopinionontheCOVID-19,withaviewtoprovidingusefulreferenceandenlightenmentforthefutureemergencysciencepopularizationwork.二、新冠肺炎疫情背景分析BackgroundanalysisofCOVID-192019年底，一场突如其来的新冠肺炎疫情在全球爆发，给全球公共卫生和社会经济带来了巨大的冲击。这场疫情不仅考验了各国的医疗体系和防控能力，也对媒体传播提出了新的挑战和机遇。新冠肺炎疫情具有传播速度快、感染范围广、社会影响大等特点，使得疫情信息在传播过程中呈现出许多新的特征。媒体作为信息传递的重要渠道，其在疫情科普和舆情分析方面发挥了至关重要的作用。Attheendof2019,asuddenCOVID-19brokeoutintheworld,bringinghugeimpacttoglobalpublichealthandsocio-economic.Thisepidemicnotonlyteststhemedicalsystemsandpreventionandcontrolcapabilitiesofvariouscountries,butalsopresentsnewchallengesandopportunitiesformediacommunication.TheCOVID-19hasthecharacteristicsofrapidtransmission,widerangeofinfectionandgreatsocialimpact,whichmakestheepidemicinformationshowmanynewcharacteristicsintheprocessoftransmission.Asanimportantchannelforinformationtransmission,themediahasplayedacrucialroleinepidemicsciencepopularizationandpublicopinionanalysis.新冠肺炎疫情的爆发背景是全球化的深入发展和信息技术的快速进步。这使得疫情信息在短时间内迅速传播，引发了全球范围内的关注和讨论。同时，随着社交媒体的普及，公众对疫情的关注和参与度空前高涨，对媒体传播的要求也更加多元化和个性化。ThebackgroundoftheCOVID-19isthein-depthdevelopmentofglobalizationandtherapidprogressofinformationtechnology.Thishasledtotherapidspreadofepidemicinformationinashortperiodoftime,triggeringglobalattentionanddiscussion.Atthesametime,withthepopularizationofsocialmedia,thepublic'sattentionandparticipationintheepidemichaveunprecedentedlyincreased,andtherequirementsformediacommunicationhavebecomemorediversifiedandpersonalized.新冠肺炎疫情的特殊性使得媒体在传播疫情信息时面临着巨大的挑战。疫情信息的准确性、权威性和时效性至关重要，而媒体需要在短时间内获取并核实大量信息，同时还需要考虑不同受众群体的需求和接受度。因此，媒体在传播疫情信息时需要更加注重科普知识的普及和舆情分析的深入。TheparticularityoftheCOVID-19makesthemediafacegreatchallengesinspreadingtheepidemicinformation.Theaccuracy,authority,andtimelinessofepidemicinformationarecrucial,andthemedianeedstoobtainandverifyalargeamountofinformationinashortperiodoftime,whilealsoconsideringtheneedsandacceptanceofdifferentaudiencegroups.Therefore,themedianeedstopaymoreattentiontothepopularizationofpopularscienceknowledgeandin-depthanalysisofpublicopinionwhendisseminatingepidemicinformation.新冠肺炎疫情对全球公共卫生和社会经济造成了深远的影响。疫情的爆发使得各国政府和国际组织加强了对公共卫生体系的投入和建设，同时也推动了媒体在应急科普和舆情分析方面的创新和发展。TheCOVID-19hashadaprofoundimpactonglobalpublichealthandsocialeconomy.Theoutbreakoftheepidemichasstrengthenedtheinvestmentandconstructionofpublichealthsystemsbygovernmentsandinternationalorganizations,whilealsopromotinginnovationanddevelopmentinemergencysciencepopularizationandpublicopinionanalysisbythemedia.新冠肺炎疫情背景分析表明，媒体在传播疫情信息时需要更加注重科普知识的普及和舆情分析的深入，以满足公众对疫情信息的多元化和个性化需求，同时也需要积极应对疫情带来的挑战和机遇，为推动全球公共卫生和社会经济的发展贡献力量。ThebackgroundanalysisoftheCOVID-19showsthatthemedianeedtopaymoreattentiontothepopularizationofpopularscienceknowledgeandthein-depthanalysisofpublicopinionwhendisseminatingtheepidemicinformation,soastomeetthediversifiedandpersonalizedneedsofthepublicfortheepidemicinformation.Atthesametime,theyneedtoactivelyrespondtothechallengesandopportunitiesbroughtbytheepidemic,andcontributetothepromotionofglobalpublichealthandsocio-economicdevelopment.三、媒体传播在突发疫情应急科普中的角色TheRoleofMediaCommunicationinEmergencySciencePopularizationforSuddenEpidemic突发疫情对于社会来说，是一场严峻的挑战。在这个过程中，媒体传播扮演了举足轻重的角色，尤其在应急科普方面更是显现出了新的特征。以新冠肺炎疫情为例，媒体在疫情防控知识传播、公众情绪引导、社会动员和舆情监控等方面发挥了不可替代的作用。Thesuddenoutbreakoftheepidemicisaseriouschallengeforsociety.Inthisprocess,mediacommunicationplaysacrucialrole,especiallyinemergencysciencepopularization,whichhasshownnewcharacteristics.TakingtheCOVID-19asanexample,themediaplayedanirreplaceableroleinthedisseminationofepidemicpreventionandcontrolknowledge,publicsentimentguidance,socialmobilizationandpublicopinionmonitoring.媒体是疫情防控知识传播的主渠道。在新冠肺炎疫情爆发初期，面对未知病毒的恐慌和焦虑，公众急需了解病毒的性质、传播方式、防护措施等基本信息。此时，媒体迅速反应，通过新闻报道、专题访谈、科普文章等多种形式，向公众普及疫情防控知识，帮助公众建立科学的防护观念，有效减缓了疫情的扩散。Themediaisthemainchannelfordisseminatingknowledgeonepidemicpreventionandcontrol.AttheinitialstageoftheCOVID-19,facingthepanicandanxietyofunknownviruses,thepublicurgentlyneededtounderstandthenature,transmissionmode,protectivemeasuresandotherbasicinformationofthevirus.Atthistime,themediaquicklyrespondedbydisseminatingepidemicpreventionandcontrolknowledgetothepublicthroughvariousformssuchasnewsreports,specialinterviews,andpopularsciencearticles,helpingthepublicestablishascientificconceptofprotectionandeffectivelyslowingdownthespreadoftheepidemic.媒体在引导公众情绪、稳定社会心态方面发挥了重要作用。面对疫情的冲击，公众的情绪容易出现波动，媒体通过及时、准确、全面的信息报道，帮助公众理性看待疫情，避免了恐慌情绪的蔓延。同时，媒体还通过报道一线医护人员的英勇事迹、社会各界的互助互爱等正面信息，激发了公众的爱国热情和集体意识，增强了社会的凝聚力。Themediahasplayedanimportantroleinguidingpublicemotionsandstabilizingsocialattitudes.Facedwiththeimpactoftheepidemic,thepublic'semotionsarepronetofluctuations.Throughtimely,accurate,andcomprehensiveinformationreporting,themediahelpsthepublictoviewtheepidemicrationallyandavoidthespreadofpanic.Atthesametime,themediahasalsostimulatedthepublic'spatriotismandcollectiveconsciousnessbyreportingontheheroicdeedsoffrontlinemedicalstaffandthemutualassistanceandloveamongvarioussectorsofsociety,enhancingthecohesionofsociety.再次，媒体在社会动员方面发挥了关键作用。在疫情防控期间，媒体通过广泛宣传疫情防控政策、普及防护知识、报道先进典型等方式，动员全社会共同参与疫情防控工作。这不仅提高了公众的防护意识和能力，也为疫情防控工作提供了有力的社会支持。Onceagain,themediahasplayedacrucialroleinsocialmobilization.Duringtheepidemicpreventionandcontrolperiod,themediamobilizedthewholesocietytoparticipateintheepidemicpreventionandcontrolworkbywidelypromotingepidemicpreventionandcontrolpolicies,popularizingprotectiveknowledge,andreportingonadvancedmodels.Thisnotonlyenhancesthepublic'sawarenessandabilitytoprotect,butalsoprovidesstrongsocialsupportforepidemicpreventionandcontrolwork.媒体在舆情监控方面也发挥了重要作用。通过对疫情相关舆情的实时监测和分析，媒体能够及时掌握公众的关注热点和情绪变化，为政府决策提供有力的数据支持。媒体还能够通过舆论引导，帮助政府及时回应社会关切，维护社会稳定。Themediahasalsoplayedanimportantroleinpublicopinionmonitoring.Throughreal-timemonitoringandanalysisofepidemicrelatedpublicopinion,themediacantimelygraspthepublic'shottopicsandemotionalchanges,providingstrongdatasupportforgovernmentdecision-making.Themediacanalsohelpthegovernmentrespondtosocialconcernsinatimelymannerandmaintainsocialstabilitythroughpublicopinionguidance.媒体传播在突发疫情应急科普中扮演了至关重要的角色。面对未来可能出现的类似挑战，我们应当进一步加强媒体传播能力建设，提高公众的科学素养和防护意识，共同维护社会的和谐稳定。Mediacommunicationplaysacrucialroleinemergencysciencepopularizationforsuddenepidemics.Inthefaceofsimilarchallengesthatmayariseinthefuture,weshouldfurtherstrengthentheconstructionofmediacommunicationcapabilities,improvethescientificliteracyandprotectionawarenessofthepublic,andjointlymaintainsocialharmonyandstability.四、新冠肺炎疫情中媒体传播的新特征NewfeaturesofmediacommunicationintheCOVID-19新冠肺炎疫情的爆发，对全球范围内的媒体传播带来了前所未有的挑战，也揭示了媒体在应急科普中的新特征。以新冠肺炎疫情为例，我们可以从以下几个方面来探讨媒体传播的新特征。TheoutbreakoftheCOVID-19hasbroughtunprecedentedchallengestotheglobalmediacommunication,andalsorevealedthenewcharacteristicsofthemediainemergencysciencepopularization.TakingtheCOVID-19asanexample,wecanexplorethenewfeaturesofmediacommunicationfromthefollowingaspects.媒体传播的实时性和互动性得到了极大的提升。在疫情爆发初期，各类媒体平台纷纷开设专题，实时更新疫情数据，发布最新动态。同时，通过直播、短视频等形式，媒体能够更直接、更生动地传递疫情信息，增强了与受众的互动。社交媒体的出现也使得信息的传播更加迅速，公众可以通过转发、评论等方式参与到疫情的讨论中，形成了一种全新的信息传播模式。Thereal-timeandinteractivenatureofmediacommunicationhasbeengreatlyimproved.Intheearlystagesoftheepidemicoutbreak,variousmediaplatformsopenedspecialtopicstoupdateepidemicdatainreal-timeandreleasethelatestupdates.Meanwhile,throughlivestreaming,shortvideos,andotherforms,themediacanmoredirectlyandvividlyconveyepidemicinformation,enhancinginteractionwiththeaudience.Theemergenceofsocialmediahasalsomadethedisseminationofinformationfaster,andthepubliccanparticipateindiscussionsabouttheepidemicthroughforwarding,commenting,andothermeans,forminganewmodeofinformationdissemination.媒体传播的多元化和个性化趋势更加明显。在疫情期间，各种媒体平台纷纷推出定制化服务，如根据用户兴趣推送相关疫情信息，提供个性化的健康建议等。同时，媒体也通过多元化的报道形式，如文字、图片、视频、音频等，满足了不同受众的信息需求。这种多元化和个性化的传播方式，不仅提高了信息的传播效率，也增强了受众的接受度。Thetrendofdiversificationandpersonalizationinmediacommunicationisbecomingmoreapparent.Duringtheepidemic,variousmediaplatformshavelaunchedcustomizedservices,suchaspushingrelevantepidemicinformationbasedonuserinterestsandprovidingpersonalizedhealthadvice.Atthesametime,themediaalsosatisfiestheinformationneedsofdifferentaudiencesthroughdiversifiedformsofreporting,suchastext,images,videos,audio,etc.Thisdiversifiedandpersonalizedcommunicationmethodnotonlyimprovestheefficiencyofinformationdissemination,butalsoenhancestheaudience'sacceptance.媒体传播的公信力和专业性得到了进一步强调。在疫情期间，公众对于权威、专业的信息需求更加迫切。因此，媒体在传播疫情信息时，必须保证信息的准确性和可靠性，避免误导公众。媒体也需要通过专业的报道和分析，帮助公众更好地理解疫情，提高公众的防疫意识。这种公信力和专业性的强调，不仅有助于维护媒体的声誉和形象，也有助于提高公众对媒体的信任度。Thecredibilityandprofessionalismofmediacommunicationhavebeenfurtheremphasized.Duringtheepidemic,thepublic'sdemandforauthoritativeandprofessionalinformationhasbecomemoreurgent.Therefore,whendisseminatingepidemicinformation,themediamustensuretheaccuracyandreliabilityoftheinformationtoavoidmisleadingthepublic.Themediaalsoneedsprofessionalreportingandanalysistohelpthepublicbetterunderstandtheepidemicandenhancetheirawarenessofepidemicprevention.Thisemphasisoncredibilityandprofessionalismnotonlyhelpstomaintainthereputationandimageofthemedia,butalsohelpstoincreasepublictrustinthemedia.新冠肺炎疫情中的媒体传播展现出了实时互动、多元化个性化以及公信力专业性等新特征。这些新特征不仅反映了媒体在应急科普中的重要作用，也为媒体未来的发展提供了新的方向和启示。ThemediacommunicationintheCOVID-19showsnewfeaturessuchasreal-timeinteraction,diversificationandpersonalization,andprofessionalcredibility.Thesenewfeaturesnotonlyreflecttheimportantroleofmediainemergencysciencepopularization,butalsoprovidenewdirectionsandinspirationsforthefuturedevelopmentofmedia.五、新冠肺炎疫情舆情分析PublicopinionanalysisofCOVID-19新冠肺炎疫情的爆发，不仅是一场全球性的公共卫生危机，也是一场信息传播的挑战。媒体在突发疫情应急科普中的传播新特征，在新冠肺炎疫情的舆情分析中得到了充分体现。TheoutbreakofCOVID-19isnotonlyaglobalpublichealthcrisis,butalsoachallengeofinformationdissemination.ThenewcharacteristicsofmediacommunicationintheemergencysciencepopularizationofsuddenepidemicarefullyreflectedinthepublicopinionanalysisoftheCOVID-疫情爆发初期，由于信息的稀缺和不确定性，社交媒体成为了疫情信息传播的主要渠道。微博、微信、抖音等社交平台上的用户自发分享疫情信息，形成了庞大的信息传播网络。这种传播方式具有速度快、范围广、互动性强等特点，但也存在信息真实性难以保证的问题。因此，媒体在传播疫情信息时，需要更加注重信息的权威性和准确性，避免误导公众。Intheearlystagesoftheepidemicoutbreak,duetothescarcityanduncertaintyofinformation,socialmediabecamethemainchannelforthedisseminationofepidemicinformation.UsersonsocialplatformssuchasWeibo,WeChatandTiktokspontaneouslysharedepidemicinformation,formingahugeinformationdisseminationnetwork.Thismodeofdisseminationhasthecharacteristicsoffastspeed,widerange,andstronginteractivity,buttherearealsoissueswithensuringtheauthenticityofinformation.Therefore,whendisseminatingepidemicinformation,themedianeedstopaymoreattentiontotheauthorityandaccuracyoftheinformationtoavoidmisleadingthepublic.随着疫情的不断发展，主流媒体开始发挥其舆论引导的作用。央视、新华社等官方媒体通过发布权威报道、组织专家解读、开设专题栏目等方式，为公众提供了全面、深入的疫情信息。这种传播方式具有信息来源可靠、解读深入、影响力大等特点，有助于稳定公众情绪，增强防控信心。Withthecontinuousdevelopmentoftheepidemic,mainstreammediahasbeguntoplayitsroleinguidingpublicopinion.OfficialmediasuchasCCTVandXinhuaNewsAgencyhaveprovidedcomprehensiveandin-depthinformationontheepidemictothepublicthroughpublishingauthoritativereports,organizingexpertinterpretations,andsettingupspecialcolumns.Thisdisseminationmethodhasthecharacteristicsofreliableinformationsources,in-depthinterpretation,andgreatinfluence,whichhelpstostabilizepublicemotionsandenhancepreventionandcontrolconfidence.在疫情防控期间，媒体还通过直播、短视频等新型传播方式，为公众提供了更加直观、生动的疫情信息。例如，一些媒体通过直播方式报道医院救治情况、社区防控措施等，让公众更加直观地了解疫情现状。这种传播方式具有实时性强、互动性好、感染力强等特点，有助于增强公众对疫情的关注和重视。Duringtheepidemicpreventionandcontrolperiod,themediaalsoprovidedthepublicwithmoreintuitiveandvividepidemicinformationthroughnewcommunicationmethodssuchaslivestreamingandshortvideos.Forexample,somemediareportonhospitaltreatmentandcommunitypreventionandcontrolmeasuresthroughlivestreaming,allowingthepublictohaveamoreintuitiveunderstandingofthecurrentsituationoftheepidemic.Thismodeoftransmissionhasthecharacteristicsofstrongreal-time,goodinteractivity,andstronginfectivity,whichhelpstoenhancepublicattentionandattentiontotheepidemic.在疫情防控后期，媒体开始关注疫情对经济社会发展的影响，以及公众的心理健康问题。通过报道复工复产情况、心理疏导等内容，为公众提供了更加全面、深入的信息服务。这种传播方式具有人文关怀强、引导力强等特点，有助于推动社会恢复正常秩序。Inthelaterstageofepidemicpreventionandcontrol,themediabegantopayattentiontotheimpactoftheepidemiconeconomicandsocialdevelopment,aswellaspublicmentalhealthissues.Byreportingontheresumptionofworkandproduction,aswellasprovidingpsychologicalcounseling,morecomprehensiveandin-depthinformationserviceshavebeenprovidedtothepublic.Thismodeofcommunicationhasthecharacteristicsofstronghumanisticcareandguidance,whichhelpstopromotetherestorationofnormalsocialorder.新冠肺炎疫情的舆情分析展示了媒体在突发疫情应急科普中的新特征。媒体需要更加注重信息的权威性和准确性，同时发挥舆论引导作用，通过新型传播方式为公众提供全面、深入的信息服务。在未来应对类似突发公共卫生事件时，媒体应继续优化传播策略，提高信息传播效率和影响力，为公众提供更加科学、有效的科普知识。ThepublicopinionanalysisoftheCOVID-19showsthenewcharacteristicsofthemediainemergencysciencepopularization.Themedianeedstopaymoreattentiontotheauthorityandaccuracyofinformation,whileplayingaguidingroleinpublicopinion,andprovidingcomprehensiveandin-depthinformationservicestothepublicthroughnewformsofcommunication.Infutureresponsestosimilarpublichealthemergencies,themediashouldcontinuetooptimizecommunicationstrategies,improveinformationdisseminationefficiencyandinfluence,andprovidethepublicwithmorescientificandeffectivepopularscienceknowledge.六、媒体传播新特征对应急科普的启示TheEnlightenmentofNewCharacteristicsofMediaCommunicationonEmergencySciencePopularization新冠肺炎疫情的爆发和传播为全球提供了一个生动的案例，展示了媒体在应急科普中的重要作用及其新特征。这些新特征对应急科普工作带来了深刻的启示。TheoutbreakandspreadoftheCOVID-19providedavividcasefortheworld,demonstratingtheimportantroleofthemediainemergencysciencepopularizationanditsnewcharacteristics.Thesenewfeatureshavebroughtprofoundinsightstoemergencysciencepopularizationwork.媒体传播的速度和广度要求应急科普必须迅速且全面。随着社交媒体和移动互联网的普及，信息传播的速度前所未有的快。因此，应急科普工作必须能够迅速响应，及时发布准确、全面的信息，以抢占信息制高点，防止谣言和恐慌的扩散。Thespeedandbreadthofmediadisseminationrequireemergencysciencepopularizationtoberapidandcomprehensive.WiththepopularityofsocialmediaandmobileInternet,thespeedofinformationdisseminationisunprecedented.Therefore,emergencysciencepopularizationworkmustbeabletorespondquickly,timelyreleaseaccurateandcomprehensiveinformation,seizethehighgroundofinformation,andpreventthespreadofrumorsandpanic.媒体传播的互动性要求应急科普增强与公众的沟通。现代媒体不再是单向传播的工具，而是与受众高度互动的平台。应急科普应当充分利用这一特性，积极与公众进行互动，解答他们的疑惑，提供个性化的科普服务，从而增强科普的针对性和实效性。Theinteractivityofmediacommunicationrequiresenhancedcommunicationbetweenemergencysciencepopularizationandthepublic.Modernmediaisnolongeratoolforone-waycommunication,butaplatformforhighlyinteractiveaudiences.Emergencysciencepopularizationshouldfullyutilizethischaracteristic,activelyinteractwiththepublic,answertheirdoubts,providepersonalizedsciencepopularizationservices,andtherebyenhancethepertinenceandeffectivenessofsciencepopularization.媒体传播的多样化要求应急科普创新传播方式。在疫情期间，文字、图片、视频、直播等多种形式的媒体传播方式都得到了广泛应用。应急科普应当灵活运用这些方式，制作易于理解和接受的内容，提高科普的吸引力和影响力。Thediversificationofmediacommunicationrequiresinnovativecommunicationmethodsforemergencysciencepopularization.Duringtheepidemic,variousformsofmediacommunicationsuchastext,images,videos,andlivestreaminghavebeenwidelyused.Emergencysciencepopularizationshouldflexiblyusethesemethodstocreatecontentthatiseasytounderstandandaccept,andimprovetheattractivenessandinfluenceofsciencepopularization.媒体传播的专业化要求应急科普提升科普队伍素质。媒体在疫情期间展现出的专业素养和信息筛选能力，对应急科普队伍提出了更高的要求。科普工作者应当不断提升自身的专业知识和媒介素养，以更好地适应媒体传播的新特征，提升科普的质量和效果。Theprofessionalizationofmediacommunicationrequiresemergencysciencepopularizationtoenhancethequalityofthesciencepopularizationteam.Theprofessionalcompetenceandinformationscreeningabilitydemonstratedbythemediaduringtheepidemichaveputforwardhigherrequirementsforemergencysciencepopularizationteams.Sciencepopularizationworkersshouldcontinuouslyimprovetheirprofessionalknowledgeandmedialiteracytobetteradapttothenewcharacteristicsofmediacommunicationandenhancethequalityandeffectivenessofsciencepopularization.媒体传播的新特征对应急科普提出了新的挑战和要求。只有不断创新和优化科普工作，才能更好地应对未来的突发疫情和其他紧急事件，保障公众的生命安全和身体健康。Thenewcharacteristicsofmediacommunicationposenewchallengesandrequirementsforemergencysciencepopularization.Onlybycontinuouslyinnovatingandoptimizingsciencepopularizationworkcanwebetterrespondtofutureoutbreaksandotheremergencies,andensurethesafetyandhealthofthepublic.七、结论Conclusion本研究以新冠肺炎疫情为例，深入探讨了突发疫情应急科普中媒体传播的新特征。通过对疫情舆情的细致分析，我们发现媒体在应急科普传播中扮演着至关重要的角色。在突发疫情的背景下，媒体不仅需要迅速、准确地传递疫情信息，还需要有效地进行科普教育，引导公众正确理解疫情，采取科学防护措施。TakingtheCOVID-19asanexample,thisstudydeeplydiscussedthenewcharacteristicsofmediacommunicationinemergencysciencepopularization.Throughadetailedanalysisoftheepidemicpublicopinion,wehavefoundthatthemediaplaysacrucialroleinemergencysciencepopularizationanddissemination.Inthecontextofthesuddenoutbreakoftheepidemic,themedianotonlyneedstoquicklyandaccuratelytransmitepidemicinformation,butalsoneedstoeffectivelycarryoutpopularscienceeducation,guidethepublictocorrectlyunderstandtheepidemic,andtakescientificprotectivemeasures.研究发现，突发疫情应急科普中的媒体传播呈现出以下几个新特征：一是信息传播速度空前加快，媒体利用数字化技术实现了信息的实时更新与共享；二是科普内容更加贴近公众需求，以通俗易懂