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ⅹⅹⅹⅹ大学科技园ⅹⅹ公司商业筹划书模板第一某些公司基本状况公司名称________________________________________成立时间____________注册资本____________________________实际到位资本____________________其中钞票到位________________________无形资产占股份比例____________%注册地点_____________________________________________________________公司性质为(请划)国有___________民营_________国有民营联营_________中外合资________股份公司___________其他_________公司成立后组织机构演变及营业执照变更状况阐明__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________当前公司重要股东状况股东股东名称投资额(万元)我司股份比例联系人联系电话甲方乙方丙方丁方戊方当前公司内部部门设立状况序号部门名称负责人联系电话12345678从属于我司独资、控股、参股、承包、合伙经营、三来一补以及对外采用其他合伙方式下属公司状况:序号公司名称从属关系公司性质我司持股比例联系人联系电话12345公司曾经经营过业务有______________________、______________________、____________________、______________________、______________________。公司当前经营业务为______________________、______________________、____________________、______________________、______________________。主营业务为_________________________________________________________。公司当前拥有员工________人,其中大专以上文化限度有________人,占员工总数________%,大学本科以上有_________人,占员工总数_________%,研究生学位(含中级职称)以上有_________,占员工总数_________%,博士学位(含高档职称)以上有_________人,占员工总数_________%公司经营财务历史(单位:万元)项目本年度前1年前2年前3年销售收入毛利润纯利润总资产总负债净资产公司经营负债状况阐明:(来源、金额、期限)----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------公司近期及将来3~5年要实现目的(行业地位、销售收入、市场占有率、产品品牌以及公司股票上市等)___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司近期发展方向和发展战略_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司将来3~5年发展方向和发展战略_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第二某些公司管理层董事会成员名单序号职务姓名工作单位联系电话1董事长2副董事长3董事4董事5董事6董事7董事8董事9董事董事长姓名_____________性别_____________年龄_____________籍贯______________学历_____________学位____________所学专业____________________________毕业院校____________________户口所在地____________联系电话___________重要经历和业绩__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________总经理姓名_____________性别_____________年龄_____________籍贯______________学历_____________学位____________所学专业____________________________毕业院校____________________户口所在地____________联系电话___________重要经历和业绩__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________技术开发负责人姓名_____________性别_____________年龄_____________籍贯______________学历_____________学位____________所学专业____________________________毕业院校____________________户口所在地____________联系电话___________重要经历和业绩________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________市场营销负责人姓名_____________性别_____________年龄_____________籍贯______________学历_____________学位____________所学专业____________________________毕业院校____________________户口所在地____________联系电话___________重要经历和业绩________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________财务负责人姓名_____________性别_____________年龄_____________籍贯______________学历_____________学位____________所学专业____________________________毕业院校____________________户口所在地____________联系电话___________重要经历和业绩________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________其她对公司发展负有重要负责人员(可增长附页)姓名_____________性别_____________年龄_____________籍贯______________学历_____________学位____________所学专业____________________________毕业院校____________________户口所在地____________联系电话___________重要经历和业绩________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第三某些产品/服务产品/服务描述(行业特点、竞争焦点、重要技术指标和核心技术阐明、重要简介产品/服务背景、当前所处发展阶段、与同行业其他公司同类产品/服务比较,我司产品/服务新颖性、先进性和独特性,如拥有专门技术、版权、配方、品牌、销售网络、允许证、专营权、特许权经营等。)___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司既有和拟申请知识产权(专利、商标、版权等)__________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司与否已订立了关于专利权及其他知识产权转让或授权允许合同等,如果有,请阐明,并附重要条款_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________技术申请专利状况__________________________________________________________________________________________________________________________产品商标注册状况__________________________________________________________________________________________________________________________产品面向顾客有哪些种类______________________、____________________________________________、______________________、____________________________________________、______________________、____________________________________________、______________________、____________________________________________、______________________、_____________________产品更新换代周期__________________________________________________________________________________________________________________________产品售后服务和技术支持_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________产品销售成本构成及销售价格制定根据__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________产品形成规模销售时,毛利润率为____________%,纯利润率为____________%如果产品已经在市场上形成了竞争优势,请阐明与哪些因素关于(如成本相似但销售价格低、成本低形成销售价格优势、以及产品性能、品牌、销售渠道优于竞争对手产品,等等)______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第四某些研究与开发公司已往研究与开发成果及其技术先进性(涉及技术鉴定状况、获国际、国家、省、市及关于部门和机构奖励状况)________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司参加制定产品或技术行业原则和质量检测原则状况__________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司在技术与产品开发方面竞争对手状况,以及公司为提高竞争力拟采用办法________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________到当前为止,公司在技术开发方面资金总投入是多少,筹划再投入开发资金是多少(涉及购买开发设备、开发人员工资、实验检测费用、以及与开发关于其他费用)_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________请阐明,此后为保证产品质量、产品升级换代和保持技术先进水平,公司开发方向、开发重点和正在开发技术和产品_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司既有技术开发资源以及技术储备状况_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司谋求技术开发依托(如大学、研究所等)状况,这些依托可靠性______________________________________________________________________________________________________________________________________________________________________________________________________________________公司将采用如何勉励机制和办法,保持核心技术人员和技术队伍稳定__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司将来3~5年在研发资金投入和人员投入筹划(万元)年份第1年第2年第3年第4年第5年资金投入人员(个)第五某些行业及市场状况行业状况(行业发展历史及趋势,哪些行业变化对产品利润、利润率影响较大,进入该行业技术壁垒、贸易壁垒、政策限制等,行业市场前景分析与预测)_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________过去3~5年各年全行业销售总额(万元)年份前5年前4年前3年前2年前1年销售收入销售增长率我司销售收入我司销售增长率将来3~5年各年全行业销售收入预测(万元)年份第1年第2年第3年第4年第5年销售收入我司与行业内五个重要竞争对手比较竞争对手市场份额竞争优势竞争劣势我司市场销售有无行业管制,公司产品进入市场难度分析_______________________________________________________________________________________________________________________________________________________________详细描述我司产品/服务竞争优势(涉及性能、价格、服务等方面)________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司将来3~5年销售收入预测(融资不成功状况下)(万元)年份第1年第2年第3年第4年第5年销售收入市场份额公司将来3~5年销售收入预测(融资成功状况下)(万元)年份第1年第2年第3年第4年第5年销售收入市场份额公司将来3~5年成本费用、营业税及附加、所得税、利润预测(融资成功与融资不成功分别阐明第六某些营销方略在建立销售网络、销售渠道、设立代理商、分销商方面方略___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在广告促销方面方略_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在产品销售价格方面方略_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在建立良好销售队伍方面方略_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________产品售后服务方面方略___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________其他方面方略___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________如何保证销售方略详细实行有效性,请阐述__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________对销售队伍采用什么样勉励机制___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________依照营销方略,预算将来3~5年销售费用(涉及人工费用)(万元)年份第1年第2年第3年第4年第5年销售费用第七某些产品制造产品生产制造方式(公司自建厂生产产品,还是委托生产,或其他方式,请阐明因素)____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司自建厂状况下,购买厂房还是租用厂房,厂房面积是多少,生产面积是多少,厂房地点在哪里,交通、运送、通讯与否以便____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________既有生产设备状况(专用设备还是通用设备,先进限度如何,价值是多少,与否购买保险,最大生产能力是多少,能否满足公司产品销售增长规定,如果需要增长设备,采购筹划、采购周期及安装调试周期)______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________请阐明,如果设备操作需要特殊技能员工,如何解决这一问题____________________________________________________________________________________________________________________________________________________________________________________________________________________________简述产品生产制造过程、工艺流程______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________如何保证原材料、元器件、配件以及核心零部件等生产必要品进货渠道稳定性、可靠性、质量及进货周期,列出3家重要供应商名单及联系电话______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________重要供应商1__________________________________________________________重要供应商2__________________________________________________________重要供应商3__________________________________________________________正常生产状态下,成品率、返修率、废品率控制在如何范畴内,描述生产过程中产品质量保证体系、以及核心质量检测设备________________________________________________________________________________________________________________________________________________________________________________________________________________________________________产品成本和生产成本如何控制,有如何详细办法___________________________________________________________________________________________________________________________________________________________________产品批量销售价格如何制定,产品毛利润率是多少,纯利润率是多少____________________________________________________________________________第八某些管理请阐明,为保证融资项目按筹划实行,公司准备此后各年陆续设立哪些机构,各机构配备多少人员,人员年收入状况。请用图表登记表达出来,附在本调查表后。公司对管理班子及核心人员将采用如何勉励机制__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司与否考虑员工持股问题,请阐明______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司与否与掌握公司核心技术及其他重要信息人员签定竞业禁止合同,若有,请阐明合同重要内容____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司与否与每个雇员签定劳动用工合同___________________________________公司与否与有关员工签定公司技术秘密和商业秘密保密合同_______________公司与否为每位员工购买保险,请阐明保险品种_________________________________________________________________________________________________公司与否存在关联经营和家族管理问题,若有,请阐明_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司与董事会、董事、重要管理者、核心雇员之间与否有实际存在或潜在利益冲突,如果有,请阐明解决办法___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________请阐明,公司对知识产权、技术机密和公司机密保护办法_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________请阐明,项目实行过程中,公司需要哪些外部支持,如何获得这些支持______________________________________________________________________________________________________________________________________________________________________________________________________________________
第九某些融资阐明为保证项目实行,需要钞票总额是多少请阐明投入资金用途和使用筹划_______________________________________需要钞票总额中,投资方投入-------------------,对外借贷------------公司自身投入。如果有对外借贷,抵押或担保办法是甚麽?拟让投资方参股我司里,还是与投资方成立新公司,为什么?_______________向投资方出让多少股份,计算根据是什么?_______________________________预测将来3年平均每年资产回报率是多少拟向投资方提供如何监督和管理权力___________________________________-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------如果你做为项目实行者,没有实现项目发展筹划,你乐意出让你在公司中哪些利益_____________________________________________________
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