国家开放大学《商务英语2》综合练习参考答案

国家开放大学《商务英语2》综合练习参考答案一、交际用语1.-Morning,Daniel.TodayI’dliketodiscussthepromotionaleventsofourproductswithyou.-_____________________A.OK.Ithinkweshoulddrawupathoroughplan,first.B.I’dloveto,butI’mbusytonight.C.Goodmorning,Kevin.Nicetomeetyou,too.

2.-Ithinkwecanusetwoormorekindsofmediatogetherinanadvertisingcampaign.-_____________________A.It’strue.Twoisalwaysbetterthanone.B.That’squiteright.Wecanattractmorepeople.C.It’sgreatidea.Weneedtoputinmoremoneythen.

3.-Hi,Kevin.You’veboughtanewmobilephone,haven’tyou?-_____________________A.Oh,yes.Iordereditonlinethreedaysagoanditarrivedyesterday.B.Ihavelostmyoldone,whichIlikeverymuch.C.Itcostsmeonethousandandthreehundredyuan.

4.-Asthemarketpriceforsimilarproductsismuchlower,buyerswillchooseproductsfromothercompanies.-_____________________A.Idon’tthinkso.Ithinkotherswillhavetoincreasetheirprice.B.Sometimesthingsdon’tgoasexpected.C.Weneedtosurveyandmonitorthemarketfurther.

5.-OK,whatareyourinitialthoughtsonourcomputersinChina?Isthereamarket?-_____________________A.Thereisacomputershoparoundthecornertotheright.B.

Ihaveheardmanyexcellentthingsaboutyourcompany.C.IamveryoptimisticaboutthemarketopportunitiesinChina.

6.-Itseemsthatthesalesvolumehasnotreachedourobjective.-_____________________A.Thankyouforbeingsokindtome.B.Itdoesn’tmattertoomuch.C.It’strue.I’msorryaboutthat.

7.-Butwhyisitsomuchhigherinthismarket?-_____________________A.Ithinkweneedtomonitorthemarket.B.Idon’tthinkIcanfollowthecourse.C.Therearemanyrichpeopleinthisarea.

8.-Ineedsomeinformationontheadvertisingrates.Couldyouexplainthemtome?-_____________________A.I’dliketoadvertiseourproductsinyourmagazines.B.Sure.Ourratesarebasedonthesizeandlocationoftheadvertisement.C.Thatwon’tbenecessaryaswealreadyhavetheimages.

9.-_____________________-Wewouldliketogetinwiththefallpublication,ifpossible.A.Howmuchdoyouplantospendontheadvertisement?B.Whicheditionwouldyoulikeyouradvertisementtoappearin?C.Whatdoyouwanttosayaboutyourproductsintheadvertisement?

10.-_____________________-I’mplanningtogotoCanadaforfurtherstudy.A.Wheredoyouexpecttoworkafterresigningyourcurrentjob?B.Whendoyouintendtoresignyourcurrentjob?C.Whatisyourintentionafterresigningyourcurrentjob?

11.-Doyouhaveaminute?I’vegotsomethingtotellyou.-_____________________A.OK,butcouldyoumakeitshort?B.Whatdoyoumeanbythat?C.Ican’tgowithyou,I’mafraid.

12.-Needwefillintheapplicationform?-_____________________A.

Yes,youmust.B.Yes,youneed.C.Yes,youdo.

13-Isthereanytimerequirementforregistration?-_____________________A.Sure.Wewillregisterwithin30daysafterwereceiveourbusinesslicense.

B.Ofcourse.Wemightregisterwithin30daysafterwereceiveourbusinesslicense.C.Certainly.Weshouldregisterwithin30daysafterwereceiveourbusinesslicense.

14.-Youwanttoknowaboutthevalueaddedtax,don’tyou?-_____________________A.Yes,youneedtointroduceitforme.B.Yes,couldyougivemeabriefoverviewofit?C.Yes,youmusttellittome.

15.-IthinkIunderstandthesystemalittlebetternow.Thankyouforyourexplanation!-_____________________A.It’smypleasure.B.Don’tworryaboutit!C.Itdoesn’tmatter!16.-Howaboutyourfriend,LiYan?Doessheworkinthesamedepartmentwithyou?-_____________________A.Sheisfine,thankyou,andyou?B.Sheisfine,thankyou,andshe’llbehappytoseeyouagain.C.SheisanassistantauditorandworksintheAuditingDepartment.

17.-Yourbankishuge!Itmusthavemanydepartments.-_____________________A.It’strue.Ourbankconsistsofmanydepartments.

B.Thankyou,ourbankisasmallone.C.Youarekidding!Ourbankisasmallone.

18.-_____________________-It’snotbad.IhaveworkedinthisbankfortwoyearsandIlovemycurrentjob.A.Couldyoudomeafavor?B.Howiseverythinggoing?C.What’sgoingon?

19.-Thatrateisacceptable.Thanks.-_____________________A.MypleasureandI’llsendyouanemailaboutthedetailsofthecargoinsurance.B.Nevermind.I’llsendyouanemailaboutthedetailsofthecargoinsurance.C.YouarekiddingandI’llsendyouanemailaboutthedetailsofthecargoinsurance.

20.-Ithinkthatimportersmustalsohavetherighttore-inspectgoodsuponarrival.-_____________________A.Quiteright,butit’sverycomplicatedtohavethegoodsre-inspected.B.Wewouldprefertore-inspectgoodsattheunloadingport.C.Yes,weshouldinspectthegoodstoseeifthereisanybreakageordamage.

21.-I’dliketoknowwhatinsuranceyouwillcoverforyourclients.-_____________________A.Insuranceisnecessaryforourclients.B.

IsuggestaFreeofParticularAveragePolicy.C.Sure,butthereisanextrapremiumforthebuyer’saccount.

22.-Canwediscussthequestionofcommodityinspection?-_____________________A.OK.Asanintegralpartofthecontract,theinspectionofgoodsisparticularlyimportant.B.Wewouldprefertore-inspectgoodsattheunloadingport.C.Buttheremightbesomedisputeovertheresultsofinspection.

23.-HowlongshouldourLetterofCreditbevalid?-_____________________A.TheLetterofCreditshouldbevalidfor30daysafterthedateofshipment.

B.TheLetterofCreditshouldreachus15to30daysbeforethedateofdelivery.C.LetterofCreditisthesafestandmostreliablemethodofpayment.24.-I’mafraidthegoodswereceivedyesterdayareshortofweight.-_____________________A.I’mafraidwereallycouldn’tacceptthat.B.Well,youshouldcheckitagain.C.I’msorrytosaytheshipmentdidn’tturnouttobesatisfactory.

25.-CouldIsuggestwemeettoreviewtheissueandproposeamutuallysatisfactorysolution?-_____________________A.Youarewelcome.Youcanvisitusanytimeyoulike.

B.That’salright.I’llwaitforyourreplyassoonaspossible.C.Sure,wewilltryourbestjointlytodealwiththeissue.

26.-Weregretwecannotreviewyourweight-shortageclaimasitreallyhasnothingtodowithus.-_____________________A.Theweightofthecargoonloadingwassupervisedbythemanager.B.But15tonsofgoodscan’tsimplydisappearintothinair.C.Ithinktheremustbesomemisunderstanding.

27.-Whydoesfoodcontaminationseemtooccursofrequentlythesedays?-_____________________A.Becausepeopledonotrealizetheharmfulnessofit.B.Becausecontaminatedfoodproductsareeasytoproduceandsell.C.Becausethosefoodmanufacturersonlyfocusonmakingmoney.28.-I’dliketohavecreditinformationaboutmycorporatepartnerinAustralia.Couldyougivemeahand?-_____________________A.Yes,ourdepartmentdealswithallkindsofconsultantservice.B.Pleasecallmeatanytime,ifyouhaveanyquestions.C.Ihavesomethingwrongwiththecreditofmycooperatepartner.

29.-WhatdoIhavetodotogetthecreditinformationofourcorporatepartner?-_____________________A.OK,wewillpassonthereporttoyouassoonaswegetit.

B.It’snotcomplicated.Justfillinaformandsignit.C.Forourlong-termclients,weonlychargesomedirectfees.

30.-Howcanpeopleavoidfoodcontaminationnowadays?-_____________________A.Peopleshouldhavebalancedfoodtogetdifferentnutrientstheyneed.B.Iagreewithyouonthispoint,andweshouldpaymoretoattentiontofoodsafety.C.Thegovernmentshouldsetstrictrulestostandardizetheproductionoffood.

二、词汇语法1.Iknowpersonalsellingisalsoaveryeffectivetoolforbuilding______buyers’confidence.A.toB.upC.with2.WiththeintroductionoftheInternet,______manychangestothewayacompanymightcarryoutamarketingstrategy.A.therecomeB.therecomesC.thereiscoming3.Itcanbeaimed______individualswithselectsurfingbehavior.A.toB.inC.at4.Consumerscan’tdigesttoomuchinformationonawebpage,resulting______lowratesofreturn.A.with B.inC.at5.InChina,Taobaoisoneof______e-commercesites.A.mostpopularB.themostpopularC.morepopular6.Inmyopinion,thefirstthing_____iswhattoolsweshoulduse.A.tobediscussedB.discussedC.discussing7.Wearefullofconfidence______theChinesemarket.A.onB.inC.at8.Itisjustnotpossibleformanagersto______allofthechangestakingplaceintheirmarkets.A.keepupwithB.comeupwithC.catchupwith9.Ourcurrentagentagreementsarebroken______intoregions.A.downB.upC.through10.Sometimesit______overhalfthetotaltimespentonaresearchproblem.A.takesupB.takesoffC.takeson11.Asitisknownthattheaimofeverybusinessistomake______profitaspossible.A.asmanyB.asmuchC.more12.Whendata_____,ithastobeanalyzedtodecidewhatitallmeans.A.hadbeencollectedB.hascollectedC.hasbeencollected13.TheDigitalImageProcessingofthiscopierisaprimereasonyoucan______onit.A.countB.accountC.iscount14.TheSmartColorLaserCopieriscomparable______professionalediting.A.toB.onC.at15.Ouradvertisingratesare______sizeandlocation.A.basedonB.putonC.dependedon16.Whata______!Ididn’texpecttomeetyouhere.A.incidenceB.accidentC.coincidence17.Onlinecomputersystemshelpusprovidea______servicetoourcustomers.A.speedB.speedyC.speedily18.Youdon’tneedtospendmuchtime______atabanktodoyourtransactions.A.liningupB.lineupC.tolineup19.Manyofthelargerbanksmay______financialinstruments.A.dealwithB.dealoutC.dealin20.Ourbankconsistsofmanydepartments,each______isresponsibleforaparticularareaofbusiness.A.whichB.ofwhichC.that21.We______acopyofthestatementforyourreference.A.encloseB.encircleC.enrich22.The______ofgoodsputourfirminadifficultposition.A.shortB.short-sightedC.shortage23.Consumptionandinvestment,meanwhile,accountedfor4.5and1.2percentagepointsoffirst-quartergrowth______.A.respectfulB.respectableC.respectively24.Wewon’tentertainyourclaim______theinspectioncertificationfromtheCommodityInspectionBureau.A.unlessyouwillhaveB.unlessyoudon’thaveC.unlessyouhave25.ThecompanyownsbranchesnotonlyinEurope______inNorthAmerica.A.butB.butalsoC.aswellas26.Youshouldbeconfidentwithourproducts,_____enjoyahighprestigeamongtheconsumers.A.whatB.thatC.which27.Itassuresthatyouaredealingwitha______businesspartner.A.trustworthyB.confidentialC.ethical28.Ahealthydietshouldcontainallthenecessary______.A.nutritionB.nutritiousC.nutrients29.Wedidn’tforgetthecase_____somechildrenconsumedunsafemilkpowderandtheirhealthsufferedseriousdamageasaresult.A.whichB.inwhichC.where30.______itmayleadto,theyalwayspursuetheprofitmaximization.A.NomatterwhereB.NomatterwhatC.Nomatterhow31.Nowadays,moreandmoreattentionisbeingpaid______“BusinessEthics”.A.toB.forC.of32.Theonlythingforyou_____istofillinaformandsignit.A.doingB.doC.todo33.Weshould______athoroughplantoensureasuccessfulcampaign.A.drawupB.openupC.takeup34.Advertisingisfor______customersaboutthegoodsandservicesweoffer.A.tellB.told C.telling35.Actually,I______aboutonlineshoppingforalongtime.A.havebeenthinkingB.think C.hasthought36.After______electronicpayment,youjustwaitforthedeliveryofgoodsasrequested.A.completing B.completeC.completed37.Nowanewworldhasbeen______topeoplearoundtheglobethroughtheWorldWideWeb.A.takenupB.openedupC.writtenup38.Increasingly,onlinemarketingis______justanoption.A.nolongerB.nolongC.notlonger39.There’salways______wastepaperintheoffice.A.many B.tonsofC.anumberof1人10%40.Mostonlineretailersaskthecustomerstopay______acreditcard.A.offB.upC.with41.Onlinemarketingis______electronically-basedindustry.A.aB.anC./42.Mobileadvertisingcan______consumersatthepoint-of-sale.A.comeB.reachC.arrive43.TheYellowRiverisoneof______riversinChina.A.longB.longerC.thelongest44.Workingpeopleeverywhereobjectto______taxes.A.payB.payingC.paid45.Iwonder______youareabletooffermarketexclusivityforallofChina.A.ifB.thatC.where46.Marketingisthepartofyourbusiness______moneyismade.A.whichB.thatC.where47.Mostemployeesarefamiliar______ourproducts.A.inB.onC.with48.Iamvery______aboutthemarketopportunitiesinChina.A.optimisticB.madC.obsessed49.Theprojectisnotgoingsosmoothly______expected.A.asB.asitC.asis50.Whenandwheretoholdthemeeting______decidedyet.A.hasn’tbeenB.haven’tbeenC.had51.Thisnotebook______belongtoBob.Ithashisnameonit.A.canB.mighC.must52.John,lookatthetime.______youplaythepianoatsuchalatehour?A.MustB.CanC.May53.Ourratesaredifferentaccording______whichpublicationyouwishtoadvertisein.A.toB.atC.in54.Wewouldliketo______thefallpublication,ifpossible.A.agreewithB.getinwithC.fitwith55.EitheryouorI______goingonbusinesstomorrow.A.areB.wasC.am56.Hecan______greatpleasurefrompainting.A.deriveB.comeC.differ57.Thegrowthofacompanyisconcerned______itsstaffcapacity.A.inB.withC.at58.Yoursecretaryishard-working_____responsible.A.aswellasB.butC.or59.Onceyou_____,youwillnevergiveup.A.startB.startedC.willstart60.Iworryabout_____hecanpassthroughthecrisisofhisillness.A.whereB.whetherC.when61.Thedirectorisinterestedin_____thisapplicantdidinthepastfiveyears.A.whenB.whichC.what62.Iknownothingexcept_____helefthomeearlythatmorning.A.thatB.whereC.when63.Idon’tcare_____youliketheplanornot.A.thatB.ifC.whether64.Weshouldregister______30daysafterwereceiveourbusinesslicense.A.withoutB.withinC.with65.Thecompanyisdivided______severaldepartments.A.onB.intoC.up66.______speaking,I’mnotcertainshe’stheoneforthejob.A.HonestlyB.HardlyC.Happily67.30%ischarged______thefirstpartofyourtaxableincome.A.onB.inC.at68.Whatdoyoumeanby______likethis?A.actB.actingC.acted69.______weleave,______wewillarrive.A.Theearliest,thesoonestB.Earlier,soonerC.Theearlier,thesooner70.______customerswehave,______profitwemake.A.Themost,themostB.More,moreC.Themore,themore71.Hefinishedalltheworkontime,mostof______wasdonebyhimself.A.whichB.thatC.what72.Iwill______thearrangementsforthenextmeeting.A.seetoB.gotoC.listento73.Acompanyusuallyhasrestrictions______somebehaviorsofitsstaffduringworkinghours.A.on B.inC.at74.Thebankremindedhim______theloanontime.A.torepayB.toberepaidC.repay75.Thebanktellersawthecustomer______hisname.A.tosignB.tobesignedC.sign76.Thereisa_____of5milliondollarsbetweenthisyear’ssalesandlastyear’s.A.differenceB.differC.different77.Excessivemoisture_____theshortweight.A.accountedforB.askedforC.waitedfor78._____ourlong-standingbusinessrelations,wecanconsiderapricereduction.A.InviewofB.InadditiontoC.Inrelationto79.Thebankwillnotmakepayment______alltheshippingdocumentsarepresented.A.whileB.ifC.unless80.NotonlyyoubutalsoI______fondofmusic.A.areB.amC.is81.I’mforeveronadiet,_____Iputonweighteasily.A.butB.soC.since82.Wewouldbegratefulifyouwouldsendpaymentas_____aspossible.A.soonB.quicklyC.fast83.Importersand_____maybeseparatedfromeachotherbythousandsofmiles.A.explorersB.expertsC.exporters84.Thisadds_____thedifficultiesofreachinganagreementonpayment.A.toB.upC.in85.Theyusuallymeet_____half-wayandagreetopaymentbyaletterofcredit.A.eachotherB.themC.theother86.Youcandeliverthegoods_____bytrain_____byship.A.either,orB.neither,norC.either,nor87.Pleasecheckthelistcarefully_____astoavoidmistakes.A.soB.suchC.since88.Shealwaysgivesme______whenIhavedifficultyindealingwiththepickyclients.A.ahandB.thehandC.hands89.Nomatter______youareor______youdointhecompany,youneedtotryyourbest.A.who,whatB.what,whatC.whom,how90.Nomatter______hardthetaskmaybe,Iwillcarryitout.A.whatB.whoC.how三、阅读理解1.Passage1Therolesandfunctionsofbankshavechangedovertheyears.Todaytheservicesthatabankoffersdependonthetypeofbankandthecountry.Manyofthelargerbanksmaydealinfinancialinstrumentssuchassharecertificates,certificatesofdeposit,andbillsofexchange.Afinancialinstrumentisalegaldocument.Itshowsthatmoneyhasbeenlentorborrowed,investedorpassedfromoneaccounttoanother.Somebanksalsoofferonlinebankingandinsurancetotheircustomers.However,oneofthebasicfunctionsofabankistoprovideservicesrelatedtothestoringandmanagementofmoney.Theseservicesincludeacceptingdeposits,makingloans,payingorcharginginterest,transferringandinvestingmoney,providingATMnetworksandsoon.Nowadays,onlinebankingallowsustohavemorechoicesandservices,includingopeningaccounts,transferringmoneybetweenaccounts,payingbillsandevengettingloans.综合题1.Theservicesofferedbybankstodayaredecidedbythetypeofbankandthecountry.（T）2.Allofthelargerbanksdealinfinancialinstruments.（F）3.Certificatesofdepositandbillsofexchangearelegaldocuments.（T）4.Thebasicservicesofabankincludeacceptingdeposits,investingmoneyandsoon.（T）5.Ifyouwanttohavemorechoicesandservices,youhavetogototheofflinebanks.（F）2.Passage1Marketingisthepartofyourbusinesswheremoneyismade.Inordertosucceedinbusiness,thefollowingtwoprinciplesofmarketingshouldbekeptinmind.First,customersarethemainstayofanybusiness.Attractingcustomerstoabusinessmakesthedifferencebetweensucceedingandfailing.Therefore,thebusinessneedstodirectallactivitiestowardssatisfyingthecustomers’needs.Ifcustomersaresatisfied,thereisachancethattheywillberetainedforalongtimeandpossiblypermanently.Undoubtedlytheyarelikelytotalktootherpotentialcustomers.Anotherprincipleforabusinessisthatprofitablesalesvolumeismoreimportantthanmaximumsalesvolume.Theprofitablesalesvolumeisthevolumeofsalesthatactuallywillearnabusinessthemostprofit.Andthemaximumsalesvolumesimplyreferstothebiggestsumofretailsales.Sincetheaimofmostbusinessesistomakeasmuchprofitaspossible,businessesvalueprofitsmorethanthevolumeofsales.Alargevolumeofsalesmayresultinalowprofitmargin,therefore,itisimportantformarketerstofocusontheirprofitablesalesvolume.综合题1.Inordertosucceedinbusiness,threeprinciplesofmarketingshouldbekeptinmind.（F）2.Ifcustomersaresatisfied,theywillbelikelytoencouragemorepeopletobuytheproductsorservices.（T）3.Theprofitablesalesvolumeisthevolumeofsalesthatwillbringabusinessprofit.（T）4.Themaximumsalesvolumereferstothebiggestsumofretailsales.（T）5.Profitablesalesvolumeisasimportantasthemaximumsalesvolume.（F）3.Passage1Productadvertisingisanimportantpartofmarketing.Itaimsatincreasingsalesbymakingaproductorserviceknowntoawideraudience,andbyemphasizingitspositivequalities.Acompanycanadvertiseinvariousways,dependingonhowmuchitwishestospend.Therearedifferentmediaforadvertisingincludingtelevision,radio,newspapers,magazines,theInternetanddirectmail.Thedesignandorganizationofadvertisingcampaignsisusuallythejobofanadvertisingagency.Agoodadvertisingprogramtellspotentialcustomerswhytheyneedtheproduct,howitisusedandthebenefitsderivedfromitsuse.Asuccessfulprogramalsotellstheconsumerhowtheproductisbetterthansimilarofferingsbycompetitors.Corporateadvertisingisnotdirectlyconcernedwithincreasingthesalesofaparticularproductorservice,butmorewiththebrandimageandreputationacompanywantstopresenttothegeneralpublicorwithinanindustry.Corporateadvertisingcomesinthreedifferenttypes:imageadvertising,opinionadvertisingandinvestmentadvertising.Imageadvertisingattemptstopromotetheimportanceofacompany.Opinionadvertisingpresentstheimpressionofdoingapublicservicebyaddressingtheimportanceofacompany.Investmentadvertisingisdesignedtoattractpotentialinvestors.综合题1.Generally,anadvertisingagencyisresponsiblefordesigningandorganizingaproduct’sadvertisement.（T）2.Itisnotnecessarytoconsiderthebudgetofanadvertisementinchoosingamediaforadvertising.（F）3.Accordingtothetext,therearethreetypesofmediausedinadvertising.（F）4.Productadvertisingisdifferentfromcorporateadvertising.（T）5.Thispassageismainlyaboutthehistoryofadvertising.（F）4.Passage1DearSirorMadam,WehavereceivedanorderforUS$3,200,000worthofgoodsfromDeltaCo.,Ltd.,1258HustenAvenue,NewYork,U.S.A.,whohasgivenusyourbankasareference.Couldyoupleaseconfirmthattheyhavesufficientfundstocoverthisamountandthattheyhaveareliablecreditrating?Wewouldbemostgratefulforyourassistance,andanyadviceyougiveuswillbekeptstrictlyconfidential.Astampedandaddressedenvelopehasbeenincludedforyourreply.Thankyouinadvance.Sincerelyyours,JohnTaylor综合题1.JohnTaylor’scompanyhasreceivedUS$3,200,000worthofgoodsfromDeltaCo.,Ltd.（F）2.Theletteriswrittentoareferencebank.（T）3.JohnTaylorwantstoknowifDeltaCo.,Ltd.istrustworthyasacorporatepartner.（T）4.Theadvicethatthebankgiveswon’tbekeptinconfidence.（F）5.JohnTaylor’scompanyhaspaidforthebank’sreply.（T）5.Passage1March31,2020DearMr.Moore,Weareverysorrytoinformyouthatyourlastshipmentisnotuptoyourusualstandard.Thegoodsseemtobetooroughlymadeandareinclinedtobeinferiorandoutofshape.Byseparatemailwehavesentyouasampleofthisarticlesothatyoucancompareitwithyouroriginalsampleandseetheinferiorityofthegoodsdispatched.Wehavealwaysbeenabletorelyontheexcellentqualityofyourgoods,andweareallthemoredisappointedinthiscasebecausewehavetosupplythesearticlestonewcustomers.Weaskyoutoletusknowimmediatelywhatyoucandotohelpusinovercomingthisdifficulty.Cordiallyyours,AndyWilliams综合题1.ThequalityofMr.Moore’slastshipmentislowerthanthatoftheformersample.（T）2.Thesampleofthegoodsissentalongwiththeletterbyonemail.（F）3.3AndyWilliamsthoughtMr.Moorewasareliablecorporatepartner.（T）4.IfMr.Moorecandealwiththeeventoftheinferiorgoodsimmediately,AndyWilliamswillbesatisfied.（T）5.Thispassageisaletterofcomplaintsentbyadealertohissupplier.（T）6.Passage1AAAMobilesLimitedisacompanywith25years’experienceonGermanmobilephonesmarket.Weown200factoriesandofficesworldwideand30withinGermany.Ourcompanyspecializesinproducingandsellingmobilephonesaswellasprovidingtherepairservices.Wecareaboutourcustomers:yourproblemsandneedsareourproblemsandneeds.Wecontinuallyimproveuponourworktoensureweprovideourcustomerswiththebestpossibleproductsandservices.Thereisaprofessionalteamofengineersandmobiletechnologyprofessionalsworkingwithinourcompany.Weencouragegoodrelationshipsamongouremployeestopromotethetradeofideasandfosteracollaborativespirit.Wearededicatedtobecomingtheinternationalandspecializedmobilephonecompanywithindustry-leadinganddistinctfeatures.Wewarmlywelcomefriendsfromallsidestojoinusfordevelopmentandcreatingabetterfuturehandinhand!综合题1.Thereare25factoriesandofficesofAAAMobilesLimitedinGermany.（F）2.AAAMobilesLimitedonlyproducesandsellsmobilephone.（F）3.Customers’needscanbesatisfiedandtheirproblemscanbesolvedbythecompany.（T）4.Someemployeesinthecompanyknowspecializedknowledgeofmobiletechnology.（T）5.Thecompanytriestoadvancewiththedevelopmentofthesociety.（T）1.Passage2WiththeintroductionoftheInternet,therecamemanychangestothewayacompanymightcarryoutamarketingstrategy.Abouttenyearsago,weshoppedonlyatlocalstoresinthemarketplaceusingcash.NowanewworldhasbeenopeneduptopeoplearoundtheglobethroughtheWorldWideWeb.Weareabletobrowsethefanciestshopsintheworldfromhome,“virtually”thatis.ThetechnologyofsecuretransactionsontheWebhasgreatlyimprovedandtherushtobuyfromonlineshopshasdemonstratedagrowingconsumeracceptanceofonlinemarketing.Increasingly,onlinemarketingisnolongerjustanoption.Itisanecessity.Onlinemarketingisanelectronically-basedindustry.Inshort,itreferstotheconductingofbusinessthroughtheInternet.Itisawayofbuyingandsellinggoodsandservices,andnegotiatingtradethroughdigitalcommunications.Onlinemarketingallowsbusinessestoreachawidermarketwhilecuttingcosts,savingtimeandeliminatingtonsofpaperwork.Mostonlineretailersaskthecustomerstopaywithacreditcard.Regularbuyersareissuedelectronicordigitalsignatureswhichareprotectedbypasswords,enablingthemtotransactbusinesssecurelyviaInternet.Onlinemarketingisstillinitsearlystages,asproblemssuchashowtodealwithcreditcardfraudontheInternetstillhavetobedealtwith.Butitsfuturelooksrosy.Withthedevelopmentofcomputertechnology,e-commercewillinevitablybecomea“must”inoureverydaylives.Thereisnodoubte-commercehascomeofage.综合题1._______changedthewayacompanymightcarryoutamarketingstrategyoverthepast10years.A.TheInternet.B.Localstores.C.Theconsumers.2.Whatdoes“virtually”meaninParagraphOne?A.Inreality.B.Bymeansofacomputer.C.Safely.3.Whichofthefollowingadvantagesofonlinemarketingisnotmentioned?A.Reachingawidermarketwhilecuttingcosts.B.Savingtimeandeliminatingpaperwork.C.Increasingtrustbetweentradersandbuyers.4.Whichisthemostoutstandingprobleminonlineshopping?A.Cuttingcosts.B.CreditcardfraudontheInternet.C.Eliminatingpaperwork.5.Whatistheauthor’sideaaboutonlineshopping?A.Undoubtedlytheeraofe-commercehasarrived.B.Thefutureofe-commerceisbright.C.Onlinemarketinghasgraduallyenteredthematurestage.