新视野商务英语视听说(第三版)(上) Unit 6-电子教案

教案

课程名称新视野商务英语视听说（第三版）（上）

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教材《新视野商务英语视听说（第三版）（上）》

Unit6CompanyPresentations

LearningObjectives（教学目标）

Aftercompletingthisunit,Ssshouldbeableto:

—identifythestructureofacompanypresentation;

一developcommunicativeskillsto:

•talkaboutacompanyprofile;

•answergeneralquestionsaboutacompany;

•giveabriefself-introduction;

•giveanintroductiontoacompanypresentation.

BusinessProfile(内容概览)

WhatMakesanEffectivePresentation

Apresentationisapreparedtalkgivenbyaspeakertooneormorelisteners.To

beeffective,thespeaker'smessagemustpasstothelisteners—itmustbeheardand

correctlyunderstood.Ingeneral,two-waycommunicationismoreeffectivethan

one-waycommunication;so,encouragetheaudiencetoparticipate—byasking

questionsormakingcomments.Inanycase,rememberthatthetalkisgivenfortheir

benefits—notforthespeaker's.

So,whataretheelementsofaneffectivepresentation?

•effectiveorganisationofinformation

•effectivedeliveryofinformation

•effectiveuseoflanguage

•neverforgettingyouraudience

•allowingparticipationthroughquestionsorcomments

Thefollowingpointsmayhelpyouidentifytheskillsandtechniquesyouneed.

Organisationofinformation

•Transparencyofstructure(haveaclearbeginning,middleandend)

•Organisationofcontent(clearlyidentifythemainpointsandsupportingpoints)

•Levelofinformation(startintheaudience*sareaofinterest)

Deliveryofinformation

•Image(decidewhethertoappearformalorinformal,relaxedorhigh-powered?)

•Audiencefeatures(knowtheirinterests?)

•Nonlinguistictechniques(usesuitablebodylanguageandeyecontact)

•Linguistictechniques(payattentiontovoiceaudibilityandclarity,variationinpace

andpitch,pauses,questionsandhumour)

•Technicalsupport(useofvisualaids,e.g.slides,flipchart,transparenciesand

PPTs)

Useoflanguage

•Vocabulary(choosetherightwordforspokenratherthanwrittenlanguage)

•Grammar(assemblethesentencesincorrectlanguageforms)

•Pronunciation(stresswordscorrectly)

•Fluency(variationinsentencestructureandlength)

•Speed(linkyourideas,anddon'ttalktooquickly)

Abriefintroductionisalwaysgivenattheverybeginningofthepresentation.Itshould

includeatleastfourpiecesofinformation:

•WhatyouYegoingtotalkabout;

•Howlongyoulltake;

•Whatyourmainpartsorsectionswillbe;

•Whetheryou'dwelcomequestionsduringyourtalk,oronlyattheend.

Thiscouldtakeaslittleas45seconds,butitwillgiveyoutimetoestablishcontact

withtheaudience.Don'tonlytrytoimpressthembyyourorganisationandobvious

preparation.Gooutofyourwaytomakesomecommentsonthepresentsituation(e.g.

excellentlunch,weather-anythingwhichshowsawarenessoftheworldoutsideyour

subject).Bewareofjokes,andmakeasmucheyecontactaspossible.Ifnecessary,

giveafewfactsaboutyourselfandthepurposeorbackgroundofyourtalk.

LanguageExpansion（语言扩充）

Talkingaboutcompanyprofile

Introducingyourpresentation

•I'mgoingtotalkabout/explain/informyouaboutthelaunchofthenewproduct.

•Thesubject/focusofmytalk/presentationisthehistoryofourcompany.

•Thisshouldlast30minutes.

•Therearethreepartsinmypresentation.TheyareCompanyHistory,MainMarkets

andPeople.

•Ifyouhaveanyquestions,pleasefeelfreetointerrupt.

Introducingyourcompany

•Ourcompanyprovides/manufactureshomeappliances.

•We*rebased/headquarteredinLondon.

•We*rethegeneralagentforCanonInc.

•Weemploymorethan60,000people.

•Wehavemorethan150clients/officesallovertheworld.

•Ourproductsareforbothdomesticandforeignmarkets.

•Ourannualincome/revenueis11millionUSdollars.

•WecametoChinain1995.

•Currently,ourcompanyisdevelopingveryquickly.

•Saleshaveincreased/droppedslightlysinceJuly.

•Productionhasincreased/droppedby21%.

•Profitshavegoneupby40%.

TeachingTips（教学步骤）

Video1

Pre-viewing

•Dividetheclassintogroupsoffour,withonenote-takerineachgroup.

•AskSstoexchangeideaswithingroupandaskeachnote-takertonotedownthe

ideasofhis/hergroupmembers.

•Invitetwoorthreenote-takerstoreporttheresultsoftheirgroupdiscussion.

•ListtheideasSscomeupwithontheboard.

•Seeifothergroupshavesomethingtoadd.

Post-viewing

•Gothroughthestructureoftheintroductionpartofthepresentationwiththeclass.

•Dividetheclassintogroupsofthree.Askeachgrouptochooseasituation.

•TellSstodiscussandputtogetherthe“fourpieces"oftheintroductionpartofa

presentation:

Whatabout?

Howlong?

MainpartsorsectionsQ&A?When?

•GetSstotaketurnstogiveanintroductiontotheirgroupmembers.

•EncourageSstouseexpressionsinLanguageFocus.Arouseawarenessof

languageformality.

•Askafewstudentstogivetheirintroductiontothewholeclass.

•InviteotherSstonotewhattheylikeordislikeabouteachintroduction.

•Givecommentsandsuggestionsforimprovement.

Video2

Pre-viewing

•DivideSsintogroupofthreeorfour.Askthemto:

□ranktheseverity;

□comparetheirrankingwithothergroupmembers;

□giveexplanations;

□changerankingifconvinced.

•AskSstousedifferentexpressionsofagreementanddisagreement.

•Makesuregroupmemberssharetime,andencouragethesilentonestojumpin

moreoften.

•Askonestudenttogivehis/herrankingbeforeandafterdiscussion.Explainthe

changesifthereareany.

•EncourageSstothinkofotherfactorsthatleadtofailedpresentations.

Post-viewing

Taskl

•Dividetheclassintogroupsofthree.

•AskSstoreorganiseJoanCopper'spresentationinalogicalandclearframework

withthehelpoftheflowchart.

•AskSstodividethepresentationintothreeparts,i.e.,beginning,body,conclusion,

eachgroupmemberdealingwithonepart.

•Choosetwoorthreegroupstogivecompletepresentations.

•Inviteothergroupstogivecommentsandsuggestionsforimprovement.

Task2

•GiveSsafewminutestoreadthecardsandgetfamiliarwiththegiveninformation.

•Sstaketurnstogivethepresentationandlistenersgivereminderwhenneeded.

•Circulateandmonitor.

•Emphasisetheimportanceofdeliveryandbodylanguage.

•ChooseafewSstogivethepresentationinclass.

•Haveacommentsessionwheretheclasscomparestheperformance.

TextBank（扩展阅读）

McDonald'sCorporation

McDonald'sistheleadingglobalfoodserviceretailerwithmorethan30,000local

restaurantsservingnearly50millionpeopleinmorethan119countrieseachday.Itis

oneoftheworld5smostwell-knownandvaluablebrandsandholdsaleadingsharein

thegloballybrandedfastfoodsegmentoftheinformalrestaurantmarketinvirtually

everycountryinwhichtheydobusiness.McDonald'sservestheworldsomeofits

favouritefoods—world-famousFrenchFries,BigMac,QuarterPounder,Chicken

McNuggetsandEggMcMuffin.

ThefirstMcDonald'srestaurantopenedinDesPlaines,IllinoisbyMcDonald's

Corporationfounder,RayKroc,onApril15th,1955.Firstday'srevenues一$366.12!In

1965,McDonald'swentpublicwiththecompany'sfirstofferingonthestockexchange.

Ahundredsharesofstockcosting$2,250dollarsthatdaywouldhavemultipliedinto

74,360sharestoday,worthover$1.8milliononDecember31st,2003,andalmost

$2.4milliononDecember31st,2004.In1985McDonald'swasaddedtothe

30-companyDowJonesIndustrialAverage.

McDonald'shasalwaysbeenafranchisingcompanyandhasreliedonits

franchiseestoplayamajorroleinitssuccess.McDonald'scontinuallyseeksqualified

individualstobecomefranchisees,andhasaddedapproximately100new

franchiseestothesystemeachyearformanyyears.Thereareanincreasingnumber

ofrestaurantopportunitiesavailableinsmalltownsandinareasrepresentativeofa

diversecustomerbase.Anindividualmusthaveaminimumof$175,000of

non-borrowedpersonalassetstoqualifyfinancially.

NowMcDonald'sispoppingupinmorenon-traditionallocationslikeAmocoand

Chevronstations,withfullmenuofferingsanddiningroomseating,justlikeyoullfind

inanytraditionalMcDonald's.

Discussion:

1.HaveyouevereateninMcDonald'srestaurants?Doyoulikeitsfoodandservice?

2.DoyouthinkMcDonald'sneedstolocalisetoachievegreatersuccessinChina?

3.CanyousuggestanidealplaceinyourcityforanewMcDonald'srestaurant?

Why?

补充教学资源

Video1

Makingastart

Hello,andwelcometoStandard日ectronics.I'mGeoffBolton,theFactoryManagerin

chargeoftheplantyou'llbeseeingtoday.Iknowyouhavecomealongwaytoday,sowe

aimtomakeyourtourbothinterestingandworthwhile.Beforewestartthetour,Kdliketo

giveyouabriefpresentationaboutthecompany.Itwilllastabout15minutesandI'llbe

usingtheflipchart.Sincethere/squitealottocover,I'dbegratefulifyou'dholdany

questionsuntiltheendofmytalk.

Asyoucansee,I'vedividedupmypresentationintothreemainparts.Firstofallzwellrun

brieflythroughthehistoryofthecompany.Secondly,111tellyousomethingaboutourmain

markets—thisisimportantinunderstandingtheproductionprocess.Andfinally,I'llcometo

thepeople—ourmostimportantasset.

OK!Let'sstartwiththehistory.StandardElectronicsstartedoutasaprivatelimited

companywhenitwasfirstestablishedin1985.

Video2

Whatisthepoint?

I'msorryI'mabitlate...um...I'mnotexactlysurehowtostartthis...um...IsupposeI

shouldstartbytellingyousomethingaboutthebrewery...Itsoldofcourse,veryold,and...

itwasfoundedin17...1778.Yes,