跨境电子商务英语 课件 Unit 1 Overview of Cross-Border E-Commerce、Unit 2 Main Cross-Border E-Commerce Platforms

Unit1OverviewofCross-BorderE-Commerce跨境电子商务英语CBEC教学目标LearningObjectives1.Getfamiliarwiththeconceptandcharacteristicsofcross-bordere-commerce;2.Graspthedifferencesbetweencross-bordere-commerceandtraditionalforeigntrade;3.UnderstandthecurrentsituationofChina’scross-bordere-commerceanditsfuturedevelopment.1.1TheConceptofCross-BorderE-CommerceCBEC跨境电子商务英语Matching()1.Cross-borderRetailE-commerce()2.Cross-borderB2BE-commerce()3.Cross-borderImportBusiness()4.Cross-borderExportBusiness()5.customsclearanceA.清关B.跨境零售电子商务C.跨境出口业务D.跨境企业对企业电子商务E.跨境进口业务Warming-upActivitiesBDECA

Nowadays,cross-bordere-commerceisbooming.Tokeepupwiththetimes,it’simportantforustoknowsomethingaboutcross-bordere-commerce.Whatiscross-bordere-commerceandwhataretheadvantagesofcross-bordere-commerce?Whydoescross-bordere-commercedeveloprapidly?Discusswithyourpartner.Warming-upActivitiesDiscussion

Listentotheconversation.Thenpracticewithyourpartner.A:Hi,Alisa,whatareyoudoingthesedays?B:Oh,youknowI’llgraduatefromuniversityinthiscomingJuly.I’mtryingtofindajobsuitableforme.A:Itreallytakesalotofeffortstofindagoodjob.Whatdoyouwanttodoaftergraduation?B:I’dliketodosomethinginthecross-bordere-commercefield.Youknow,nowadaysitisbooming.Warming-upActivitiesConversationA:It’strue.Andatpresentthetalentgapinthecross-bordere-commercefieldisstilllarge.B:Wow,maybeImadetherightchoice.A:Exactly,youknowmoreandmorecompaniesarelaunchingbusinessinthisfield.That’stosay,youhavealotofopportunities.B:Great.Infact,thisFridayIneedtogoforaninterview.I’lltrymybesttoreviewandpracticewhatIlearntintherelatedcourses.A:Mayyouhaveanexcellentperformanceintheinterview.Goodluck!B:Thankyouverymuch.Warming-upActivitiesConversationWhatIsCross-BorderE-Commerce?TextAPre-readingQuestions1GlobalReading2DetailedReading3Pre-readingQuestionsDoyouhaveanyexperienceaboutbuyingthingsoncross-bordere-commerceplatform?Q1Whatarethebusinessmodelsofcross-bordere-commerce?Q2GlobalReadingReadTextAquicklyandfindoutthemainideaofthistext.MainideaFinishthereadingcomprehensionexercises.ReadingcomprehensionexercisesMainIdeaThistextfirstgivesthe____________ofcross-bordere-commerce,andthenintroduces________________,________________and________________indetail.Cross-bordere-commercecovers____________,____________,capitalflow,anddocumentflow.Thewholeindustry____________ismoreandmorecomplete,andthe___________isincreasinglyclear.definitioncross-borderretaile-commercecross-borderB2Be-commercecross-borderimportandexporte-commercelogisticsinformationflowecologicalsystemdivisionoflaborReadingcomprehensionexercise-T/F1.T2.F3.F4.F5.FDetailedReadingNewWordsandPhrasesDifficultLanguagePointsNewWordsandPhrases1.transaction/træn'zækʃn/n.交易，业务2.electronize

/i'lektrənaiz/v.电子化3.logistics/lə'dʒɪstɪks/n.物流4.warehouse/'weəhaʊs/n.仓库;货仓5.retail/'riːteɪl/n.零售6.export/ɪk'spɔːt/n.出口7.import/'ɪmpɔːt/n.进口8.settlement/'setlmənt/n.结算9.individual/ˌɪndɪ'vɪdʒuəl/adj.个人的10.publish/'pʌblɪʃ/v.发表，公布NewWordsandPhrases11.

content/content/n.内容12.

screen/skriːn/v.筛查13.

process/'prəʊses/n.过程14.

manufacturer/ˌmænju'fæktʃərə(r)/n.生产者，制造商15.

display/dɪ'spleɪ/v.展示16.

shipment/'ʃɪpmənt/n.运输，装运17.

integrated/'ɪntɪɡreɪtɪd/adj.综合的18.

cover/'kʌvə(r)/v.涵盖，覆盖19.

continuous/kən'tɪnjuəs/adj.连续的，不断的20.

core/kɔː(r)/n.核心NewWordsandPhrases21.

complementary/ˌkɒmplɪ'mentri/adj.互补的22.

agency/'eɪdʒənsi/n.代理机构23.

ecological/ˌiːkə'lɒdʒɪkl/adj.生态的24.

division/dɪ'vɪʒn/n.分开，分工NewWordsandPhrasesExpressionsExampleSentencesintermsof

就……而言Thedataislimitedintermsofbothqualityandquantity.bedividedinto被分成Performancegoalscanbedividedintothreemajorcategories.customsclearance

清关Allthisinformationisneededforthecustomsclearance.commodityinspection商品检验Wehavethebestsurveyor,ChinaImportandExportCommodityInspectionBureau.cooperatewith与……合作Wewillcooperatewiththeinternationalcommunityclosely.NewWordsandPhrasesExpressionsExampleSentencesdealwith

处理Thisisthewaythatbanksdealwithcomplaints.informationflow

信息流Theimportanceofdocumentinginformationflowismanifold.hatchout

策划，孵化Nooneknowshowthenewplanwillhatchout.focuson集中注意力于Weshouldfocusonfindingmethodsofmakingefficientuseoflimitedresources.DifficultLanguagePoints1.Cross-bordere-commercereferstotheinternationalbusinessactivitythattransactionsubjectsindifferentcountrieselectronizethetraditionaltradeintermsofexhibition,negotiationandtransactionthroughthemeansofe-commerce,anddeliverproductsthroughcross-borderlogisticsorinternationalwarehousingservicestocompletethetransaction.Analysis:

此句中thattransactionsubjectsindifferentcountrieselectronizethetraditionaltradeintermsofexhibition,negotiationandtransactionthroughthemeansofe-commerce,anddeliverproductsthroughcross-borderlogisticsorinternationalwarehousingservicestocompletethetransaction为同位语，用来说明activity的具体内容。DifficultLanguagePointsTranslation:

跨境电商，是指分属于不同国家的交易主体，通过电子商务手段将传统进出口贸易中的展示、洽谈和成交环节电子化，并通过跨境物流或异地仓储送达商品、完成交易的一种国际商业活动。DifficultLanguagePoints2.

Cross-bordere-commercecompaniesdirectlycooperatewiththethird-partyserviceplatformandletthethird-partyintegratedserviceplatformdealwithlogistics,customsclearance&commodityinspectionandsoon,soastocompletetheentirecross-bordere-commerceprocess.Analysis:

此句中soastocompletetheentirecross-bordere-commerceprocess为目的状语。DifficultLanguagePointsTranslation:

有的跨境电商企业直接与第三方综合服务平台合作，让第三方综合服务平台代办物流、通关商检等一系列环节，从而完成整个跨境电商交易的过程。DifficultLanguagePoints3.Withthecontinuousdevelopmentofcross-bordere-commerce,cross-borderelectricbusinesscoreenterprisesattractandhatchoutanumberofcomplementaryenterprises,includingsoftwarecompanies,operationagencies,onlinepaymentcompanies,logisticscompaniesandothersupportingcompanies.Analysis:

此句中，including用作介词，后接宾语，含有补充说明之意。DifficultLanguagePointsTranslation:

随着跨境电商经济的不断发展，跨境电商核心企业吸引并孵化出了一些配套的企业，包括软件公司、代运营公司、在线支付公司、物流公司等。DifficultLanguagePoints4.Theservicesincludeonlineshopdecoration,translationofdescription,shopoperations,marketing,logistics,changing&refunding,financialservices,qualityinspection,insuranceandsoon.Analysis:

此句中onlineshopdecoration,translationofdescription,shopoperations,marketing,logistics,changing&refunding,financialservices,qualityinspection,insuranceandsoon为多个宾语并列，做动词include的宾语。DifficultLanguagePointsTranslation:

服务内容涵盖网店装修、图片翻译描述、网店运营、营销、物流、退换货、金融服务、质检、保险等。Exercises-VocabularyandStructureI.MatchtheEnglishwordsintheleftcolumnwiththeEnglishexplanationintherightcolumn.1.B2.A3.E4.D5.CExercises-VocabularyandStructureII.Choosethebestchoicetocompleteeachofthefollowingsentences.1.B2.C3.A4.B5.BExercises-VocabularyandStructureIII.CompletethefollowingsentencesbytranslatingtheChinesegiveninthebracketsintoEnglish.1.incustomsclearance2.bedividedintothefollowingsteps3.intermsofsizeandreach4.cooperatewithus5.focusoneconomicdevelopmentBeltandRoadVisionOpensNewE-CommerceWindowTextBReadTextBafterclassandwriteashortsummaryofitwithatleast8sentences.1FinishtheexerciseoftextBingroupandpresentthereportnexttime.2BeltandRoadVisionOpensNewE-CommerceWindowTextBExerciseWorkingroupsandsearchonlinetofindtheimpactofChina’sBeltandRoadInitiativesonCross-borderE-commerceandthengiveareportintheclasswiththeaidofPPT.YourreportshouldincludethepolicyofBeltandRoadInitiativesanditsimpactoncross-bordere-commerceandyoumayusesomespecificstatistics.1.2TheDifferencesbetweenCross-BorderE-Commerce

andTraditionalForeignTradeCBEC跨境电子商务英语Matching()1.profitmargin()2.tradevolume()3.preferentialtaxpolicy()4.transactionduration()5.informationflowA.信息流B.税收优惠政策C.贸易量D.利润空间E.交易周期Warming-upActivitiesDCBEA

ImagineyouaretheCEOofacross-bordere-commercefirmandyouaregoingtogiveawelcomespeechtothenewemployees.Howwillyoudeliveryourspeech,andwhatshouldbeincludedinyourspeech?Discusswithyourpartnerandthengivethewelcomespeechintheclass.Warming-upActivitiesDiscussion

Listentotheconversation.Thenpracticewithyourpartner.A:Hi,Charon,welcometoourcompany.B:Thankyou,Vince.Yourcompanyreallyprovidesgoodproductsandgoodservices.A:Thanks.Asyouknow,attheverybeginning,ourcompanyfocusedontraditionalsalesmodel.Butduetothelongtransactionduration,relativelylessprofitmarginsandalikeproblems,thistraditionalmodelisincreasinglyunfavorabletothebusinessdevelopmentofourcompany.Thenwebegantosetfootinthecross-bordere-commercearea.Warming-upActivitiesConversationB:It’sdefinitelyagoodtry.A:Yes,differentfromthetraditionalmodel,cross-bordere-commerceenablescompanytocontactwithindividualwholesalers,retailersandevenconsumersdirectly.Itsimplifiesthetransactionandsavesgoodscirculationcosts.B:Yes,it’sobviousthatcross-bordere-commerceisbecomingasignificantchoiceoftraditionalcompanies.A:Exactly.Warming-upActivitiesConversationCross-BorderE-CommercevsTraditionalForeignTradeTextAPre-readingQuestions1GlobalReading2DetailedReading3Pre-readingQuestionsDoyouknowthedifferencesbetweentraditionalforeigntradeandcross-bordere-commerce?Q1Comparedwithtraditionalbusiness,whataretheadvantagesanddisadvantagesofcross-bordere-commerce?Q2GlobalReadingReadTextAquicklyandfindoutthemainideaofthistext.MainideaFinishthereadingcomprehensionexercises.ReadingcomprehensionexercisesMainIdeaThoughitiseasyto__________cross-bordere-commercewithtraditionalforeigntrade,thedifferencesbetweenthemliein____________,____________,thewayofspreadand________________.confusethecosttheprocessthemodelReadingcomprehensionexercise-T/F1.T2.F3.T4.F5.TDetailedReadingNewWordsandPhrasesDifficultLanguagePointsNewWordsandPhrases1.darling/'dɑːlɪŋ/n.宠儿2.distribution/ˌdɪstrɪ'bju:ʃn/n.分布，分配3.enterprise/'entəpraɪz/n.企业4.cumbersome/'kʌmbəsəm/adj.累赘的5.wholesale/'həʊlseɪl/adj.批发的6.flow/fləʊ/n.流，流动7.disseminate/dɪ'semɪneɪt/v.散布，传播8.distinguish/dɪ'stɪŋgwɪʃ/v.区分，辨别9.select/sɪ'lekt/v.挑选10.express/ɪk'spres/adj.快递的NewWordsandPhrasesExpressionsExampleSentencesnothingmorethan不过是，无非是Forthemoment,allthesearenothingmorethanproposals.confuse...with...把……与……混淆Toomanypeopleconfusedetaileddatawithtruth.onearth究竟，到底Letmeseewhatonearthyoucandoforyoure-business.concentrateon集中注意力于……Weneedtoconcentrateonourcorebusiness.NewWordsandPhrasesExpressionsExampleSentencesendconsumer终端消费者Canyoudemonstrateaclearunderstandingofwhoyourendconsumeris?intermediatelink中间联杆Thecontentofstockcontrolofthesupermarketisanintermediatelinkofmerchandisecontrol.DifficultLanguagePoints1.Traditionalforeigntradeismainlyconcentratedonlargequantitiesofgoods,andthenthegoodsenterintoamultiple-leveldistributionbyoverseaslogisticscompanies.Finallythegoodswilleventuallyreachtheendconsumers(enterprisesorindividuals),whilecross-bordere-commerceisdirectlyfacingtotheendcustomers.Analysis:

此句中while意为“而”，表对比。DifficultLanguagePointsTranslation:

传统外贸主要集中在大量商品上，然后由海外物流公司进行多层次的分销，最终货物到达终端消费者（企业或个人），而跨境电子商务直接面向终端客户。DifficultLanguagePoints2.Intraditionaltrade,theimportandexportprocessarecumbersome,whilecross-bordere-commercecompaniesrequirethelinksbereducedasmuchaspossible.Analysis:

此句中require后接了一个省略了that的宾语从句，宾语从句中谓语动词用的是省略了should的动词原形。DifficultLanguagePointsTranslation:

传统贸的进出口过程繁杂，跨境电子商务公司则要求尽可能减少中间环节。DifficultLanguagePoints3.

Forimportcross-bordere-commerce,itisusuallythedomesticconsumersthatvisitoverseassellerstoselectgoods.Aftertheordersareplaced,overseassellersdirectlysendinternationalexpressdeliverytoconsumers.Analysis:

此句中itisusuallythedomesticconsumersthatvisitoverseassellerstoselectgoods为强调句型。DifficultLanguagePointsTranslation:

对于进口跨境电子商务，通常是国内消费者访问海外卖家来选择商品。订单下达后，海外卖家直接向消费者发送国际快递。Exercises-VocabularyandStructureI.MatchtheEnglishwordsintheleftcolumnwiththeEnglishexplanationintherightcolumn.1.E2.B3.A4.C5.DExercises-VocabularyandStructureII.Choosethebestchoicetocompleteeachofthefollowingsentences.1.B2.C3.A4.B5.CExercises-VocabularyandStructureIII.CompletethefollowingsentencesbytranslatingtheChinesegiveninthebracketsintoEnglish.1.confusecross-bordere-commercewith2.concentrateonhisstudies3.benefitstotheendconsumer4.forsavingtheintermediatelinks5.distinguishesitfromotherartformsBenefitsofCross-BorderE-CommerceandVitalConsiderationsforCross-BorderE-CommerceTextBReadTextBafterclassandwriteashortsummaryofitwithatleast8sentences.1FinishtheexerciseoftextBingroupandpresentthereportnexttime.2TextBExercise

Workingroupsandmakeachecklist,includingthekeyfactorsyouwould,orshouldtakeintoconsiderationifyouplantostartane-storeonacross-bordere-commerceplatform.Pleasespecifytheopportunitiesandchallengesyoumightcomeacrosswhendoinge-business.BenefitsofCross-BorderE-CommerceandVitalConsiderationsforCross-BorderE-Commerce1.3Cross-BorderE-CommerceDevelopmentinChinaCBEC跨境电子商务英语Matching()1.globaltrend()2.pilotzone()3.“OneBelt,OneRoad”Initiative()4.developmentcountermeasure()5.bondedwarehouseA.保税仓库B.发展对策C.试验区D.全球趋势E.“一带一路”倡议Warming-upActivitiesDCEBA

ThoughChina’scross-bordere-commercehasquietlygainedhugemomentum,ithassomeproblems.NowworkingroupsanddiscusstheproblemsofChina’scross-bordere-commerceanditstrends.Warming-upActivitiesDiscussion

Listentotheconversation.Thenpracticewithyourpartner.A:Hi,Vince,NicetoseeyouinthisinternationalconferenceonthedevelopmentofCross-borderE-commerce.B:Sogladtoseeyouhere,Erica.Youknow,Ihaven’tseenyoufor8years.A:Yah,IhavebeenworkinginAmericasinceIgraduatedfromUniversity.B:Wow,thenyoumusthaveagoodunderstandingofthedevelopmentofthecross-bordere-commerceinAmerica.Warming-upActivitiesConversationA:Yes.I’vebeenworkinginthisfieldallthetime.Oh,InoticedthatyouwouldgiveaspeechonChina’scross-bordere-commercedevelopment.It’ssogreat!B:Thankyou.It’smygreathonortogiveaspeechhereonbehalfofmycompany.A:Thenwhatwillyoutalkabout?B:I’lltalkabouttheproblemsofChina’scross-bordere-commercesuchasthetime-consumingandunstablelogistics,theseverehomogeneityofproductsandtheshortageofcross-bordere-commercetalents.Andadditionally,I’lltalkaboutthetrendsofChina’scross-bordere-commerce.Forexample,companiesarepayingmoreattentiontocross-borderB2Ce-commerceinrecentyearsandthewholeindustryhasasounderecologysystemandclearerdivisionofworknow.A:Wow,itsoundssoinformative.Ican’twaittolistentoyourspeech.Warming-upActivitiesConversationTheCurrentSituationofChineseCross-BorderE-CommerceTextAPre-readingQuestions1GlobalReading2DetailedReading3Pre-readingQuestionsWhycanChinesecross-bordere-commercedeveloprapidly?Q1IsthereanychallengeforChinescross-bordere-commerce?Q2GlobalReadingReadTextAquicklyandfindoutthemainideaofthistext.MainideaFinishthereadingcomprehensionexercises.ReadingcomprehensionexercisesMainIdeaWhat’sthemainideaofthistext?ThistextmainlytellsusthecurrentsituationofChinesecross-bordere-commerce,includingthereasonsforitsfastdevelopment,thesuggestionsgiventosmallandmedium-sizedcompaniesthatwanttoentertheChinesee-commercemarketandthetrendofChinesecross-bordere-commerce.Readingcomprehensionexercise-T/F1.T2.T3.F4.T5.FReadingcomprehensionexerciseII1.Thisyear,China’sSingles’Daysetanewrecordwith27%growthwhencomparedtolastyear.2.ThefastdevelopmentoftheChinesemarketcombinedwithalargeandgrowingdigitaluserandconsumerbasehascontributedtoarapidgrowthofdomesticonlinesalesaswellascross-bordere-commerce.ReadingcomprehensionexerciseII3.EnteringtheChinesee-commercemarketisnoteasy.BecausetheChinesegovernmenthasbeenimplementingnewregulationswhichmakethisprocesscomplicatedandbureaucratic.Besidesthat,therearealotofavailablee-commerceplatformswithdifferentcharacteristicsandfunctionalities,whichmakethestrategicdecisiontogetintoChinesemarketevenmoredifficult.

4.K,SuningGlobal,JDWorldwideandVIPInternational.5.No.Becausesmallerplatformsareincreasingtheirpresenceinthee-market.

DetailedReadingNewWordsandPhrasesDifficultLanguagePointsNewWordsandPhrases1.represent/ˌreprɪ'zent/v.代表2.reputation/ˌrepju'teɪʃn/n.名声3.reflect/rɪ'flekt/v.反映4.high-quality/haɪ'kwɒləti/adj.高质量的5.cosmetics/kɒz'metɪks/n.化妆品6.implement/'ɪmplɪment/v.实施，执行7.complicated/'kɒmplɪkeɪtɪd/adj.复杂的8.obstacle/ɒbstəkl/n.障碍9.crucial/'kruːʃl/adj.至关重要的10.boost/buːst/v.使增长11.currently/kʌrəntli/adv.目前12.category/'kætəɡəri/n.类别，种类13.dominate/'dɒmɪneɪt/v.支配，控制NewWordsandPhrasesExpressionsExampleSentencessetarecord创造纪录Mainbusinessincomemarginroseto7.16%,theannualmaximum,whichsetarecord.comparedto与……相比Comparedtoothersolutions,thisoneismorereasonable.beexpectedto预计ApplicantswillbeexpectedtohaveagoodcommandofBusinessEnglish.becombinedwith与……结合Onlywhencombinedwithtargets,cangreateffortshelppeoplerealizetheirfullpotential.NewWordsandPhrasesExpressionsExampleSentencescontributeto促进Iamsurethatthismeetingwillcontributetothereinforcementofpeaceandsecurityallovertheworld.beworthdoing值得做Thisideaiswellworthconsidering.beawareof意识到Everyoneshouldbeawareoftheimportanceofhonestyinbusiness.springup突然出现;突然产生Newtheatersandartscenterssprangupalloverthecountry.DifficultLanguagePoints1.InthenextfouryearsChineseonlinesalesareexpectedtoreachUS$1.8trillionwhichwillbemorethandoublethesizeoftheUSmarket.Analysis:

此句中whichwillbemorethandoublethesizeoftheUSmarket为定语从句，用来修饰US$1.8trillion。DifficultLanguagePointsTranslation:

未来四年中，中国在线销售额有望达到1.8万亿美元，将是美国市场规模的两倍以上。DifficultLanguagePoints2.ThefastdevelopmentoftheChinesemarketcombinedwithalargeandgrowingdigitaluserandconsumerbasehascontributedtoarapidgrowthofdomesticonlinesalesaswellascross-bordere-commerce.Analysis:

此句中combinedwithalargeandgrowingdigitaluserandconsumerbase为过去分词短语做后置定语。DifficultLanguagePointsTranslation:

中国市场的快速发展，以及庞大且不断增长的数字用户和消费者基础，共同推动了国内在线销售和跨境电子商务的快速增长。DifficultLanguagePoints3.Besidesthat,therearealotofavailablee-commerceplatformswithdifferentcharacteristicsandfunctionalities,whichmakethestrategicdecisiontogetintoChinesemarketevenmoredifficult.

Analysis:

此句中，which引导了一个非限制性定语从句，which指代的是前面一分句。DifficultLanguagePointsTranslation:

除此之外，还有许多具有不同特征和功能的电子商务平台，这使得进入中国市场的战略决策变得更加困难了。DifficultLanguagePoints4.However,themarketisstilldominatedbythebestknownplatform,Alibaba’sTmallGlobal,whichholdsmorethan27%sharesofthemarket.Analysis:

此句中，which引导非限制性定语从句，修饰TmallGlobal。同时，Alibaba’sTmallGlobal是thebestknownplatform的同位语。DifficultLanguagePointsTranslation:

然而，市场仍由最知名的平台—阿里巴巴的天猫环球（TmallGlobal）主导，该平台拥有超过27％的市场份额。Exercises-VocabularyandStructureI.MatchtheEnglishwordsintheleftcolumnwiththeEnglishexplanationintherightcolumn.1.B2.E3.A4.C5.DExercises-VocabularyandStructureII.Choosethebestchoicetocompleteeachofthefollowingsentences.1.B2.A3.C4.B5.CExercises-VocabularyandStructureIII.CompletethefollowingsentencesbytranslatingtheChinesegiveninthebracketsintoEnglish.1.beexpectedtocutdown2.combinedwithsubscriptions3.contributetomorecooperation4.Mostthingsworthhaving5.NewonlinemodelswillspringupCross-BorderE-CommercePilotZonesTextBReadTextBafterclassandwriteashortsummaryofitwithatleast8sentences.1FinishtheexerciseoftextB.2TextBExercise

Workingroupsandsearchonlinetofindthelocationsofthecross-bordere-commercepilotzonesestablishedin2015,2016,2018andin2020andtheircurrentsituations.Fillinthetablewiththeinformationyoufind.YearLocationsofthePilotZonesTheirCurrentSituations2015

2016

2018

2020

Cross-BorderE-CommercePilotZones跨境电子商务英语CBECTHANKSUnit2MainCross-BorderE-CommercePlatforms跨境电子商务英语CBEC教学目标LearningObjectives1. Learnthemaincross-bordere-commerceplatforms2. Understandhowtochoosetheproperplatformforyourstore3. Grasphowtoregisteraselleraccountonaplatform4. Masterhowtouploadaproductonaplatform2.1MainCross-BorderE-CommercePlatformsinChinaCBEC跨境电子商务英语Matching()1.sellercenter()2.applicationprocess()3.creditcard()4.accountcreating()5.qualification资格信用卡C.账号注册D.卖家中心E.申请过程Warming-upActivitiesBDECAChoosingaplatformisthebasisforyourcross-bordere-commercestore.Discusswithyourpartnerabouthowmuchdoyouknowaboutthemaincross-bordere-commerceplatformsandhaveyoueverboughtproductsfromthem?Warming-upActivitiesDiscussionA:Hi,Vince,doyouknowhowtostartanonlinestore?B:Areyouplanningtostartyourownbusiness?A:Yes.I’vegraduatedfromuniversity.Itistimetocarveoutmyowncareer.B:Whydoyouwantanonlinestoreinsteadofaphysicalstore?A:Youknow,thereareplentyofadvantagesofe-commerce.Peopleareabletobuyproducts24hoursadayandgetcustomerservice24hoursaday.Theydon’twastetimeandmoneytravellingtothestores.Itisconvenientandefficient.Warming-upActivitiesConversationListentotheconversation.Thenpracticewithyourpartner.B:Quitereasonable.Whatproductsareyougoingtosell?A:Thebagsandshoes.Tobespecific,men’s,women’sandteenager’sdress,shoes,sneakersandsandals.B:It’sgreat.AsfarasIamconcerned,whatyouhavetodonextissettingupyouronlinestoreonaplatform.A:I’veheardsomee-commerceplatforms,butIamnotfamiliarwiththem.B:Thenyouneedtodoasurveyabouttheseplatformstocomparetheiradvantagesanddisadvantages.A:That’sright.That’swhatIshoulddo.Warming-upActivitiesConversationWarming-upActivitiesConversationB:Prettygood,afterchoosingaplatform,don’tforgettolearntocreateaselleraccount.A:Thankyousomuchforyouradvice.B:Welcome.Mayyousucceed.TheTop5CrossBorderE-commercePlatformsinChinaTextAPre-readingQuestions1GlobalReading2DetailedReading3Pre-readingQuestionsInyouropinion,whichonesarethepopularcrossboardere-commerceplatformsinChina?Q1Doyouknowthetraitsoradvantagesofthesee-commerceplatforms?Q2GlobalReadingReadTextAquicklyandfindoutthemainideaofthistext.MainideaFinishthereadingcomprehensionexercises.ReadingcomprehensionexercisesMainIdea

TheTop5CrossBorderE-commercePlatformsinChinaareTMallGlobal,____________,____________,YMT,______________.Byinvitationonlyisthespecial__________________ofTMallGlobal.Sellingand__________arethetwomainoperationsofKaola.JDWorldwideoffers4differentstoretypes:___________________,OutletFlagshipStore,FranchisedStore,and______________.YMTallowedanoverseasfranchisetosell_________toChineseconsumers.VIPInternationalfocuseson_________________salesanddiscountshopping.KaolaJDWorldwideVIPInternationalapplicationprocessExclusiveStore

directlyonlinediscountlogisticsBrandFlagshipStoreReadingcomprehensionexercise-T/F1.F2.F3.F4.T5.TDetailedReadingNewWordsandPhrasesDifficultLanguagePointsNewWordsandPhrases1.apply/ə'plaɪ/v.申请2.merchant/'mɜ:tʃənt/n.零售商；商家3.ultimately/'ʌltɪmətli/adv.最终；最后4.leading/'lidɪŋ/adj.最重要的；一流的；领先的5.discount/'dɪskaʊnt/n.折扣6.qualification/ˌkwɒlɪfɪ'keɪʃn/n.合格；资历7.authorized/'ɔːθəraɪzd/adj.核准的NewWordsandPhrases8.distributor/dɪ'strɪbjətə(r)/n.经销商；分销商9.branch/bra:ntʃ/n.分公司；分支；分部10.brainchild/'breɪntʃaɪld/n.发明；新构想11.franchise/'fræntʃaɪz/n.特许；（公司授予的）特许经销权12.straightforward/ˌstreɪt'fɔ:wəd/adj.简单的；易懂的13.submit/səb'mɪt/v.提交14.approval/ə'pru:vl/n.批准；同意NewWordsandPhrasesExpressionsExampleSentencesmarketshare

市场份额；市场占有率Dell’smarketsharehasdeclinedanditsgrowthratehasfallenbehindthatoftheindustryasawhole.

applicationprocess申请流程Wewerekeentolearnthemainconcernsforstudentsoftheirapplicationprocess.soleagent独家代理人Ifyoucouldagreetotheterms,wewouldpointyouasoursoleagent.DifficultLanguagePoints1.TMallGlobalisthechildplatformofTMallwhichisultimatelyallownedandoperatedbyAlibabaGroup.Analysis:

thechildplatformofTMallwhichisultimatelyallownedandoperatedbyAlibabaGroup是整个句子的表语部分，which引导的是一个定语从句。Translation:天猫国际是由阿里巴巴集团拥有和经营的淘宝商城的子平