经贸英文函电 Unit 2 Establishing business relations

EstablishingBusinessRelations

UnitTwoHowtogettheinformation?Introductionfromitssubsidiarybranches,oragentsabroadRecommendationfromitsbusinessconnectionsBanksMarketsurveyChambersofCommerceinforeigncountriesCommercialCounsellor’sOfficeofChineseEmbassyinforeigncountriesAttendanceattradefairsandexhibitionsAdvertisementStructureofthiskindofletterHowhisnameisknown

怎样得知对方公司的名称和地址Self-introduction

自我介绍Expoundthereasonofwritingletter

阐述写信的目的Expressthewishtoestablishbusinessrelationsandreplyimmediately

表明建立业务关系的愿望并希早日回复。1.Self-introduction1)Weare…我们（我方、我公司）为……Weareastate-operatedcorporation,handlingtheexportofanimalby-products.我方（我们、我公司）为经营畜牧产品出口的国营公司。WeareChinaNationalTextilesImportandExportCorporation,withitsheadquartersinBeijing.我们（我公司、我方）为（是）中国纺织品进出口总公司，总部在北京。SomeUsefulExpression2)Thisistointroduce…as…

兹介绍……为……ThisistointroduceourselvesasoneoftheleadingexportersofgarmentsinChina.兹介绍，本公司为中国最大的服装出口商之一。ThisistointroducethePacificCorporationasexportersoflightindustrialproductshavingbusinessrelationswithmorethan70countriesintheworld.兹介绍，太平洋公司出口工业产品，和世界上70多个国家有业务关系。3）towritetointroduce写信介绍Wewritetointroduceourselvesaslargedealersinfoodstuffswithgoodconnectionsinthecountry.现函告，我方为食品大经销商，在国内拥有大批客户。Wewritetointroduceourselvesasexportersoffreshwaterpearlshavingmanyyears’experienceinthisparticularlineofbusiness.现函告，我方为淡水珍珠出口商，在此行业已有多年经验。4）totaketheopportunitytointroduce利用机会介绍Wetakethisopportunitytointroduceourselvesaslargeimportersoffertilizersinourcountry.乘此机会，兹介绍，我公司为国内化肥大进口商。Wetaketheopportunitytointroduceourcompanyasanexporterdealingexclusivelyinleathergoods.我方借此机介绍，我公司为专门经营皮革制品的出口商。5)toinformsb.that…告知某人Wewishtoinformyouthatwespecializeintheexportofartsandcrafts.现奉告，我方专门经营工艺品出口。Wearepleasedtoinformyouthatwehandleawiderangeofelectricfans.特此奉告，我方经营的电扇品种齐全。6)totakethelibertyofdoingsth.冒昧地Wetakethelibertyofintroducingourselves.现冒昧地作自我介绍。Wetakethelibertytowritetoyouwithaviewtodoingbusinesswithyou.现冒昧去函，以谋求同贵方进行贸易。7)tohaveone’snameandaddressfrom…从……处得知某人名字和地址WehaveyournameandaddressfromChinaCouncilforthePromotionofInternationalTrade.我们从中国国际贸易促进会得悉贵公司名称和地址。Wearegladtohaveyournameandaddressfrom“TheJournalofCommerce”.我们高兴地从《商业日报》获悉贵公司名称和地址。8）tooweone’snameandaddressto…承蒙……告知……WeoweyournameandaddresstoItalianCommercialBankwhohasinformedusthatyouareinthemarketforball-bearing.承蒙意大利商业银行告知贵公司名称和地址，并告知贵方欲购进滚珠轴承。WeoweyournameandaddresstoMessrs.Collins&Co.,throughwhomwehavelearntyouareanimporteroftable-cloth.

承蒙柯林斯公司告知贵公司名称和地址，从该公司出我方得知贵公司是台布进口商。9）.tobetransferred(forwarded)to…forattention转交……处理YourletterofSept.8hasbeentransferredtousforattentionfromourHeadOfficeinBeijing.贵方9月8日函已由我们在北京的总部转交我方处理。YourinquiryhasbeenforwardedtousforattentionfromtheCommercialCounsellor’sOfficeoftheChineseEmbassyinRome.贵方询盘已由中国驻罗马大使馆商务参赞处转交我方处理。10）.Throughthecourtesyof…由于……的好意ThroughthecourtesyoftheParisChamberofCommerce,wehaveyournameasafirmwhoisinterestedindoingbusinesswithus.经由巴黎商会，我们得悉贵公司有兴趣与我方进行贸易。ThroughthecourtesyofMr.White,wearegiventounderstandthatyouareoneoftheleadingimportersofsilkinyourarea.经由怀特先生我方得悉贵公司为所在地区中最大的丝绸进口商之一。11）.ontherecommendationof由……推荐（介绍）OntherecommendationofMessrs.Harvey&Co.,wehavelearnedwithpleasurethenameofyourfirm.由哈维公司介绍，我方高兴地得知贵公司的名称。初步的意向和要求（InitialIntentionsandDesires)1.toestablishbusinessrelationswith…和……建立贸易关系Weavailourselvesofthisopportunitytowritetoyouandseeifwecanestablishbusinessrelationswithyou.我们借此机会致函贵方以了解可否与贵方建立贸易关系。Wehavecometoknowthenameofyourcorporationandarepleasedtowritetoyouinthehopeofestablishingbusinessrelationswithyou.我们得悉贵公司名称，特此致函希望与贵方建立贸易关系。2.toenterintobusinessrelationswith…和……建立贸易关系Wearewillingtoenterintobusinessrelationswithyouonthebasisofequalityandmutualbenefit.我们愿意在平等互利的基础上与贵方建立贸易关系。YourcompanyhasbeenintroducedtousbySmith&Co.Ltd.asprospectivebuyersofChinesetable-cloths.Aswedealintheitems,weshallbepleasedtoenterintodirectbusinessrelationswithyou.史密斯公司向我们介绍贵公司是中国台布的未来买主。由于我方经营台布，我们很愿意与你方建立直接贸易关系。3.tofall(come,lie)withinthescopeof属……的范围Astheitemfallswithinthescopeofourbusiness,weshallbepleasedtoenterintodirectbusinessrelationswithyou.由于该商品属于我们的业务范围，我们将很高兴地与贵方直接建立业务关系。AsthearticlelieswithinthescopeofbusinessofourbranchinNanjing,wehaveforwardedyourlettertothemforattention.由于此商品属于我们在南京的分公司的业务范围，我们已将你方来函转交他们处理。

DearSirsWehaveyournameandaddressfromtheCommercialCounsellor’sOfficeoftheChineseEmbassyinGhana.Wewishtoinformyouthatwespecializeinbothindustrialandpharmaceuticalchemicals,andshallbepleasedtoenterintotraderelationswithyou.Togiveyouageneralideaofourproducts,weencloseacompletesetofleafletsshowingvariousproductsbeinghandledbythiscorporationwithdetailedspecificationsandmeansofpacking.Quotationsandsampleswillbesentuponreceiptofyourspecificenquiries.BusinessbetweenuswillbeconcludedonthebasisofshippingqualityandweightwhiletestingandinspectionwillbemadebytheShanghaiCommodityInspectionBureaupriortoshipment.Necessarycertificatesinregardtothequalityandquantityoftheshipmentwill,ofcourse,beprovided.Welookforwardtoyourearlyreplywithmuchinterest.YoursSincerely

AnoutgoingletterStudyorworkinonenarrowpartofageneralfieldWewishtoinformyouthatwespecializeinbothindustrialandpharmaceuticalchemicalsA)dealinbuyingandsellingWehavedecidedtoappointanagenttohandleourexporttradewithyourcountry.B)DealwithWehopeyouwillhandlethismatterwiththeutmostcare.EstablishtraderelationswithyouWeshallbepleasedtoenterintotraderelationswithyou.handleSpecializeinEnterintotraderelationswithyou

DearSirs

Withreferenceto

yourletterofDecember2,2008,wearegladtolearnthatyouwishtoenterintotraderelationswiththiscorporationinthelineofcannedgoods.Incompliancewithyourrequest,wearesendingyoubyairacataloguetogetherwitharangeofpamphletsforyourreference.Ifanyoftheitemslistedinthecataloguemeetsyourinterest,pleaseletushaveyourspecificenquiry,andourquotationwillbeforwardedwithoutdelay.Inthemeantime,youarerequestedtofurnishuswiththenameofyourbankpriortotheconclusionofthefirsttransactionbetweenus.YoursSincerely

AnincomingletterWithreferenceto:aboutReferv.a)speakof,alludetoHehasshownnoreactiontoourproposalthoughwehavereferredtoitseveraltimes.b)turn(to),go(to),forinformation,etc.Inconnectionwithourusualpaymentterms,pleaserefertoourletterof25thOctober.c)send,handover(tosb.Orsth.),tobedealtwith,decided,etc.WehavereferredthemattertoourLandonOffice.d)direct(someone)toasourceofinformation,etc.Wereferredthemtoourpricelistforfurtherparticulars.referenceLinen.Departmentofactivity;branchofbusinessWehavebeenengagedformanyyearsinthelineofsurgicalinstruments.(dealin;tradein)Ourchieflineistheimportofchemicals.BelinedwithProvidewithaninsidecoveringThecaseislinedwithtin-plate.InlinewithInagreementwithWetrustyouwillexecuteourorderinlinewiththecontract.lineDearManager:Youwererecommendedto

ourcompanybytheBankofChina,NewYorkBranch,whichtoldusthatyouexportChinesetextilesandcottonpiecegoods.Ourcompanyimportsgeneralmerchandise.Wehavebeeninbusinesssince1935,andthereforehavewideexperienceinallthelineswehandle.Ourbankers

areChaseManhattanBankandtheHongKong&ShanghaiBankingCorporationofHongKong.Theycanprovideyouinformationaboutourbusinessandfinances.Pleaseinformusof

yourtradetermsandforward

samplesandproductbrochures.Welookforwardtoaproductivetrade.Sincerely,MichaelS.BarnwellManagerMSB/shYouwererecommendedtoourcompanybytheBankofChina,NewYorkBranch,whichtoldusthatyouexportChinesetextilesandcottonpiecegoods.中国银行纽约分行向我公司推荐贵公司，并告知贵公司出口中国纺织品和棉布。Youwererecommendedto…by…(某公司或单位)向……推荐贵公司YouwererecommendedtousbyABCCo.Ltd.recommendvt.

1.推荐，介绍I’dliketorecommendyouthisarticle(thisarticletoyou).我方欲向贵方推荐该产品。Wehaverecommendedthebuyerwoolensweatersandsilkpyjamas.我方已向贵方推荐羊毛衫和绸睡衣。J.Smith&Co.haverecommendedyourfirmasbeinginterestedinestablishingbusinessrelationswithus.J.史密斯公司介绍贵公司远同我公司建立业务关系。Thatfirmhaslostheavilyonrecenttransactions,andthereforecannotberecommendedforcredit.该商号在最近交易中亏损严重，因此（本银行）不能推荐他们做赊欠业务。2.劝告，建议Asthemarketisdeclining,werecommendyourimmediateacceptanceofourcounter-offer.由于行市正在下跌建议立即接受我方还盘。Asyouarenotfamiliarwiththequalityoftheproduct,werecommendbuyingasmallquantityfortrial.由于贵方对产品的质量不甚了解，我方建议贵方购买少量试用。Werecommendyoutogivethisyoururgentattention.希望贵方急速处理此事。WestronglyrecommendyoutoplaceanorderfortheTTC5duplicators.我方及力奉劝贵方定购TTC5型复印机。Werecommendyou(should)increasethequantitytoahundredmetrictons.我方建议贵方将数量增至100公吨。3.使受欢迎Thereisnomarginleftforbargaininginourquotation,soyourcounter-offerisnotrecommended.我方报价没有讨价还价的余地，因此贵方还盘不受欢迎。havebeeninbusinesssince…自……开始经商Wehavebeeninbusinesssince1995.我方已有12年的经商历史。havewideexperiencein…在……有丰富的经验Wehavewideexperienceinmanufacturingpneumaticfittings.generalmerchandise杂货，但不是“杂”项货物，而是相对大宗散装干货（如谷物、矿砂等）和液体散装物（如原油、汽油）等而言的普通有包装货物。merchandisen.货物（总体名词）Informationindicatesthatsimilarmerchandisehasbeensoldthereatapproximately$20perdozen/set.有消息表明，类似的商品曾以每打/套约20美金的售价在那里出售。同意词：goods,ware,commodityv.(=merchandize)推销，经商Ifthisnewproductisproperlymerchandized,itshouldsellverywell.该产品若能适当推销，定会销售得很好。Wearetryingtobroadenourcontactssoastobeabletodomoreeffectivemerchandizing.我方正努力扩大联系以便能有效地推销。Ourbankers

areChaseManhattanBankandtheHongKong&ShanghaiBankingCorporationofHongKong.Theycanprovideyouinformationaboutourbusinessandfinances.我公司开户行是大通曼哈顿银行和汇丰银行。它们可向您提供我公司资信情况。bankersn.开户银行Wenowhavepleasureinconfirmingthatyourbankers,TheWestminsterBankLtd.,haveacceptedourDraftforUS$6,000,payablewithinthirtydaysofsight.我方高兴地确认，贵方开户行—西敏寺银行已对我方30天期限的6000美元的汇票予以承兑。inform…of…告知（某人）……Weshallinformyouofthedateofsailing.我方会将启航日期通知贵方。tradeterms贸易条款、条件（常用复数），主要包括付款方式(modeofpayment)、装运日期(dateofdelivery)等。forwardv.运送，寄送Thegoodswillbeforwardedtoyouwithinthe3rdquarteroftheyear.货物将于第三季度内发运给贵方。freightforward运费到付Wearearrangingtosendyou1,000penstoreplacetheunsoldbalanceof970.pleasereturnthelattertous,freightforward.我方正安排发运1000支钢笔，替换尚未售出的970支剩余钢笔。请退回剩余的970支钢笔，运费到付。samplen