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2023
GLOBAL
DATACENTERMARKET
COMPARISON
APublicationofCushman&Wakefield’s
DataCenterAdvisoryGroup
USHMAN&
AKEFIELD
Interactwithourtopmarketsmap,viewkeyrankingcriteriaandglean
globalregionhighlightsfromtheAmericas,APACandEMEAonourreport
landingpageontheCushman&Wakefieldwebsite.Toreceiveregular
updatesonCushman&Wakefield'sdatacenterinsights,subscribe
here
.
CLICKHERETOVIEWINTERACTIVE
FEATURESANDREGIONALHIGHLIGHTS
2/CUSHMAN&WAKEFIELD
INTRODUCTION
Therushofpost-pandemicactivityinthedatacenterspaceseenthroughout2021continuedin2022,despiteheadwindsintheoveralleconomyandresourcechallengesinsomeof
thelargestmarketsworldwide.Hyperscaletenantscontinuedtheirrelentlessexpansionacrossregions,withspecific
interesttowardsecondaryandemergingmarkets.Colocationprovidersanddevelopershavefollowedsuit,drivenbyhigheravailabilityandlowerpricesforbothpowerandland.
Theeconomictumultofinflation,combinedwithrising
interestratesandcontractioninthetechsectorhasaffectedtheentiredatacenterindustry.Duringthefirsthalfofthe
year,thespikeinenergypriceshadanoticeableimpacton
thebalancesheetsofoperationaldatacenters,whilethe
availabilityofpowerandcomponentshadanslowingaffectonsomepipelineprojects.Insomemarkets,utilitycompaniesincreasedelectricitypricesinresponsetoenergyavailability,andasaresultofsupplychainissuesandtheinstability
broughtaboutbytheRussia-Ukrainewar.Sincethen,energypriceshaveleveledduetoacombinationofsupplychain
improvementsandgovernmentaction.Currently,inoursetofglobalmarkets,electricitypricesareamedianof16%higherthantheywereinQ42021,thoughwithsignificantvariationacrossmarkets.
Asforecastedintheprevious2022GlobalDataCenter
MarketComparison,largebuildsfromhyperscalecompanieshavecontinuedrapidlythroughoutestablishedglobal
markets.Hyperscalersarealsosomeofthefirstmovers
intoemergingmarkets,takingadvantageoftheirability
toexecuteverticallyintegratedself-buildsaswellaskey
partnershipswithlocalgovernmentsandtelecomcompanies.
Thisyear,hyperscalersmademajorannouncementsacross
SoutheastAsia,Australia,SouthAsia,Sub-SaharanAfrica
andLatinAmerica.Whiletherehavebeenafewcasesof
projectsbeingpausedorcancelled,fearsofacomplete
haltofexpansionplansinthewakeofworldwideeconomic
stresshavebeenlargelyunfounded.Secondarymarketsare
anticipatedtocontinuetheirgrowthinimportanceascertain
primarymarketshaverunintotorunintoconstrictions,with
powerusageandsustainabilityscrutinizedmorecarefully.
Establishedmarketshavefacedgrowingheadwindsdue
togovernmentinterventionandconstraintsonavailable
powerandland.NorthernVirginia,thelargestdatacenter
marketintheworld,encounteredanunprecedentedmulti-
yearpauseforfuturedevelopmentinkeysubmarkets,as
utilitycompaniesattempttoaddressamassivedevelopment
pipeline.Inthiscase,thepopularityofanestablishedmarket
eventuallyexceededitscurrentinfrastructurecapabilities.
Combinedwithhighcompetitionforavailableparcelsand
record-lowvacancies,operatorshaveincreasinglylooked
inperipheralsubmarketsacrossVirginiaandMarylandand
refocusedeffortsonothermarketsacrosstheUnitedStates.
Elsewhere,therewassignificantprogressformarketsthat
haverecentlyfacedchallenges.InSingapore,thegovernment
Hyperscaletenantscontinuedtheirrelentlessexpansionacrossregions,withspecificinterest
towardsecondaryandemergingmarkets.
4/CUSHMAN&WAKEFIELD
liftedamoratoriumondatacenterdevelopment,announcingnewprotocolstoensuresustainabledevelopmentthatthe
market’senergygridcanaccommodate.Operatorscontinuetoworkwiththelocalgovernmentsofthesemarketsand
otherslikeFrankfurt,DublinandAmsterdam,wherethere
hasbeenincreasingtensionabouttheenergydemandsandsustainabilityconcernsfromlocalgovernments.Inaddition,severalnewcoolingtechnologiesandnoveldatacenter
designs—suchasfloatingoraquaticfacilities—arecurrentlybeingtestedaroundtheworld.
The2023GlobalDataCenterMarketComparisonreviewsallfactorsoutlinedinthepreviouseditionofthisreport,with
furthercommentaryonaregion-by-regionbasis.Aswith
previouseditions,weassessdatacentermarketsacross
theglobe,within13differentcategories,todeterminethe
topoverallmarketsalongwiththetopperformersineach
category.Withthisfourtheditionofthereport,wehopeto
providemembersofthedatacentercommunitywithabetterunderstandingofhowtheindustryisrapidlychangingand
expandingacrosstheglobe.
32
ResearchSources
Data
Centers
1,600+/
63
Global
Markets
METHODOLOGY
The2023GlobalDataCenterMarketComparisonreviewsthesamefactorsoutlinedintheprevioustwoeditions.Wescoredeachdatacenteracross13weightedcategoriesenablingustoassigneachmetropolitanareawithanoverallmarketscore.
MID-WEIGHT
LOW-WEIGHT
HIGH-WEIGHT
FiberConnectivity
MarketSize
CloudAvailability
Incentives
Taxes
PoliticalStability
Vacancy
Development
Pipeline
Sustainability
SmartCities
PowerCost
LandPrice
EnvironmentalRisk
Thisyear’seditionincludessomechangesandupdates.Thegoalofthissystemistomirrorhowdatacentermarketstrulyfunctionandtoidentifywhatfactorsdatacenterinvestors,
owners,operatorsandoccupantsvalue.Eightnewmarkets
havebeenincludedinthiseditionofourreportwithlocationsinSouthAsia,SoutheastAsia,SouthAmerica,NorthAmericaandtheMediterranean.
CUSHMAN&WAKEFIELD/5
Forthefirsttime,wereceivedatieforfirstplace.NorthernVirginia,whichhadreceivedthetopspotinthethree
previousversionsofourreport,nowsharesthehighest
rankwiththePortlandmarket.Whileremainingthelargestmarketatover2.5gigawatts(GW)ofcapacityandvacancyatbelow1%,NorthernVirginiastillsawseveralchallenges
thisyear.Aspreviouslymentioned,datacenterdevelopmentinLoudounCountyhasbeenpausedthrough2025or
2026duetolimitationsontheabilityofthelocalutility
providertodistributesufficientpower.This,combinedwithrocketingpricesforprimeland,hasdrivenoperatorstoseekopportunitiesinsurroundingmarkets,includingGainesville,Bristol,Culpeper,ManassasandevenasfarasRichmond.
Portlandrocketedfrom10thplacetosharingthetopoftheoverallstandingthisyear.ThisisduetotherapidexpansionofhyperscaleactivityintheHillsborosubmarket,aswell
asrelativelyfavorablepricing,sustainabilityoptions,low
environmentalriskandmoreavailableland.Pressreports
indicateamajornewbuildbyQTSisbeingplannedon
behalfofMeta,withtheprospectivecampusreportedas
requiring250megawatts(MW)ofpoweratfullbuildout.
ThecampuswouldbepoweredentirelybyrenewableenergyviaPortlandGeneralElectric,emphasizingthehydroelectricpoweravailableforlargedeploymentsthroughoutPortlandandruralOregon.Furtherlarge-scaleconstructionremains
verymuchindemand,withrumorsoffurthercloudserviceinterestalongwithpotentialrelocations.Portland’sriseisindicativeofanumberofsmallermarketsgrowingtobe
OVERALL
THE
RANKINGS:
TOPTEN
01
Northern
Virginia*
Portland*
03
Singapore
04
HongKong
05
Atlanta*
Chicago*
SiliconValley*
08Dallas
09Phoenix
10Seattle
*RankingTie
Forthefirsttime,wereceivedatieforfirstplace.
ofkeyinterestforthedatacenterindustry.Goingforward,expectothersecondarymarketstoseesubstantialjumpsinrankings.
6/CUSHMAN&WAKEFIELD
FollowingPortlandareSingaporeandHongKong.Both
rankhighdespitealackofavailabledevelopableland,withSingapore’snewdevelopmentparametersandHongKong’sgenerallyhighlandprices.However,bothhavestrong
ecosystems,excellentconnectivity,consistentdemand,
andallmajorcloudservicesavailableandexpandingwherepossible.HongKonghascontinueditsrisefromthesixth
spotinlastyear’slisting,asoperatorsremainundauntedbylandlimitationsandpricing.SingaporeremainsapremieremarketintheAPACregion.
Portlandrocketedfrom10thplace
tosharingthetopoftheoverall
standingthisyear.
Atlanta,ChicagoandSiliconValleyaretiedforfifthinour2023ranking.AtlantaandChicagooffersizableincentives,lowercostsoflandrelativetomarketsize,plentyof
developmentinthepipelineandlowerpowercoststhan
mostlargedatacentermarkets.Meanwhile,SiliconValley
hasbeenalongstandingmarketwithhigherlandcosts,butproximitytothehighconcentrationoftechsectorplayerscontinuestomaintaindemandaroundtheBayArea.
Roundingoutthetop10marketsaredependablestalwartsDallas,PhoenixandSeattle—allwithsolidperformance
metricsthataretriedandtrue,yetthatstillretainanumberofoptionsforexpansionandnewentrants.
CUSHMAN&WAKEFIELD/7
*Newmarketin2023report
ALLMARKETS
Amsterdam
Dallas
Johor*
Munich
Santiago
Atlanta
Northern
Virginia
KualaLumpur
Nairobi
SaoPaulo
Austin*
Lagos
Nashville
Seattle
Delhi
Bangkok*
LasVegas
NYC-Northern
Seoul
Denver
NJ
SiliconValley
London
Shanghai
Dublin
Osaka
Beijing
LosAngeles
Singapore
Frankfurt
Oslo
Bengaluru
Madrid
Stockholm
HoChiMinh*
Paris
Berlin
Manila*
Sydney
HongKong
Phoenix
Bogota*
Marseille
Tokyo
Hyderabad*
Portland
Boston
Melbourne
Toronto
Istanbul*
Queretaro
Chennai
Milan
Vancouver
Jakarta
Reykjavik
Chicago
Montreal
Warsaw
Johannesburg
SaltLakeCity
Columbus
Mumbai
Zurich
8/CUSHMAN&WAKEFIELD
TENMARKETSTOWATCH
01
02
03
04
05
06
07
08
09
10
AbuDhabi
Copenhagen
Vienna
Helsinki
Prague
TelAviv
Patagonia
CapeTown
Auckland
Casablanca
We’refollowingseveralmarketsclosely
forfutureinclusionintheMarket
Comparison.
DatacentersinMiddleEasternmarketsareofgrowing
interest,astheyarenearmajortechnologyand
governmenthubs,suchasTelAvivandAbuDhabi.
TherearestillmarketsofinterestintheNordics,with
CopenhagenandHelsinkisittingatkeypointsalong
theBalticSea.ViennaandPragueremainkeyand
stablepointsofaccesstoCentralandEasternEurope.
Anumberofsmallercoastalcities,suchasCapeTown,
PatagoniaorAuckland,whichremainofinterestas
connectivityplays.
CUSHMAN&WAKEFIELD/9
HIGH-WEIGHT
CRITERIA
/MarketSize
/Fiber
Connectivity
/Cloud
Availability
10/CUSHMAN&WAKEFIELD
CUSHMAN&WAKEFIELD/11
MARKETSIZE
Anexistingmajormarkethasamultitudeof
advantagesthatappealtoclientsandoperatorsalike;themostwell-establishedmarketshave
accesstoallmajorcloudservices,allowingforhighperformanceandpeeringopportunities.Thereareknownoperatorsinthesemarkets,withcorrespondingexperiencedtalentforhireandknowledgeablesalesrepresentativesto
assistwithfillingbuildings.Localgovernmentsunderstandtheplanningapprovalprocess,
andutilitiesarenotsurprisedwhenoperatorsinquireaboutlargepowerrequirements.Thelargestmarketsarethusabletogrowthroughthismomentum,atleastuntilallpotentialsitesfordevelopmentdisappear,thepowergrid
eventuallycannotmaintaingrowth,orpoliticalimperativeschange.
Forhyperscalecloudservices,largemarkets
appealfirstasanopportunitytocreatenew
businessandthentoexpandthereafteronce
usagehasbecomecommonplace.Several
serviceswillleaseorbuildamajordatacenter
aftersigninganinitialanchortenant,inthe
expectationthatsurroundingenterprisesor
governmentorganizationsthatconductbusinesswiththeinitialtenantwilllaterjoinonthe
platform.Afterafirsthyperscalerenters,othersfollowtocompeteformarketshare,swelling
thesizeofthecapacityin-marketandleadingtofurtherconstruction,withmid-scalecloudservicesmovinginthereafter.
AMERICAS:Asmanyprimarymarketsgrowandsecondarymarketsmovetowardprimarylevel,NorthernVirginiaremainsthelargestmarket
globallybyfar,withjustunder2.5GWcurrentlyoperational.TheremainderofthetopAmericasmarketsarefamiliartodatacenterveterans:
SiliconValley,DallasandChicago.
APAC:WithmoreaccuratedataonthesizeandscopeofdatacenterdeploymentsinmainlandChina,BeijingandShanghaihavebothrisen
notablyintherankings.Singapore,Tokyoand
Sydneycontinuetobetheotherlargestdata
centerclustersintheregion.In2022,Singaporelifteditsdevelopmentmoratoriumthathalteddevelopmentandputnewguidelinesfor
developmentinplacethatpromoteresponsibledevelopment,energyusageandsustainable
practices.
EMEA:LondonandFrankfurtcontinuetheir
rolesasthelargestdatacentermarketsin
Europe.Lastyear,wenotedconcernsonthe
availabilityofpowerforfuturedevelopments
inFrankfurt.Therehasbeenapparentprogressonthisfront,asFrankfurt’slocalgovernment
designatedaseriesofspecificzonesfordatacenterdevelopment.Thissolutionismoreidealthanacompletehalttonewprojectsthatothermarketshaveestablishedandshouldhopefullyensuresufficientpowergoingforward.
LargestMarkets
NorthernVirginia
Beijing
London
Singapore
Tokyo
Frankfurt
Shanghai
Sydney
Dallas
SiliconValley
12/CUSHMAN&WAKEFIELD
3000
2500
2000
1500
1000
500
0
HIGH-WEIGHT
TotalPower(MW)
APAC
EMEA
Americas
Source:Cushman&WakefieldResearch
CUSHMAN&WAKEFIELD/13
HIGH-WEIGHT
FIBERCONNECTIVITY/
Fiberdensityandqualityareprimarydriversforlocatingadatacenter,withfiberserving
toconnectthefacilitytoothersandtothe
enduser.Morenetworksarealwaysbetter,
withthediversityoffiberleadingtolower
latencyandhigherperformance,evenif
certainnetworksconnectedtoaparticular
datacentermayhavebandwidthissues.
Bandwidthisanincreasingdiscussionpointtotheedge,consideringthemoveoverthepasttwoyearstoawork-from-homeenvironmentandthecorrespondinglyconstantusageof
videoconferencingplatformsformeetings
thatwereonceinperson.Fibernetworksareconstructedinanarrayofformats,withshort-haulfiberlinkingametropolitanareaorlong-haulfiberconnectingmultipleregionsand
countries.Underseacablesaddtothemix,
directlyconnectinglandingpointsincountriesacrossseasoroceanstotransmitinformation.Likelastyear,weutilizetheOoklaSpeedtestGlobalIndexforbroadbandspeedsasan
indicatorforfiberconnectivityandspeed.
ResultsoftheSpeedtestGlobalIndex
analysisshowthatSantiago,Chilehas
surpassedSingaporeforthetopspot
globally.Additionally,BeijingandShanghaisubstantiallyroseinrankings,asChinahas
continuedfiberinfrastructureimprovements.
Singaporecontinuestobeastrongperformer,withthebusiness-friendlycity-statelong
knownasaconnectivitypointacross
SoutheastAsia.NewentrantBangkokfollows,proving,likeSantiagodidlastyear,thatlow
latencyandhighconnectivitycanbepresent.
Santiago,ChilehassurpassedSingaporeforthetopspotglobally.Additionally,BeijingandShanghaisubstantially
roseinrankings.
14/CUSHMAN&WAKEFIELD
TopMarkets
Santiago
Beijing
Denver
Shanghai
LasVegas
Singapore
LosAngeles
Bangkok*
Nashville
HongKong
NewYork/Northern
NewJersey
Portland
Seattle
Nashville
SaltLakeCity
Dallas
Phoenix
*Newmarketin2023report
Atlanta
Austin*
SiliconValley
Boston
Chicago
Columbus
NorthernVirginia
HIGH-WEIGHT
CLOUDAVAILABILITY/
Trendsthatbeganpre-pandemicandlaunchedfullyduringthepandemichavecontinued
movingforward;innearlyanymarketaroundtheworldhyperscalecloudservicesrepresent70-80%ofallleasinginanygivenquarterastheall-outbattleformarketsharecontinues.Thethreelargestbymarketsize(Amazon
WebServices,MicrosoftAzure,GoogleCloud)continuetoinnovateapace,addinganarrayofservicesattheedgetojoinwithcorehosting,storageanddatabaseoptions,entrenching
usageinsidethelargestenterprisesand
governmentorganizations.Asfurtherentitieschoosetomovemoreoftheirworkloadsto
thepubliccloudforscalabilityandeaseof
access,avarietyofmarketswillbenefitasthehyperscalersworktobringclientsonline.
Ofcontinuedincreaseinimportanceare
marketsthatoffermultiplecloudservices,
asearlyadoptersarenowdiversifyingtheir
workloadstocreatetruehybridIT.Thiswill
oftenincludemultiplepubliccloudinstancesforvaryinguses,alongwithsomeuseof
privatecloudinacolocationenvironment
forothers.Marketsthatofferservicessuch
aspeeringopportunitiesandplentyofon-
rampswillgainbusinessfromthesemore
sophisticatedorganizations,especiallythosethatlooktoaccessawidearrayofoptionsandseektoutilizefurtherspecializedapplicationsinthefuture.Oneadjustmentwe’vemadeto
ourmethodologyistoincludethepresenceofcloudproviders’edgelocationsina
market.Theseedgelocationsprovidedirectaccesstoasecurebackboneconnectedtolargeravailabilityzonesandcachesitesthatthecloudprovidermaintainsintheregion,
reducinglatencyandopeningaccesstohighperformanceformoreusers.
Ofthe63marketsprofiledinthisreport,
34nowofferallthreemajorcloudservices,allofwhichhaveconsiderablefuture
expansionplannedandlandacquiredin
expectationoffurthergrowth.NewentrantHyderabadalreadyhastwocloudservicespresent,providinganalternativetoMumbaiasatopIndianmarketwithcloudaccess.
Berlin,Dublin,KualaLumpur,SantiagoandJohannesburgallrosetohavesomeformofpresencefromallthreecloudproviders.
Ofthe63marketsprofiledinthisreport,34arenoweitherhometoavailabilityzonesor
edgelocationsforallthree
majorcloudservices
TopMarkets(Allthreeservices)
Toronto
Montreal
Northern
Virginia
Chicago
Dallas
LosAngeles
SiliconValley
SaoPaulo
London
Amsterdam
Frankfurt
Paris
Singapore
Tokyo
HongKong
Sydney
Mumbai
*Newmarketin2023report
Portland
Seattle
Zurich
Madrid
Milan
Melbourne
Warsaw
Seoul
Osaka
Atlanta
Jakarta
Berlin
Dublin
KualaLumpurSantiago
Johannesburg
Austin*
CUSHMAN&WAKEFIELD/15
CLOUDAVAILABILITY
HyperscaleCloudRevenue($BForecast)
$800
$728.0
$700
$600$587.3
$500
$436.5
$400
$322.5
$300
$236.9
$200$173.3
$125.9
$100$91.0
$0
20202021202220232024202520262027
Source:StructureResearch
16/CUSHMAN&WAKEFIELD
HIGH-WEIGHT
HyperscaleCloudRevenuebyRegion($B)
$170.6B
Total
$2.7B
$10.9B
Canada
$16.6B
$19.5B
China
UnitedKingdom
RestofEurope
$7.4B
EastAsia
$1.1B
MiddleEast/Africa
$5.6B
India
$87.6B
UnitedStates
$13.0B
SouthEastAsia
$3.4B
Australia/
NewZealand
$2.8B
LatinAmerica
Source:StructureResearch
CUSHMAN&WAKEFIELD/17
MID-WEIGHT
CRITERIA
Incentives
Vacancy
SmartCities
TaxesPolitical
Stability
Sustainability
Development
Pipeline
18/CUSHMAN&WAKEFIELD
MID-WEIGHT
INCENTIVES/
Astrongpackageofdatacenterincentives
signalsthatnotonlyisalocalareaamenabletosupportingthedatacenterindustry,but
thattherearelikelyexistingrelationships
withlocalutilitiesandcommunitiestoallow
forsuchdevelopmenttocontinueatlarge
scale.Incentivescomeinmanyforms,thoughmainlyinvolvetaxrelieffrompropertytaxes,
valueaddedorsalestaxes,discountedpowerwithusageofrenewables,andotherfinancialsupportfromtypicalrateschargedforsmaller-scalepurchases.Asthelargestdatacenter
campusescostninefiguresandbeyondovertime,thistaxsupportenablesareastobe
consideredfordevelopmentmorequicklywithlong-termexpansionsplannedwellinadvance.
AMERICAS:Whileindividualpackagesbasedonthesizeofaprojectarefoundinmany
countries,explicitstate-levelsupportisfoundmostoftenintheUnitedStates,where30of
50statesnowprovidesomeformofbenefit.
Localcounty-orcity-levelareaswilloften
providetheirownincentivepackagesto
createcompellingscenariosfordevelopers
determiningwheretobuild.Thisyear,we
incorporatedadditionalmarket-levelincentivesfordatacenterdevelopmentintoourmodel
beyondpurelystate-levelincentivestructures.
BeyondtheUnitedStates,
APAC:WithconsiderabledatacentergrowthplannedacrossIndia,TamilNadu(Chennai)
andTelangana(Hyderabad)haveboth
establisheddatacenterpolicieswithstrong
incentivestructures.Additionally,more
emergentmarketsintheregionhavestartedtoconsiderpotentialincentivestructures,withanumberusingfreeenterprisezonepoliciesalongwithadditionaltaxrelief.
EMEA:Taxincentivescanalsobefoundin
certainNordicmarkets,withReykjavik,Oslo,andStockholmallofferingpackagesthat
lowertaxesorprovideincentivesforusing
renewables.InFrance,bothParisandMarseillealsoofferbenefitsforthosewhoacquire
renewableenergyfortheirprojects.
TopMarkets
OfferingIncentives
Reykjavik
Seattle
SaltLake
City
Stockholm
Oslo
Kuala
Lumpur
Chennai
Paris
LasVegas
Marseille
Phoenix
Chicago
Hyderabad*
Nashville
*Newmarketin2023report
Mumbai
Austin*
Dallas
NorthernVirginia
Atlanta
Columbus
CUSHMAN&WAKEFIELD/19
TAXES/
Whileincentivepackagestorelieveoveralltaxburdenonaprojectareattractorsfordata
centerdevelopment,newphasesorsmaller
buildsmaynotqualifyforminimumthresholdstoachievethisrelief.Theseprojects
requirethepurchaseofthesamematerials
(generators,coolingsystems,servers,racksandmore)butmayhavetopayfullsalesorvalue-addedtaxesonthecostsofallgoodspurchased.Asalestaxisapaymenttoalocalornationalgovernmentforthetotalofgoodssold,whileavalue-addedtaxispaidbythe
ultimateuserattheendofthevaluechain.Bothcanrapidlyaddupasmaterialsare
purchasedoverthecostofaproject.
Asnotedinpreviouseditionsofthisreport,twomarketscoveredhaveneitherofthese
taxes:HongKongandPortland.HongKongisaglobalfinancialandbusinesscapital,withalonghistoryofpro-businesspoliciesand
anaccordinglyrobustdatacentersector.
Portlandisarapidlygrowingdatacenter
marketonthewestcoastoftheUnitedStates,withdensefiberandsitesavailableinthe
local-marketclusterinthesuburbanHillsboro.
Otherlargemarketshavecontinuedtoenjoylowertaxation,includingtheworld’slargestinNorthernVirginia,withSingaporeandthedatacenterclusterinNorthernNewJerseyalsoofferinglowertaxesthanmanyprimarydatacenterlocations.
Severalnewmarketshavemadesubstantial
inroadsintothetop10.Johor,asa
development-friendlyemergentmarketwithproximitytoSingaporeandKualaLumpur,brokeintothefifthspotonthisyear’slist.
Austin,anotherlowtaxsecondarymarketintheUnitedStates,beatoutBostonfortheseventhspotinthisyear’slist.Lastly,new
marketentrantBangkokemergedontothethislistatthetenthspot
Severalnewmarketshavemadesubstantialinroadsinto
thetop10inthiscategory:Johor,AustinandBangkok.
TopMarkets
HongKong
Portland
NorthernVirginia
Johor*
KualaLumpur
Austin*
Boston
Seattle
NewYorkCity/
NorthernNewJersey
Bangkok*
*Newmarketin2023report
20/CUSHMAN&WAKEFIELD
20%
18%
16%
14%
12%
10%
8%
6%
4%
2%
0%
MID-WEIGHT
SalesTax/VATPercentage
Americas
APAC
EMEA
*WhileingeneralIndiahasa18%Goods&ServicesTax(GST),InternationalinvoicesbeingraisedinIndiaattract0%GST.
Also,localclientsgetInputTaxCreditswhichreducesthetaxessignificantly.
Source:Cushman&WakefieldResearch,multiplesources
CUSHMAN&WAKEFIELD/21
POLITICALSTABILITY
Businessworksbestinastable,highlyfunctionalenvironmentandthesameholdstrueforthedatacenterindustry.Asdatacentersare
consideredmissioncriticaltokeepapplications,networks,andthusentirecompaniesoperatingattheirhighestefficiency,thegreaterpoliticalsituationofthedatacenterlocationfactorsintoanydecisionmaking.Asanestablishedproxyforstability,theWorldGovernanceIndicators
createdbytheWorldBankhavebeenconsideredforeachmarketreviewed.Theindicatorsincludesixdistinctdimensionsofstability:
1VoiceandAccountabilityincludestheabilityofacountry’spopulationtoselecttheirgovernment,along
withfreedomofexpression,freedomofassociation,andfreemedia.
Fromadatacenterperspective,a
governmentthatallowsitspopulationtocommunicatefreelymeansasafer
dataenvironmentfreefrominterferenceviacensorshiporoutrighttheft.
2PoliticalStabilityandtheAbsence
ofViolenceorTerrorismreviewsthe
likelihoodofpoliticalupheavalina
countryandtheviolencethatcould
occurduringsuchupheaval.Political
violenceoftenleadstochaos,servicedisruptionandpropertydestruction,allofwhichareproblematicformission
criticalapplications.
3GovernmentEffectivenessincludesthe
perceivedqualityofpublicservices,
civilserviceanditsindependencefrom
politics,qualityofpolicycreationand
implementation,andthegovernment’s
commitmenttoallofthis.Ahighly
effectivegovernmentleadstoproperty
beingregisteredproperlyandontime,
electricalgridsfunctioningastheyshould,andsensiblezoningrequirements.
4RegulatoryQualityconsiderstheabilityofagovernmenttocreateandimplementregulationsthatallowprivatesector
development.Well-structuredandflexibleregulationsleadtoaclearunderstandingfordevelopmentand
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