DB43-T 2781-2023 湖南名品评价通则

ICS

03.120.10CCS

43湖 南 省 地 方 标 准DB43/T

2781—2023湖南名品评价通则General

rules

for

evaluation

of

famous

products

in

Hunan2023

-

11

-

09

发布

2024

-

-

实施湖南省市场监督管理局

发

布DB43/T

2781— 前言························································································································

Ⅲ引言························································································································

Ⅴ1

·····················································································································12

规范性引用文件······································································································13

术语和定义············································································································14

评价原则···············································································································15

···············································································································16

评价要求···············································································································2附录

A（资料性） 湖南名品专业评价指标体系框架···························································

4DB43/T

2781—本文件按照

GB/T

—《标准化工作导则 第

1

部分：标准化文件的结构和起草规则》的规定起草。请注意本文件的某些内容可能涉及专利。本文件的发布机构不承担识别专利的责任。本文件由湖南省市场监督管理局提出并归口。本文件起草单位：湖南省质量和标准化院研究院。本文件主要起草人：孙华、彭琨林、李楷明、冯大维、朱雯婧、陶强强、曹阳。IVDB43/T

2781—《 《 《量强国建设纲要》

国家发展改革委等部门关于新时代推进品牌建设的指导意见》

湖南省品牌建设工程DB43/T

2781—VIDB43/T

2781—1

本文件规定了湖南名品评价原则、评价方式和评价要求。本文件适用于农业、工业和服务业领域开展高品质产品与服务的评价活动。2

规范性引用文件文件。DB43/T

1983—2021 品牌管理体系 要求与实施3

术语和定义3.1

下列术语和定义适用于本文件。湖南名品

hunan

famous

显著的自主品牌产品或服务。3.2专业评价

evaluation出的结果。3.3社会评价

evaluation3.4综合评价

evaluation综合专业评价和社会评价结果，按比例折合计分，作出的最终评价结论。4

评价原则湖南名品评价工作坚持政府推动、标准引领、企业自愿、社会参与的原则。5

湖南名品评价方式包括专业评价、社会评价和综合评价。DB43/T

2781—6

评价要求6.1 专业评价6.1.1 评价组织6.1.1.1 应组建评价组，评价组实行组长负责制。6.1.1.2 评价组专家应从专家库中抽取，每个评价组至少包含一名行业专家。6.1.2 评价依据6.1.2.1 湖南名品专业评价采用千分制，专业评价指标体系框架参见附录

A。6.1.2.2 不同行业类别可根据行业特征，在湖南名品专业评价指标体系框架下对二、三级指标进行调整。6.1.3 资料评价评价组应对申报资料的真实性、符合性、有效性进行评价，形成资料评价报告。6.1.4 现场评价价计划应至少在现场评价前

2

日发给相应申报组织。现场评价的程序包括以下内容。a）

首次会议。由评价组长主持，参加人员为评价组全体成员、申请组织的高层领导及部门负责等内容。b）

资料评价和现场执行情况的真实性、符合性、有效性，作好相应的记录，并进行评价打分。c）

评价报告。根据现场验证情况，应形成现场评价报告。d）

层领导及相关人员参加会议。e）

资料及时上报现场评价活动组织方。6.2 社会评价6.2.1应制定社会评价工作规则，并在省内媒体公布,6.2.2申请组织提交的资料包括：a）

申请组织的简介文字和图片资料；b）

参评产品与服务的文字和图片资料。6.2.3 应对投票情况进行统计，并按照《湖南名品评价目录》中同行业小类的投票排名情况进行转换得分，票数第一名的计满分，其余依次以

2％等差递减得分，形成社会评价结果。6.3 综合评价1征求相关行业主管部门意见后，形成建议名单。DB43/T

2781—H=Z×70％+S×30％····················································（1）式中：H

——综合折算分；Z

——专业评价分数；S

——社会评价分数。一级指标二级指标三级指标品或务相的检实验可情和检设备平以DB43/T

1983-2021实施报产或服相关量追系