《跨境电子商务英语》 课件 重大 Lesson 11 Supply Chain Simplification、Lesson 12 Legal Issues of E-Commerce

Lesson11

2023/11/30跨境电子商务英语SupplyChainSimplificationSpeaking04Lead-in01Writing03Reading02Contents2023/11/30跨境电子商务英语Lead-inPart12023/11/30跨境电子商务英语2023/11/30跨境电子商务英语Discuss：Accordingtothevideo,Brieflydescribethelinksoftheautomotivesupplychain?ReadingPart22023/11/30跨境电子商务英语1.Whatarethecharacteristicsofadvancedformof3PLsoperation?2.Howdoesanenterprisechooseself-supportlogisticsortooutsourcelogistics?3.Inwhatconditionanenterpriseshouldchooseself-supportlogistics?4.Whatarethebenefitsandrisksofoutsourcinglogistics?5.Accordingtotheauthor,whatis3PLs?ReadingComprehensionReadthetextandanswerthefollowingquestions.2023/11/30跨境电子商务英语1.Whatarethecharacteristicsofadvancedformof3PLsoperation?

Sharinginformationandestablishinglogisticssolutionjointlyareimportantsignsofhighlyinteractivecollaborationofenterprises,andalsotheremarkablecharacteristicsofadvancedformof3PLsoperation.Readthetextandanswerthefollowingquestions.2023/11/30跨境电子商务英语ReadingComprehension2.Howdoesanenterprisechooseself-supportlogisticsortooutsourcelogistics?

whethertochooseself-supportlogisticsortooutsourcelogisticsmainlydependsontwofactors:Theeffectofkeylogisticsactivityonthesuccessoftheenterpriseandtheenterprise’sabilitytomanagelogisticsoperation.Readthetextandanswerthefollowingquestions.2023/11/30跨境电子商务英语ReadingComprehension3.Inwhatconditionanenterpriseshouldchooseself-supportlogistics?

iftheenterprisetakesdevelopmentofsupplychainmanagementasitscorecompetitiveability,itshouldnotoutsourcethelogisticsservice.

Readthetextandanswerthefollowingquestions.2023/11/30跨境电子商务英语ReadingComprehension4.

Whatshouldacompanydotomanagechannels?2023/11/30跨境电子商务英语ReadingComprehensionReadthetextandanswerthefollowingquestions.Generallyspeaking,theenterprisecouldgainmucheconomicbenefitsthroughoutsourcingspeciallogisticsserviceandmakeitselfcompetitive,suchasreducinginvestmentincapitalassets,theoperationcostandrequirementsofflowcapitals,acquiringthespecialtechnologyandmanagementtechnologyoflogisticsoperation,gatheringresourcesforcorebusiness,improvingtheoperationandcustomerserviceofenterpriseandmarketpenetration.Buttheenterprisewillbearsomerisks,thatis,losingcontrolofkeylogisticsactivity.5.Accordingtotheauthor,whatis3PLs?

theso-called3PLsistheprocessofenterpriseorothereconomicorganizationsoutsourcingpartoralloflogisticsmanagement,logisticsjobsorlogisticsestablishmentofnon-corebusinesstostrengthenitscorecompetitivecapability,andtoestablishthewin-wininteractivecooperationwithdedicatedlogisticscompanyuntilfurthertoestablishthemarketcompetitivestrategicalliance.Readthetextandanswerthefollowingquestions.2023/11/30跨境电子商务英语ReadingComprehension(1)masterstroke:N-COUNTAmasterstrokeissomethingyoudowhichisunexpectedbutveryskilfulandwhichhelpsyoutoachievesomething.妙招;绝招e.g.Hispromiseduringthecampaigntotrytobringthewartoanendwasapoliticalmasterstroke.他在选举中承诺努力结束战争是个政治高招。(2)greenhand:n.生手；没有经验的人(3)tradeoff:n.anexchangethatoccursasacompromise[亦作tradeaway]以…易货；拿…作物物交换；以…作为交换；卖掉；换掉:Words2023/11/30跨境电子商务英语Words&Expressions(4)backhaulintrucking,abackhaulishaulingcargobackfrompointBtotheoriginatingpointA.Sinceitcostsalmostasmuchtimeandfueltodriveemptyasfullyloadedthismakeseconomicsenseasitpaysforthetripbackforthetrucker.(货车)回运，回程货物运输，回程载货Backhaultraffic:Goodscarriedonareturnjourney.回运：货物的回程运输。(5)stock-in-trade:n.anyequipmentconstantlyusedaspartofaprofessionoroccupation.库存品Words&ExpressionsWords2023/11/30跨境电子商务英语(6)kernel:Thekernelofsomethingisthecentralandmostimportantpartofit.核心e.g.Thekernelofthatmessagewasthatpeacemustnotbeasourceofadvantageordisadvantageforanyone.那一信息的核心是和平绝不应该成为对任何人有利或不利的根源。Words&ExpressionsWords2023/11/30跨境电子商务英语(1)reap:togetsomething,especiallysomethinggood,asaresultofwhatyouhavedone获得，取得〔成果〕e.g.reapthebenefit/reward/profit(ofsth)Thosewhodotakerisksoftenreaptherewards.那些真去冒险的人往往会得到回报。youreapwhatyousow自食其果；种瓜得瓜，种豆得豆(2)pitfall:aproblemordifficultythatislikelytohappeninaparticularjob,courseofaction,oractivity〔可能出现的〕问题，困难；隐患；陷阱Words2023/11/30跨境电子商务英语Words&Expressions(3)beaccustomedto:习惯于e.g.Youmaybeaccustomedtoasystemofnationalhealthcarethatisnonexistentinotherplaces.你可能习惯于其他地方所没有的某种全民医疗制度。(4)burdensome:Ifyoudescribesomethingasburdensome,youmeanitisworryingorhardtodealwith.繁重的[书面]e.g....aburdensomedebt.…一笔沉重的债务。Words&ExpressionsWords2023/11/30跨境电子商务英语(5)VAT:ataxleviedonthedifferencebetweenacommodity'spricebeforetaxesanditscostofproduction增值税(6)pursuant:依照[正式]e.g.HeshouldcontinuetoactpursuanttotheUnitedNationsSecurityCouncilresolutions.他应当继续依照美国国家安全委员会的决议采取行动。(7)constitute:构成e.g.Testingpatientswithouttheirconsentwouldconstituteaprofessionalandlegaloffence.未得病人同意即对其进行试验会构成职业和法律犯罪。Words&ExpressionsWords2023/11/30跨境电子商务英语(8)legaltender:法定货币(9)misappropriation:thefraudulentappropriationoffundsorpropertyentrustedtoyourcarebutactuallyownedbysomeoneelse侵吞e.g.TheformerHaitianleaderhasbeenchargedinHaitiwiththeftandmisappropriationoffundsduringhis15-yearrule.这位前海地领导人在海地被指控在他的15年统治期间，偷窃和侵吞资金。(10)remuneration:Someone'sremunerationistheamountofmoneythattheyarepaidfortheworkthattheydo.报酬;酬金[正式]Words&ExpressionsWords2023/11/30跨境电子商务英语2023/11/30跨境电子商务英语Words&ExpressionsExpressions1.Thereasonforadoptingtheterm“highlyinteractivecooperation”ratherthan“cooperation”isthat3PLsservicecooperationcouldhavedifferentlevelsfromtheperspectiveofessenceofoutsourcingoperationofenterpriselogistics,butthetermof“3PLs”actuallyreferstotheadvancedformoflogisticsserviceoutsourcedbyenterprisesparticularly.Translation:之所以采用“高度互动合作”而非“合作”一词，是因为从企业物流外包运作的本质来看，第三方物流服务合作可能具有不同的层次，而“第三方物流”一词实际上是指企业将物流服务外包的高级形式2023/11/30跨境电子商务英语Words&ExpressionsExpressions2.Ontheotherhand,the3PLscooperationisnotjustco-operationbasedondivisionoflaboringeneral,butaprocessofworkingoutlogisticssolutiontogetheranddynamicexecutionaccordingtothemarketneedsforthecommonstrategicgoalundertheconditionofsharinginformationbetweenthetwocollaborativeparties.Translation:另一方面，第三方物流合作不仅仅是一般意义上的基于分工的合作，而是在合作双方信息共享的条件下，根据共同战略目标的市场需求，共同制定物流解决方案并动态执行的过程。2023/11/30跨境电子商务英语Words&ExpressionsExpressions3.Inthebackground,NCInc.connectedtotheERPsystemofGeneralFoodInc.throughspecial-purposecommunicationslink.Translation:在后台,数控公司与通用食品公司的ERP系统通过专用通信链接。。2023/11/30跨境电子商务英语Words&ExpressionsExpressions4.Intheforeground,thefreightinformationofGeneralFoodInc.isdividedandloadedwiththefreightplanof200carrierswhichareoperatingonfourmillionlines.Translation:在前台，通用食品公司的货运信息被分割，并由200家运输公司的400万条航线上来承载。2023/11/30跨境电子商务英语Words&ExpressionsExpressions5.Generallyspeaking,theenterprisecouldgainmucheconomicbenefitsthroughoutsourcingspeciallogisticsserviceandmakeitselfcompetitive,suchasreducinginvestmentincapitalassets,theoperationcostandrequirementsofflowcapitals,acquiringthespecialtechnologyandmanagementtechnologyoflogisticsoperation,gatheringresourcesforcorebusiness,improvingtheoperationandcustomerserviceofenterpriseandmarketpenetration.

(……ing属于并列关系)Translation:一般而言，企业可以通过外包特殊物流服务获得大量的经济效益，使企业具有竞争力，如减少资产投资，降低流动资金的运营成本和需求，获得物流运营的特殊技术和管理技术，集中核心业务资源，提高企业运营和客户服务水平，市场渗透。2023/11/30跨境电子商务英语Words&ExpressionsExpressions6.Actually,thedecision-makingofoutsourcinglogisticsforenterpriseitselfisaprocesstotradeoffinteractivecooperationeconomicallyandtechnically.tradeoff:权衡Translation:实际上，企业物流外包决策本身就是一个在经济和技术上权衡互动合作的过程。2023/11/30跨境电子商务英语Words&ExpressionsExpressions7.Toprovideconsignersorconsigneesservicesfromfunctionalserviceoflogisticsnodetobroaderintegrationserviceoflogisticschannel;tointegratetransportmanagement,stock-in-tradescheduleandinformationtechnology,toprovidecustomersincrementservicethroughthewholelowcostofchannelTranslation:从物流节点的功能服务到更广泛的物流渠道一体化服务，为发货人或收货人提供服务;整合运输管理、库存进货计划、信息技术，通过全渠道低成本为客户提供增值服务2023/11/30跨境电子商务英语Words&ExpressionsExpressions8.theso-called3PLsistheprocessofenterpriseorothereconomicorganizationsoutsourcingpartoralloflogisticsmanagement,logisticsjobsorlogisticsestablishmentofnon-corebusinesstostrengthenitscorecompetitivecapability,andtoestablishthewin-wininteractivecooperationwithdedicatedlogisticscompanyuntilfurthertoestablishthemarketcompetitivestrategicalliance.Translation:所谓第三方物流是指企业或其他经济组织将部分或全部物流管理、物流岗位或物流建设等非核心业务外包，以增强其核心竞争力的过程。并与专业物流公司建立双赢互动合作关系，直至进一步建立市场竞争战略联盟。2023/11/30跨境电子商务英语Words&ExpressionsExpressions9.Thedevelopmentoflogisticsindustrydependsonthematurityofmarketeconomyononehand,andbenefitsfromthecontinuousenrichmentandinnovationoflogisticsserviceideas.Translation:物流业的发展一方面有赖于市场经济的成熟，另一方面得益于物流服务理念的不断丰富和创新。WritingPart32023/11/30跨境电子商务英语Exercises:2023/11/30跨境电子商务英语DearMr.Tailor,

Thankyouforyourpromptdelivery.Wereceivedthegoodsthedaybeforeyesterday.The300cartonsofallthe800cartonsareingoodcondition.Toourdisappointment,therest500cartonsaretotallywet.

Wehopethatyoucanunderstandthatwehavetolodgeaclaimagainstyourcompanyforthedamagedgoods.

Yourresponseofcooperationwillbeofbenefittobothparties.Yourssincerely,TampHobsCorporationPearlyCharlesExercises:2023/11/30跨境电子商务英语Training:按下列要求撰写两封信函：

（1）日本某公司向香港某商行提出索赔要求。

（2）湖南某贸易公司就进口大豆发生霉变向美国某贸易公司提出索赔。SpeakingPart42023/11/30跨境电子商务英语Warmingup2023/11/30跨境电子商务英语PairworkAHerearesometipsindescribingyourcompany’sproductspackage.Whichthreedoyouthinkaremostimportant?Why?1.Researchtheproductanditsuses.Youshouldknowandunderstandeveryfeatureandadvantagetheproductmayhave.Manymanufacturershavewebsiteswithproductdetailsorcustomerservicelineswhereyoucanobtainadditionalinformation.2.Determineyouraudience.Writingstylesshouldalwaysvarydependingonthedesiredaudience.Youshouldresearchwhousesandpurchasestheproducttoestablishthetoneandstyleofyouraudienceandcreateauniquevoiceforyourproduct.SpeakingOutA:Shallwehaveadiscussionaboutthepackingtoday?B:Sure.Weusuallypackourshirtsindividuallyinpolybags,tendozentoonecarton.A:Thatsoundsgood.Butpleasepayextraattentiontothedesignoftheinnerpacking.Allthepackagesmustsuitableforwindowdisplay.B:Pleasedonotworry.Theyareallbeautifullydesignedtomeetthelocalmarketpreferenceandtaste.2023/11/30跨境电子商务英语Readthemodeldialogues.Payattentiontothehighlightedsentencesandthenrole-playitwithyourpartner.PackingSpeakingOutA:Didyoubringanysamples?I'dliketohavealookB:Hereyouare.A:Itdoeslookgood.B:Whatdoyouthinkabouttheouterpacking?A:Youmentionedcartons,right?I'mafraidtheyarenotstrongenoughforlongdistanceshipment.B:Yourorderonlyinvolvesshirts.Andthey’renotfragilegoods.That’swhywesuggestcartons,sincetheyarelightandeasytohandle.A:Well,Ijustmeanthecartonsareeasilybreakable.B:Wecanreinforcethecartonswithstraps.2023/11/30跨境电子商务英语SpeakingOutA:Well,thesegoodswillhavetogoalongwaytoourport.Whatifdampnessgetsintothepackages?B:Allthecartonsarelinedwithplasticsheets,sothey'reabsolutelywaterproof,Icanassureyou.A:AsIjustsaid,it'salongdistanceshipment.Ireallydon'twanttotakeanychances.B:Ourwayofpackinghasbeenwidelyacceptedbyotherclients,andwehavereceivednocomplaintswhatsoeveruptonow.Andmostimportantly,thesecartonsaretransportedincontainers.Containertransportationcanensurethatthegoodsarriveingoodorder.A:Well,inthatcaseIfeelassured.2023/11/30跨境电子商务英语Role-playThemainprodcutionofyourcompanyisfood/toy/machine,pleasedescribeyourproductpackagingtowardyourclients?Giveapresentationinthefrontofclass2023/11/30跨境电子商务英语Lesson12

2023/11/30跨境电子商务英语LegalIssuesofE-CommerceSpeaking04Lead-in01Writing03Reading02Contents2023/11/30跨境电子商务英语Lead-inPart12023/11/30跨境电子商务英语2023/11/30跨境电子商务英语Discuss：Whatdoyouknowaboutthelegalproblemsthatoccurine-commerce?AdvertismentProductqualityLogesticsReadingPart22023/11/30跨境电子商务英语1.Whatisthepurposeofmanycompaniesestablishinge-commerceactivities?2.Whatarethelegalfactorsofelectroniccommerce?3.Whatissuesdothetaxationlawofe-commercepaymoreattentionto?4.WhatissuesdotheConsumerProtectionofe-commercefocuson?5.Whatchallengesdoesthedevelopmentofe-commerceposetolegalregulation?ReadingComprehensionReadthetextandanswerthefollowingquestions.2023/11/30跨境电子商务英语1.Whatthedefinitionoflegalissue?

AnycompanyorpersonwantingtosetupadistancesellingactivityontheInternet,offeringgoodsorservicestoconsumersandbusinesseslocatedworldwidearenumerous,Readthetextandanswerthefollowingquestions.2023/11/30跨境电子商务英语ReadingComprehension2.Whatarethelegalaspectsofelectroniccommerce?

Readthetextandanswerthefollowingquestions.2023/11/30跨境电子商务英语ReadingComprehensionIntellectualPropertyRightsLiabilityContractLawandEvidenceElectronicPaymentsTaxationLawConsumerProtectionPrivacyIssuesInternationalPrivateLaw3.Whatissuesdothetaxlawofe-commercepaymoreattentionto?InternationalexportstandardsonlinetaxationElectrionicpaymentregulationDigitaldocumentProductsupplychainReadthetextandanswerthefollowingquestions.2023/11/30跨境电子商务英语ReadingComprehension4.

WhatissuesdotheConsumerProtectionofe-commercefocuson?2023/11/30跨境电子商务英语ReadingComprehensionReadthetextandanswerthefollowingquestions.Whatgeneralorspecificrulesmustberespectedwhenenteringacontractwithaconsumerorwhenadvertisingaproduct?Whatistheregulationofoffersandmarketingpractices?Whataretheabusivetermsofacontract?Whattypeofinformationhastobeincludedinawebsite?Howarethedistancesellingcontractsregulated?Whatistheregulationofproductandservicesliabilityandofproductslabellingandpackaging?Howcanconsumershaveeasyaccesstojurisdictionandwhicharethepossibilitiesforconsumerassociationstodefendconsumersinterests?5.Whatchallengesdoesthedevelopmentofe-commerceposetolegalregulation?

1.Technologicalsecurity2.Internetconstruction3.protectionofcopyright4.protectionofminorsReadthetextandanswerthefollowingquestions.2023/11/30跨境电子商务英语ReadingComprehension(1)reap:togetsomething,especiallysomethinggood,asaresultofwhatyouhavedone获得，取得〔成果〕e.g.reapthebenefit/reward/profit(ofsth)Thosewhodotakerisksoftenreaptherewards.那些真去冒险的人往往会得到回报。youreapwhatyousow自食其果；种瓜得瓜，种豆得豆(2)pitfall:aproblemordifficultythatislikelytohappeninaparticularjob,courseofaction,oractivity〔可能出现的〕问题，困难；隐患；陷阱Words2023/11/30跨境电子商务英语Words&Expressions(3)beaccustomedto:习惯于(4)burdensome:Ifyoudescribesomethingasburdensome,youmeanitisworryingorhardtodealwith.繁重的[书面](5)VAT:ataxleviedonthedifferencebetweenacommodity'spricebeforetaxesanditscostofproduction增值税(6)pursuantPREP-PHRASEIfsomeonedoessomethingpursuanttoalaworregulation,theyobeythatlaworregulation.依照[正式]Words&ExpressionsWords2023/11/30跨境电子商务英语(7)constitute:V-LINKIfsomethingconstitutesaparticularthing,itcanberegardedasbeingthatthing.构成(8)legaltender:N-UNCOUNTLegaltenderismoney,especiallyaparticularcoinorbanknote,whichisofficiallypartofacountry'scurrencyataparticulartime.法定货币(9)misappropriationthefraudulentappropriationoffundsorpropertyentrustedtoyourcarebutactuallyownedbysomeoneelse侵吞(10)remuneration:Someone'sremunerationistheamountofmoneythattheyarepaidfortheworkthattheydo.报酬;酬金[正式]Words&ExpressionsWords2023/11/30跨境电子商务英语(11)infringement:Aninfringementisanactionorsituationthatinterfereswithyourrightsandthefreedomyouareentitledto.(对他人权利或自由等的)侵犯e.g....infringementofprivacy.…对隐私的侵犯。Words2023/11/30跨境电子商务英语Words&Expressions2023/11/30跨境电子商务英语Words&ExpressionsExpressions1.ThetypesofpitfallsthatarefacinganycompanyorpersonwantingtosetupadistancesellingactivityontheInternet,offeringgoodsorservicestoconsumersandbusinesseslocatedworldwidearenumerous.Translation:任何想要在互联网上建立远程销售活动，向世界各地的消费者和企业提供商品或服务的公司或个人都面临着各种各样的陷阱。2023/11/30跨境电子商务英语Words&ExpressionsExpressions2.andaccordingtothelegalframeworkyouareaccustomedtooperatingin.Tomakethingsevenmoredifficult,theanswersareoftenunclear,nonexistent,contradictoryandconstituterealobstaclestoconductingacommercialactivityonthenetwork.Translation:根据你们所习惯的运作的法律框架。让事情变得更加困难的是，答案往往是不明确的、不存在的、相互矛盾的，这对在网络上开展商业活动构成了真正的障碍。2023/11/30跨境电子商务英语Words&ExpressionsExpressions3.Besides,anumberofcompaniesandconsumersarestillunawareofthelegalconstraintstheymayencounterbyenteringelectronictransactions.Theobjectiveofthispresentdraftistofillthisgapbyprovidinganoverviewofrelevantlegalissuesraisedbythedevelopmentofelectroniccommerce.Translation:此外，不少公司和消费者仍不清楚他们在进行电子交易时可能遇到的法律限制。本草案的目的是通过概述电子商务发展所引起的相关法律问题来填补这一空白。2023/11/30跨境电子商务英语Words&ExpressionsExpressions4.Arebankingregulationsapplicabletoissuersofcyber-cashandcybercreditcards?Doessuchelectroniccashconstitute

legaltender

?Translation:银行法规是否适用于网络现金和网络信用卡的发行机构?这种电子现金是否构成法定货币?2023/11/30跨境电子商务英语Words&ExpressionsExpressions5.Whatarethecompetentjurisdictionsandtheapplicablelawinthefollowingmatters:Contracts,Liability,IntellectualpropertyRights,Marketingandcompetitionlaw,electronicpaymentsandbankingissuesTranslation:合同、法律责任、知识产权、市场营销和竞争法、电子支付和银行事务的主管司法管辖区和适用法律是什么2023/11/30跨境电子商务英语Words&ExpressionsExpressions6.Legislativedevelopmentsarefacinganewchallengebroughtonbytherapiddevelopmentoftheon-linetechnologyandbythenewlycreateddifficultyofapplyingexistingregulationsinanetworkedenvironment.Simultaneously,technologyprovidesmoreandmoresolutionstothethreatscreatedbytheemergenceofthisnewtechnology.Translation:网络技术的迅速发展和现行法规在网络环境下应用的新困难给立法发展带来了新的挑战。同时，技术为新技术的出现所带来的威胁提供了越来越多的解决方案。2023/11/30跨境电子商务英语Words&ExpressionsExpressions7.Forthcominglegislativeinitiativeswillnecessarilyhavetoencounterthesetechnicalsolutionsinordertoaddressregulatoryresponsestothegrowthofelectroniccommerce.Translation:为了应对电子商务增长的监管反应，即将出台的立法举措必然会遇到这些技术解决方案。WritingPart32023/11/30跨境电子商务英语Exercises:2023/11/30跨境电子商务英语After-salesservice

1.Thewarrantyperiodisthreemonths.保修期是一个月。2.Isitpossibletoextendtheperiodofwarranty?是否可以延长保修期?3.Youcanrefunditwithinoneweek.一周内你可以退货。4.Allrepairsarefreewithinthewarrantyperiod.在保修期内所有的维修都是免费的。5.We'llsendapersontorepairitimmediately.我们会立刻派人过去修理。6.Canyoushowmeyourreceiptandletmecheckit?可以看一下收据核对一下吗?7.Weneedfeedbackfromourcustomers.我们需要客户的反馈意见。8.Whatkindofafter-saleservicesdoesyourcompanyprovide?您的公司提供什么样的售后服务呢?Exercises:2023/11/30跨境电子商务英语complaintsandclaims1.Thegoodssuppliedbyyouarebelowthequalitywerequire.贵方供应的货物达不到我方要求的质量。2.I'mnotatallsatisfiedwiththequalityofthesegoods.对于这些货的质量我一点也不满意。3.Youshouldtakestepstoavoidtheinferiorqualityofthegoods.你方应该采取措施避免质量问题发生。4.Pleaselettherebenorecurrenceofthiserror.不要再有这种错误发生。5.Weaccepttheclaimyoufiledfortheinferiorqualityofthegoods.我方接受你方提出的关于货物质量问题的索赔。6.Youshouldberesponsibleforallthelossesresultingfromthedelayedshipment.你方应对延误装运造成的一切损失负责。Exercises:2023/11/30跨境电子商务英语Wearesosorryforthisinconveniencecausedtoyou,很抱歉带来这么不便利的购物Wearereallysorryforbringingyousuchabadshoppingexperience.望我的解释能够帮助你，如