《跨境电子商务英语》 课件 重大 Lesson 9 Electronic Payment Systems、Lesson 10 Multi-tier Supply Chains

Lesson9

2023/11/30跨境电子商务英语ElectronicPaymentSystemsSpeaking04Lead-in01Writing03Reading02Contents2023/11/30跨境电子商务英语Lead-inPart12023/11/30跨境电子商务英语2023/11/30跨境电子商务英语Discuss：Lookatthepicture,whatdoyouknowaboutthepaymentmethodsinit?ReadingPart22023/11/30跨境电子商务英语1.Whatistheclassificationofelectronicpaymentsystembasedon?2.WhataretheadvantagesofOnlineCreditCardPaymentSystem?3.Whoiselectronicchequesystemsuitablefor?4.Whatarethedisadvantagesofe-cashpaymentsystem?5.Whatistheclassificationofsmartcards?ReadingComprehensionReadthetextandanswerthefollowingquestions.2023/11/30跨境电子商务英语Whatistheclassificationofelectronicpaymentsystembasedon?

OnlineCreditCardPaymentSystemElectronicChequeSystemElectronicCashSystemandSmartCardbasedElectronicPaymentSystemReadthetextandanswerthefollowingquestions.2023/11/30跨境电子商务英语ReadingComprehension2.WhataretheadvantagesofOnlineCreditCardPaymentSystem?privacy（私密性）integrity（守信）,compatibility（兼容性）；goodtransactionefficiency,acceptability,convenience,mobility;lowfinancialriskandanonymityReadthetextandanswerthefollowingquestions.2023/11/30跨境电子商务英语ReadingComprehension3.Whoiselectronicchequesystemsuitablefor?UsefulforthegovernmentandB2Boperationsbecausethelattertransactionsdonotrequireanonymity,andtheamountoftransactionsisgenerallylargeenoughtocoverfixedprocessingcostReadthetextandanswerthefollowingquestions.2023/11/30跨境电子商务英语ReadingComprehension4.

Whatarethedisadvantagesofe-cashpaymentsystem?2023/11/30跨境电子商务英语ReadingComprehensionReadthetextandanswerthefollowingquestions.Negative:poormobilitypoortransactionefficiencyhighfinancialriskPostiveinfluence?5.Whatistheclassificationofsmartcards?

memorycards

sharedkeycards

signaturecarryingcardReadthetextandanswerthefollowingquestions.2023/11/30跨境电子商务英语ReadingComprehension(1)anonymity：thestateofbeinganonymous(匿名；匿名者；无名之辈)(2)address:ifyouaddressaproblem,youstarttryingtosolveitformal(着手)解决，处理〔问题〕(3)repudiation:rejectingordisowningordisclaimingasinvalid(否认，拒绝；抛弃，断绝关系)(4)encrypt:Ifadocumentorpieceofinformationisencrypted,itiswritteninaspecialcode,sothatonlycertainpeoplecanreadit.把...译成密码;加密Words2023/11/30跨境电子商务英语Words&Expressions(5)clearinghouse:n.[金融]票据交换所(6)susceptible:Ifyouaresusceptibletosomethingorsomeone,youareverylikelytobeinfluencedbythem.易受…影响的e.g.：Youngpeoplearethemostsusceptibletoadvertisements.年轻人最容易受广告影响。(7)personalidentificationnumber【计算机】个人识别号；用户识别代码Words&ExpressionsWords2023/11/30跨境电子商务英语2023/11/30跨境电子商务英语Words&ExpressionsExpressions1.Itseekstoextendthefunctionalityofexistingcreditcardsforuseasonlineshoppingpaymenttools.Translation:它试图将现有信用卡的功能扩展为在线购物付款工具。2023/11/30跨境电子商务英语Words&ExpressionsExpressions2.Onlinecreditcardpaymentseekstoaddressseverallimitationsofonlinecreditcardpaymentsformerchantincludinglackofauthentication,repudiationofchargesandcreditcardfrauds.Analysis:Onlinecreditcardpaymentseekstoaddressseverallimitationsofonlinecreditcardpaymentsformerchantincluding.......Translation:信用卡在线支付试图为商户解决信用卡在线支付的几个问题，包括缺乏认证、拒付费用和信用卡欺诈。2023/11/30跨境电子商务英语Words&ExpressionsExpressions3.Anaccountholderwillissueanelectronicdocumentthatcontainsthenameofthefinancialinstitution,thepayer'saccountnumber,thenameofpayeeandamountofcheque.Translation:账户持有人将出具一份电子文件，其中包含金融机构的名称、付款人的帐号、收款人的名称和支票金额。2023/11/30跨境电子商务英语Words&ExpressionsExpressions4.E-cashisanelectronicordigitalformofvaluestorageandvalueexchangethathavelimitedconvertibilityintootherformsofvalueandrequireintermediariestoconvert.Analysis:

E-cashisanelectronicordigitalformofvaluestorageandvalueexchangethathavelimitedconvertibilityintootherformsofvalueandrequireintermediariestoconvert.Translation:电子现金是一种电子或数字形式的价值储存和价值交换，它不能自由兑换成其他形式的价值，需要中介机构进行转换。2023/11/30跨境电子商务英语Words&ExpressionsExpressions5.Anaccountholderwillissueanelectronicdocumentthatcontainsthenameofthefinancialinstitution,thepayer'saccountnumber,thenameofpayeeandamountofcheque.Translation:账户持有人将出具一份电子文件，其中包含金融机构的名称、付款人的帐号、收款人的名称和支票金额。2023/11/30跨境电子商务英语Words&ExpressionsExpressions3.Anaccountholderwillissueanelectronicdocumentthatcontainsthenameofthefinancialinstitution,thepayer'saccountnumber,thenameofpayeeandamountofcheque.solely:notinvolvinganythingoranyoneelse唯一地，仅仅，独一无二地e.g:Ishallholdyousolelyresponsibleforanythingthatgoeswrong.出现任何差错的话，我唯你是问。Translation:因为人们对丢失或被盗负有全部责任。2023/11/30跨境电子商务英语Words&ExpressionsExpressions6.Theyareessentiallycreditcardsizedplasticcardswiththememorychipsandinsomecases,withmicroprocessorsembeddedinthemsoastoserveasstoragedevicesformuchgreaterinformationthancreditcardswithinbuilttransactionprocessingcapability.Translation:它们本质上是信用卡大小的塑料卡，带有存储芯片，在某些情况下，还嵌入了微处理器，以便作为存储设备，存储的信息比有内置交易处理能力的信用卡要多得多。2023/11/30跨境电子商务英语Words&ExpressionsExpressions7.However,withtherecentemergenceofe-commerce,thesedevicesareincreasinglybeingviewedasaparticularlyappropriatemethodtoexecuteonlinepaymentsystemwithconsiderablygreaterlevelofsecuritythancreditcards.Analysis:thesedevicesareincreasinglybeingviewedasaparticularlyappropriatemethodtoexecuteonlinepaymentsystemwithconsiderablygreaterlevelofsecuritythancreditcards.Translation:然而，随着最近电子商务的出现，这些设备越来越被视为一种特别合适的方法来执行在线支付系统，其安全性比信用卡要高得多。2023/11/30跨境电子商务英语Words&ExpressionsExpressions8.KalakotaandWhinston(1996),classifiedsmartcardsbasedelectronicpaymentsystemasrelationshipbasedsmartcardsandelectronicpurses.Translation:Kalakota和Whinston(1996)将智能卡电子支付系统分类为关系智能卡和电子钱包。2023/11/30跨境电子商务英语Words&ExpressionsExpressions9.signaturecarryingcard:thiscardcontainsasetofprogeneratedrandomnumbers.Translation:签名携带卡:此卡包含一组预生成的随机数字。WritingPart32023/11/30跨境电子商务英语Essentialknowledge2023/11/30跨境电子商务英语DearMr.Jackson,Re:ConfirmingtheorderWeappreciateyourorderforMay15of5000efficientlamps.WeconfirmsupplyofefficientlampsasperthetermsstatedinyourorderNO.3602.ThisisthesalesconfirmationofyourorderNO.3602.Wehopewewillhavethepleasureofreceivingnewordersfromyou.

Yourssincerely,

Z&Mcorporation

Salesmanager

QiangWang称呼Salutation事由Subject正文Body结尾敬语ComplimentaryClose签名SignatureEssentialknowledge2023/11/30跨境电子商务英语DearMr.Jackson,Re:InformingtheshipmentThisisanotificationofshipment.WehaveshippedyourorderNo.3602asofMay15,2020,andfaxedyoutherelevantshippingdocuments.Pleasecheck.YoushouldreceivethegoodsbyJuly10,2020,iftherearenospecialcases.Pleaseletusknowwhenyoureceivethegoods.Thankyouforyourcooperation.

Yourssincerely,

Z&Mcorporation

Salesmanager

QiangWang称呼Salutation事由Subject正文Body结尾敬语ComplimentaryClose签名Signature

致公司某人：Mrs.JuttaBrownEaglePressInc.66MartinsLaneLondonEC3V7BH3.InsideAddress2023/11/30跨境电子商务英语LayoutofBusinessLetterForaddressingonepersonDearSir,DearMadam,ForaddressingtwoormorepersonsDearSirs,DearMadams,Gentlemen:(alwaysshouldbeinpluralform)4.Salutation2023/11/30跨境电子商务英语LayoutofBusinessLetterAlessformalgreetingDearMr.DearMs.注意：若不能确定阅信者是男是女，用DearMadamorSir;称呼后面的标点，一般使用逗号或分号，美加来信中Gentlemen后用冒号：4.Salutation2023/11/30跨境电子商务英语LayoutofBusinessLetterExercises:2023/11/30跨境电子商务英语Training:按下列要求撰写两封信函：

（1）中国东莞某商人向韩国某公司的订单进行确认；

（2）香港某商行向日本某公司发出装船通知。SpeakingPart42023/11/30跨境电子商务英语WarmingupDearSirs,HavingobtainedyournameandaddressfromMotorolaCompany,wearewritingtoyouinthehopeofestablishingbusinessrelationswithyou.Wehavebeenanimporterofcomputersformanyyears.Atpresent,weareinterestedinvariouskindsofChinesecomputersandshouldappreciateyourcataloguesandquotations.Ifyourpricesareinline,wetrustourbusinesscanbematerialized.Wearelookingforwardtoreceivingyourearlyreply.Yoursfaithfully,2023/11/30跨境电子商务英语Ifyouarethesalespersonofacomputercompany,andonedayyoureceivethefollowingletter.Howwouldyouhandleit?Workinpairsanddiscusswithyourpartners.Readingin2023/11/30跨境电子商务英语A.Rearrangethefollowingsentencestoturnitintoalogicalconversation.Weareinthemarketformachines.Whatcanyouofferinthisline?SoamI.Gladtoseeyouinyourcompany.Letmeshowyousomeofourmachines.Here’sourlatestcatalogue.Whattypesofmachinesdoyouhaveonmindexactly?Well,mainlylathe.Wearealsointerestedinthesharpeners,grinders,andmillingmachines.12345614Module8.1EstablishingBusinessRelationsA.Rearrangethefollowingsentencestoturnitintoalogicalconversation.Ah,thesearethemachineswe’reinterestedin.Maywehavealookatthem?Certainly,buttheyareintheshowroom.Notveryfar.It’sonly10minutes’carridefromhere.Isitfarfromhere?Good.Let’sgo.7891011ReadinginSpeakingOutA:Mr.White,youhaveseentheexhibitsattheFair.Socanyoutellmewhatparticularitemsyouareinterestedin?B:Iamveryimpressedwithyoursilk,and100%cottonproducts.MayIhaveapricelistwithspecifications,Mr.Wang?A:Sure.Ah.Butifyouhavesomethingparticularinmindorifyouinquirespecifically,wecouldgiveyouanoffer,asusual,onFOBShanghaibasis.B:Canyourecommendsomearticlestome,Mr.Wang?2023/11/30跨境电子商务英语Readthemodeldialogues.Payattentiontothehighlightedsentencesandthenrole-playitwithyourpartner.EnquiriesandOffersSpeakingOutA:I’dliketorecommendyouArt.No.S171,Art.No.C1120andArt.No1052.Icansafelysaytheywillbewarmlywelcomedinyourcountry.B:Wewillplaceatrialorderfortheabove-mentionedthreeitems.5000piecesrespectively.Ifthequalityofyourgoodsisasgoodasthesamplesdisplayedandthepricesarethebest,weexpecttoplacefairlylargeorderswithyou.A:Tobefrankwithyou,recentlythedemandforourgoodsisunprecedentedlyhigh,andwe'vebeenneckdeepinorders.B:Canyouguaranteetimelyproductionandadequatesupply?A:We'lltryourbest,Mr.White.Youknow,wegiveprioritytoexportorders.B:Furthermore,inordertofacilitateselling,youmustmakedeliverynotlaterthanApril30.2023/11/30跨境电子商务英语SpeakingOutA:Allright.That’ssettled.B:Thankyou,Mr.Wang.TheformalorderwillbesenttoyouassoonasIgethome.A:Youarewelcome.2023/11/30跨境电子商务英语Role-playYourclientsfromAustraliaandhaveintentiontobulidtranscation.WorkingroupsanddiscusshowtohandleyourclientsenquiresatyourEmail.Giveapresentationinthefrontofclass2023/11/30跨境电子商务英语Lesson10

2023/11/30跨境电子商务英语Multi-tierSupplyChainsSpeaking04Lead-in01Writing03Reading02Contents2023/11/30跨境电子商务英语Lead-inPart12023/11/30跨境电子商务英语2023/11/30跨境电子商务英语Discuss：Inaglobaleconomy,HowtoassembleanIphonewithintheworld?ReadingPart22023/11/30跨境电子商务英语1.Whatarechannels?2.What’sthedifferencebetweenwholesalerandagent?3.Canyougiveanexampleofamulti-channeldistributionnetwork?4.Whatshouldacompanydotomanagechannels?5.Whydoeswineandadultbeverageindustryoperateinthelongestdistributionchannel?ReadingComprehensionReadthetextandanswerthefollowingquestions.2023/11/30跨境电子商务英语1.Whatarechannels?

Channelsaresetsofinterdependentorganizers(calledintermediariesordistributors)involvedinmakingtheproductavailableforconsumptiontoend-user.Readthetextandanswerthefollowingquestions.2023/11/30跨境电子商务英语ReadingComprehensionThink:Whatarethechannelsofinvisibleproducts?2.What’sthedifferencebetweenwholesalerandagent?

Ajobberisaspecialtypeofwholesaler,typicallyonewhooperatesonasmallscaleandsellsonlytoretailersorinstitutions.Wholesalerstypicallysellinlargequantities.Readthetextandanswerthefollowingquestions.2023/11/30跨境电子商务英语ReadingComprehension3.Canyougiveanexampleofamulti-channeldistributionnetwork?Readthetextandanswerthefollowingquestions.2023/11/30跨境电子商务英语ReadingComprehensionTeslaworldwidefactoryassembly4.

Whatshouldacompanydotomanagechannels?2023/11/30跨境电子商务英语ReadingComprehensionReadthetextandanswerthefollowingquestions.Anorganizationmayneedtotrainstaffofintermediariesandmotivatetheintermediarytosellthefirm'sproducts.Thefirmshouldmonitorthechannel'sperformanceovertimeandmodifythechanneltoenhanceperformance.5.5.Whydoeswineandadultbeverageindustryoperateinthelongestdistributionchannel?

Readthetextandanswerthefollowingquestions.2023/11/30跨境电子商务英语ReadingComprehensionWineisnotallowedtoselltothecustomersdirectlybylaw.(1)Distribution：whengoodsaresuppliedtoshopsandcompaniesforthemtosell〔商品的〕分销，经销e.g.adistributioncentre经销中心(2)Jobber：n.someonewhobuyslargequantitiesofgoodsandresellstomerchantsratherthantotheultimatecustomers批发商，中介人，经纪人(3)inpractice：inpracticalapplications在实践中e.g.Sohowmightweusethisinpractice?所以在实践中我们怎么使用它呢？Words2023/11/30跨境电子商务英语Words&Expressions2023/11/30跨境电子商务英语Words&ExpressionsExpressions1.Distributionofproductstakesplacebymeansofchannelstobecomeavailableonmarkets,instoresorinwebshops.Translation:产品的分销通过各种渠道来实现，使得我们能在市场、商店、网店中获得产品。2023/11/30跨境电子商务英语Words&ExpressionsExpressions2.Channelsaresetsofinterdependentorganizers(calledintermediariesordistributors)involvedinmakingtheproductavailableforconsumptiontoend-user.Analysis:

Channelsaresetsofinterdependentorganizers(calledintermediariesordistributors)involvedinmakingtheproductavailableforconsumptiontoend-user.Translation:渠道是相互依赖的组织者(称为中间商或分销商)，参与将产品提供给最终用户2023/11/30跨境电子商务英语Words&ExpressionsExpressions3.Anintermediarywhoisauthorizedtoactforaprincipalinordertofacilitateexchange.Analysis:Anintermediarywhoisauthorizedtoactforaprincipalinordertofacilitateexchange.Translation:被授权为委托人行事以促进交易的中间人。2023/11/30跨境电子商务英语Words&ExpressionsExpressions4.rackjobbersaresmallindependentwholesalerswhooperatefromatruck,supplyingconveniencestoreswithsnackfoodsanddrinksonaregularbasis.Analysis:

rackjobbersaresmallindependentwholesalerswhooperatefromatruck,supplyingconveniencestoreswithsnackfoodsanddrinksonaregularbasis.Translation:例如，货架批发商是小型的独立批发商，他们在卡车上经营，定期为便利店提供零食和饮料。2023/11/30跨境电子商务英语Words&ExpressionsExpressions5.adirectsales-forcemaycallonlargercustomersmaybecomplementedwithagentstocoversmallercustomersandprospects.complementv.补充，补足Translation:直接销售人员可能需要更大的客户，但也可能需要代理来覆盖更小的客户和潜在客户。2023/11/30跨境电子商务英语Words&ExpressionsExpressions6.Caremustbeexercisedwhenconsideringnegativeactionsasthesemayfallfoulofregulationsandcancontributetoapublicbacklashandapublicrelationsdisaster.fallfoulofv.与……冲突；与……相撞backlashn.(对社会变动等的)强烈抵制，集体反对Translation:在考虑消极行为时必须慎重，因为这些行为可能违反规定，并可能造成公众反弹和公共关系灾难。2023/11/30跨境电子商务英语Words&ExpressionsExpressions7.Itoperatesinwhatisknownasthethree-tiersystem,meaningthewineryisrequiredbylawtofirstsellitsproducttoawholesaler,whothensellstoaretailer.Translation:它的运作方式被称为三级制，这意味着法律要求酒厂首先将其产品销售给批发商，然后再由批发商销售给零售商。WritingPart32023/11/30跨境电子商务英语Exercises:2023/11/30跨境电子商务英语DearMr.Jackson,Re:PromptingthepaymentThisisaboutyouraccountNo.3602.Wehavegivenyourafewreminders,butyoustillhavenotpaidoffthebill.Wearewonderingwhetherthereisanyspecialreasonforthepayment.Anyway,youareexpectedtomakepaymentswithinthetimestatedinthecontract.Wewouldgreatlyappreciateyourearnestattentiontothepayment.Yourstruly,Z&McorporationSalesmanagerQiangWangExercises:2023/11/30跨境电子商务英语DearMr.Wang,PostponingthepaymentIamverysorryfortheoverduebalanceonouraccount.IknowthatpaymentforourorderisduethisTuesday.Butsomethingiswrongwithourfinance.Wewonderwhetheryoucangrantus3weeksextensionofpayment?Wepromisethatyoucanreceivetheoutstandingbalanceintime.Yourunderstandingwillbehighlyappreciated.Yourstruly,DHACorporationHartJacksonExercises:2023/11/30跨境电子商务英语Training:按下列要求撰写两封信函：（1）中国东莞某商人催促韩国某公司付款；（2）韩国某公司延迟付款的说明。SpeakingPart42023/11/30跨境电子商务英语Warmingup2023/11/30跨境电子商务英语Task1ShortconversationsCompletetheshortconversationsaccordingtotheChineseversionsgiventoyou.Thenpracticetheconversationswithyourpartner.1.A:Couldyoutalkaboutyourrequirementofprice?B:_We’dlikeyoutoquoteusyourbestCIFSanFranciscoprice（希望你们报成本加保险、运费到旧金山的最低到岸价。）2.A:CouldyougivemeyourcatalogueifIvisityoutomorrow?B:__________________________________________（当然可以，从目录和样品中你将看到各种不同的设计、颜色和大小的详细介绍。）Certainly.Fromthecatalogueandsamplesyou’llgetdetailedinformationaboutdifferentdesigns,colorsandsizesWarmingup2023/11/30跨境电子商务英语Task1ShortconversationsCompletetheshortconversationsaccordingtotheChineseversionsgiventoyou.Thenpracticetheconversationswithyourpartner.1.A:Couldyoutalkaboutyourrequirementofprice?B:_We’dlike