跨境电子商务英语 课件 重大Lesson 10 Multi-tier Supply Chains

Lesson10

2023/11/30跨境电子商务英语Multi-tierSupplyChainsSpeaking04Lead-in01Writing03Reading02Contents2023/11/30跨境电子商务英语Lead-inPart12023/11/30跨境电子商务英语2023/11/30跨境电子商务英语Discuss：Inaglobaleconomy,HowtoassembleanIphonewithintheworld?ReadingPart22023/11/30跨境电子商务英语1.Whatarechannels?2.What’sthedifferencebetweenwholesalerandagent?3.Canyougiveanexampleofamulti-channeldistributionnetwork?4.Whatshouldacompanydotomanagechannels?5.Whydoeswineandadultbeverageindustryoperateinthelongestdistributionchannel?ReadingComprehensionReadthetextandanswerthefollowingquestions.2023/11/30跨境电子商务英语1.Whatarechannels?

Channelsaresetsofinterdependentorganizers(calledintermediariesordistributors)involvedinmakingtheproductavailableforconsumptiontoend-user.Readthetextandanswerthefollowingquestions.2023/11/30跨境电子商务英语ReadingComprehensionThink:Whatarethechannelsofinvisibleproducts?2.What’sthedifferencebetweenwholesalerandagent?

Ajobberisaspecialtypeofwholesaler,typicallyonewhooperatesonasmallscaleandsellsonlytoretailersorinstitutions.Wholesalerstypicallysellinlargequantities.Readthetextandanswerthefollowingquestions.2023/11/30跨境电子商务英语ReadingComprehension3.Canyougiveanexampleofamulti-channeldistributionnetwork?Readthetextandanswerthefollowingquestions.2023/11/30跨境电子商务英语ReadingComprehensionTeslaworldwidefactoryassembly4.

Whatshouldacompanydotomanagechannels?2023/11/30跨境电子商务英语ReadingComprehensionReadthetextandanswerthefollowingquestions.Anorganizationmayneedtotrainstaffofintermediariesandmotivatetheintermediarytosellthefirm'sproducts.Thefirmshouldmonitorthechannel'sperformanceovertimeandmodifythechanneltoenhanceperformance.5.5.Whydoeswineandadultbeverageindustryoperateinthelongestdistributionchannel?

Readthetextandanswerthefollowingquestions.2023/11/30跨境电子商务英语ReadingComprehensionWineisnotallowedtoselltothecustomersdirectlybylaw.(1)Distribution：whengoodsaresuppliedtoshopsandcompaniesforthemtosell〔商品的〕分销，经销e.g.adistributioncentre经销中心(2)Jobber：n.someonewhobuyslargequantitiesofgoodsandresellstomerchantsratherthantotheultimatecustomers批发商，中介人，经纪人(3)inpractice：inpracticalapplications在实践中e.g.Sohowmightweusethisinpractice?所以在实践中我们怎么使用它呢？Words2023/11/30跨境电子商务英语Words&Expressions2023/11/30跨境电子商务英语Words&ExpressionsExpressions1.Distributionofproductstakesplacebymeansofchannelstobecomeavailableonmarkets,instoresorinwebshops.Translation:产品的分销通过各种渠道来实现，使得我们能在市场、商店、网店中获得产品。2023/11/30跨境电子商务英语Words&ExpressionsExpressions2.Channelsaresetsofinterdependentorganizers(calledintermediariesordistributors)involvedinmakingtheproductavailableforconsumptiontoend-user.Analysis:

Channelsaresetsofinterdependentorganizers(calledintermediariesordistributors)involvedinmakingtheproductavailableforconsumptiontoend-user.Translation:渠道是相互依赖的组织者(称为中间商或分销商)，参与将产品提供给最终用户2023/11/30跨境电子商务英语Words&ExpressionsExpressions3.Anintermediarywhoisauthorizedtoactforaprincipalinordertofacilitateexchange.Analysis:Anintermediarywhoisauthorizedtoactforaprincipalinordertofacilitateexchange.Translation:被授权为委托人行事以促进交易的中间人。2023/11/30跨境电子商务英语Words&ExpressionsExpressions4.rackjobbersaresmallindependentwholesalerswhooperatefromatruck,supplyingconveniencestoreswithsnackfoodsanddrinksonaregularbasis.Analysis:

rackjobbersaresmallindependentwholesalerswhooperatefromatruck,supplyingconveniencestoreswithsnackfoodsanddrinksonaregularbasis.Translation:例如，货架批发商是小型的独立批发商，他们在卡车上经营，定期为便利店提供零食和饮料。2023/11/30跨境电子商务英语Words&ExpressionsExpressions5.adirectsales-forcemaycallonlargercustomersmaybecomplementedwithagentstocoversmallercustomersandprospects.complementv.补充，补足Translation:直接销售人员可能需要更大的客户，但也可能需要代理来覆盖更小的客户和潜在客户。2023/11/30跨境电子商务英语Words&ExpressionsExpressions6.Caremustbeexercisedwhenconsideringnegativeactionsasthesemayfallfoulofregulationsandcancontributetoapublicbacklashandapublicrelationsdisaster.fallfoulofv.与……冲突；与……相撞backlashn.(对社会变动等的)强烈抵制，集体反对Translation:在考虑消极行为时必须慎重，因为这些行为可能违反规定，并可能造成公众反弹和公共关系灾难。2023/11/30跨境电子商务英语Words&ExpressionsExpressions7.Itoperatesinwhatisknownasthethree-tiersystem,meaningthewineryisrequiredbylawtofirstsellitsproducttoawholesaler,whothensellstoaretailer.Translation:它的运作方式被称为三级制，这意味着法律要求酒厂首先将其产品销售给批发商，然后再由批发商销售给零售商。WritingPart32023/11/30跨境电子商务英语Exercises:2023/11/30跨境电子商务英语DearMr.Jackson,Re:PromptingthepaymentThisisaboutyouraccountNo.3602.Wehavegivenyourafewreminders,butyoustillhavenotpaidoffthebill.Wearewonderingwhetherthereisanyspecialreasonforthepayment.Anyway,youareexpectedtomakepaymentswithinthetimestatedinthecontract.Wewouldgreatlyappreciateyourearnestattentiontothepayment.Yourstruly,Z&McorporationSalesmanagerQiangWangExercises:2023/11/30跨境电子商务英语DearMr.Wang,PostponingthepaymentIamverysorryfortheoverduebalanceonouraccount.IknowthatpaymentforourorderisduethisTuesday.Butsomethingiswrongwithourfinance.Wewonderwhetheryoucangrantus3weeksextensionofpayment?Wepromisethatyoucanreceivetheoutstandingbalanceintime.Yourunderstandingwillbehighlyappreciated.Yourstruly,DHACorporationHartJacksonExercises:2023/11/30跨境电子商务英语Training:按下列要求撰写两封信函：（1）中国东莞某商人催促韩国某公司付款；（2）韩国某公司延迟付款的说明。SpeakingPart42023/11/30跨境电子商务英语Warmingup2023/11/30跨境电子商务英语Task1ShortconversationsCompletetheshortconversationsaccordingtotheChineseversionsgiventoyou.Thenpracticetheconversationswithyourpartner.1.A:Couldyoutalkaboutyourrequirementofprice?B:_We’dlikeyoutoquoteusyourbestCIFSanFranciscoprice（希望你们报成本加保险、运费到旧金山的最低到岸价。）2.A:CouldyougivemeyourcatalogueifIvisityoutomorrow?B:__________________________________________（当然可以，从目录和样品中你将看到各种不同的设计、颜色和大小的详细介绍。）Certainly.Fromthecatalogueandsamplesyou’llgetdetailedinformationaboutdifferentdesigns,colorsandsizesWarmingup2023/11/30跨境电子商务英语Task1ShortconversationsCompletetheshortconversationsaccordingtotheChineseversionsgiventoyou.Thenpracticetheconversationswithyourpartner.1.A:Couldyoutalkaboutyourrequirementofprice?B:_We’dlikeyoutoquoteusyourbestCIFSanFranciscoprice（希望你们报成本加保险、运费到旧金山的最低到岸价。）2.A:CouldyougivemeyourcatalogueifIvisityoutomorrow?B:__________________________________________（当然可以，从目录和样品中你将看到各种不同的设计、颜色和大小的详细介绍。）Certainly.Fromthecatalogueandsamplesyou’llgetdetailedinformationaboutdifferentdesigns,colorsandsizesSpeakingOutA:Nodoubtthequalityofyoursilkblousesisfirstclass,butthepriceisratherunacceptable.B:Youknowthecostofproductionhasgoneupdramaticalyandwehavetoadjustourpriceaccordingly.Butgivenitssuperiorqualityandastrongmarket,itstillcomparesfavorablywiththoseyoucangetfromothersuppliers.A:Iseeyourpointbutsuchahighpriceisreallyquiteunexpected.Anyhow,canyoubringitdownalittlebecauseatsuchapricewecan'tsellanything?2023/11/30跨境电子商务英语Readthemodeldialogues.Payattentiontothehighlightedsentencesandthenrole-playitwithyourpartner.BargainingPricesSpeakingOutB:I’vetoldyouthatwewerealreadyinatightcomerandtherewasn'tanyroomforustomove.A:ThehighestbidwecangiveisUS$15.4.i.e.,a10%reductioninyouroriginaloffer.Anythinghigherthanthis,wewon'tbeable