乔布斯英文介绍课件

SteveJobsWesHinesFYSE1060乔布斯英文介绍StevenPaulJobsBornin1955inGreenBay,WisconsinAdoptedbyPaulandClaraJobstoliveinSantaClara,CaliforniaGraduatedhighschoolinCupertino,California乔布斯英文介绍EducationJobswenttoReedCollegeinPortlandOregonHestudiedPoetry,Literature,andPhysicsAfteronesemester,Jobsdroppedoutofschool,butstillattendedsomeclasses乔布斯英文介绍StevesJobsmetSteveWozniakshortlyaftertheybothleftschoolwhileworkingforHewlett-Packard“Woz”wasanincrediblytalentedengineer,especiallyinelectronicgadgetsWhiledevelopinga“bluebox”device,JobsconvincedWoztosellittoBerkeleystudents.乔布斯英文介绍乔布斯英文介绍TheBeginningsofAppleAfterspendingtimeinIndiain1974,JobsreturnedtoAmericaHevisitedwithWozthehomebrewcomputerclub,butwasnotcontentwithjustthecreationofelectronics.乔布斯英文介绍JobsconvincedWoztohelphimcreateapersonalcomputer,theAppleIJobs,withmarketinghelpfromafriend,hadthevisionofcreatingacomputercompanythatwouldmakeandsellpc’s.AftershowingtheAppleItointowncomputerstores,Jobswasabletosell25.AftersellinghisVolkswagonmini-bus,andaskingWoztosellhisscientificcalculator,thetworaisedenoughmoneytocreateAppleComputers.乔布斯英文介绍乔布斯英文介绍乔布斯英文介绍AppleJobsandWozsoldtheAppleIin1976for$666,makingover$776,000fromsalesIn1977,thetworeleasedtheAppleII,asingleboardcomputerwithonboardROMandacolorvideointerface.乔布斯英文介绍PositiveGrowthFrom1977to1983,Applecontinuedtogrowexponentially.In1981,IBMfinallyenteredthepersonalcomputermarket,andinjusttwoyearsbegantooutsellApple.AfterthefailureoftheAppleIIIandLisa,JobsneededanewcomputerthatcouldcompetewiththeIBMPC.乔布斯英文介绍TheMacintoshIn1984,ApplereleasedtheMacintosh,thefirstpersonalcomputerwithagraphicaluserinterface.Ithad128Kofmemory,andwasexpandable.Alongwiththemouse,theMacintoshwasthemostrevolutionarycomputermadeuptothatpoint.乔布斯英文介绍乔布斯英文介绍乔布斯英文介绍MicrosoftandJohnSculleyIn1985,BillGatesconvincedJobstolicensethegraphicaluserinterfaceintheMacintoshtocreateWindows,whichcouldrunonIBMPC’s.AssalesoftheMacintoshtookoff,CEOJohnSculleythoughtthatJobswashurtingApple’ssuccess,andgraduallyforcedJobstoleave.乔布斯英文介绍NeXTJobsprojectinthelate1980’stomid90’swasNextStepAnewcomputercompanybasedonanobjectorientedsoftwareplatform,NeXTfailedfirstasahardwarecompany,thenasasoftwarecompanyApplesimilarlydidverypoorlyintheearlyandmid90’s,broughtonbypoorleadershipandstagnatingcomputerdesign乔布斯英文介绍TheSecondComingofJobsIn1996,AppleboughtNeXT,andwithitcameSteveJobs.In2000,JobsbecamethefullCEOofApple,afterthesuccessoftheiMac,thefirstcomputermainlymarketedforitslooks.乔布斯英文介绍ReturntoProfitabilityandInnovationJobscontinuestoinnovatethecomputerindustry,spearheadingprojectsliketheiPod,iTunesanditsMusicStore,andhighendcomputerUnderJobs’watch,Applehasenteredanewphaseofgrowthandprofitability,fueledbyhisimaginationandquestforperf