实用商务英语智慧树知到课后章节答案2023年下嘉兴学院

实用商务英语智慧树知到课后章节答案2023年下嘉兴学院嘉兴学院

第一章测试

Wholesalersbuygoodsfrommanufacturersorimportersandthensellthemtotheendcustomersinsmallquantities.()

A:对B:错

答案:错

Yourinterest,expertiseandexperienceareallveryimportantwhenstartingbusiness.()

A:对B:错

答案:对

Ifyoustartabusinesssellingservices,youmayormaynotneedastorefrontofsomekind.Inchinese,"storefront"is（）

A:店面，店铺

B:前台

C:奖金

D:销售

答案:店面，店铺

Notbeingcompleteindependentisoneoftheadvantagesofthefranchise.()

A:错B:对

答案:错

Whichofthefollowingcanbeincludedintothebodypartofajobapplicationletter?()

A:Thepurposeofwritingtheletter.

B:Personalinformation(gender,workexperience,educationalbackground,etc.)

C:Appreciationforbeingconsideredforthejob.

D:Salutation

答案:Thepurposeofwritingtheletter.

;Personalinformation(gender,workexperience,educationalbackground,etc.)

;Appreciationforbeingconsideredforthejob.

第二章测试

Mortgagingisacommonwayofstartupfundraising.()

A:对B:错

答案:对

It’seasyforstartupcompaniestogetbankloansnowadays.()

A:错B:对

答案:错

Whichofthefollowingsourcescanprovidenewcompaniesaheftysumofcapital?()

A:Ownpockets

B:Friendsinvestments

C:Familyinvestments

D:Venturecapitalcompanies

答案:Venturecapitalcompanies

Inwhatwaysdoangelinvestorsmakeinvestmentsinastartup?()

A:Investthroughangelinvestornetworks

B:Investthroughcrowdfundingplatforms

C:Investthroughangelinvestorfunds

D:Investtheirmoneydirectlyintoanewcompany

答案:Investthroughangelinvestornetworks

;Investthroughcrowdfundingplatforms

;Investthroughangelinvestorfunds

;Investtheirmoneydirectlyintoanewcompany

Whichpartcanbeomitted(去除)inmemowriting?()

A:signature(签名/落款)

B:letterhead(信件抬头)

C:subject(主题)

D:salutation(问候语)

答案:signature(签名/落款)

;letterhead(信件抬头)

;salutation(问候语)

第三章测试

Acustomer'sknowledgeaboutbrandfactorsincludes___________.()

A:values

B:features

C:reputation

D:specifications

答案:values

;features

;reputation

;specifications

Brandawarenessiscrucialinpersuading,informingandremindingbothpotentialandexistingcustomerstowardsmakingabranddecision.()

A:错B:对

答案:对

Brandrecallreferstohowwellpeopleconnectabrandwithproducts,ideas,taglines,andotherattributes.()

A:错B:对

答案:错

Extendingyourbrandineveryaspectofcorporatelifeisthestrategyof___________.（）

A:beingconsistent

B:beingavailableinmultipleforms

C:focusingontherightaudience

D:integratingyourbrand

答案:integratingyourbrand

Inwritingabusinessproposal,itisimportanttoremembernottoturntheopeningintoanintroductiontooroverviewofyourcompany.()

A:错B:对

答案:对

第四章测试

HigherEngagementisoneofthebenefitsofdigitaladvertising.()

A:错B:对

答案:对

Theadvanceofhigh-speedmobilenetworksandthepenetrationofmobiledevices

contributestothethegrowthofonlineadvertising.（）

A:对B:错

答案:对

Behavioraldataproviderscanrelyon_______tocollectacustomer'sinformation.(）

A:onlinesearches

B:purchasinghistory

C:internetbrowsinghabits

D:watchingTV

答案:onlinesearches

;purchasinghistory

;internetbrowsinghabits

_______aregenerallyusedine-commercelikeeBayandAmazon.()

A:Promotedlistings

B:CustomContentUnits

C:In-FeedAds

D:ContentRecommendationWidgets

答案:Promotedlistings

Thelanguageofnoticeandannouncementshouldbestraightforward,concise,simple,accurateandformal.()

A:对B:错

答案:对

第五章测试

Inproductionprocess,leanmanufaturingtrainingisadoptedtohelpmanufacturerstoimprovegreatermarkup.()

A:对B:错

答案:对

Thedutiesoftheoperationsdepartmentaretofindoutwhattheconsumerswantthroughmarketingresearch.()

A:对B:错

答案:错

Thecommonaspectsthatneedtobeconsideredinoperationsmanagementareasfollows_________?()

A:Software-drivenanalysis

B:supplychain

C:inventorymanagement

D:productionprocess

答案:supplychain

;inventorymanagement

;productionprocess

Whichofthefollowingconceptiscommonlyadoptedtomanagetheinventoryofacompany?()

A:Totalqualitymanagement(TQM)

B:Leanmanufacturing

C:Just-in-time(JIT)

D:Supplychainmanagement(SCM)

答案:Just-in-time(JIT)

Theelementsthatneedtobeincludedinminuteswritingare__________.()

A:afollow-upmeetingschedule

B:attendeesandabsenteesofthemeeting

C:timeandplaceofthemeeting

D:topicsdiscussedandresolutionsmadeatthemeeting

答案:afollow-upmeetingschedule

;attendeesandabsenteesofthemeeting

;timeandplaceofthemeeting

;topicsdiscussedandresolutionsmadeatthemeeting

第六章测试

Cross-bordere-commerceinvolvesthesaleorpurchaseofproductsviaonlineshopsacrossnationalborders.()

A:对B:错

答案:对

ThemaintargetmarketsofChina'scross-bordere-commerceareRussiaandBrazil.()

A:对B:错

答案:错

Whichofthefollowingmakesitconvenienttodeliverlargegoodsfromonecountrytoanother?()

A:airplanes

B:overseaswarehouses

C:lowtariff

D:cargoships

答案:overseaswarehouses

User-generatedcontent(UGC)isaneffectivewaytoimprovecustomerexperience,whichisdeliveredandsharedininteractivewayslike?()

A:livestreaming

B:shortvideos

C:VR/AR

D:posts

答案:livestreaming

;shortvideos

;VR/AR

;posts

Whichofthefollowingstatementsaboutemailwritingisnottrue?()

A:Youcanusethesameclosingsentencesinformalandinformalemails.

B:Youshouldmakeclearwhoyouareandwhyyouarewritingintheopeningsentence.

C:Thereareformalorinformalsalutation.

D:Youneedasubjecttoindicatethecontentandimportanceofyourmessage.

答案:Youcanusethesameclosingsentencesinformalandinformalemails.

第七章测试

Byhandlingpotentialundesirablesituations,businesstravelerscandeveloptheir_________.()

A:creativity

B:negotiationskills

C:emotionalintelligence

D:problem-solvingskills

答案:problem-solvingskills

Ifyoutravelbyair,youarelikelytobecontributingtoenvironmentalpollution.()

A:错B:对

答案:对

Itemssuchasspraypaintandfireworksarenotprohibitedatsecuritycheck.()

A:对B:错

答案:错

Thereisnoneedtoputapoweradapterinyoursuitcasebeforeyoutraveltoothercountriesbecauseitisuniversalinmostcountries.()

A:错B:对

答案:错

Inwritingaformalbusinessletter,writersshouldaddacommaaftercomplimentaryclose.()

A:对B:错

答案:对

第八章测试

Thankstothetechnologicaladvances,automatedself-servicesystemscanreplacehumansinhandlingcustomercareissues.()

A:错B:对

答案:错

Providingqualitycustomerserviceisawin-winstrategyforbothbusinessesandcustomers.()

A:错B:对

答案:对

Anonlinebusinesscanbuildcustomertrustifitcan（）.

A:addaphysicaladdress

B:hiremoreemployees

C:advertiseonthemassmedia

D:collaboratewithfamousorganizations

答案:addaphysicaladdress

Anonlinecustomercommunitycanbeintheformof().

A:messageboard

B:webinar

C:wechatsubscriptions

D:weibogroup

答案:messageboard

;webinar

;wechatsubscriptions

;weibogroup

Repliestoclaimsshouldalwaysbecourteous,eveniftheclaimisunfounded.()

A:错B:对

答案:对

第九章测试

Therearevariousetiquettesintheworld,likechurchetiquette,drinkingetiquette,concertetiquette,andsoon.（）

A:对B:错

答案:对

Mobiletechnologyhasledtotheinstantgratificationgenerationandpatienceisnolongeravirtue.（）

A:对B:错

答案:对

Tobeefficient,youcancheckyoure-mailmessagesanywhere,evenintheelevator.（）

A:错B:对

答案:错

BusinessformalisappropriatefortheprofessionsEXCEPT()

A:finance

B:law

C:publicrelations

D:techcompanies

答案:techcompanies

Theelementsthatshouldbeincludedinbusinessinvitationwritingare()

A:reasonorpurposeofthebusinessevent

B:representative’sname,designation,andthenameofthecompany

C:date,time,andvenueofthebusinessevent

D:moredetailssuchasspecialguestsoractivities

答案:reasonorpurposeofthebusinessevent

;representative’sname,designation,andthenameofthecompany

;date,time,and