商务综合英语智慧树知到课后章节答案2023年下山东财经大学

商务综合英语智慧树知到课后章节答案2023年下山东财经大学山东财经大学

第一章测试

Aprivatelimitedcompanymusthaveaminimumsharecapital.Sharescanbefreelyboughtandsoldbymembersofthepublic.

A:对B:错

答案:错

Anexporttradingcompanyprovidessupportservicesforfirmsengagedinexporting.Thismayincludewarehousing,shipping,insuringandbillingonbehalfoftheclient.

A:对B:错

答案:对

Sharesofapubliclimitedcompany

cannotbefreelyofferedtothegeneralpublic,norcansharesbetransferredbetweenmemberswithouttheconsentoftheothershareholders.

A:错B:对

答案:错

BothAdidasandPumaarecurrentlymultinationalcorporationsheadquarteredinGermany

A:对B:错

答案:对

Withtheformofpartnership,thebusinessmayhavefromtwotofiftyormoremembers,eachreceivingvaryingsharesoftheprofitsdependingontheirinvestmentorcontributionandhavingtotalandunlimitedpersonalliabilityforthedebtsincurred.

A:错B:对

答案:对

Gooddesignbringsahouseandgardentogetherasasingle________.()

A:organizationB:EntityC:structureD:property

答案:Entity

Buyingin_________ismoreeconomicalthanshoppingforsmallquantities.()

A:lot

B:manyC:amountD:bulk

答案:bulk

HeworksforalargeAmerican___________.()

A:cooperateB:corporateC:corporationD:cooperation

答案:corporation

Hetoldhisfollowerstosnap__________sharesimmediately.()

A:inB:downC:onD:up

答案:up

Thefactoryhasa1000_________.

()

A:laborB:staffC:workforceD:worker

答案:workforce

第三章测试

Aeconomicandmonetaryunionisatradingblocthatgivespreferentialaccesstoselectedgoodsandservicesfromtheparticipatingcountriesbyreducingtariffsbutnotbyabolishingthemcompletely.

A:错B:对

答案:错

ApreferentialtradeareaisAgroupofindependentcountrieswithacommonmarket,notradebarriersbetweenmembers,andasinglecurrency.

A:错B:对

答案:错

Acustomsunionisatypeoftradeblocwhichhasnotariffbarriersbetweenmembersandiscomposedofafreetradeareawithacommonexternaltariff.

A:错B:对

答案:对

The

CounciloftheEuropeanUnionisoneoftwo

legislativebodies

andtogetherwiththe

EuropeanParliament

servestoamendandapprovetheproposalsofthe

EuropeanCommission.

A:对B:错

答案:对

EuropeanParliamentisthe

executivebranch

ofthe

EuropeanUnion,responsibleforproposinglegislation,implementingdecisions,upholdingthe

EUtreaties

andmanagingtheday-to-daybusinessoftheEU.

A:对B:错

答案:错

Thecostoftherecessionwillpushthebudget_________tosome12%ofGDPthisyear.

()

A:balanceB:surplusC:gapD:deficit

答案:deficit

Youmustmeetyour_________thismonth.

()

A:quotaB:taxC:tariffD:amount

答案:quota

Asalargecommodityproducer,ithasbeenblessedbya__________inthepricesofitsexportsthankstoboomingglobaldemand.

()

.

A:surplusB:surgeC:soarD:survival

答案:surge

Indianswerethe___________inhabitantsofAmerica.

()

A:foreignB:individualC:homeD:indigenous

答案:indigenous

Unlessexpresslystated,notermofthisAgreementisintendedto_________abenefitonathirdparty.()

A:deferB:conferC:inferD:refer

答案:confer

第四章测试

Nowadays,supportedbyITnetworkssuchastheinternet,virtualmarketplaceshavebecomemoreandmoreflourishingwhereelectroniccommerceiscarriedout.

A:错B:对

答案:对

Stocksandsharesaretradedonstockmarkets(orstockexchanges)aroundtheworld.

A:对B:错

答案:对

HeadquarteredinMalaysia,APECwasestablishedin1989asanintergovernmentalforumfor21PacificRimmembereconomies.

A:对B:错

答案:错

HeadquarteredinJakarta,Indonesia,ASEANwasestablishedin1967asaregionalintergovernmentalorganizationcomprising20countriesinSoutheastAsia.

A:对B:错

答案:错

Emergingmarketsaretheworld’sfastestgrowingeconomies,contributingtoagreatdealoftheworldsexplosivegrowthoftrade.

A:错B:对

答案:对

Thepurposeof____________andforecastingistoguaranteetheaccuracyandtimelinessofbusinessdecision.()

A:market

publicityB:marketresearchC:marketstrategyD:marketsegmentation

答案:marketresearch

Yum!Brands,whichownsKFCandPizzaHut,hasrepositioneditselfasan________companyinChina,offeringcomfortablediningformiddle-classfamiliesratherthanfastfoodforthemasses.

()

A:massmarketB:upmarketC:nichemarketD:downmarket

答案:upmarket

Britainisalsoattractivetoadvertisersbecauseitisahomogeneousmarket,sothereisnoneedtotailoradvertisementsfordifferentpartsofthecountry.

()

A:equalB:homogeneousC:similarD:same

答案:homogeneous

Tobesuccessfulsellingtothem,youhavetocater________theiremotionsandconcernsmorethaneverbefore.

()

A:withB:toC:forD:up

答案:to

Anyenterprisecannot_________resources,itisthepoorefficiencyanduneconomicaltofinishalllinksofthebusinessactivitiesindependently.()

A:masterB:controlC:monopolizeD:gain

答案:monopolize

第五章测试

Intermsofmoneyborrowedorlent,aninvestmentusuallyrepresentseitheradebtoranequityinterest.

A:对B:错

答案:对

Equityrepresentsfundslentinexchangeforinterestincomeandthepromisedrepaymentoftheloanatagivenfuturedate.

A:对B:错

答案:错

Whenyoubuyadebtinstrumentlikeaequity,ineffectyoulendmoneytotheissuer.Theissueragreestopayyouastatedrateofinterestoveraspecifiedperiodoftime,attheendofwhichtheissuerwillreturntheoriginalsum.

A:错B:对

答案:错

Bondrepresentson-goingownershipinabusinessorproperty.

A:对B:错

答案:错

Anequityinvestmentmaybeheldasasecurityorbytitletoaspecifiedproperty.Themostpopulartypeofequitysecurityiscommonstock.

A:错B:对

答案:对

_______isthepracticeoffundingaprojectorventurebyraisingmonetarycontributionsfromalargenumberofpeople,typicallyviatheinternet.

A:CrowdfundingB:AngelinvestmentC:VenturecapitalD:IPO

答案:Crowdfunding

Iputsomemoneyinmy__________everymonthforrainydays.()

A:sharesB:savingaccountC:checkingaccount

D:bank

答案:savingaccount

Hetransferredthe___________ofthehousetohiswife.()

A:ownershipB:controlC:propertyD:certificate

答案:ownership

Thecompanyhas___________intoamajorchemicalmanufacturer.

A:convolveB:involveC:revolveD:evolve

答案:evolve

Thetheorywasdeveloped____________totheearthquakeof1906.

A:subsequentB:sequentC:consequentD:later

答案:subsequent

第七章测试

Productrangereferstothesetofproductsmadebyacompany.

A:错B:对

答案:对

Productplacementreferstotheuseofawell-knownpersontoadvertiseproducts.

A:对B:错

答案:错

ProductlaunchhappenswhenproductsareusedinfilmsorTVprogrammes.

A:错B:对

答案:错

Productcirclereferstothelengthoftimepeoplecontinuetobuyaproduct.

A:错B:对

答案:错

Productlaunceistheintroductionofaproducttothemarke.

A:错B:对

答案:对

__________isthenamegiventoaproductbythecompanythatmakesit.()

A:brandnameB:brandstretchingC:brandimageD:brandawareness

答案:brandname

__________isthepracticeofusinganexistingnameonanothertypeofproduct.()

A:brandawarenessB:brandimageC:brandnameD:brandstretching

答案:brandstretching

____________referstotheideasandbeliefspeoplehaveaboutabrand.()

A:brandawarenessB:brandnameC:brandstretchingD:brandimage

答案:brandimage

_____________

referstothetendencytoalwaysbuyaparticularbrand.()

A:brandloyaltyB:brandawarenessC:brandimageD:brandstretching

答案:brandloyalty

_______________showshowfamiliarpeoplearewithabrand.()

A:brandimageB:brandawarenessC:brandstretchingD:brandloyalty

答案:brandawareness

第八章测试

Inmarketingmix,promotionfocusesonsettingpricesthatareattractivetoparticulargroupsofcustomers(segments)andthatareprofitableforthecompany.

A:对B:错

答案:错

Inabookofmarketing,Chapterof“channelsofdistribution”focusesonwaysinwhichproductsandservicesgettotheirintendedmarkets.

A:对B:错

答案:对

Marketingbeginslongbeforeaproducthitstheshelf.

A:对B:错

答案:对

Customersolutionmeansdistributingtheproductinthewaymostsuitableforeachtypeofcustomer.

A:错B:对

答案:错

Customersareinformedaboutproductsthroughadvertising,salesliteratureandsoon,butcustomersalsocommunicatewiththeseller.

A:错B:对

答案:对

Inmarketingmix,_________referstofindingsuitabledistributionchannelstoreachthesecustomergroups.()

A:PromotionB:PriceC:ProductD:Place

答案:Place

Inmarketingmix,________fererstowhatthebusinessorprofitorganizationofferstoitsprospectivecustomersorclients.

A:PriceB:ProductC:PromotionD:Place

答案:Product

第九章测试

Advertisingisaformofcommunicationusedtohelpsellproductsandservices.

A:错B:对

答案:对

Onefunctionofadvertisingistoprovideconstantremindersandreinforcementstoproducetheconsumers’desire.

A:错B:对

答案:对

Ifacelebrityendorsesaproduct,theytalksaboutthebenefitsanddrawbacksoftheproductsinadvertisements.

A:对B:错

答案:错

AdvertisingontheInternettakesavarietyofforms,likebuttons,banners,animations,andpop-ups.

A:对B:错

答案:对

Advertisingdoneattheplacewhereaproductissoldiscalledposteradvertising.

A:对B:错

答案:错

Billboards,thoselargesignsusedforadvertising,areoftencalled______inBritishEnglish.

()

A:hoardingsB:commercialsC:leafletsD:slogans

答案:hoardings

Manufacturersoftoiletriesandcosmeticsfrequentlyofferfree______forcustomerstotryouttheirnewproducts.()

A:samplesB:slogansC:postersD:commercials

答案:samples

OutdooradvertisingisgrowingrapidlybecausethecostofTV______hasrisendramatically.()

A:commercialsB:endorsementC:researchD:publicity

答案:commercials

Wecan'ttakea(n)________onnewproductwithouttakingallintoaccount.()

A:chanceB:dangerC:gambleD:advantage

答案:gamble

Thestudentspossessthe__________thattheycanmakeadifferencetotheircommunity.

()

A:ContradictionB:contractC:convictionD:convict

答案:conviction

第十章测试

Itisveryunusualthesedaysforacompanynottohaveawebsite.

A:错B:对

答案:对

E-commercehasbecomehugelypopular,fortwomainreasons：thewidespreadaccesstotheInternet,andlowprice.

A:错B:对

答案:错

Ifyouwantyourwebsitetogetalotoftraffic,makesureyouregisteritwithallthemajorsearchengines.

A:对B:错

答案:对

E-commerceisenergy–savinganddematerialized.“Dematerialisation”simplymeansnotusinganymaterials.

A:对B:错

答案:错

Sinceitcanbedifficulttojudgethequalityofaproduct,offlineshoppingisbetterthanonlineshopping.

A:对B:错

答案:错

Sisaverysuccessfulsitewhichgetsover2,000____perday.

()

A:linkB:browserC:spamD:hits

答案:hits

Ifyouwantyourwebsitetogetalotof______,makesureyouregisteritwithallthemajorsearchengines.

()

A:hitsB:spamC:trafficD:browser

答案:traffic

IfyousaveinformationfromtheInternetintooneofyourcomputerfiles,wesaythatyou______

theinformation.

()

A:linkB:browserC:downloadD:hits

答案:download

Traditionandcultureareoftenat___________withtheneedsofmodernlife.()

A:varieyB:varyC:varianceD:variancey

答案:variance

Thereisan_______linkbetweenenergyandprosperity,energyandsecurityandenergyandopportunity.

()

A:inheritanceB:inherentC:inhabitantD:inhibitant

答案:inherent

第十一章测试

Cultureisthesetofvalues,attitudes,beliefs,andcustomsthatdistinguishonesocietyfromanother.

A:对B:错

答案:对

Mostcountrieshavesameculturesystems.

A:错B:对

答案:错

Business,likeallotherhumanactivities,isconductedwithinthecontextofculture

A:错B:对

答案:对

Onedimensionofculturaldifferenceisthedegreetowhichthebasicunitofsocialorganizationistheindividual,asopposedtothegroup.

A:错B:对

答案:对

Wordsmayhavedifferentmeaningstopersonswithdiverseculturalbackgrounds.

A:错B:对

答案:对

__________isasetofsymbolsusedtoassignandcommunicatemeaning,whichprovidesimportantcluesabouttheculturalvalueofthesociety.

()

A:literatureB:languageC:architectureD:religion

答案:language

Basictoeverysocietyisits__________,theoverallframeworkthatdeterminestherolesofindividualswithinthesociety.

A:valuesB:socialstructureC:religionD:language

答案:socialstructure

Thecompanyhasdoubledinvalueduringhis__________.

()

A:powerB:positionC:tenureD:charge

答案:tenure

Charles'sletterwasindeedpublished,_________inasomewhatabbreviatedform.

()

A:albeitB:inspiteC:BecauseD:if

答案:albeit

Reformsareslowlyreducing___________inefficiency.

()

A:bureaucraticB:redtapeC:officialD:leading

答案:bureaucratic

第十二章测试

CorporateCulturecanbedefinedasvaluesandbehaviorsthatcontributetotheuniquesocialandpsychologicalenvironmentofacompany.

A:对B:错

答案:对

Corporateculturedetermineshowthebusinessworldisviewed,whatisvalued,whoisvaluedinthecompany.

A:对B:错

答案:对

Onanobservablelevel,corporatecultureisshownasthespecificcultureofthecompany.

A:对B:错

答案:错

Onaobservablelevel,corporatecultureisonlyshownasvisualsymbolssuchaslogosandtrademarks.

A:错B:对

答案:错

Acorporatecultureonlydefinesthewayinwhichanorganizationinteractswithoneanotherinsideacompany.

A:错B:对

答案:错

Inthesixcomponentsofcorporateculture,_______referstooperatingprinciplesofdailylifeinthefirm.

A:narrativeB:placeC:peopleD:practices

答案:practices

Inthesixcomponentsofcorporateculture,_______referstoemployeeswhoarenotjustthemosttalentedbutalsothebestsuitedtoaparticularcorporateculture.

A:peopleB:narrativeC:practicesD:place

答案:people

Inthesixcomponentsofcorporateculture,_______referstoauniquehistoryandtheabilitytoexplorethathistoryandcraftitintoanarrative.

A:peopleB:placeC:narrativeD:practices

答案:narrative

Thecrowd_____________withenthusiasmatthesightoftheirfavoriteidol.

A:filledB:overwhelmedC:arefullD:exploded

答案:exploded

Thekitchenwasin_________.

A:messB:dirtC:chaosD:tidiness

答案:chaos

第十四章测试

Thepurchasingbehaviourofconsumerscanbedescribedastheirbuyinghabits.

A:对B:错

答案:对

Incomedistributionisatermusedbyeconomiststodescribehowwealthissharedinacountry.

A:对B:错

答案:对

Duringthepasttwodecades,manygovernmentshaveadoptedfree-marketeconomicsystems,vastlyincreasingtheirownproductivepotentialandcreatingnumerousnewopportunitiesforinternationaltradeandinvestment.

A:错B:对

答案:对

Forbigcorporationindevelopedcountries,theydon’tneedaforeignmarkettoextendtheirbusiness.

A:错B:对

答案:错

Infrastructuresareveryimportantastheymakeitpossibleforacompanytoadvertise,communicatewithcustomersandsuppliersandalsotransporttheirgoodsaroundthecountry.

A:错B:对

答案:对

Becauseoftight____________companyprofitscouldnotbetakenoutofthecountry.

A:monetaryregulationB:economicsituationC:governmentbureaucracyD:politicalstability

答案:monetaryregulation

Redtapeandotherexamplesof_________hinderacompany’sentryintoamarket.

A:governmentbureaucracyB:monetaryregulationC:politicalstabilityD:economicsituation

答案:governmentbureaucracy

Thecountryisattractivetoexportersbecauseithasenjoyed__________forthelast50yeas.

A:economicsituationB:governmentbureaucracyC:politicalstabilityD:monetaryregulation

答案:politicalstability

Ourcultureis__________withtelevisionandadvertising.

A:coveredB:busyC:fullD:saturated

答案:saturated

Itriedto___________thehousewhilehewasdescribingit.

A:predictB:visitC:visualizeD:assess

答案:visualize

第十五章测试

Inthe21stcenturycustomersaregenerallycategorizedintotwotypes:an

entrepreneur

or

trader

andan

enduser

orultimatecustomer.

A:错B:对

答案:对

Customersarethefoundationofanybusiness,withoutwhichabusinesssimplywouldn’texist.

A:错B:对

答案:对

CustomerServiceistheserviceprovidedtocustomersduringapurchase.

A:错B:对

答案:错

Employeesarenorcustomers.

A:对B:错

答案:错

Customersnotonlybuyproductsorservicesbutbuybuygoodfeelingsandsolutionstoproblems.

A:对B:错

答案:对

Althoughtheycharge_______,thereisnodoubtthattheirservicesoffervalueformoney.

A:highrequirementsB:highmoneyC:highcostD:highprices

答案:highprices

Theworkisverycomplex,soit'sveryhardtocalculate______exactly.However,wewilltrytoproducethemostcompetitiveestimatewecan.

A:pricesB:costC:moneyD:requirements

答案:cost

Wehavedecidedto______ourrangeofservicesbyincludingaccountingandauditingamongthethingswedo.

A:chargeB:extendC:meetD:organize

答案:extend

Theshrimpsweredelicious.___________,theeggplantwasexcellent.

A:similarB:LikewiseC:AlikeD:Likely

答案:Likewise

Weshould__________oneverychancewegettoimproveourEnglish.

A:makeuseB:takeadvantageC:utiliseD:capitalize

答案:capitalize

第十六章测试

"Dowhatyoudobestandoutsourcetherest"hasbecomeaninternationallyrecognizedbusinesstagline.

A:对B:错

答案:对

Aparticularlystrongreasontooutsourceinvolvesashortageofacriticalresource.

A:错B:对

答案:对

Overheadcostsofperformingaparticularback-officefunctionareextremelyhigh.Thisexpenditurecouldbeavoidedbycontractingwithathirdparty.

A:对B:错

答案:对

Sinceyouwillbeturningoverpartoftheoperationsofyourbusinesstoanothercompany,youwillnowbetiedtothefinancialwell-beingofthatcompany.

A:对B:错

答案:对

Ifyououtsourcepartofyouroperations,moralemaybeencouragedintheremainingworkforce.

A:对B:错

答案:错

_________outsourcingistheprocessbywhichacompanycontractsanothercompanytoprovideparticularservices.

A:OperationB:ServiceC:ManufactureD:Management

答案:Service

Theyaresigningshortercontracts,too.Butstill,theyneedtothinkharderaboutwhatistheircorebusiness,andwhatis_________

A:outsideB:basicC:importantD:peripheral

答案:peripheral

Wewillmaintainthe____________ofyourinformation.

A:safeB:secretC:confidentialityD:confidential

答案:confidentiality

Incustomer___________situations,thefirmknowswhentherelationshipisover.

A:satisfactionB:

retentionC:loyaltyD:service

答案:

retention

Canyouquoteusonafewoptionssowecanseewhatwillbethebestbalanceofcostand________forus?

A:overheadB:outlayC:moneyD:energy

答案:outlay

第十七章测试

Franchisingcanbedescribedasa“businessmarriage”betweenafranchiseeandafranchisor.

A:对B:错

答案:对

Therighttothefranchiseissoldbythefranchisortothefranchiseeforaninitialsumofmoney,oftencalledtheup-frontentryfee,orfranchisefee.

A:对B:错

答案:对

Franchisorswillhavetoshareprofitswiththefranchisees.Theyreceivesonlyasmallpercentageoftheenterprise’srevenueintheformofafranchisefee.

A:对B:错

答案:错

Thefranchisorisresponsibleforprovidingtheproductandthedistributoristhenabletoselltheproductonwithamanagemntfranchise.

A:对B:错

答案:错

Managementfranchisewouldbeidealforsomebodywithpreviousmanagingexperienceasitallowsindividualswithtransferableskillstoreallytakeownershipofabusinessandleadittosuccess.

A:对B:错

答案:对

Withtherapidadvancementofmoderncommunicationandinformationtechnology,____________ofnetworkeconomyhasbeenformed.

A:netB:rudimentC:situationD:structure

答案:rudiment

TheSocietyisnot___________withanypoliticalparty.

A:ownedB:belongC:attachedD:affiliated

答案:affiliated

Ilivedonabout$5,000ayearfromthe__________onmybook.

A:costB:royaltiesC:feesD:overhead

答案:royalties

Thetraineeswillthenbepaired___________experiencedmanagers.

A:toB:atC:onD:with

答案:with

Theairline'sinsureris_________fordamagestothevictims'families.

A:legalB:desiredC:liableD:likely

答案:liable

第十八章测试

Amergerdescribestwofirms,oneapparentlystrongerthantheother,

joiningforcestomoveforwardasasinglenewentity.

A:错B:对

答案:错

Horizontalmergercancreatealargerbusinesswithgreatermarketshareandsubstantialmarketpowerandmightenablethemergedentitytoraisepricesbyreducingoutputunilaterally.

A:错B:对

答案:对

The1998mergerofDaimler-BenzandChryslerisconsideredaverticalmerger.

A:对B:错

答案:错

Theacquisitionistimeefficientgrowthstrategywhichhelpsthecompanytoacquirethecorecompetenciesandresourceswhicharenotcurrentlyavailable.

A:错B:对

答案:对

Althoughthebuyeracquiresallassetsandliabilitiesinastockpurchase,itmaycontractuallyallocateunwantedliabilitiestothesellerbysellingthembacktotheseller.

A:对B:错

答案:对

__________happenswhenacompany’stopexecutivesbuythecompanytheyworkfor.

A:AcquisitionB:MBIC:MBOD:Merger

答案:MBO

_________referstoasituationinwhichsomeonehastoleavetheirjob,becausetheyarenolongerneeded.

A:MergerB:SurplusC:AcquisitionD:Redundancy

答案:Redundancy

___________isabusinessactivityinwhichtwoormorecompanieshaveinvestedtogether.

A:ConglomorateB:MergersC:AcquisitionD:Jointvernture

答案:Jointvernture

Theireconomy________undertheweightofUnitedNationssanctions.

A:crumbledB:brokeC:destroyedD:damaged

答案:crumbled

Theorganizationhopestocontinuously_________anddeveloprelationswithotherdevelopingcountries.

A:establishB:intensifyC:

formD:consolidate

答案:consolidate

第十九章测试

Abarchartorbargraphisachartthatusesverticalbars.

A:对B:错

答案:错

Barchartsareparticularlygoodformakingcomparisons.

A:错B:对

答案:对