新视野商务英语综合教程4 第二版 教案 Unit 4 Innovation

教案课程名称：___________________________________课时：___________________________________班级：___________________________________任课教师：___________________________________教材：_《新视野商务英语综合教程4（第二版）》_Unit4InnovationUnitOverview(单元概览)Bystudyingthisunit,youareexpectedto:knowdifferentaspectsofcompanyinnovation;learnGoogle’sattemptintechnologicalinnovation;learnmethodstobooststaffcreativityandinnovation.Lead-in(主题导入)Task1Writetheword“innovation”ontheboardandaskthestudentstobrainstormwordsorexpressionstheycanthinkofconcerningit.Askthestudentstomakesentencesoutofthosewordsorexpressions.Invitecommentsandencouragetheclasstosharetheiropinionsorexperiencesconcerninginnovation.

ReadingA(精读课文)Brainstormdifferenttypesofswimsuitswiththewholeclass.Askthestudentstocomparetheswimsuitsinthepastwithtodayandthinkofsomeinnovativeelements.(Whetherinproductfunction,productlinesorproductdesigns,etc.)Task1Askthestudentstofocusonthetop50or100companiesathomeandabroadforobservationandsummaryofsuccessfulcompanyinnovationrulesorprinciples.Askthemtopayattentiontothosecompaniesthatwentbankrupt,especiallythosefailedaftertheirenforcementoftheinnovativeplanes.Ineitherway,askthemtopayspecialemphasisontheyearoftheinnovativeenforcement,theresultsthataccompanied,especiallythesalesfigures,marketshare,andthealike.BackgroundInformationCocoChanel:founderoftheChanelbrand,whoseoriginalnamebeingGabrielleBonheurChanel(1883—1971),wasaFrenchfashiondesigner—theonlyonebeinglistedonTimemagazine’slistofthe100mostinfluentialpeopleofthe20thcentury.AlongwithPaulPoiret,Chanelwascreditedwithliberatingwomenfromtheconstraintsofthe“corsetedsilhouette”andpopularizingtheacceptanceofasportive,casualchicasthefemininestandardintheeraofpost-WorldWarI.Beingaprolificfashioncreator,Chanel'sinfluenceextendedbeyondcoutureclothingtojewelry,handbags,andfragrance,amongwhichhersignaturescent,ChanelNo.5,hasbecomeaniconicproduct.SamuelJohnson:oftenreferredtoasDr.Johnson,(1709—1784),wasanEnglishwriterwhomadelastingcontributionstoEnglishliteratureasapoet,essayist,moralist,literarycritic,biographer,editorandlexicographer.JohnsonwasadevoutAnglicanandcommittedTory,andhasbeendescribedas“arguablythemostdistinguishedmanoflettersinEnglishhistory”.Heisalsothesubjectof“themostfamoussingleworkofbiographicalartinthewholeofliterature”,LifeofSamuelJohnson,byJamesBoswell.UnderstandingtheTextTask3WithoutreferringbacktoReadingA,askthestudentstoreviewdifferentmeansofinnovation.Askthemtothinkofoneexampleatleastforeachmeans.AskthemtoturntoTask3andfinishthecategories.Activity1Dividethestudentsinto2—4groups.Assignthemthequotesrespectively.AskthestudentstosurfontheinternetorconsultreferencesinthelibraryaboutCocoChanelandSamuelJohnson.Selectrepresentativestopresenttheirfindings,interpretations,andcommentsonthem.Theanswersareopen.Trytoencouragedifferentinterpretationsfromthestudentsaslongastheymakesense.ReadingB(泛读课文)BackgroundInformationX-Men:knownas“mutants”,asubspeciesofhumanswhoarebornwithsuperhumanabilities,constituteafictionalteamofsuperheroesthatappearsinAmericancomicbookspublishedbyMarvelComics.Theyfightforpeaceandequalitybetweennormalhumansandmutantsinaworldwhereantimutantbigotryisfierceandwidespread.TheX-MenwerecreatedbywriterStanLeeandartistJackKirby,andwerefirstpublishedin1963.TheyareamongMarvelComics’mostpopularandlucrativeintellectualproperties,appearinginnumerousbooks,televisionshows,films,andvideogames.Activity2IntroducetheIKEAprofiletothestudents.Askthestudentstoconductareconnaissanceafterschool,outofcampus.IfthestudentsdonothavepersonalexperiencesofusingIKEA’sproducts,askthemtointerviewshoppersinIKEA,bydoor-to-doorintervieworsomequestionnairesurveysontheinternet.Askthemtocollectthedata,analyzethemandcomeupwithsomefindings.

Listening(听力练习)Task1AskthestudentstobrainstormthechiefresponsibilitiesoftheR&DDepartment.Askthemtothinkofbasicproceduresthattheywouldfollowindevelopingnewproducts.Askthestudentstothinkoftheswimsuitstheyhaveused,thinkofanychangestheyfoundinthoseproducts,andthereasonsforthechanges.Task2Dividethestudentsintopairs,andgiveeachofthemaroleasbeingMessiKingorVictoriaLaura.Allowthestudentstolistentothedialogueonemoretimeandtotakenotesofthewordsutteredbytheirrespectiveroles.Askthemtoactouttheconversationandexchangetheideas.Allowthemtoaddwhateverothermeanstheycouldthinkofconcerningthesametopic.

CommunicationProject(商务沟通)Writethephrase“internalcommunication”ontheboardandaskthestudentstothinkofdifferentmeansforinternalcommunication.Askthemtocomparethosedifferentmeansandthinkoftheireffectiveness.Task3Askthestudentstocompareandselectone,oratmosttwomeans(thisalsoservesasawarming-upforWriting).Askthemtolistreasonswhythisoneorthosetwoaresuperiortotheothers.Theanswertothisquestionisopen.Writing(商务写作)RefertotheteachingtipslistedaboveinCommunicationProject,Task3.AskthestudentstothinkofTipNo.3,andconsiderwhetherthecompanyanditsproductswouldinfluencethemeansthey’vechosenandwhy.

MoralReflections(补充教学资源)UnitOverview苟日新，日日新，又日新。Ifwecanimproveourselvesinoneday,weshoulddosoeveryday,andkeepbuildingonimprovement.Unforeseenchallengesareinevitableinbusiness.Innovationcanhelpyoustayaheadofthecurveandgrowyourcompanyintheprocess.Q1:Whatroledoesinnovationplayindoingbusiness?Q2:Doyouknowanycompaniesthatareinnovative?MoralReflectionsChineseEconomicKeywords科技成果转化commercializationofscientificandtechnologicalachievementsAnannualreportonthecommercializationofChina'sscientificandtechnologicalachievementswaspublishedonWednesday,showingthatitcontinuestoflourishacrossthecountry.Thereport,publishedinaneditionofcollegesandresearchinstitutes,notedth