2023年直邮报告（英）

2023The

State

ofDirect

MailCon

sume

r

In

sightsBrought

to

youby

Lob

and

ComperemediaContents2023

The

State

of

Direct

MailConsumer

Insights201IntroductionMethodology350203040506Executive

summary

&actionable

insightsHow

consumers

act

on

direct

mail7142432Direct

mail

format

preferences

&industry

insightsDemographic

insights3Intro

duc

tion2023

The

State

of

Direct

MailConsumer

Insights464%The

State

of

Direct

Mail

ConsumerInsights

2023

provides

invaluable

insightsinto

the

perceptions

andbehavior

of

USconsumers

aged

18

or

older

regardingdirect

mail.of

consumers

saydirect

mail

hasinspired

them

totake

actionInpartnership

with

Comperemedia,we

surveyed

2,000

consumers

to

gaina

comprehensive

understanding

of

theirusage,

preferences,

and

engagementwith

direct

mail.

As

withprevious

years,this

report

aims

to

equip

businesses

withcurrent

andactionable

information

tohelp

shape

andinform

their

direct

mailstrategy.The

findings

of

this

groundbreakingreporthave

the

potential

to

drive

increasedresponse,

conversions,

andROI,

makingita

must-read

for

anyone

looking

to

gainacompetitive

edge

in

the

direct

mail

market.5Methodology02Methodology2023

The

State

of

Direct

MailConsumer

Insights62000

~50

5ReportmethodologyUS

consumers

age

18+Questions

&

follow-upsSectorsRespondents

areRespondents

answeredan

online

survey

with~50questions

and

open-endedfollow-ups.Among

other

questions,respondents

were

asked

aseries

of

questions

aroundtheir

preferences

andsatisfactionrelated

to

directmailand

within

five

specificsectors:nationally

representativeof

age,

gender,

income,education,

andregion.eCommerceRetailHealthcareFinancial

ServicesInsurance03Executive

summary

&actionable

insights2023

The

State

of

Direct

MailConsumer

Insights701

02

03Executivesummary

&actionableinsights64%

of

consumers

saydirectmail

has

inspiredthem

to

take

action65%

say

an

offer

or68%

of

consumers

arepromotion

caught

theirattention.

Offers

arekeyto

get

recipients

to

openand

read

direct

mail.more

likely

to

engage

witha

brand’s

message

whenit’s

personalizedto

them.suchas

visitinga

websiteor

physicallocation

tomakinga

purchase.04

05

0680%

of

consumersshare

directmail

withtheir

friends

and

familymakingit

more

viralthan

youmay

think.Nearly

two-thirds

of54%

of

consumers

agreethey

are

more

likely

topurchase

from

a

brand

thatprioritizes

sustainability.consumers

say

theyreceive

the

right

amountof

direct

mail.

Less

thanone

in

five

are

dissatisfiedwith

the

amount

of

directmail

they

receive.03Executive

summary

&actionable

insights2023

The

State

of

Direct

MailConsumer

Insights80164%

of

consumers

say

that

directmailhas

inspired

them

to

take

actionincluding

exploring

websites

andreviews

or

makinga

purchase.KEY

FINDINGFACTACTIONABLE

INSIGHT74%of

marketers

said

directmail

delivers

the

highestresponse,

conversion,

andROI

of

any

channel

they

use.Action-driven

direct

mailpieces

arecritical

to

response

and

conversionratesandROI.

Include

calls

to

action

thatincentivize

endrecipients

to

takeaction.Base

2023

n=2,000;

Q:Has

any

piece

of

direct

mail

ever

inspired

you

to

take

some

kind

of

action?

Action

caninclude

searching

for

the

brand

online,

visitinga

brand

website,

checking

the

brand’s

socialmedia,

lookingup

reviews

of

thebrand/product,

buyinga

product,

or

visitinga

brandlocation.

(Select

one

response.)03Executive

summary

&actionable

insights2023

The

State

of

Direct

MailConsumer

Insights902motivating

recipientsKEY

FINDINGOffers

are

key

toto

openandread

direct

mail.ACTIONABLE

INSIGHT2023

is

the

year

to

test

direct

mailoffer

copy.

Use

AI

tools

to

generate

multiple

variations

ofoffer

copy

to

provide

a

variety

of

offers

you

can

send

to

cohorts

of

your

audience

as

tests.Base

2023

n=2,000;

18-34

n=582,

35-54

n=696,

55+n=722;

Q:Imagine

you

were

bringingina

piece

of

direct

mailinto

your

residence.

Which

of

the

following

elements

of

a

direct

mailpiece

wouldinspire

you

to

takeaction?

Action

caninclude

searching

for

the

brand

online,

visitinga

brand

website,

checking

the

brand’s

socialmedia,

lookingup

reviews

of

the

brand/product,

buyinga

product,

or

visitinga

brandlocation.

(Select

all

that

apply.)03Executive

summary

&actionable

insights2023

The

State

of

Direct

MailConsumer

Insights100368%

are

more

likely

toengage

withamessage/communication

from

brandspersonalized

to

them.KEY

FINDINGOver

half

(55%)

of

consumers

expect

direct

mail

to

be

personalizedfor

them.

Images

that

are

personalized

to

the

recipient

stand

out,especially

from

businesses

located

close

to

the

recipient

or

imagesrelated

to

previous

purchases.ACTIONABLE

INSIGHTPersonalizationmeans

more

thanusing

someone’s

name.

Use

the

data

andinsights

youhave

totrigger

direct

mailbased

onbehaviors

andinterests

includingprior

purchases,

website

browsing,lifecycle

milestones,

andmore.Base

2023

n=2,000;

Q:

Takea

moment

to

consider

the

statements

listedbelow.

Please

state

the

extent

to

which

youagree

or

disagree

with

each.

(Select

one

per

row.)

/

Q:

Which

of

the

following

types

of

images

makea

direct

mailpiecemost

appealing

to

you?

(Select

all

that

apply.)03Executive

summary

&actionable

insights2023

The

State

of

Direct

MailConsumer

Insights1104KEY

FINDINGOver

half

of

consumersshare

direct

mail.80%FREQUENCY

OF

SHARING

DIRECT

MAILof

consumers

sharedirect

mail

withfamily

and

friends,especially

couponsand

free

offers11%

-

Often21%

-

Never29%

-

Rarely40%

-

SometimesACTIONABLE

INSIGHTEncourage

consumers

to

share

your

direct

mail

offers

andpromotions

by

including“one

for

youand

one

for

a

friend,”

or

use

one,

share

one

promo

codes

or

QR

codes

to

scan.Base

2023

n=2,000;

Q:How

often

do

you

share

direct

mailpieces

or

offers

with

your

friends

or

family?03Executive

summary

&actionable

insights2023

The

State

of

Direct

MailConsumer

Insights1205Nearly

two-thirds

of

consumers

say

theyKEY

FINDINGreceive

the

right

amount

of

direct

mail.Less

than

one

in

five

consumers

aredissatisfied

with

the

amount

of

direct

mailthey

receive.10%

-

Not

frequentenoughJust

over

a

quarter

(28%)

findit

toofrequent

—a

decrease

from

31%

in

2022—potentially

due

to

more

targetingandsegmentationby

direct

mailpractitioners.28%

-

To

o

frequent62%

-

The

rightamountACTIONABLE

INSIGHTDirect

mailpractitioners

shoulduse

audience

data

andintelligence

to

target

and

segment

directmailpieces,

creating

campaigns

that

deliver

greater

consumer

engagement

resultinginhigherresponse

and

conversionrates

and

satisfaction.Base

2023

n=2,000;

Q:How

would

you

describe

the

frequency

of

direct

mail

youreceive

frombrands

overall?(Select

one

response.)/How

satisfiedare

you

with

the

amount

of

direct

mail

youreceive

frombrands?(Select

one

response.)03Executive

summary

&actionable

insights2023

The

State

of

Direct

MailConsumer

Insights1306Over

half

(54%)

of

consumers

agree

theyare

more

likely

to

purchase

from

a

brand

thatprioritizes

sustainability.KEY

FINDING32%68%reported

they

still

opt

toreceive

at

least

some

paperstatements

frombrandshave

optedin

to

paperlessstatements

for

every

brandthat

offers

itACTIONABLE

INSIGHTPartner

witha

vendor

that

prioritizes

sustainability,

whichincludes:•Usingpost-consumer

waste

paper

stock

certified

for

sustainable

harvestingbythe

Forest

Stewardship

Council•Purchasing

carbon

offset

credits

on

your

behalf

for

every

step

of

the

direct

maillifecycle

—

fromraw

materials

to

disposal•

Adding

a

carbon-neutralicon

or

statement

to

eachmailpiece

showcasing

yourcommitment

to

sustainabilityPaperlessstatementsaremorecommonamongyoungerconsumers,especiallythose25-44.Base2023n=2,000;Q:Takeamomenttoconsiderthestatementslistedbelow.Pleasestatetheextenttowhichyouagreeordisagreewitheach.(Selectoneperrow.)

Q:

Which

of

the

following

statements

best

describes

your

relationship

withpaperless

statements?(Select

one

response.)”14Howconsumersact

ondirect

mail04How

consumers

takeaction

with

direct

mail2023

The

State

of

Direct

MailConsumer

Insights15The

majorityof

consumersread

direct71%

58%reported

they

read

directmail

the

same

day

they

bringit

inside

their

residencekeep

direct

mail

for

lessthan

two

daysmailalmostimmediately.NEARLY78%

1

in

4Over

half

keepit

two

daysor

less.of

ages

55+,

report

they

readof

those

18-24

keep

theirdirect

mail

for

two

daysbut

less

than

five

days.direct

mail

the

same

day

theybringit

inside

their

residence.ACTIONABLE

INSIGHTDirect

mailpractitioners

shoulduse

audience

data

andintelligence

to

target

and

segment

directmailpieces,

creating

campaigns

that

deliver

greater

consumer

engagement

resultinginhigherresponse

and

conversionrates

and

satisfaction.Base

2023

n=2,000;

Q:

What

do

you

typically

do

with

direct

mail

youreceive

fromany

brand?(Select

one

response.)/How

long

do

you

typically

keep

direct

mail

fromany

brand?(Select

one

response.)04How

consumers

takeaction

with

direct

mail2023

The

State

of

Direct

MailConsumer

Insights16Direct

mailisanimportantrelationshipbuilder.DIRECT

MAIL

ATTITUDES(TOP

2-BOX)55%I

expect

directmailIreceive

from

brands

willbe

personalizedfor

me

in

some

wayI

become

concerned

about

my

personal

privacy

and

security

when

I

receive

direct

mail

from

brands

I

do

not

knowI

prefer

brands

to

only

interact

with

me

digitally

because

it

is

more

sustainable

than

sending

direct

mailDirect

mail

is

an

important

way

for

brands

to

build

relationships

with

me51%48%48%Personalizationis

expected.47%47%45%Receiving

direct

mail

from

a

brand

feels

more

important

than

receiving

an

email

from

a

brandI

am

often

introduced

to

new

brands

via

direct

mailIt

is

important

to

me

than

brands

interact

with

me

beyond

the

digital

spaceReceiving

direct

mail

from

a

brand

feels

special41%37%36%I

prefer

that

brands

reach

out

to

me

via

direct

mail

onlyI

feel

overwhelmed

by

the

amount

of

direct

mail

I

receive

from

brands

on

a

daily

basisBase

2023

n=2,000;

Q:

Takea

moment

to

consider

the

statements

listedbelow.

Please

state

the

extent

to

which

youagree

or

disagree

with

each.

(Select

one

per

row.)04How

consumers

takeaction

with

direct

mail2023

The

State

of

Direct

MailConsumer

Insights17Images

ofIMAGE

APPEALpreviously43%40%Images

of

anitem/brand/service

Ihave

previously

purchasedImages

that

include

an

event

or

location

that

is

local

to

meImages

of

foodpurchaseditems

or

localevents

are

mostimpactful

forengagement.35%31%28%27%Images

ofan

item/brand/service

I

have

viewed

onlineImages

ofan

item/brand/service

I

have

seen

in

other

advertisements

or

communications

previouslyImages

that

include

animals15%Images

that

include

people

in

general15%Images

that

include

families13%Images

that

include

people

that

look

likeme12%Direct

mail

pieces

without

images

are

most

appealing

to

me5%OtherBase

2023

n=2,000;

Q:

Which

of

the

following

types

of

images

makea

direct

mailpiece

most

appealing

to

you?

(Select

all

that

apply.)04How

consumers

takeaction

with

direct

mail2023

The

State

of

Direct

MailConsumer

Insights18Offers

are

keyto

enticingLIKELIHOOD

TO

OPEN/READ

FROM

BRAND

INTERESTED

IF

IT

INCLUDED…(TOP

2-BOX)78%77%Single

offer

or

promotionrecipients

toopen

andreaddirect

mail,

withpersonalizedURLs

and

QRcodes

growinginpopularity.Multiple

offers

or

promotions66%A

localevent

or

location61%60%Name

ofan

item

you

recently

purchased

or

viewed

onlineImage

ofan

item

you

recently

purchased

or

viewed

online

previouslyImage

of

a

recently

purchased

itemYour

first

and

last

name56%54%51%Your

first

name48%48%Personalized

URLUp

from

42%in

2022Map

to

a

local

store

or

physical

locationQR

code43%Up

from

37%in

2022Base

2023

n=2,000;

Q:Imagine

youreceive

a

piece

of

direct

mail

froma

brand

youare

particularly

interestedin.

How

likely

are

you

to

open/read

this

piece

of

mailif

it

had

the

followingincluded?04How

consumers

takeaction

with

direct

mail2023

The

State

of

Direct

MailConsumer

Insights19The

majority

ofconsumers

willuse

a

searchMETHOD

TO

LEARN

MORE

ABOUTA

BRAND

FROM

DIRECT

MAIL18-3435-5455+22%23%27%Search

engineengine

to

learnmore

about

abrand

followedby

visitinga34%16%23%Visit

store

location23%28%17%17%15%16%Generic

URL18%17%15%Personalized

URL11%14%13%10%Phone

numberstore

location.6%13%8%QR

code7%6%FACT18-54

year

olds

are

more

likely

than

55+

to

learnmore

about

brands

from

a

personalized

URL.Base

2023

n=2,000;

18-34

n=582,

35-54

n=696,

55+n=722;

Q:Imagine

youreceiveda

piece

of

direct

mail

froma

brand

youare

interestedinand

want

to

learnmore.

Which

of

the

followingmethods

would

yoube

most

likely

to

use

to

get

more

information?

(Select

one

response.)04How

consumers

takeaction

with

direct

mail2023

The

State

of

Direct

MailConsumer

Insights20Offers

andpromotionsmotivateWHAT

PART/ASPECT

MADE

YOU

TAKE

ACTION?18-3435-5455+60%consumers

totake

actionthe

most.65%There

was

an

offer

or

promotion

that

caught

my

eyeI

was

already

interestedinbrand/product/serviceThe

designand

colors

caught

my

eye66%67%50%50%52%57%35%24%20%17%12%3%22%19%24%This

piece

was

personalized

to

me23%14%24%Someone

Iknow

hadrecently

purchased

from

thisbrandandrecommended

them

to

me18%21%9%12%There

was

a

QR

code

or

URL

thatmade

it

easy

to

take

action4%0%Other3%5%Base

2023

n=1,270;

18-34

n=352,

35-54

n=468,

55+n=450;

Q:

Which

of

the

following

describes

why

this

particular

piece

of

mailinspired

you

to

take

action?(Select

all

that

apply.)04How

consumers

takeaction

with

direct

mail2023

The

State

of

Direct

MailConsumer

Insights21Offers

andpre-existinginterest

areparamount

asconsumersmove

toWHAT

INSPIRES

ACTION

BY

AGE18-3435-5455+56%65%60%There

was

an

offer

or

promotion

that

caught

my

eyeI

was

already

interestedinbrand/product/service65%73%52%59%67%40%35%37%36%Someone

Iknow

hadrecently

purchased

from

thisbrandandrecommended

them

to

me37%30%action

stage.The

design

of

the

piece

capturedmy

attentionThis

piece

was

personalized

to

me30%24%34%30%28%22%24%21%18%The

copy(orwriting)

within

the

piececapturedmy

attention21%Base

2023

n=2,000;

18-34

n=582,

35-54

n=696,

55+n=722;

Q:Imagine

you

were

bringingina

piece

of

direct

mailinto

your

residence.

Which

of

the

following

elements

of

a

direct

mailpiece

wouldinspire

you

to

takeaction?

Action

caninclude

searching

for

the

brand

online,

visitinga

brand

website,

checking

thebrand’s

socialmedia,

lookingup

reviews

of

the

brand/product,

buyinga

product,

or

visitinga

brandlocation.

(Select

all

that

apply.)04How

consumers

takeaction

with

direct

mail2023

The

State

of

Direct

MailConsumer

Insights22Nearly

60%visit

a

brandwebsite

afterreceivingdirect

mailand

over

one-third

visit

alocation

orpurchase

aproduct.ACTIONS

TAKEN

FROM

DIRECT

MAIL57%53%46%38%36%28%20%16%2%Visited

thebrand

orservice

websiteSearched

for

thebrand/product/service

onlineLookedup

reviewsof

the

brand/product/serviceVisiteda

retaillocation

to

check

out

product/signeda

product

inperson

up

for

a

serviceBought

aVisitedanotherwebsite

lookingfor

the

product

orservice

advertisedChecked

thebrand

or

service’ssocialmediaChecked

out

othermedia

to

gaugeothers’

thoughts

onthe

brand/product/serviceOtherBase

2023

n=1,270;

Q:

You

mentioned

youhave

taken

some

kind

of

actionafter

receivinga

piece

of

direct

mail.

Which

of

the

following

describes

whichactions

youhave

takenin

the

past

after

receivinga

piece

of

direct

mail?(Select

all

that

apply.)04How

consumers

takeaction

with

direct

mail2023

The

State

of

Direct

MailConsumer

Insights2339%QR

codesThis

figure

rises

to

44%for

those

aged

35-54and

over

half

(51%)

forthose

aged

18-34are

usedbyover

a

third

ofconsumers

totake

action.of

consumers

are

likelyto

scan

a

QR

code

ona

piece

of

direct

mailand

take

action.Scan

to

seewhat

happens.FACT41%

of

marketers

currently

use

QR

codes

to

help

measure

the

ROI

of

campaigns.Base

2023

n=2,000;

Q:How

likely

are

you

to

scana

QR

code

ona

piece

of

direct

mailand

takeaction?

Action

caninclude

searching

for

the

brand

online,

visitinga

brand

website,

checking

the

brand’s

socialmedia,

accessinga

promotion,

lookingup

reviews

of

the

brand/product,

buyinga

product,

or

visitinga

brandlocation.

(Select

one

response.)24Direct

mailformatpreferences

&industr

y

insights05Direct

mail

format

preferences

&industry

insights2023

The

State

of

Direct

MailConsumer

Insights25CatalogsBrands

you

don’t

knowandmagazinesare

the

mostpreferred

directmail

format,regardlessof

theBrands

youknow,but

haven’t

purchased

fromBrands

youalready

have

a

relationship

withA

brand

youhaven’t

purchased

fromin

over

a

yearDIRECT

MAIL

FORMATS49%49%Catalogs/Magazines55%41%46%45%45%35%Brochures(pamphlet/booklet)relationshipwith

a

brand.32%28%38%Letters

and

envelopesPostcards25%38%35%36%36%Base

2023

n=2,000;

Q:

Which

of

the

following

direct

mail

formats

do

youprefer

to

receive

frombrands…?

(Select

all

that

apply.)05Direct

mail

format

preferences

&industry

insights2023

The

State

of

Direct

MailConsumer

Insights26Respondents

aremost

likely

to

readDIRECT

MAIL

FORMATS

FROM

BRANDS

WITH

RELATIONSHIP:MOST

LIKELY

TO

READ39%

Catalogs/Magazinescatalogs/magazinesfrom

brands

withwhich

they

have

anexistingrelationship,followedby

lettersandbrochures.21%

Letters

and

envelopes20%

Brochures

(pamphlet/booklet)19%

Postcards2%

OtherFACTRespondents

ages

18-34

are

significantly

more

likely

to

readletters

compared

tothose

than

those

35+,

potentially

due

to

life

stages.Base

2023

n=2,000;

Q:

You

mentioned

youprefer

to

receive

the

following

direct

mail

formats

frombrands

youalready

have

a

relationship

with.

Which

of

the

followingare

youmost

likely

to

read?

(Select

one

response.)05Direct

mail

format

preferences

&industry

insights2023

The

State

of

Direct

MailConsumer

Insights2793%RetailMOST

LIKELY

READ

FORMATSread

direct

mailimmediatelyand/or

save

it

to

read

later.(Brick

&mortar

stores)49%Readimmediately44%55%40%35%27%Keep

andreadit

at

a

later

timeCatalogs/MagazinesLetters

andenvelopes13%BrochuresPostcardsRarely

readand

typically

throw

outWAYS

TO

LEARN

MOREMOST

LIKELY

READ

FROM

A

CURRENTLY

USED

BRAND40%

Promotions

fromproducts/services

Ialready

haveservices

I

don’t

already

haveproducts/servicesVisited

the

brand

or

service

website29%24%Searched

for

it

onlineVisiteda

retaillocation30%

Promotions

fromproducts/15%Lookedup

reviews10%7%5%16%

Catalog

showcasingNothingVisitedanother

website

looking

for

it

advertisedChecked

the

brand

or

service’s

socialmediaChecked

other

socialmedia

to

gauge

others’

thoughtsBought9%

Announcement

of

a

newproducts/service4%3%3%5%Newsletters

or

lettersN=79305Direct

mail

format

preferences

&industry

insights2023

The

State

of

Direct

MailConsumer

Insights2881%HealthcareMOST

LIKELY

READ

FORMATSread

direct

mailimmediatelyand/or

save

it

to

read

later.43%Readimmediately38%42%40%32%24%Keep

andreadit

at

a

later

timeLetters

andenvelopesCatalogs/Magazines24%BrochuresPostcardsRarely

readand

typically

throw

outWAYS

TO

LEARN

MOREMOST

LIKELY

READ

FROM

A

CURRENTLY

USED

BRAND27%

Promotions

fromproducts/services

Ialready

haveVisited

the

brand

or

service

website27%22%Searched

for

it

onlineNothing23%Newsletters

or

letters18%Lookedup

reviews11%Visiteda

retaillocation7%6%4%3%3%22%

Promotions

fromproducts/services

I

don’t

already

haveVisitedanother

website

looking

for

it

advertisedChecked

the

brand

or

service’s

socialmediaChecked

other

socialmedia

to

gauge

others’

thoughtsBought15%

Announcement

of

a

newproducts/service13%

Catalog

showcasingproducts/servicesN=78505Direct

mail

format

preferences

&industry

insights2023

The

State

of

Direct

MailConsumer

Insights2979%FinancialServicesMOST

LIKELY

READ

FORMATSread

direct

mailimmediatelyand/or

save

it

to

read

later.45%Readimmediately34%46%34%31%19%Keep

andreadit

at

a

later

timeLetters

andenvelopesCatalogs/Magazines27%BrochuresPostcardsRarely

readand

typically

throw

outWAYS

TO

LEARN

MOREMOST

LIKELY

READ

FROM

A

CURRENTLY

USED

BRAND35%

Promotions

fromproducts/services

Ialready

haveservices

I

don’t

already

have15%Visited

the

brand

or

service

website26%21%Searched

for

it

onlineNothing28%

Promotions

fromproducts/20%Lookedup

reviewsVisiteda

retaillocation9%4%8%Newsletters

or

lettersChecked

the

brand

or

service’s

socialmedia

5%Visitedanother

website

looking

for

it

advertisedChecked

other

socialmedia

to

gauge

others’

thoughtsBought13%

Announcement

of

a

newproducts/service3%9%

Catalog

showcasingproducts/services3%N=82705Direct

mail

format

preferences

&industry

insights2023

The

State

of

Direct

MailConsumer

Insights3079%eCommerceMOST

LIKELY

READ

FORMATSread

direct

mailimmediatelyand/or

save

it

to

read

later.42%Readimmediately37%37%35%35%31%Keep

andreadit

at

a

later

timeCatalogs/MagazinesLetters

andenvelopes26%BrochuresPostcardsRarely

readand

typically

throw

outWAYS

TO

LEARN

MOREMOST

LIKELY

READ

FROM

A

CURRENTLY

USED

BRAND38%

Promotions

fromproducts/services

Ialready

haveservices

I

don’t

already

haveproducts/servicesVisited

the

brand

or

service

website26%24%Searched

for

it

onlineNothing27%

Promotions

fromproducts/15%Lookedup

reviewsVisiteda

retaillocation10%16%

Catalog

showcasing7%Checked

the

brand

or

service’s

socialmedia

5%Checked

other

socialmedia

to

gauge

others’

thoughtsVisitedanother

website

looking

for

it

advertisedBought10%

Newsletters

or

letters4%4%9%

Announcement

of

a

newproducts/service3%N=80605Direct

mail

format

preferences

&industry

insights2023

The

State

of

Direct

MailConsumer

Insights3175%InsuranceMOST

LIKELY

READ

FORMATSread

direct

mai