商务英语阅读（第1册）第二版 课件 Unit 1 Introduction to Business、Unit 2 Successful Business People

商务英语阅读1UNIT1IntroductiontoBusiness

Explorethetypesofbusiness.12345

Understandmotivesandfunctionsofabusiness.

Learntheconceptofmeasuringperformanceofindustriesandfirms.Understandtheimpactofthepandemiconeconomy.Developreadingskillsaboutskimming.LearningObjectivesContentsTextATextBChineseValuesReadingSkills01040302行业PPT模板/hangye/MotivesandFunctionsofaBusinessTextAWarmingupWhatdoesa“business”serveforthesociety?Whataretherolesofabusiness?2.Arethereanybenefitsyoucangetfromabusiness?3.Howcanyouunderstandasuccessfulbusiness?Pleasegivesomeexamples.WordsandExpressionsalternatively adv.inplaceof,orasanalternativeto非此即彼；二者择一地(CET-4;TEM-4)Ifyoudonotlikeit,changeit.Alternatively,acceptit.WordsandExpressionsrevenue n.theentireamountofincomebeforeanydeductionsaremade收入(CET-4;TEM-4)Theynotonlyprotecthealth,butalsobringinconsiderablerevenue.WordsandExpressionsincentiven.motivationalinfluence激励,动机(CET-4;TEM-4)Iftheyhaveadirectincentivetodoso,theywillthinkaboutit.WordsandExpressionstutoring n.beingatutortosomeone;givingindividualinstruction辅导，教导(CET-4)Theteachersgiveindividualtutoringtostudentswhoarehavingdifficulties.WordsandExpressionsrelatively adv.inarelativemanner;bycomparisontosomethingelse相当地；相对地；相当程度上(CET-4;TEM-4)Ihaverelativelygoodhealththanbefore.WordsandExpressionscharitableadj.relatingtoorcharacterizedbycharity慈善事业的(CET-4;TEM-4)Thecharitableorganizationpartedfoodamongclaimants.WordsandExpressionsrenderv.toprovideorfurnishwith提供，给予(CET-4;TEM-4)Hehadachancetorendersomeservicetohiscountry.WordsandExpressionsdonatev.togivetoacharityorgoodcause捐赠，捐献(CET-4;CET-6)Whatwecoulddoistodonatesomemoneyforthem.WordsandExpressionsadequateadj.meetingtherequirements,especiallyofatask充足的，足够的(CET-4;TEM-4)Tobehealthyonemusthaveanadequatediet.WordsandExpressionsaccumulatev.togetorgathertogether累积，积聚(CET-4;TEM-4)Ijustwanttoaccumulatesomeusefulexperiencethere.StructuralAnalysisPara.MainTopicsPara.1IntroductiontothetopicPara.2ThegoalofabusinessPara.3-5WheretheprofitscomefromPara.6ProfitasamotivetounderstandbusinessPara.7-8Non-profitbusinessesNotesonTextA1.Abusinessreceivesrevenuewhenitsellsitsproductsorservices.Itincursexpensesfrompayingitsemployeesandwhenitpurchasesmachineryorfacilities.Thedifferencebetweentherevenueandtheexpensesistheprofits(orearnings)generatedbythebusiness.企业在销售其产品或服务时获得收入，在支付员工工资以及购买机器或设施时产生费用。收入和费用之间的差额就是企业的利润（或收益）。

incur...from的意思为“因……招致”。NotesonTextA2.Asaresult,youmayinvestyourmoneywiselyandenjoyhigherreturnsonyourinvestments.因此，你可以明智地投资，并享受更高的投资回报。returnsonone’sinvestments的意思为“投资回报”。NotesonTextA3.Thehospitalwillstillbillthepatient’sinsuranceforservicesrenderedandbillthepatientforanyamountsnotpaidbytheinsurancecompany.医院仍将为患者提供的服务向其保险公司开具账单，并就保险公司未支付的金额向患者开具账单。bill用作动词，表示“开具账单”。DiscussionIfyouaretostartabusiness,whatkindofbusinessdoyouwanttorun?Giveyourreasons.

America’sBestFirms…andtheRest—NewWinnersandLosersAreEmergingafterThreeTurbulentYearsTextBWordsandExpressionsrecession n.thestateoftheeconomydeclines;awidespreaddeclineintheGDPandemploymentandtradelastingfromsixmonthstoayear经济衰退(CET-4;TEM-4)Theeffectsoftherecessionarebeingfelteverywhere.WordsandExpressionsfrantic adj.excessivelyagitated;transportedwithrageorotherviolentemotion紧张忙乱的(CET-6)Thishasledworkingwomentobecomefrustratedbyexperiencinglongdaysandfranticschedules.WordsandExpressionsinflation n.ageneralandprogressiveincreaseinprices通货膨胀（CET-4;TEM-4）Theinflationratenowstandsat3.6percent.WordsandExpressionstakestockoftoexamineasituationcarefully盘点，估量（CET-6;TEM-4）ThetransitionfromEricSchmidttoLarryPageasCEOofGoogleisausefulmomenttotakestockofthisiconiccompany.WordsandExpressionsflip v.toturnsomethingoverquickly翻转（CET-6;TEM-4）Ilostmyplaceinmybookwhenthepagesflippedoverinthewind.WordsandExpressionsderidev.tolaughatsomeoneorsomethinginawaythatshowsyouthinktheyarestupidorofnovalue嘲笑（TEM-8）Theoldcontinent’seconomiesarewidelyderidedfortheirrigidmarkets,hightaxesandlackofentrepreneurialvim.WordsandExpressionsobsolete adj.notinuseanymore,havingbeenreplacedbysomethingnewerandbetterormorefashionable淘汰的，陈旧的（CET-6;TEM-4）Howwouldyourespondifanewtechnologymadeyourcurrentbusinessmodelobsoleteovernight?WordsandExpressionssluggish adj.(ofbusiness)notactiveorbrisk不活跃的，迟钝的（TEM-8）GDPgrowthissluggishandafifthoftheworkforceisunemployed.WordsandExpressionsconsumerstaplesproductsregularlypurchasedbythelargestmajorityofconsumers必需消费品Thepricesofimportantconsumerstapleshaverisenevenfaster;thepriceofbreadhasdoubled,andgaspriceshavequadrupled.WordsandExpressionsdiscretionaryadj.relatingtothingsthatyoupayforthatarenotconsideredcompletelynecessary,ortomoneyspentonthesethings可支配的Tightbudgets,forexample,makeitharderforthegovernmenttoincreasediscretionaryspending.WordsandExpressionsphysicalcapitalanasset,suchasland,buildings,equipment,etc.thatisownedbyacompanyandusedtoproducegoodsorservices实物资本BecauseChinaisinthemidtermofindustrializationnow,thephysicalcapitalisstillthefirsteffectineconomicgrowth.WordsandExpressionsamplify v.toincreasethesizeoreffectofsomething增强，加强（CET-6;TEM-4）OnebigworryisthatIreland’seconomicwoeswillamplifyitsfiscalandbankingproblems.WordsandExpressionspivot v.toturnortwist转变Sometimesentrepreneurshavetopivottheirbusinessmodelsinordertoadjusttochangingenvironments.WordsandExpressionsspookv.tofrightenapersonoranimal使惊慌，惊吓ThatideawasrejectedbyEuropeanfinanceministersbecausetheyworrieditwouldspookmarkets.WordsandExpressionsslump v.(ofprices,values,orsales)tofallsuddenly（价格、价值、销量等）骤降，猛跌（CET-6;TEM-4）Saleshaveslumpedthisyear.WordsandExpressionsupshot n.aphenomenonthatfollowsandiscausedbysomepreviousphenomenon结果，结局Theupshotisthatincomes,especiallyforworkinghouseholds,oughttostartgoingup.StructuralAnalysisPara.MainTopicsPara.1-2Inthethreeturbulentyears,marketleadershiphasflippeddramatically.Para.3-9TheanalysisoftheperformanceofdifferentAmericanindustriesandfirmsoverthepastthreeyears.Para.10-12Theanalysisshowsthattechnologyhasgivengroundtoold-economy.NotesonTextB1.Perhapsthemostunusualperiodforbusinessinagenerationbeganinthespringof2020,whenlockdownsbroughtpartsofproductiontoastandstill.或许，在这个时代里对企业来说最不同寻常的时期开始于2020年的春天，当时封锁政策使得很多生产陷入停滞。bringtoastandstill的意思为“使……停顿”，lockdowns

指的是疫情期间的封锁政策。NotesonTextB2.Thedigitalhareshavegivengroundtoold-economytortoises.数字经济这只兔子最终让位于传统经济这只乌龟。givegroundto意思为“让步；退却”，这里指市场领导地位发生了巨大转变。NotesonTextB3.Sittingattheverybottomoftheperformance

leaguetable

arecruise­linerfirms,suchasCarnival,thathaveseentheirdebtssoarandtheirsharesdroplikeananchortowardstheoceanfloor.表现排名垫底的是游轮公司，比如嘉年华公司的债务飙升，股票更是暴跌得像一只沉入海底的锚。本句运用比喻，把邮轮公司股票暴跌的惨状，形容为其邮轮上沉入海底的锚，非常形象。NotesonTextB4.Thesignatureinvestmentsofthepre-pandemicerawereasset-lightcompanies:principallysoftwarefirms,whichbenefitfromnetworkeffects.Firmsbasedonideasandinformationwerefavoredoveronesthatreliedonphysicalcapital.疫情前的标志性投资是轻资产公司：主要是软件公司，这些公司从网络效应中获益。基于创意和信息的公司比依赖实体资本的公司更受青睐。NotesonTextBasset­lightcompanies轻资产公司，是指经营所占用资本较少，通常所依赖的固定资产资本较少的一类公司。

onesthatreliedonphysicalcapital指的是依赖实体资本的公司，实物资本是指将资本看作所有者投入企业的实物生产能力或经营能力，或获得该项能力所拥有的资源或资金。NotesonTextB5.Inthethirdphase,whichbeganattheturnofthisyear,theFederalReservehaspivotedfrombeingrelaxedaboutinflationtobeingspookedbyit.第三阶段出现在今年年初，面对通货膨胀，美联储的态度从放松变成了恐惧。

pivotfrom...to…的意思是从……转变为……NotesonTextB6.Theupshotofall

ofthisistheharethatistechnology,thoughbynomeanslame,isnotaspacyasitonceseemed.Meanwhiletheold­economytortoiseshaveemergedfromtheirshellswithasurprisingspringintheirstep.最终的结果就是，科技这只兔子虽然不瘸，但也没有曾经看起来那样速度惊人。同时，传统经济这只乌龟从它的壳中伸出脑袋，其步伐是令人震惊地轻快。theupshotof的意思是……的结果是……。spring

的意思是活力。DiscussionInyouropinion,whichbusinesswillemergeinthepost-pandemicera?ChineseValues中国将推动各国各方共享中国大市场机遇，加快建设强大国内市场，推动货物贸易优化升级，创新服务贸易发展机制，扩大优质产品进口，创建“丝路电商”合作先行区，建设国家服务贸易创新发展示范区，推动贸易创新发展，推进高质量共建“一带一路”。

Chinawillworkwithallcountriesandallpartiestosharetheopportunitiesinitsvastmarket.Wewillstepupeffortstocultivatearobustdomesticmarket,upgradetradeingoods,developnewmechanismsfortradeinservices,andimportmorequalityproducts.WewillestablishpilotzonesforSilkRoade-commercecooperationandbuildnationaldemonstrationzonesforinnovativedevelopmentoftradeinservices,soastoencourageinnovationintradeandpromotehigh-qualityBeltandRoadcooperation.ChineseValues2.中国将推动各国各方共享制度型开放机遇，稳步扩大规则、规制、管理、标准等制度型开放，实施好新版《鼓励外商投资产业目录》，深化国家服务业扩大开放综合示范区建设；实施自由贸易试验区提升战略，加快建设海南自由贸易港，发挥好改革开放综合试验平台作用。Chinawillworkwithallcountriesandallpartiestosharetheopportunitiesfromitsinstitutionalopening-up.Wewillsteadilyexpandinstitutionalopening-upwithregardtorules,regulations,managementandstandards,putintofulleffectthenewCatalogueofEncouragedIndustriesforForeignInvestment,andfurtherdevelopthenationalintegrateddemonstrationzoneforgreateropennessintheservicesector.Wewillimplementthestrategytoupgradepilotfreetradeareas,acceleratetheHainanFreeTradePortdevelopment,andtapintotheirroleaspilotplatformsforcomprehensivereformandopening-up.ChineseValuesReadjingSkills略  读略读（skimming）又称跳读（readingandskipping）或浏览（glancing），是一种非常实用的快速阅读技能。略读是要求我们以极快的速度阅读大量的材料，寻找字面上或事实上的主要信息和少量的阐述信息，可以跳过某个部分或某些部分不读，以求抓住文章的大意。

略读的作用在于用极短的时间迅速掠过全篇，领略其梗概。略读的要领很简单，只要在书中找寻出“路标”即可。一般的教科书或技术性书籍，“路标”由章节大小的标题所构成。读者只需要把它们过目一遍，全书的大意就能略知一二了；无标题的书，可读每章中的第一段和每段的第一句。此外，也可一页一页地扫描，注意力集中于重要的字眼如斜体字或粗体字等，如此就能很快地看完全篇，获得完整的印象。

略读可以运用以下技巧：

1.

要利用印刷细节，如标题、小标题、注释、标点符号等，对文章进行预测略读，以便了解作者的思路、写作意图等。2.

阅读段落的主题句或结论句。3.

注意转折词和序列词。转折词如but、however等，序列词如firstly、secondly等。ReadingSkills商务英语阅读1UNIT2SuccessfulBusinessPeople

Explorethegoodqualitiesofasuccessfulbusinessperson.12345

Understandtheimportanceofleadershipinbusiness.

Understandthetraitsambitiousyoungserialentrepreneursshare.

Explorethesecretsofsuccessfulstartupfounders.Developreadingskillsaboutscanning.LearningObjectivesContentsTextATextBChineseValuesReadingSkills01040302行业PPT模板/hangye/TheLeadershipWisdomofWarrenBuffettTextAWarmingupWhoaresuccessfulbusinesspeopleinyourviewpoint?Pleasegivesomeexamples.2.Whatarethegoodqualitiesofasuccessfulbusinessperson?3.Howtoimprovetheleadershipinbusiness?WordsandExpressionsshareholder n.someonewhoholdssharesofstockinacorporation股东，股票持有者(CET-6;TEM-4)FocusonshareholdervaluebydrivingbothtoplinegrowthandprofitabilityWordsandExpressionsfolksy adj.simple;veryinformalandfamiliar朴素的；友好的，无拘束的Hisfolksymannerhasendearedhimtohisneighbors.WordsandExpressionsbreezy adj.somethingislively,cheerfulandanimated活泼的，轻松愉快的(CET-6;TEM-4)Thisalbumisbright,breezyandplayful.WordsandExpressionsconglomerate n.alargebusinessfirmconsistingofseveraldifferentcompanies联合大企业Thebigluxuryconglomeratesenjoytheadvantageofscale.WordsandExpressionsaphorismn.ashortpithyinstructivesaying格言，警句Mr.Sarkozyoffersatleastachanceofprovingthisaphorismwrong.WordsandExpressionshelmn.apositionofleadership掌舵，掌管(TEM-8)HehasbeenatthehelmofLonrhofor31years.WordsandExpressionssagen.amentorinspiritualandphilosophicaltopicswhoisrenownedforprofoundwisdom圣人；智者；贤人(CET-6;TEM-4)Thesageistheinstructorofahundredages.WordsandExpressionsperspectiven.awayofregardingsituationsortopicsetc.观点，看法(CET-4;TEM-4)Theauthorsmaintainthisperspectivethroughoutthebook.WordsandExpressionsgovernancen.theactofgoverning;exercisingauthority统治，管理(CET-4;TEM-4)Alltheseissueshaveforcedanimplementationofservicemanagementgovernance.WordsandExpressionssuccessorn.apersonwhofollowsnextinorder继承人，继任者(CET-4;TEM-4)Thechairmanhasdesignatedherashissuccessor.WordsandExpressionsnuggetn.asmalllumpofsomething,especiallygold小块东西；（尤指）小金块(CET-4;TEM-4)Isavedthislittlenuggetofknowledgeforlastbecauseofhowobviousitis.WordsandExpressionsheadquartersn.theofficethatservesastheadministrativecenterofanenterprise（机构，企业等的）总部，总店；司令部，指挥部(CET-4;TEM-4)Thecompany’sheadquartersisbasedinLondon.WordsandExpressionsliabilityn.thestateofbeinglegallyobligedandresponsible责任(CET-4;TEM-4)Butwithouttheformalbusinessentity,youhavenohopeoflimitingyourpersonalliability.WordsandExpressionsmediocre adj.moderatetoinferiorinquality普通的，平凡的，中等的(TEM-8)Idonotfeelmediocreenoughtofeelcompassionforanyone.WordsandExpressionsrevelation n.thespeechoractofmakingsomethingevident启示，被揭露的真相(CET-4;TEM-4)Thecompany’sfinancialproblemsfollowedtherevelationofamajorfraudscandal.WordsandExpressionsallocationn.theactofdistributingbyallottingorapportioning;distributionaccordingtoaplan配给，分配，分配额(CET-4;TEM-4)Townplanningandlandallocationhadtobecoordinated.WordsandExpressionsretentionn.theactofkeepinginyourpossession保留，保持力(CET-4;TEM-4)Magazinesubscriptionsandcarinsuranceareexamplesofcustomerretentionsituations.WordsandExpressionsrational adj.consistentwith,basedonorusingreason理性的，理智的(CET-4;TEM-4)He’saskingyoutolookatbothsidesofthecaseandcometoarationaldecision.WordsandExpressionsdecisive adj.determiningorhavingthepowertodetermineanoutcome坚定的，果断的，决断的(CET-4;TEM-4)Theadvantageofthisisthattheycanmakedecisiveandeffectiveexecutives—uptoapoint.WordsandExpressionsdecayv.tofallintoruin衰败，衰退，衰落(CET-4;TEM-4)Eachcivilizationisborn,culminates,anddecays.WordsandExpressionsarrogance n.overbearingprideevidencedbyasuperiormannertowardinferiors傲慢，自大，自负(CET-4;TEM-4)Hewasatypicalshowmanwithabrashnessborderingonarrogance.WordsandExpressionsbureaucracyn.non-electivegovernmentofficials官僚主义，官僚机构(CET-6;TEM-4)Bureaucracyiseverdesirousofspreadingitsinfluenceandpower.WordsandExpressionscomplacency n.thefeelingyouhavewhenyouaresatisfiedwithyourself自满，自鸣得意(CET-6;TEM-8)Thecomplacencybehindthesefiguresisshocking,andthefailureisours.WordsandExpressionsmetastasizev.tospreadthroughoutthebody转移Cancercellsmetastasizethroughthebody.WordsandExpressionsfalter v.tobeunsureorweak;walkunsteadily颤抖，蹒跚，摇晃America’sadvantagesduetothesefirmscouldfalteriftheirabilitytoinnovatestalls.WordsandExpressionsdirective n.apronouncementencouragingorbanningsomeactivities命令，训令，指令(CET-6;TEM-4)AnewEUdirectiveonmaternityleavewillcomeintoforcenextmonth.WordsandExpressionsdawdling v.towastetime;beslow浪费时间，拖延，磨蹭Ifyoukeepdawdlingalong,youwillsurelybefired.WordsandExpressionsambiguous adj.opentotwoormoreinterpretations;orofuncertainnatureorsignificance;or(often)intendedtomislead含糊的，不明确的(CET-6;TEM-4)Heranswerisambiguous.StructuralAnalysisPara.MainTopicsPara.1-3WarrenBuffett’sannuallettertoshareholdersisalwaysfocusedonforwisdomaboutlifeandbusiness.Thisyear’s50th-anniversaryeditionwasnoexception.Para.4-12TheleadershipwisdominWarrenBuffett’sannualletterNotesonTextA1.“AtBerkshire,directorswalkinyourshoes,”Buffettwrote.巴菲特写道：“在伯克希尔，董事们都站在你的立场上。”inone’sshoes意思是“处于某人的位置”NotesonTextA2.“ManagingBerkshire,”hewrote,“isprimarilyajobofcapitalallocation,coupledwiththeselectionandretentionofoutstandingmanagers.”“管理伯克希尔，”他写道，“主要是一项资本分配的工作，同时还要挑选和留住优秀的管理人员。“capitalallocation指的是“资本分配”，coupledwith意思是“加上，外加”。NotesonTextA3.BuffettandMungerhaveputtheirtrustintheirmanagers,whichhasallowedthemtoproducemore“thanwouldbeachievedbystreamsofdirectives,endlessreviewsandlayersofbureaucracy.”“比起一连串的指令、无休止的审查和层层的官僚主义”，巴菲特和芒格对管理人员的信任能给公司带来更多好处。putone’strustin意思是“信任”，streamsof意思是“一连串的”，layersof意思是“一层层的”。NotesonTextA4.Althoughhedoesn’tsaythisoutright,Buffett’sletterisfilledwithexamplesofhimcallingouthisownerrorsandsayinghismanagersareactuallybetterthanheis.尽管巴菲特没有直截了当地说出这一点，但他信中有很多例子指出了自己的错误，并称他的管理人员实际上做得比他更好。saythisoutright意思是“直截了当地说出来”，callingoutone’serrors意思是“指出自己的错误。”DiscussionSupposeyouaretheheadoftheHRDepartmentofalargemultinationalcorporation.Whataretheessentialqualitiesyouwouldexpectinjobapplicants?

TheSecretsofHighlySuccessfulYoungEntrepreneursTextBWordsandExpressionsentrepreneurn.apersonwhoattemptstomakeaprofitbystartingacompanyorbyoperatingaloneinthebusinessworld,esp.whenitinvolvestakingrisks企业家(CET-4;TEM-4)Anentrepreneurismorethanjustarisktaker.Heisavisionary.WordsandExpressionscontentious adj.causing,involving,orlikelytocausedisagreementandargument有争议的(CET-6;TEM-4)TheseproblemscameagainstabackgroundofyearsofcontentiousnegotiationsbetweenMotorolaandTeledesic.WordsandExpressionsultimatelyadv.finally,afteraseriesofthingsthathavehappened最终(CET-4)Oursuccesswillultimatelyhingeonouruserexperience,sinceacompellingproductwillmarketitself.WordsandExpressionsventure n.aninvestmentthatisveryriskybutcouldyieldgreatprofits风险项目(CET-4)Veryquicklywhathadbegunasabusinessventurewastransformedintoapopularpatrioticcause.WordsandExpressionsgo-gettern.someonewhosecareerprogressesrapidly老手；能干的人(CET-6)Heisanaggressivebusinessman—arealgo-getter.WordsandExpressionsproprietorship n.anunincorporatedbusinessownedbyasinglepersonwhoisresponsibleforitsliabilitiesandentitledtoitsprofits独资企业(CET-6;TEM-4)Ifyoulikebeingyourownboss,thenaproprietorshipwouldsuityoubest.WordsandExpressionssubsequent adj.followingintimeororder随后的，接着的(CET-4;TEM-4)Thereweremanyindividualswhomanagedwellduringthemarketcollapseanditssubsequentrecovery.WordsandExpressionsnovice n.someonenewtoafieldoractivity初学者，新手Manynoviceentrepreneursstumblewhentryingtowinovertheirfirstfewclients.WordsandExpressionsstandaloneadj.(acompanyororganization)managingitsownactivities（公司）独立的(CET-4;TEM-4)TheCivilAviationAuthoritysaiditexpectedairportprojectstobefundedonastandalonebasis.WordsandExpressionsthrivingadj.verylivelyandprofitable欣欣向荣的，繁华的，兴旺的(CET-4;TEM-4)Whilemanyeconomiesarestillstrugglingtorecover,LatinAmerica’sartsceneisthrivingonceagain.WordsandExpressionssubset n.asetwhosemembersaremembersofanotherset;asetcontainedwithinanotherset小部分Themostsuccessfulwaytocompeteistogoafteracertainsubsetofthetargetmarket.WordsandExpressionsportfolion.acollectionofdifferentinvestmentsthatareownedbyaparticularpersonororganization(投资)组合(CET-6;TEM-8)Theterminvestmentportfolioconjuresupvisionsofthetrulyrich—theRockefellers,theWalMartWaltons,BillGates.WordsandExpressionsembolden v.tomakesomeonebrave（使）有胆量，更勇敢(CET-6;TEM-8)ItwillcertainlyemboldenthemtofightanyattempttosplittheCEOandchairmanrole.WordsandExpressionsunderpin v.togivesupport,strength,orabasicstructuretosomething支持，巩固(CET-6;TEM-8)Dubai,forexample,hasspentbillionsofdollarssettingupthelegalandsupervisorysystemstounderpinitsnewfinancialcentre.WordsandExpressionssynonymousadj.(twothings)beingsocloselyconnectedinmostpeople’smindsthatonesuggeststheother相近的(CET-6;TEM-8)Foralongtime,Chineseproductionhasbeensynonymouswithcheapgoods.StructuralAnalysisPara.MainTopicsPara.1-6Uponthedebateaboutwho’sultimatelymoresuccessful—middle-agedoryoungfounders,aresearchisconductedbyKathrynShaw,findingthatserialentrepreneursareverysuccessfulwhentheystartyoung.Para.7-10AdvantageofserialentrepreneursPara.11-16Youngserialentrepreneursgetbolderwhenthey

getolder,andaremorelikelytobeportfoliofounders.NotesonTextB1.Theauthorssuggestthattheseambitiousyoungserialentrepreneurssharecertaintraitsthatfeedintotheirsuccess.作者们认为，这些的连续创业的年轻人雄心勃勃，他们身上具有某些共同的特质，这些特质对他们的成功至关重要。feedinto意思为“注入”。NotesonTextB2.Theseyoungbusinesspeoplewho“comeofage”asserialentrepreneurs—9%ofallnewfounders—canevolvetobehighlysuccessful,Shawsays.“They’reaselectgroupandthey’rerealgo-getters.”Shaw说，“年轻创业者中的9%在若干年后成为连续创业的企业家，他们最终非常成功。他们是一个精英群体，他们是真正的实干家。”comeofage意思为“成年;成熟”，aselectgroup意思为“精挑细选的群体”，即“精英群体”。NotesonTextB3.Ofallthefirmsanalyzed—acombinationofsoleproprietorshipsandlimitedliabilitycorporationsacrossindustries—nearly18%wererunbyserialentrepreneurs.在所有被分析的公司中，近18%是由连续创业者经营的，这些公司由各个行业的独资企业和有限责任公司组成。soleproprietorships是指独资企业，

limitedliabilitycorporations是指有限责任公司，即LLC。NotesonTextB4.Whilesalesatolderfounders’firstfirmsstartedoffhigher,atnearly$125,000,theirsecondfirmswereonly20%largerthantheirfirstfirms,andnevermatchedtheaveragesaleslevelofyoungerentrepreneurs’secondfirms.虽然年长创业者第一家公司的销售额起步较高，接近12.5万美元，但他们的第二家公司仅比第一家公司大20%，从未达到年轻创业者第二家企业的平均销售额水平。startoff意思为“以……开始”Noteso