某校园菜鸟驿站实地调研

I某校园菜鸟驿站实地调研摘要近年来，随着淘宝、京东、拼多多等一系列的电子商务平台的兴起，人们对于快递服务行业的需求也在不断的上涨。2013年5月，阿里巴巴联合了申通、圆通、韵达等众多快递物流公司共同组建了菜鸟网络，整合了上下游资源，建立起一个协同、开放、共享的平台，随着菜鸟网络平台的建立，各大校园内的主要快递企业也开始进行有效整合。校园菜鸟驿站的建立让校园快递市场更加规范化，实现了多方共赢，大大提高快递服务效率和客户满意水平。如今在我国，人们比起线下购物，人们更加倾向于在电子平台选择商品，通过电子现金的方式支付，也就更加乐意享受送快递上门的服务，尤其是大学生，对于快递的热度更是高居不下，据统计，我国2017年高校生网购占了全社会网购消费者的17%，，高校快递每年(除去寒暑假)的数量更是惊人的多。这就对快递的代理网点提出了新的要求，越来越多的菜鸟驿站入驻校园。

本文将通过校园菜鸟驿站作为分析对象，对该项目进行系统分析，并通过分析结果得出总体评价。AbstractIn

recent

years,

with

the

rise

of

a

series

of

e-commerce

platforms

such

as

Taobao,

and

pinduoduo,people's

demand

for

the

express

service

industry

is

also

rising.

In

may2013,

Alibaba,

together

with

Shentong,

Yuantong,

Yunda

and

other

express

logistics

companies,

jointly

established

a

rookie

network,

integrated

upstream

and

downstream

resources,

and

established

a

collaborative,

open

and

shared

platform.

With

the

establishment

of

the

rookie

network

platform,

major

express

companies

in

major

campuses

also

began

to

effectively

integrate.

The

establishment

of

campus

rookie

post

station

has

made

the

campus

express

market

more

standardized,

achieved

win-win

results,

and

greatly

improved

the

efficiency

of

express

service

and

customer

satisfaction.

Nowadays,

compared

with

offline

shopping,

people

in

China

are

more

inclined

to

choose

goods

on

the

electronic

platform

and

pay

by

e-cash,

so

they

are

more

willing

to

enjoy

the

service

of

delivering

express

to

their

homes.

Especially

college

students

are

more

enthusiastic

about

express

delivery.

According

to

statistics,

in

2017,

college

students'

online

shopping

accounted

for

17%

of

the

online

shopping

consumers

in

the

whole

society,

and

the

number

of

College

express

delivery

every

year

(excluding

winter

and

summer

holidays)

is

even

more

amazing.

This

has

put

forward

new

requirements

for

the

agency

outlets

of

express

delivery,

and

more

and

more

rookie

post

stations

have

settled

in

the

campus.

This

paper

will

take

the

campus

rookie

post

station

as

the

analysis

object

to

systematically

analyze

the

project,

and

get

the

overall

evaluation

through

the

analysis

results.一、对某校园菜鸟驿站进行实地调研，并设置调查本驿站订单量问卷去寻问校园菜鸟驿站的负责人，问卷问题如下：1、驿站去年日订单量是多少？2、由哪些订单组成，比如个人、网购、其他，以及它们的占比情况。3、去年订单最多的月份有哪些？4、去年双十一、双十二、618订单量的情况。5、在校生取件的比列。6、快递公司派费收入以及发件收入。其每个问题的回答即数据为：1、去年日订单量为800。2、大部分为网购订单组成，个别的由其他和个人组成，其占比情况如下：3、订单最多的月份为：3月、6月、9月、11月、12月。4、去年双十一、双十二、618的订单情量况如下：5、在校生取件的比列如下：种类比列顺丰40.88％邮政39.29％天猫20.54％圆通50.89％韵达48.27％其他20.63％6、快递公司派费收入以及发件收入如下：快递公司派费收入（元/单）顺丰1.00邮政0.4天猫0.8圆通0.5韵达0.4二、预测下一年的双十一、双十二、618的订单量趋势每一年双十一、双十二、618的订单量都会受当年疫情和商家活动的影响，增增减减，有多有少。但基数的变化并不会太大，因为每年在这些电商节“剁手”的行为仿佛已经在人们的心里生根发芽，就算没有这个打算，也会有整体大环境的影响，这些都会驱使人们去参与活动。三、总结驿站是快递到达消费者手中的最后一站，我们从手机上实时掌握快递的信息，从发货到运输，再到各个城市的物流中心，最后到达驿站，我们去取件，每个步骤都可通过手机查看，这其中是科技的力量在起作用。为了保证运输的高效和安全，通过智慧地图、大数据、运筹优化等科技应用，对运输过程进行实时监控，保证安全，这都是现实生活中物流逐步完善后达到的水平。真是让我们惊叹。