bec中级口语自我介绍

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BEC中级口语自我介绍话题归纳:

Competition

1Whatisimportantwhendealingwithcompetition?

Pricingpolicies

Advertisingstrategies

2Whatisimportantwhensettingpricesfornewproducts

Productioncosts

Competitorspricing;

Keypoints:Pricing:Advertising,Productioncosts,Competitorsprice;Marketing;Awiderangeofservicesandproducts

Pricing:

a.(Foraconsumer):allconsumerswouldliketogoforhigherqualityandexpensiveproduct,itisacommonsense.

b.(Foramanager):correctpricingpoliciescancapturealargenumberofconsumerinashortperiodoftime.

c.(Foranewlybuiltcompany):pricingpoliciesareparticularlyimportantfornewlybuiltbusinessesattheearlystageistodrawthepublicattentionandmaketheircompanyandbrandknowntothepublic.Whenanewproductisputintomarket,theremustbealotofpeopleknowingaboutit.

Competitorsprice

a.Onceanewproductisputintomarket,itwillimmediatelyfacethecompetitionfromrivals.Thepricewarsometimescanbeincrediblyfierceandcrude.

b.Competitorspricewillmirrortheconsumersattitudeaboutcertainproductsandthesatisfactionabouttheirprices.

c.Ifyoufixedthepricehigherthanyourrivalswithouthigherqualityofservice,youmightsoonfindyourselfinanunfavorablesituation.

d.Correctpricingcouldalsodefeatsomecompetitorsinashortperiodoftime.Forexample:Safeway,Tescopricewaragainstallsmallbreadmanufactures.Inthiscase,SafewayandTescofixedtheirpricefor7pperloaf,whichis23pcheaperthantheircompetitorsoffer.Asaresultofthis,in35daystime,mostoftheircompetitorswentintoliquidation.

Advertisingstrategies

a.Thefundamentaltaskforacompanyistomakeitsproductsanditselfknowntothepublic.Therearemanywaystoachievethis,advertisingisthemostimportantone.

b.Advertisingthroughdifferentmediacancovernearlyeverycornerintheworld.Themajorchannelsare:TV-Radio-Internet-Newspaper-BillBoard-Poster-Magazine

c.Theadvantageofadvertisingisnotonlyaboutpropagandizingyourcompanybutalsocompetingagainst/withyourrivals.Acompany,throughproperadvertisements,canmanageintroducetheadvantagesoftheirproductswouldbetherightchoice.Forinstance,carmanufacturescanputintheirnewdesignstotheads,e.g.ABS,doubleairbagstoconvincetheprospectivecustomersthattheircarsaresaferthanothers.

Motivatingstaff

1.Whatisimportantwhenmotivatingstaff?

Financialbenefits

Careerdevelopmentopportunities

2.Whatisimportantwhenintroducingrewardsystemforstaff?

Purposeoftherewardsystem

Typesofrewardoffered

3.Whatisimportantwhenaimingtorewardstaffturnover

Financialincentives

Careerstructure

Keypoints:Financialbenefits;Careerdevelopment/structure;reducestaffturnover

Financialbenefit

a.Managers,companyownersandsupervisorshavealwaysbeenfrustratedandbewilderedbyemployeeswithlittleornomotivation.

b.Staffalwayswantrewardfortheircontributiontothecompanyandwhattheyareworth.Suchfactorsarejustlikemarketforces.Thefundamentalreasonoflookingforajobistogetpay.Staffdothejobwhattheyarepaidfor.However,quiteoften,thestaffworkovertimeundertheirmanagersdemand.Ifthecompanyfailstogiveproperfinancialbenefitsstaffmightsubsequentlyfeelnotbeingfairlytreated,andthereforefrustratetheirenthusiasmfortheirwork.

c.Staffwantsomesortofrecognitionforthejobtheydo.Correctfinancialbenefitsplanwillarosetheirenthusiasm;otherwisetheywouldfeelbeingignored.

d.Thejobthatthestaffaredoingisnotalwaysinteresting,ortheworkingenvironmentmaynotbepleasant,ortheircolleaguesmightnotbeveryhelpfulandcooperative.Inthiskindofsituation,thestaffwouldbecomestressfulanduninterestedintheirjob.Correctfinancialbenefitscannormallydistractstafffromtheirdissatisfactionwith

Careerdevelopment/structure

a.Job-huntingisalwaysatwo-wayprocess.Ononehand,theemployeeslookfortheiridealjobs,ontheotherhandtheemployer,atthesametime,lookforcompetitivepeople.Anemployerhasanumberofmethodstoattractthebestpeopleintoitsbusiness.Suchashighpay,travellingopportunities,companycarsandtraining/careerdevelopmentopportunities.

b.Goodeducationalbackgroundisnottheonlyelementthattheemployerswilltakeintoaccountwhentheylookforsomeoneinthejobmarket.Postgraduatequalificationsandprofessionaltrainingareequallyorevenmoreimportantthanthehighereducationdegrees.WhentheHRmanagersonlyhave30secondstogothrougheachapplicantsCV,thesectorthatwillcatchtheireyesarenormallyyourqualificationandprofessionaltrainingexperiences,whichshowwhetheryousuittheirvacantpositions.

c.Nowadays,veryfewpeoplewouldliketogoforthatkindofjob-for-lifeposts.Theyallwishtohavetheirjobsbetterandbetter,Ifanemployeeisabletogettheopportunitiestoobtainsomesortofprofessionaltrainingduringthecourseofemployment,thisexperiencewilldefinitelyenhancehisvalueintheemploymentmarketandthereforebenefitshisfuturejob-hunting.

d.Sointhetwo-wayjob-seekingprocess,whiletheemployerischoosingitsfavoritepeople,thewisefutureemployeewillconsiderthetrainingandcareerdevelopmentopportunitieswithhis/herfutureemployerandtrytomakehimself/herselfmorecompetitiveintheemploymentmarket.

Businesspremises;

1.Whatisimportantwhenrelocationabusiness?

Localworkforceavailable

Locationofsite

2.Whatisimportantwhenchoosingretailpremisestorent

Location

Lengthofcontract

Keypoints:locationofthepremises;localworkforce;rentapremises

Localworkforce

a.Mighttechnologysupportandskillfulworkforcearethetwocrucialelementsleadingamodernenterprisetosuccess.Sowhenlocatingabusiness,themanagementpeopleinthebusinessgotoconsiderlocalworkforce.

b.Skillfulworkersarejustlikethehandsofabusiness,theyarethedirectcreatorsofcompanysprofits.

c.Thediversityoftheworkforcesskillswilldiversifythequalityoftheproducts.

d.Skillfulworkforceisparticularlyimportanttohi-techorientedcompanies.Thehi-techproductsrequirethecompanytomaintainastrongresearchanddevelopmentteam,whicharenormallythemorevaluableassetsofthecompany.

e.Whenlocatingabusiness,themanagersneedtoconsiderwhetherthelocalworkforceiscapableofproducingsuchastrongRDteam.

f.Moreover,cheaplocalforcewillcertainlyreducetheproductioncosts.(ConsiderwhymanyforeigncompanieschooseChinaastheirmanufacturingbase)

Locationofthebusinesssite

Considerthefollowingissues:

a.Whetheritisconvenientandeasyforrawmaterialsupplyandtransportingouttheproducts.

b.Whetheritiseasytogetaccesstotheelectricity,water,gas,andothersupportingenergysupplies.

c.Whetheritisconvenientformostofstafftogotowork.

d.Thepropertypricethere

e.Environmentalissues

f.Planningpermission

g.Taxliabilities

Thelengthofthecontract

a.Longercontractwouldcovermoredetails.Thecontractshouldcovercertainmatterwhicharelikelytoincur,suchasassignment,servicecharges,andrentreviewclause.

Marketing

1Whatisimportantwhenaimingtoreachnewmarket?

Marketresearch

Advertising

2.Whatisimportantwhenadvertisinganewproduct?

Targetmarket

Choiceofmedia

Marketresearch:

a.Marketingistheperformanceofbusinessactivitiesthatdirecttheflowofgoodsandservicesfromproducertoconsumeroruser.

b.Marketingresearchisalwaysthefirststepbeforethecompanygetsintothemarket.

c.Thefundamentalgoalofmarketingisthesatisfactionofconsumerneeds.Noorganizationcansurviveforlongwithoutmeetingconsumerneeds.Peoplewillsimplynotpurchaseaproductorservicethattheydonotneed.

d.Thus,anyorganization,ifitistobesuccessful,mustproceedfromthegoalofconsumersatisfactionandadjustitsprogramstodeliveranofferingmeetingconsumersneeds.

e.E.g.foreignmediumandhighrangecarmanufacturersdidnotattempttoenterintotheChinesemarketuntilrecentyears,becausefollowingmarketresearch,theydiscoveredthatChineseconsumers,ingeneral,couldnotaffordtobuyandmaintainexpensivecars.

f.E.g.Pizza,Pizza

g.TalkingaboutMarketResearch.

--Thecompanyhasdonealotofmarketresearchfortheproducts.

--Canyoutellmehowacompanystartssellinganewproduct?

--Doyouoftencarryout/conductmarketresearch?

--Whatsofmarketresearch/

--Oneofthepurposeofmarketresearchistofindoutwhethertheresmarketfortheproduct.

--Wedidadetailedmarketanalysis.

--Marketresearchisactuallyananalysisofaspecificmarketforaparticularproduct.

--Wehavetorunthemarkettestfortwomonths.

--Wehaveawideproductrange.

--Thestockmarketisuncertainatthemomentbecauseinterestratesarefalling.

Advertising:

a.Advertisingisthemostusefulwaytopropagandizeacompanysproductsandmakethemknowntothepublic.Advertisingisalsothewaytogettheproductsorientated.(E.g.whethertheproductsareforfemale/malemarket,highearningpeopleorlowearningpeople.Sportsshoesperfume)

b.Whenadvertisinganewproduct,itisessentialtoconsiderthetargetmarkets.Consumersneedsinthetargetmarket.

c.Choiceofmedia:seeAdvertisingStrategies

Tradefair

Whatisimportantwhenexhibitingattradefair?

Qualityofdisplay

Staffselected

Keyissues:Qualityofdisplayintradefairs;Staffselectedfortradefair

Qualityofdisplayintradefairs

a.Thequalityofdisplaywillaffectthepublicimageofthecompany.

b.Tradefairsaretheirreplaceablemeansofpropagandizingproducts.Theyprovidethemanufacturerswiththeformalstagestodisplaytheirproducts.

c.Atradefairisanimportantlinkandactivityincommercialsale.Beforeatradefairtakesplacetherenormalarealotofpropagandasaboutit,andtheorganizeralwaystrytoattractasmanyascustomersaspossibletoattendthetradefair.

d.Consequently,atradefairwillhavemassiveinfluenceonthepublicandmarket.Andmostvisitorstoatradefairwillbethegenuinebuyersoratleastwouldliketotakeinterestsinthecompaniesandtheproductsonthetradefair.Andthereforeahighqualityofdisplayinatradefairwouldbethebestopportunityforanambitiouscompanytopromoteitsnewestproductandbuiltupitsgoodimage.

Entertainingclients

WhatisimportantwhenEntertainingclients?

Typesactivities

Cost

Typesactivities:

a.Entertainingclientisdonebywayofseriesofactivities.Suchasasightseeingtour,afootballmatch,aballroomparty,anorchestraperformance,aballetshow,afashionshow,playingtennisandaformalmeal,etc.

b.Theactivitiesthatyouchoosewillconstituteapartofthefirstimpressionthatyouwillgiveyourclients.Soyoushouldbecarefulwhenchoosingthetypeofactivities.Youneedconsidertheclientsaged,educationalandculturalbackgroundsanddosomeresearchaboutyourclientscharactersandhobbies.

c.Forwell-educatedclients,theymayexpectsomehighclass-associatedactivities,suchasballroomparties,andorchestraperformances.Ifyoufulfilltheirexpectation/standard.,youeffortswillputalotofweightonyourcredibility.

d.Forsomeyoungclients,theymaywishtotakethemtosomemorefashionableactivities,suchasamusicbar,apopmusicshow,afashionshow.

e.Forthosesportyclient-football,tennis

f.However,youshouldalwaysendupallkindofactivitieswithhavingaformalmeal.Youdontwanttotalkaboutbusinesswithyourclientsinthetenniscourtortheatre;theyarejustwarming-upactivitiesforthekeymatter-business.Afterawholedayorafewdaysentertainment,youmayfindthedistancebetweenthetwosidesaremuchnarrowerthanthebeginning,andtheremightbealotofthingsthatyoubothwanttotalkabout.

Thecostofentertainment:

a.Notalwaystheessentialthing.Dependingonthenature/characteristicsofthetransactionorthesizeofthedeal.

b.Shouldconsiderthepointissue.Ifthecompanyisexpectingtomakebiggain/profitsoutofaspecificclient,itshouldatleastputinproportionalinvestmenttoentertain/pleaseitsclient.

c.Ifthecompanyforeseesthattheclientisnotverylucrative,then

d.Theidealplanwouldbe