产品英语创新设计智慧树知到答案章节测试2023年广西师范大学

第一章测试Aproductcanbe .()A:physical,virtualorincyberformB:physicalC:virtualD:incyberform答案:AAproductisanythingthatisofferedtoamarketfor thatmightsaneedorwant.()A:useB:ConsumptionC:attentionD:acquisition答案:ABCDYoudon’thavetoberichorfamoustobeasuccessfulentrepreneur.(A:对B:错答案:ABecominganentrepreneurisn’thard,butitneedsworkandrequiresmanysteps.()A:错B:对答案:B第二章测试Theshortenedformof“Jingdong”isch“JD”tr.anWslahtiionmethodisappliedinthebrandnametra？ns(lat)ionA:LiberalTrjanslationB:AbbreviationC:Transliteration答案:BThenameEric”means().A:youngmanB:powerfulrulerC:gentleman答案:BThesloganofXiaomiis().A:Alwaysbelievethatsomethingwonderfulisabouttohappen.B:findthingsoutC:recordthegoodlife答案:AREVLON,thebrandnameofcosmetics,istranslatedinto().A:玫珂菲B:浮生若梦C:露华浓答案:CHalftransliterationandhalfliberaltranslationisquitecommoninourdailylife,forexample,Wechatand(His)ense.A:对B:错答案:AIt’sbetternottousefoodsnamesoranimalnamestobeyourEnglish()A:错B:对答案:BThesloganofLiNingis“Nothingisimpossible.”()A:对B:错答案:BThesloganswhichimpressusalotareoftenthosewithimpliedmeaningsA:错B:对答案:BIntheancienttime,theenlightenmentideologistinQingDynastyYanFupforwardthetranslationmethod达、雅”，themeaningofwhichis“faithfulness,expensivenessand()”.A:eleganceB:elegantC:graceful答案:AWhoputforwardthetranslationmeth达、雅”，themeaningofwhichis“faithfulness,expressivenessandele？ga(nce)”A:林语堂B:刘复C严复答案:C第三章测试Dewuisan(ap)p.A:Forlisteningtomusic.B:Forsellingsportsclothesandshoesandalsoshareideasofsports.C:Forwatchingvideos.答案:BWhichisthesymbolofbeautifulloveinCh？in（es）ecultureA:shoesB:hatC:lock答案:CWhichaspectsofhappinesscanbebroughttothecustomersthroughtheproducts？（）A:Psycho-pleasureB:Ideo-pleasureC:Socio-pleasure答案:ABCMostofthephysicalproductscan’tbetouchedin（th）erealworld.A:对B:错答案:BYoungpeoplearerelativelyexperiencedand（r）ational.A:错B:对答案:AItisnodoubtthataproductwithitsownadvantageswillbemorecompetitiveinthema（rke）t.A:对B:错答案:AThefunctionsofproductsshouldbeconstantly（op）timized.A:对B:错答案:AThephysio-pleasureincludesthepleasureof（sig）ht,andA:touchB:tasteC:hearingD:smell答案:ABCDProductdesignisacompleteactivitysystemwhichincludes（）.A:productdecisionB:userstudyC:marketsurveyD:marketforecasting答案:ABCDThetranslationof“Agirlwilldollherselfupforhim女为为lovesher”is悦己者容”.()A:错B:对答案:B第四章测试1.InSeptember2003,thegiantDeBeersdiamondcompanylaunchedamassiveadvertisingcampaignacrosstheUScalled().A:“WomenoftheWorld,RaiseYourLeftHand.”B:“WomenoftheWorld,RaiseYourRightHand.”C:“WomenoftheWorld,RaiseYourhead.”D:“WomenoftheWorld,RaiseYourHands.”答案:B2.Featurestendtoborereaders.Makeanemotionalappealbyputting()iyourheadlineisgood.A:emotionB:BenefitsC:colonsD:facts答案:BWhatdoesCinAIDCAformulareferto?()A:ConvictionB:CommunityC:CommunicationD:Connection答案:AWhatisthepowerofcopywriting?()A:Itmakesthereaderrememberthebrand/product.B:Itconveysakeymessage.C:Itbuildsbrandfamiliarity.D:Itevokespositiveemotions.答案:ABCDWelcomeemailsshouldbe().A:ActionableB:informativeC:clear答案:ABC“Adiamondisforever”notonlypromotedthesalesofdiamonds,butalsochangedpeople’sconceptofdia(mo)nd.A:对B:错答案:AWhatisAIDA?ItisanabbreviationforAttention,Interest,DesireandActi（）A:错B:对答案:BResearchhasshownthatwelcomeemailshavehigheropenratesthanstandardmarketingema（ils）.A:错B:对答案:BHeadlineisthefirstelementofyouradvertisingcopythatthereaderswillsee.（）A:对B:错答案:AInacopy,don’tsayit’s“27meterits’slo“n2g7”,mseatyersinle（ng）th”.A:错B:对答案:A第五章测试Whatis“brandidentity”?（）A:品牌身份证B:品牌名C:品牌卡片D:品牌识别答案:DWhatis“brandelements”?（）A:品牌名称B:品牌识别C:品牌要素D:品牌知识答案:CThecorporateidentityorinotherterms,,referstothe（）“personality”projectedbya,firmorbusiness.A:minorB:mainC:externalD:internal答案:CWhatis“personalbra（nd）”?A:私人品牌B:人力品牌C:个人品牌D:资源品牌答案:CHowcanapowerfulbrandidentitybecreated?()A:Understandyourbrand.B:Establishmessagingstatements.C:Competitivestudy.D:Customeranalysis.答案:ABCDBrandelementsinclude().A:taglineB:logoC:colorpaletteD:marketingmaterials答案:ABCDWhatistheimportanceofbuildingcorporateidentity?()A:Helpfromtherestofthecompetitors.B:Establishaofthecompanywithrespecttothevalue.C:Helptoengagewiththeinternalaswellasexternalstakeholderstobuillong-termassociationintermsofcustomerloyalty.D:Establishconsistencyofthecompany.答案:ABCDBrandshelpbusinessescreateandkeepc(us)tomers.A:对B:错答案:ALogoisthestandardbearerfortheentirebrandexperienceandalltheBElements.()A:错B:对答案:BHavingaclearvisionandoutlineofthebusinesswillgiveafirmfoundatonwhichyoucanbuildthebusiness.()A:错B:对答案:B第六章测试Whenshouldwestarteatingaccordingtothewestern(tab)lemanners?A:Whenthehostessasksustoeat.B:Wheneverwewant.C:Whenalltheguestshavefinishedeating.D:Whenthefoodisserved.答案:AWhatshouldwedoifattendingawesterndinnerwhichstartswithaforpray?（）A:Trytorepeatwhattheysay.B:Leavethetableandwaituntiltheyfinishpraying.C:JustholdhandsastheydoorsittherepolitelywaitingforthemtofiD:Distributefoodonthetable.答案:CWhenwouldtheGermanphilosopherKantgetupev（ery）morning?答案:BWhichofthefollowingnumbersisdetestedbytheBritish（a）ndAmericans?A:8B:13C:4D:6答案:BWhichofthefollowingareconsidered（as）taboo?A:Talkingaboutdeatheuphemistically.B:Callingsomebodydog.C:Inquiringforprivacy.D:Callinganeldermanson.答案:CDWhatarethefeaturesofbusinessnegotiation?（）A:Emphasizingstrictnessandaccuracyofthecontractterms.B:Puttinggreatstressuponvalue.C:Aimingforobtainingeconomicbenefits.D:Regardingpunctualityasanessentialissue.答案:ABCBeinglatecouldbenothinginsomecountriesoflowtim（e）consciousness.A:对B:错答案:ALivingapartfromparentsisconsideredbyChineseastherightwaytorthem（.）A:对B:错答案:BTheChinese-styledinnerisoftenashowofunity,harmonyandhappiness（）A:错B:对答案:BWithouteconomicbenefits,

degree,assuccess(ful).A:对B:错答案:Bthenegotiationcouldstill，betoresgoamrdeed第七章测试WhichoneisNOTthequalityfosrsauccpeesrss.on’()A:keepingcuriousB:relaxationC:takingactionD:persistence答案:BHowcanyoumakeyouselffromadreamertoanexecutor?()A:Giveupsettingupaperfectplan.B:Setupapracticalandfeasiblegoal.C:Thinkclearlyaboutyouradvantage.D:Useyourspecialtytosolveotherpeople’sproblems.答案:ABCDIntheprocessofrunningbusiness,youshouldkeepaneffectivecommunicationwit(h).A:businesspartnersB:strangersC:customersD:teammembers答案:ACD()and()willbringagoodcooperativerelationship.()A:mutualquarrelB:mutualrespectC:mutualsuspectD:mutualtolerance答案:BDWhatarethethreestagesthatmostentrepreneursexperienceduringtheprocessofrunningbusiness?()A:excitingstageB