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Gene
H.
Yoon/Senior
ManagerEmerging
Business
IncubationCenterWireless
Data
Revenue7.7%8.79.912.113.4
14.4
15.721.218.5
18.1
19.023.9'033Q'034Q'041Q'042Q'043Q'044Q'021Q '02
2Q '02
3Q '024Q '031Q '032Q※
Source:
Company
data
/
AS
of
4Q
2004,
Unit
of
Revenue
:
KRW
billion251.3
265.0159.8
192.9129.3305.7
338.3411.2391.6417.2
470.3544.2Wireless
Revenue
as%
of
Cellular
RevenueThe
revenue
from
wireless
data
services
has
jumped
three
foldoverthe
past
three
years
and
the
momentum
is
expected
to
continueintothefuture.Wireless
RevenueStagnant
current
marketNew
growth
enginesMaintaining
marketdominanceDriver
IV:
CorporationConvergence
TrendConvergence
is
a
trend
that
is
being
accelerated
by
a
number
ofdrivers
and
will
lead
to
ubiquitous
service
environment.ConvenienceHigh
qualityPersonalizationDriver
II:
CustomerBroadband
networkConvergence
devicesSensor
networkDriver
I:TechnologyEased
regulationFostering
ofstrategic
industriesDriver
III:
GovernmentUbiquitousEnvironmentConvergenceAccelerationHigher
Customer
AcceptanceTechnology
PushMarket
PullChances
&
RisksNew
TechnologyConvergence
StrategyCommercial
services
available
as
of
nowCommercialization
underwaySK
Telecom
will
make
strenuous
efforts
to
identify
new
businessmodels
in
convergence
to
expand
the
company’s
scope
of
business.Expand
mobile
corePbeurssoinnaelsizsation,
Context-awareIntegrated
servicesProvide
Higher
service
accessibilityIdentify
new
businessmodels
in
convergenceImfiperlodved
convergence
biz
modelDetection
of
new
convergence
areasapplying
new
technologiesGameMusicFinanceCommerceFixedLineHandsetBroad-castingMobileCoreBusinessLogistics(RFID)TelematicsODSOTSOIS<MobileTerminal>1.RFID
CodeScanning2.RFID
CodeTransferMobile
N/WServiceRFID
N/WService<
Mobile
N/W
><
Mobile
RFIDService>3.Access
toMobile
N/W5.SearchRFID
Info.4.Select
MobileRFID
Service6.ReceiveSearch
Resloult7.
Send
Billing
Info<Movie
Poster><RFIDTag><MovieInfo.>①Title-Starwars:
Episode
III②Nearest
Theaters-Seoul
Cinema-Korea
Art
Center③Box
Office-Ranking
1st
for
2weeksScenario
of
ApplicationsConcept
of
ApplicationsWhat
the
RFID
based
USN?Opportunities
of
ApplicationsA
wireless
technology
that
provides
new
valuable
servicestomobile
phone
users
by
integrating
RFID/USN
Infrastructure
with
mobile
communication
&
wireless
InternetCreate
New
Value
forMobile
Phone
UsersBuild
New
Marketsand
Activate
MobileTechnologiesLead
WorldTechnology&StandardsImprove
Quality
of‘Ubiquitous’
LifeMobile
RFIDTechnology
&
ServiceStore
Know-howandWhat
is
‘Mobile
RFID’
Technology?Structure
of
ApplicationsMobile
RFID
Service
:
Hypertext
Information
ProvidingProduct
informationservice
platformSupply
chainservice
platformWith
product
authentication
service,
end
user
can
check
theauthenticity
of
products
by
using
mobile
handsets
equipped
with
RFIDreaders
to
scan
tags
attached
to
productsProduct
authenticity
verifiedthrough
tag
attached
to
GinsengApplications-Ginseng
AuthenticationWirelessBackboneN/W2.5/3GMobile
RFID
service
will
provide
ubiquitous
service
for
mobileend
usersRoute
GuidancePublic
Transportation
RouteRoad
GuidanceReturn
Home
RouteLeisure
&
LifestyleNature
ExperienceFavorite
Hot
SpotsShopping
&
BankingPromotion
eventRevolutionInUbiquitousHomeNetworkingApplications-Mobile
Life1.
Scan
RFID
tags
attached
toplants
and
flowers2.
Special
promotional
eventsprovided
by
operator3.
User
requests
deliveryofitems
for
sale
on
thepromotional
eventApplications-Nature
ExperienceThe
nature
experience
service
lets
end
users
download
informationabout
plants
and
animals
by
reading
tags
attached
to
plants
andanimals
in
a
zooFavorite
service
provides
information
about
shops
and
restaurants.Tag
containing
information
server
address
about
the
shop
orrestaurant
is
attached
to
the
entrance
of
the
business.
Users
scanthe
tags
using
their
mobile
phones
to
download
the
information
andcan
also
send
it
to
another
person.Recognizes
tags
on
table
top,
counter
orentrancetoa
store
when
in
tag
recognition
modeUsers
selects
Favorite
Service
from
themenuUser
then
clicks
the
next
button
on
thescreenScreen
then
displays
the
name
of
the
storeorrestaurant
along
with
the
businessesunique
IDApplications-Favorite
ServiceMobile
RFIDReaderCurrent
location
inbuildingand
information
aboutofficesRoute
GuidanceNearest
store
locationTags
on
trafficlightsand
other
publicinfrastructure
canbeused
tocalculatelocationBuilding
InformationLocation
ServiceWith
the
road
information
service,
readers
can
receive
busandsubway
route
information
as
well
as
all
types
of
location
services.Reading
tags
attached
to
bus
station
posts,
users
receive
informationabout
the
bus
route
via
mobile
Internet
or
SMS
RFID
tagApplications-Road
Information①
PollNumberUploadMobile
RFIDReaderMobile
OperatorNetwork②
PollInformation③
Poll
Download④
Participate
inPoll⑤
Poll
FeedbackUploadPoll
Company⑥
Send
RewardScan
RFID
Tagon
posters
andbulletin
boardsApplications-PromotionalEventsRFID
technology
can
also
be
used
to
create
promotional
eventsinvolving
mobile
polling
serviceRFID
can
be
used
to
create
a
service
where
users
can
track
downinformation
about
a
taxi.
This
service
could
potential
appeal
towomen
concerned
about
safety
when
riding
in
ataxiTag
is
installed
in
the
taxi
–
on
the
ceiling
or
under
the
seatsA
passenger
can
read
the
tag
using
his
or
her
mobile
phoneSend
information
from
the
tag
to
information
database
onmobile
networkft
valuables
in
the
taxi
cA
person
who
le an
easily
trackdown
the
vehiclePolice
can
easily
track
down
taxi
when
passengers
end
upmissingApplications-Safe
Return
HomeBenefitsService
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