中西文化中颜色的差异课件

ThedifferentuseofcolorinChinaandWesternThedifferentuseofcolorDifferentcolorhavedifferentsymbolicmeaningsinchinaandthewest,therearesomereasonsasfollow.1、Cultureandhistoricbackground2、Standardofappreciationofbeauty3、Livingenvironment4、ReligionfaithThedifferentuseofcolorinChinaandWesternDifferentcolorhavedifferentThedifferentuseofcolorinChinaandWesternThedifferentuseofcolorinRedinchinaSymbolicmeaning:lucky、happy

andjoyousthings,excitement,passion.Example:“redflag”(红旗)“redlantern”(红灯笼)“redmemories”(红色记忆)“springfestivalscrolls”(春联)RedinchinaSymbolicmeaning:RedinwestSymbolicmeaning:cruel、disaster

andbloody，radicalanddangerousthingsExample:“theredrulesoftoothandclaw”(残杀和暴力统治)“redhands”(血腥的手)“aredadventurestory”(令人紧张的冒险故事)“aredlightdistrict”(红灯区)RedinwestSymbolicmeaning:WhiteinchinaSymbolicmeaning:death、discrimination、uselessandnothing.Example:“fool”(白痴)“gotowaste”(白费)“commonman”(白丁)“weddingsandfunerals”(红白喜事)WhiteinchinaSymbolicmeaninWhiteinwestSymbolicmeaning:glorious、happy、hopefulandcheerfulthingsExample:“awhitesoul”(纯洁的心灵)“whitehand”(廉洁、诚实、幸福、吉利)“whitemomentsoflife”（人生得意时）“awhitehope”(被寄予希望的人或事物)WhiteinwestSymbolicmeaningBlackinchina:Symbolicmeaning:InChina,blackisalwaysconnectedwithbadthings,disaster、terror.

Example:“reactionarygang”(黑帮)“blackmarket”(黑市)“argot”(黑话)Blackinchina:SymbolicmeaniBlackinwestSymbolicmeaning:devil,evil,painandmisfortuneExample:“black-letterday”(倒霉的一天)“blacksheep”(害群之马)“beinablackmood”（情绪低落）“towearblackforhisfather”(为他父亲戴孝)BlackinwestSymbolicmeaningYellowinchinaSymbolicmeaning:powerandinfluence,royalcolor.Example:“aluckyday”(黄道吉日)“brightyellow”(黄灿灿)YellowinchinaSymbolicmeaniYellowinwestSymbolicmeaning:sick、gloomy、disgusting、timid.Example:“yellowbelly”(胆小鬼)“yellow—dog”（卑劣的人）“yellowjournalism”（不择手段的、渲染的新闻作风)YellowinwestSymbolicmeaninWearelivingincolorfulworldfilledwithallkindsofcolorthatreflectvariednation’scivilizationtraitsindifferentcultures.so,wecanunderstanddifferenttraditionalcultureandvalueorientationbymasteringsymbolicmeaningofcolor