2022年8月外文研究报告internet usage in africa

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TRENDSInternetusageinAfricaCHAPTER

01OverviewForecastofthenumberofinternetusersinAfricafrom2010to2025(inmillions)InternetusersinAfrica2010-2025800700691.16651.38609.446005004003002001000565.62520.35474.19427.75381.01339.46301.43232.49194.44164.142013136.352012112.63201189.7620102014201520162017201820192020202120222023202420254Description:In2021,thenumberofinternetusersinAfricaamounttoanestimated520.35million.Theonlineaudienceisprojectedtoreach691.16millionusersby2025R.

eadmoreNote(s):Africa;2010-2019;Allvaluesareestimates.Source(s):InternetusersinAfricaasashareofinternetusersworldwideinselectedyearsfrom2009to2021ShareofinternetusersinAfrica2009-202114%12.98%11.5%12%10%8%10.9%9.8%9.1%8.6%7%5.6%6%3.9%4%2%0%2009201020122013201520172019202020215Description:In2021,roughly13percentofinternetusersworldwidewerelocatedinAfrica.TheshareofinternetusersinAfricahasgrownsignificantlyinthelastfewyears.In2009,onlyaboutfourpercentofinternetusersworldwidewereinAfrica.InternetpenetrationinAfricaisabout40percent.Eveniftheratesincreasedconsiderablyinthelastyear,internetpenetrationisstillundertheglobalaverage.ReadmoreNote(s):Africa;2009to2021Source(s):InternetWorldStatsNumberofinternetusersinselectedcountriesinAfricaasofJanuary2022,bycountry(inmillions)Africa:numberofinternetusersinselectedcountries2022Numberofinternetusersinmillions40

6002080100120NigeriaEgypt109.275.66SouthAfricaMoroccoEthiopia41.1931.5929.8327.28AlgeriaKenya23.35Ghana16.9916.5Congo,Dem.Rep.TanzaniaSudan15.614.0313.9212.41UgandaAngola6Description:AsofJanuary2022,Nigeriahadmorethan109millioninternetusers-thehighestnumberreportedalloverAfrica.Meanwhile,Egyptrankedsecondwithover75millionusers.ThemajorityofwebtrafficinleadingdigitalmarketsinAfricaoriginatedfrommobiledevices-inNigeria,oneofthecountrieswiththelargestnumberofinternetusersworldwide,82percentofwebtrafficwasgeneratedviasmartphonesandroughly16percentviaPCdevices.Thisisdueinparttothefactthatmobile[...]Read

moreNote(s):Africa;January2022Source(s):DataReportal;Kepios;WeAreSocialInternetpenetrationrateinAfricaasofDecember2021,comparedtotheglobalaverageInternetpenetrationrateAfrica2021,comparedtotheglobalrateInternetpenetration30%0%10%20%40%50%60%70%Africa43.1%Globalaverage66.2%7Description:Aroundfouroutof10peopleinAfricahadinternetaccessinDecember2021.Theonlinepenetrationrateonthecontinentwasbelowtheglobalaverage,measuredataround66percent.Accordingtoforecasts,thenumberofinternetusersinAfricaincreasedtoaround565millionin2022,sixtimesmorethanin2010.By2025,thefiguremightcomecloseto700million.However,despitetherapidimprovementinconnectivityaccess,internetuseinAfricaremainedthelowestworldwideR.

eadmoreNote(s):Africa;December2021Source(s):InternetWorldStatsInternetpenetrationrateinAfricaasofJanuary2022,byregionInternetpenetrationrateinAfrica2022,byregionPenetrationrate0%10%20%30%40%50%60%70%SouthernAfricaNorthernAfricaWesternAfricaEasternAfricaMiddleAfricaWorld66%63%42%26%24%62.5%8Description:AsofJanuary2022,SouthernAfricawastheregionwiththehighestinternetpenetrationrateinAfrica,at66percent.TheshareofpeopleusingtheinternetinthisareaofAfricawasevenabovetheworldaverage(62.5percent).Incontrast,EasternandMiddleAfricarecordedthelowestrates:26percentand24percent,respectively.ReadmoreNote(s):Africa;January2022Source(s):DataReportal;Hootsuite;WeAreSocialShareofinternetusersinAfricaasofJanuary2022,bycountryInternetpenetrationinAfricaJanuary2022,bycountryShareofinternetusers0%10%20%30%40%50%60%70%80%90%MoroccoSeychellesEgypt84.1%79%71.9%SouthAfricaTunisia68.2%66.7%64.9%MauritiusGabon62%61.9%61.3%61%CaboVerdeWesternSaharaBotswanaAlgeria60.6%59%DjiboutiGhana53%9Description:AsofJanuary2022,Moroccohadaninternetpenetrationofapproximately84.1percent,makingitthecountrywiththehighestinternetpenetrationinAfrica.Seychellesrankedsecond,with79percent,followedbyEgyptwithapproximately72percent.AsofAugust2021,themajorityofwebtrafficinleadingdigitalmarketsinAfricaoriginatedfrommobiledevicesinSudan.Acrossthenation,89percentofwebtrafficwasgeneratedviasmartphonesandonly10percentviaPCdevices.This[...]Read

moreNote(s):Africa;January2022Source(s):DataReportal;Kepios;WeAreSocialCHAPTER

02DemographicsShareofpopulationusingtheinternetinSub-SaharanAfricain2020,bygenderInternetusagerateinSub-SaharanAfrica2020,bygender40%35.4%35%29.5%30%25%20%15%10%5%23.7%0%FemaleMaleTotal11Description:In2020,around35percentofthemalepopulationinSub-SaharanAfricausedtheinternet.Incontrast,theinternetusageratewasloweramongwomen,asapproximately24percentofthefemalepopulationusedtheinternetR.

eadmoreNote(s):Africa;2020Source(s):ITUShareofruralandurbanpopulationusingtheinternetregularlyinAfricaasof2020ShareofpopulationwithregularinternetusageinAfrica2020,byareaofresidence50%47%45%40%35%30%25%20%15%10%5%27%0%RuralUrban12Description:Around27percentoftheruralpopulationinAfricausedtheinternetonregularbasisasof2020.Ontheotherhand,thesameusagerhythmamongurbaninternetusersonthecontinentreached47percent.Overall,inthesaidyear,Africaaccountedforover11percentofthetotalinternetusersworldwide.

ReadmoreNote(s):Africa;2020Source(s):AUCShareoftheyouthusingtheinternetregularlyinAfricaasof2018,byemploymentstatusShareofyouthwithregularinternetusageinAfrica2018,byemploymentstatus70%58%60%50%40%30%20%10%0%48%43%16%Self-employedWaged-employeeUnemployedOutoflabormarket13Description:Nearly60percentofwagedemployeesaged15-29yearsinAfricausedtheinternetregularlyasof2018.Thiswashigherincomparisontoself-employedyouths,whoseregularusageoftheinternetreached16percent.Moreover,43percentofunemployedyouthsusedtheinternetoften.Overall,in2020,Africaaccountedforover11percentofthetotalinternetusersworldwide.ReadmoreNote(s):Africa;2018;34Africancountries;15-29yearsSource(s):Afrobarometer;AUCCHAPTER

03MobileinternetMobileinternettrafficaspercentageoftotalwebtrafficinJune2022,byregionShareofmobileinternettrafficinglobalregions2022Shareoftotalwebpageviews0%10%20%30%40%50%60%70%80%75.16%AfricaAsia68.62%Global59.72%SouthAmericaNorthAmericaEurope53.92%51.26%49.96%Oceania38.32%15Description:InAugust2021,mobiledevicesexcludingtabletsaccountedfornearly57percentofwebpageviewsworldwide.Meanwhile,over69percentofwebpageviewsinAfricaweregeneratedviamobile.Incontrast,themajorityofwebtrafficinNorthAmericastilltookplaceviadesktopconnectionswithmobileonlyaccountingfor48.49percentoftotalwebtraffic.Whileregionalinfrastructureremainsanimportantfactorinbroadbandvs.mobilecoverage,mostoftheworldhashadtheireyes[...]ReadmoreNote(s):Worldwide;June2022;mobileonly,excludingtablettrafficSource(s):StatCounterForecastofthenumberofmobileinternetusersinAfricafrom2010to2025(inmillions)MobileinternetusersinAfrica2010-20258007006005004003002001000667.65625.11580.02532.27481.48426.96368.02304.97245.24192.24134.232015101.32201476.89201356.14201241.07201127.942010201620172018201920202021202220232024202516Description:In2021,thenumberofmobileinternetusersinAfricaamountstoanestimated481.48million.Theyareprojectedtoreach667.65millionusersby2025.Read

moreNote(s):Africa;2010-2019;Allvaluesareestimates.Source(s):RankingofthenumberofmobileinternetusersinAfricabycountry2020(inmillions)MobileinternetusersinAfrica2020,bycountryNumberofusersinmillions40

50010203060708090100NigeriaSouthAfricaEthiopia89.9233.9922.04Kenya18.54TanzaniaGhana17.1116.33IvoryCoastUganda13.321210.15AngolaZambia8.3MozambiqueCameroonZimbabwe7.636.566.1917Description:Thisstatisticshowsarankingoftheestimatednumberofmobileinternetusersin2020inAfrica,differentiatedbycountry.ReadmoreNote(s):Angola;2019;Allvaluesareestimates.Source(s):Rankingofthenumberofmobilebroadbandconnectionsper100inhabitantsinAfricabycountry2020MobilebroadbandpenetrationinAfrica2020,bycountryNumberofsubscriptions020406080100120SouthAfricaGhana109.16105.23102.25101.81SeychellesGabonMauritiusBotswanaIvoryCoastNamibiaLesothoSenegal94.6292.6970.6468.9168.8258.39Zambia55.1253.08ZimbabweTogo44.9318Description:Thisstatisticshowsarankingoftheestimatednumberofmobilebroadbandconnectionsper100inhabitantsin2020inAfrica,differentiatedbycountry.Mobilebroadbandconnectionsincludecellularconnectionswithadownloadspeedofatleast256kbit/s(withoutsatelliteorfixed-wirelessconnections).CellularInternet-of-Things(IoT)ormachine-to-machine(M2M)connectionsareexcluded.ReadmoreNote(s):Angola;2019;Allvaluesareestimates.Source(s):ForecastofthemobileinternetpenetrationinAfricafrom2010to2025MobileinternetpenetrationforecastinAfrica2010-202560514950403020100464340363227231813108643201020112012201320142015201620172018201920202021202220232024202519Description:In2021,theestimatedmobileinternetpenetrationinAfricaamountsto40percent.Itsreachisprojectedtoreach51percentin2025.Thepenetrationratereferstotheshareofthetotalpopulationhavingaccesstotheinternetviaamobilebroadbandconnection.

ReadmoreNote(s):Africa;2010-2019;Allvaluesareestimates.Source(s):CHAPTER

04AccessibilityForecastofthepercentageofhouseholdshavinginternetaccessinAfricafrom2010to2025HouseholdinternetpenetrationforecastinAfrica2010-20254540394035302520151053837363432302825211815131180201020112012201320142015201620172018201920202021202220232024202521Description:In2021,approximately36percentofthepopulationinAfricahaveinternetaccess.InternetpenetrationinAfricaisprojectedtoreach40percentinby2025.ReadmoreNote(s):Africa;2010-2019;Allvaluesareestimates.Source(s):RankingofthenumberofhouseholdswithinternetaccessathomeinAfricabycountry2020(inmillions)InternethouseholdsinAfrica2020,bycountryNumberofhouseholdsinmillions02468101214SouthAfricaNigeria12.879.54Ethiopia5.14Ghana3.06TanzaniaKenya2.422.36MozambiqueCameroonUganda1.471.461.31ZimbabweIvoryCoastSenegal0.980.950.80.78Angola22Description:Thisstatisticshowsarankingoftheestimatednumberofhouseholdswithinternetaccessathomein2020inAfrica,differentiatedbycountry.ReadmoreNote(s):Angola;2019;Allvaluesareestimates.Source(s):OverallscoresontheinclusiveinternetindexinAfricain2021,bycountryOverallinclusiveinternetindexinAfrica2021,bycountryIndexscore01020304050607080SouthAfricaMoroccoKenya73.767.666.4Egypt64.563.3NigeriaAlgeria58.2Ghana56.855.153.653.1UgandaBotswanaRwandaCôted'IvoireTanzaniaGabon52.852.751.523Description:In2021,SouthAfricascored73.7pointsintheinclusiveinternetindex.ThecountryrankedfirstinAfricaand47thoutof120countriesworldwide.Morocco,Kenya,Egypt,andNigeriacamenextasbestperformingnationsontheAfricancontinent,withscoresrangingfrom63to68points.Theindexassessesinternetinclusivitybyconsideringinternetavailability,affordability,relevanceofonlinecontent,andthepopulation'sreadinesstoaccesstheinternet.ReadmoreNote(s):Africa;2021Source(s):EconomistIntelligenceUnitGendergapininternetaccessinAfricain2021,bycountryGendergapininternetaccessinAfrica2021,bycountryGendergap0%10%20%30%40%50%60%70%BeninTanzaniaLiberia63.2%51.7%48.6%Rwanda46.7%Ethiopia45%44.8%GuineaCongo(DRC)Malawi42.3%41.4%40%40%NigerBurundiBurkinaFasoMozambiqueBotswana37.5%36.7%36.1%24Description:In2021,thegendergapininternetaccessinBeninstoodat63.2percent.ThiswasthehighestgenderdisparityrecordedamongtheselectedAfricancountries.InternetaccesswasalsosignificantlyhigheramongmenthanwomeninTanzania,Liberia,andRwanda,withgendergapsrangingfrom46percentto52percent.In2022,Nigeria,Egypt,andSouthAfricawerethecountrieswiththehighestnumberofinternetusersonthecontinentR.

eadmoreNote(s):Africa;2021Source(s):EconomistIntelligenceUnitGendergapinmobilephoneaccessinAfricain2021,bycountryGendergapinmobilephoneaccessinAfrica2021,bycountryGendergap0%5%10%15%20%25%30%35%40%EthiopiaCongo(DRC)Niger36.2%33.9%33.3%Rwanda27.9%26.8%25.9%BurundiSierraLeoneMali24.4%Guinea23.9%MadagascarBenin22.5%20%19.7%18.5%18.3%LiberiaBurkinaFasoMozambique25Description:In2021,thegendergapinmobilephoneaccessinEthiopiastoodat36.2percent.ThiswasthehighestgenderdisparityrecordedamongtheselectedAfricancountries.CellphoneaccesswasalsosignificantlyhigheramongmenthanwomenintheDemocraticRepublicoftheCongoandNiger,withgendergapsbetween33percentand34percent.ReadmoreNote(s):Africa;2021;*Estimates.ThesourcedidnotprovidedataforotherAfricancountries.Releasedateisthedateofaccess.ReadmoreSource(s):EconomistIntelligenceUnitAveragepricefor1GBofmobiledatainAfricaasof2022,bycountry(inU.S.dollars)AveragepriceformobiledatainselectAfricancountries2022PriceforonegigabyteinU.S.dollars05101520253035SãoToméandPríncipeBotswana29.4915.55Togo12.9412.66SeychellesNamibia10.52EquatorialGuineaCentralAfricanRepublicChad9.578.935.14.64.34.263.953.83GambiaCapeVerdeZimbabweGabonBurkinaFaso26Description:SãoToméandPríncipehadthemostexpensivemobileinternetinAfricaasof2022.Onegigabytecostonaverage29.5U.S.dollarsintheAfricancountry,oneofthehighestpricesworldwide.Overall,thecostofmobiledatavariedsignificantlyacrossthecontinent.Botswana,Togo,andSeychellesalsorecordedelevatedpricesformobiledata,positioningamongthe10countrieswiththehighestpricesfordataglobally.Bycontrast,onegigabytecost0.48U.S.dollarsinAlgeria,thelowestaverage[...]ReadmoreNote(s):Africa;April

toMay,2022Source(s):Cable.co.ukCHAPTER

05SocialmediaSocialmediapenetrationinAfricain2022,byregionSocialmediapenetrationinAfrica2022,byregionShareofsocialmediausers0%10%20%30%40%50%60%NorthernAfricaSouthernAfricaWesternAfricaEasternAfricaCentralAfrica56%45%16%10%8%28Description:AsofFebruary2022,thecountriesinNorthernandSouthernAfricahadthelargestshareofsocialmediausersinAfrica.InNorthernAfrica,56percentofthepopulationusedsocialmedia,whilethisfigurestoodat45percentinSouthernAfrica.InCentralAfrica,onlyeightpercentofthepeopleusedsocialmedia,thelowestrateacrossAfricaandthelowestregionalshareworldwide.ReadmoreNote(s):Africa;February2022Source(s):DataReportal;Hootsuite;WeAreSocialMarketshareofsocialmediaplatformsinAfricafromJanuary2021toMay2022,byplatformMarketshareofsocialmediainAfrica2021-2022,byplatformFacebookYouTubeTwitterPinterestInstagramTumblrLinkedInredditVkontakteOther90%80%70%60%50%40%30%20%10%0%-10%Jan2021

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202229Description:AsofMay2022,FacebookhadthelargestmarketshareamongsocialmediaplatformsinAfrica.ThetrafficgenerationcapabilitiesofFacebookinAfricareached82.2percent.YouTubewastheclosest,withashareof9.4percent.Overall,FacebookhasdominatedtrafficreferralstootherwebsitesontheAfricancontinentovertheobservedperiod.ReadmoreNote(s):Africa;January2021toMay2022Source(s):StatCounterForecastofthenumberofFacebookusersinAfricafrom2017to2025(inmillions)FacebookusersinAfrica2017-2025400377.32341.9635030025020015010050306.31271.15237.22205.11173.81143.46117.33020172018201920202021202220232024202530Description:In2021,Facebook'suserbaseinAfricaamountstoapproximately237.22millionusers.ThenumberofFacebookusersinAfricaisprojectedtoincreaseto377.32millionusersby2025.Userfigureshavebeenestimatedbytakingintoaccountcompanyfilingsorpressmaterial,secondaryresearch,appdownloadsandtrafficdata.Theyrefertotheaveragemonthlyactiveusersovertheperiodandcountmultipleaccountsbypersonsonlyonce.ReadmoreNote(s):Africa;2017-2019;Allvaluesareestimates.Source(s):ForecastofthenumberofYoutubeusersinAfricafrom2017to2025(inmillions)YoutubeusersinAfrica2017-2025300251.6725020015010050227.03201.27180.09155.86139.89116.84105.479.02020172018201920202021202220232024202531Description:In2021,YouTube'suserbaseinAfricaamountstoapproximately155.86millionusers.ThenumberofYouTubeusersinAfricaisprojectedtoreach251.67millionusersby2025.Userfigureshavebeenestimatedbytakingintoaccountcompanyfilingsorpressmaterial,secondaryresearch,appdownloadsandtrafficdata.Theyrefertotheaveragemonthlyactiveusersovertheperiod.ReadmoreNote(s):Africa;2017-2019;Allvaluesareestimates.Source(s):ForecastofthenumberofTwitterusersinAfricafrom2017to2025(inmillions)TwitterusersinAfrica2017-20254036.073531.863027.8924.2325201510520.8917.8915.212.2811.02020172018201920202021202220232024202532Description:In2021,Twitter'suserbaseinAfricaamountstoapproximately20.89millionusers.Thenumberof[currentLayer]usersinAfricaisprojectedtoreach36.07millionusersby2025.Userfigureshavebeenestimatedbytakingintoaccountcompanyfilingsorpressmaterial,secondaryresearch,appdownloadsandtrafficdata.Theyrefertotheaveragemonthlyactiveusersovertheperiod.ReadmoreNote(s):Africa;2017-2019;Allvaluesareestimates.Source(s):ForecastofthenumberofInstagramusersinAfricafrom2017to2025(inmillions)InstagramusersinAfrica2017-2025140131.33120100806040200110.3991.6375.1760.9848.9237.9831.87201824.852017201920202021202220232024202533Description:In2021,Instagram'suserbaseinAfricaamountstoapproximately60.98millionusers.ThenumberofInstagramusersinAfricaisprojectedtoincreaseto131.33millionusersby2025.Userfigureshavebeenestimatedbytakingintoaccountcompanyfilingsorpressmaterial,secondaryresearch,appdownloadsandtrafficdata.Theyrefertotheaveragemonthlyactiveusersovertheperiodandcountmultipleaccountsbypersonsonlyonce.ReadmoreNote(s):Africa;2017-2019;Allvaluesareestimates.Source(s):ForecastofthenumberofWhatsappusersinAfricafrom2017to2025(inmillions)WhatsappusersinAfrica2017-20257066.3159.31605040302010052.5646.1840.2634.8429.0225.3320.7720172018201920202021202220232024202534Description:In2021,WhatsApp'suserbaseinAfricaamountstoapproximately40.26millionusers.ThenumberofWhatsAppusersinAfricaisprojectedtoreach66.31millionusersby2025.Userfigureshavebeenestimatedbytakingintoaccountcompanyfilingsorpressmaterial,secondaryresearch,appdownloadsandtrafficdata.Theyrefertotheaveragemonthlyactiveusersovertheperiod.ReadmoreNote(s):Africa;2017-2019;Allvaluesareestimates.Source(s):CHAPTER

06OnlineactivitiesNumberofonlineshoppersinAfricafrom2017to2025(inmillions)Numberofe-commerceusersinAfrica2017-2025600519.75004003002001000476.5435387.8334.2281233.4178138.920172018201920202021202220232024202536Description:Asof2020,thenumberofdigitalbuyersinAfricaexperiencedanincreaseto281million.Thenumberofe-commerceusersinthecontinentisestimatedtogrowsignificantly,reachingover334millionin2021