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EMERGING
SPACE
BRIEFDigital
TwinsAli
JavaheriAssociate
Analyst,Emerging
Technologyali.javaheri@Brendan
BurkeOriginally
published
June
8,
2023Senior
Analyst,
EmergingTechnologybrendan.burke@Trending
companiesOverviewDigitaltwins
arevirtual
replicasofphysicalassets,
constructedviasensor
data,connectivity,and
analytics.
Theyareused
acrosssectors
suchas
manufacturing,automotive,healthcare,and
energy
toprovidereal-timemonitoring,modeling,and
optimization.Forinstance,
digitaltwins
can
simulateproduction
linesinfactories,
vehicleperformance
under
different
conditions,healthrisks
inpatients,orenvironmentaleffects
on
powergenerators.
Theyfacilitateadvancedapplicationssuchas
predictivemaintenance,performance
simulations,and
efficiencyoptimization.Bridgingthevirtual
and
physicalworlds,digitaltwins
allowcontinuousdataexchangeand
visualization,offeringinvaluableinsightsfordecisionmakingandstrategicplanning.DigitaltwinsVC
dealactivityBackground158134125Aconceptsimilartodigitaltwins
hasrootsinthe1960s
when
NASA
pioneered
theuse
ofdigitaltechnology
duringtheApollo13moon
mission.Simulatorsweresetupon
therealspaceshippriortodeparture,
allowingengineers
torun
situationalsimulationswhilethespacecraft
wasinspace.
These
simulators,whichwere9772morephysicalthandigital,
provedcrucialwhen
themissionencounteredcritical150malfunctions,
as
engineers
couldassess
and
recreatetheconditionson
boardthemalfunctioningshuttle.
By
guidingthecrewwiththehelpofcomputer-controlledmodels,
theysuccessfullyavertedapotentialdisasterand
safelybroughtthecrew$.522$.33home.
The
currentiterationof“digitaltwins”wassolidifiedinthe2000s
when$2.6$6.32021$1.4$12.6MichaelGrievespresentedthedevelopmentofaproduct
lifecyclemanagementcenterattheUniversityofMichiganin2002.Thiscenterencompassed
alltheessentialelements
associatedwithadigitaltwin,
includingaphysicalspace,
avirtual
space,
and
theexchangeofinformationbetween
thetwo.2018201920202022
2023*Deal
countDeal
value($B)Source:
PitchBook
•
Geography:
Global*AsofMay
31,
20231:
“Physical
Twins,Digital
Twins,and
the
Apollo
Myth,”
Linkedin,
Michael
Grieves,
September
8,
2022.2:
“What
Is
aDigital
Twin?”NVIDIA,
Scott
Martin,
December
14,
2021.1Tech
giantdigitaltwinstimeline*•NASA
includesdigitaltwincapabilitiesaspart
ofits
2010TechnologyRoadmapreport.November2010•General
Electricannouncesits
cloud-based
platformPredixforcreatingand
deployingdigitaltwins.August2015•MicrosoftlaunchesAzureDigitalTwinsservice.December2020•The
EuropeanUnionlaunchesDestinationEarth,
aninitiativetocreateadigitaltwinoftheplanetforclimatemodeling.January2021•AWSlaunchesIoT
TwinMakerservice.April2022•MicrosoftAzurepartners
withElementAnalyticsforAzureDigitalTwins.June2022•AWSpartners
withconstructionsoftwarevendorProcoreforIoT
TwinMaker.•Microsoftpartners
withrenewableenergy
developerSSERenewablesforAzureDigitalTwins.July2022•NVIDIAlaunchesOmniverseCloudServices
forbuildingsand
industrialapplications.•NVIDIAinvests$15.0
millioninsmart
buildingspartner
PassiveLogictouseOmniverseCloudServices.September2022Source:
PitchBook
•
Geography:
Global*AsofMay
31,
20233:
“GE
Announces
Predix
Cloud
-The
World’sFirst
Cloud
Service
Built
for
Industrial
Data
and
Analytics,”
GE,
August
5,
2015.2Technologies
andprocessesDigitaltwins
depend
on
auniqueconvergenceofseveralcutting-edgetechnologies,leveragingadvancements
inBigData,artificialintelligence,multimodalinteractions(MMI),secureconnectivity,and
high-performance
computing.Thisconvergenceiswhatenables
theimplementationand
effective
operationofdigitaltwins.4BigData:
Atthecoreofdigitaltwins
istheaccumulationofhugeamounts
ofdata,primarilyfromtheInternetofThings
(IoT)
and
socialnetworks.
IoT
collects
datathroughphysicalsensors
such
as
pressuregauges,
lightsensors,
and
cameras.Meanwhile,“soft
sensors”
leveragesoftware
and
socialmediatogatheradditionalinformationabout
thephysicaltwin’shealthand
status.
Thisconstantand
varieddataflowprovidestherawdata,whichiseventuallyturned
intostructured
data,tocreateadigitalreplicaofthephysicalentity.Artificialintelligence:The
massive,unstructured
natureofthecollecteddatarequiresadvancedAItoanalyzeand
extract
meaningful
insights.
Technologiessuchas
machinelearning,
deep
learning,
ontologies,and
fuzzy
logicenablethisanalysisand
allowdigitaltwins
tounderstand
thedata.Multimodal
interactions:
After
analyzingthedataand
gleaninginsights,digitaltwins
employMMI
tocommunicatewithand
reflect
theirphysicalcounterparts.MMI
can
manifestas
physicalreplicas—usingsoft
robotics,haptics,AR/VR—virtualavatars,or
audio/visualinterfaces.
These
MMIs
areemployedtogarner
insightsabout
aphysicalasset’sfunctioningand
aresometimesused
tomakealterationstothephysicalassetviathedigitalinterface.
These
interfaces
provideanintuitivelink,enablingreal-timeresponse
and
interaction,fosteringseamless
synchronizationbetween
thephysicaland
digitalworlds.Secure
connectivity:
Connecting
massivedata,
AI,
and
MMI
necessitatesrobust
andsecurenetworks,
rangingfromsimpleroptionslikeBluetoothtomorecomplexwideareanetworks.
Sensitive,real-timedataespeciallydemands
high-speednetworks.Technologiessuchas
blockchainand
biometricshelpsafeguardprivacy,identity,and
dataintegrity.High-performance
computing:
Digital
twins
harness
the
processing
powerofadvanced
systems
such
as
supercomputers,
specialized
hardware,
and
distributedcomputing
tomanage
their
substantial
data
volume
and
computational
requirements.Together,these
technologiesallowdigitaltwins
tocontinuouslymonitor,understand,
and
enhancetheirphysicalcounterparts.
Thiscreatesaconstantfeedback
loop
foroptimizingsystemperformance
and
quality—alsoknownas
thedigitalthread.The
synergisticintegrationofthese
technologieselevatesdigitaltwins
beyondstandarddataanalytics.4:
“The
Potential
ofDigital
Twins,”IEEE
Xplore,
Abdulmotaleb
ElSaddik,
Fedwa
Laamarti
and
Mohammad
Alja’Afreh,May
19,2021.3Types
ofdigitaltwinsTypeDescriptionExample
startups/companiesExit
probabilityM&A:79%probabilityDigital
replicas
of
individual
componentsor
sub-systems
within
a
larger
system,such
as
an
aircraft
turbine.M&AIPONo
exitComponent
twinsAsset
twinsM&A:86%probabilityM&AIPONo
exitDigital
replicas
of
physical
assets,
such
asmachines,
vehicles,
or
buildings.M&A:93%probabilityM&AIPONo
exitDigital
replicas
of
entire
systems,
such
asmanufacturing
plants
or
power
grids.System
twinsProcess
twinsM&A:94%probabilityM&AIPONo
exitDigital
replicas
of
processes,
such
asproduction
lines
or
supply
chains.Source:
PitchBook
•
Geography:
Global*AsofMay
31,
2023ApplicationsThe
utilityofdigitaltwins
technology
benefits
amultitudeofindustrialand
data-drivensectors.
Examples
ofthese
sectors
include:Manufacturing:
Digitaltwins
can
be
used
tocreatevirtual
representationsofmanufacturingprocesses
and
assembly
lines.
These
simulationscan
helpidentifypotentialinefficiencies
or
bottlenecks
and
allowforchangestobe
made
beforetheyimpact
thephysicalmanufacturing
process.Healthcare:
Digitaltwins
ofhumanorgans
couldbe
createdforpersonalizedmedicine.
Theycan
helptosimulatedifferent
treatmentoptionsforaspecificpatient,enablingdoctors
tooptimizetreatmentplans.
Digitaltwins
alsohavethepotentialtoimprovedrug
developmentprocesses.Smart
cities:Citiescan
use
digitaltwins
tooptimizeinfrastructure,utilities,andservices.
Forexample,digitaltwins
couldbe
used
tosimulateand
managetrafficflows,optimizewastemanagement,
or
planforurbangrowthand
development.Automotiveand
aerospace:
Digitaltwins
can
be
used
todesign,test,and
optimizevehicles,aircraft,
and
theirsubsystemsunder
different
conditions.Theycan
alsoaidinpredictivemaintenance,determiningwhen
parts
mightfailand
need
replacementbeforeissues
arise.4Energy:
Intherenewableenergy
sector,digitaltwins
ofwindturbinesor
solarpanels
can
optimizetheirperformance
and
maintenance.Intraditionalenergysectors,
digitaltwins
can
be
used
tosimulateand
optimizeoiland
gas
extractionand
production.Supply
chain:
Digitaltwins
can
optimizelogisticsand
supplychainmanagement,allowingcompaniestomodel
and
predict
outcomesbased
on
variousfactors
suchas
demand,
supply,and
disruptions.Infrastructure:
Digitaltwins
can
assistintheplanning,building,and
maintenanceofinfrastructureprojects
suchas
bridges,
tunnels,and
buildings.Theycan
helptooptimizedesigns,
predict
potentialstructural
issues,
and
aidindisasterresponse.Retail:Retailbusinesses
can
use
digitaltwins
tooptimizetheirstorelayouts,supplychain,and
inventorymanagement.
Theycan
alsouse
themtoanalyzeconsumer
behavior.Agriculture:
Digitaltwins
can
simulatevariousscenariossuchas
weatherconditions,soilproperties,
and
cropbehaviortoimproveyieldand
manageresourceseffectively.LimitationsWhiledigitaltwins
presentvastpotential,theyalsohavelimitationsthatimpacttheirmarketadoption.Establishingadigitaltwinrequiressubstantialresources,whichcoulddetersmallerfirms.
Furthermore,
adoptionisslow,sales
cyclesstretchfromsixto12months,
and
only28%ofmanufacturers
havedevelopedadvanceddigitaltwins.
Concernsarounddataquality,privacy,security,and
alackof5standardizationand
regulatoryclarityadd
tothese
challenges.Recent
dealactivityandmarketoutlookWhilespendingon
digitaltwinsoftware
isrelativelylowcomparedtogeneralanalytics,
themarketisprojectedtogrowsubstantially.In2022—asreferencedinour
H22022IoT
Report—weestimatethemarket
reached
$6.5
billionand
willgrowata33.8%
CAGRto$15.6
billionby2025.Thisprojectionincludesonlythetechnology,excludingservices.Drivingthisgrowtharetechgiantswho
aremakingconsiderableinvestmentsindigitaltwincreationtoboost
industrialuse
oftheircloudservices.
Forinstance,NVIDIA’sGTCconferenceinSeptember
2022highlightednewdigitaltwincapabilitiesas
part
oftheOmniverseplatform.
The
conferencealsoannounced
earlyadopters,includingmanufacturinggiantsLockheed
Martin
and
JaguarLand
Rover.NVIDIA’s$15.0
millioninvestmentinsmart
buildingsstartup
PassiveLogicinQ32022isanotherdemonstrationofits
commitmenttothefield.
AWS
and
MicrosoftAzure’slaunchesofdigitaltwinservices
in2022and
2021,respectively,showthatdigitaltwins
areincreasinglybecomingafocusareafortechcompanies.5:
“IoTSignals
Manufacturing
Spotlight,”
Microsoft,
Intel,
August
2022.5Smart
buildingshaveemerged
as
aleadinguse
case
fordigitaltwinsoftware,
withseveralnotablefundingsinthebuilding-monitoringmarket.Forinstance,
Europe-based
startups
Disperse
and
Modulous
raisedroundsof$16.0
millionand
$12.0million,respectively,duringH22022—bothfocusingon
constructionanalytics
anddigitaltwins
ofconstructionsites.Inthesame
period,
Cupix,anothercompanyspecializinginsimilarservices,
secured$13.7millioninaSeries
Cround.Movinginto2023,
VEERUM,
acompanyconcentratedon
digitizedinfrastructuremanagement,raised$9.3millioninalate-stageVC
roundinMarch.Companiesoperatingacrossthespectrum
ofuse
cases
arealsoraisingnotablerounds.
Unlearn,
whichspecializesindigitaltwins
forclinicaltrials,secureda$15.0millionSeries
BinMarch2023.
Spanish-startup
Plexigridgarnered
$4.9millioninseed
fundingforits
electric
gridanalytics
and
managementplatform.Quantitative
perspective389companies959deals1,180investors$29.4Bcapitalinvested$2.0Mmediandealsize(TTM)$20.3Mmedianpost-moneyvaluation(TTM)4.8%YoY$13.6Bcapitalinvested(TTM)145deals(TTM)0.7%YoY18.0%YoY1,000.4%
YoY*AsofMay
31,
2023Recommende
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