商务英语综合教程

商务英语综合教程第1页，课件共156页，创作于2023年2月ActivationActivation_main

23133DoYouKnowTheseSites?WordMeaningGuessThemeoftheUnit第2页，课件共156页，创作于2023年2月ActivationActivation_1.1MaYunisthinkingaboutthese.Whataboutyou?Internete-businessconsumerism第3页，课件共156页，创作于2023年2月ActivationActivation_1.2BoomTrafficPortfolioWhimDoyouknowthesewords?Guesstheirmeaningsthroughthecorrespondingpictures.第4页，课件共156页，创作于2023年2月ActivationActivation_1.3Doyouknowthesewebsites?Howcanyoumakeuseofthem?第5页，课件共156页，创作于2023年2月ActivationActivation_1.4Buzzlogicisanonlineadvertiser."Buzz"meanswhatpeopleareexcitedlytalkingabout.ObviouslyBuzzlogicaimstofindlogicinpeople'sonlineconversations,

trackpopulartopics,helpitsclientsmakeadvertisementsandinfluencepotentialconsumers'buyingbehavior.第6页，课件共156页，创作于2023年2月ActivationActivation_1.5Theinternetcanberegardedasthethickestandanever-growingbookthatyoucaneverlayyourhandon.Finditreallyahassletoorganizeandmemorizewhatyoureadonline?deliciousisoneofyourhandiesttools.Itisansocialbookmarkingservicewhichmakesyouronlinereadingexperiencetastyand"delicious".第7页，课件共156页，创作于2023年2月ActivationActivation_1.6Sure,Salesforceistoboostyoursales,butwhatisthecloudinthelogofor?SalesforceoffersCRM(CustomerRelationshipManagement)solutions.However,itdoesnotprovideyouwithanexpensiveandmysterioussoftwareandkeeppesteringyoutoupdateandmaintainit.Allisdoneonline.Thisistheso-calledcloudservice.第8页，课件共156页，创作于2023年2月DetailedReadingTextI_warmup1Warm-upBackgroundTheInternetisrapidlyevolvingfromachannelforcontentdistributiontoaplatformforactivity—collaboration,publishing,sharingandinnovation.Ithascurrentlyundergoneacomprehensivesoftwareupgrade,representingseveralinitiativescollectivelyknownas"Web2.0."…SimplicityandconveniencearedrivingtherapidadoptionofWeb2.0.In2005IstartedreadingtheblogoftheCEOofSunMicrosystems,JonathanSchwartz.Atthattimehesaid,"Simplicitychangestheworld.Convenienceisaforcemultiplier."

KathleenGilroyTEXTI第9页，课件共156页，创作于2023年2月TextI_warmup2DetailedReadingWarm-upBackgroundQuestionsforDiscussion:1.WhatdoyouthinktheInternetbringstohumankind:convenienceortrouble?Why?2.HaveyoueverheardofWeb2.0?Whatarethemainfeaturesofit?IthinktheInternetbringsmoretrouble.Iusedtofillonlyapaperformtofinishregistration.Now,Ihavetofilltwoforms,oneonline,oneinpaper.Web2.0isdescribedasthesecondgenerationoftheInternet.Itfeaturesinformationsharing,user-centereddesignandcollaborationonline.TEXTI第10页，课件共156页，创作于2023年2月TextI_warmup3DetailedReadingWarm-upBackground3.Doyouknowanyotherexpressionstorepresentdifferentversionsofawebsite,asoftwareoraservice?Themostcommonlyseenrepresentationofversionsisnumber,forexample:Web2.0,KMPlayer435,etc.However,thereareotherexpressions,like"G"for"generation"in"3G"and"Beta"fortrialversionin"GoogleChrome(BETA)".Therearetonsofsuchjargonstorepresentthedifferentversionsofsoftwareandwebsites.Youmayexplorethemyourselfonline.TEXTI第11页，课件共156页，创作于2023年2月TextI_BG_main

DetailedReadingWarm-upBackground231WhatIsGoogleAdWords?AbouttheAuthorTEXTI第12页，课件共156页，创作于2023年2月TextI_BG_1DetailedReadingWarm-upBackgroundAbouttheAuthor—DeniseJ.DeveauDeniseJ.DeveauisanestablishedfreelancewriterintheNorthAmericanbusinessandtechnologysectors.Shehasmorethantwodecadesofcommunicationsexperience,soshecouldcapablyhandleawidevarietyofwriting,researchandpublicationworkinsuchfieldsashightechnology,finance,retail,education,industrial,andconsumerism.Herarticlescouldbefrequentlyseeninnewspapers,magazines,corporatebrochures,pressreleasesandnewsletters.TEXTI第13页，课件共156页，创作于2023年2月TextI_BG_2.1DetailedReadingWarm-upBackgroundWhatisGoogleAdWords?WithGoogleAdWords,youcancreateandrunadsforyourbusiness,quicklyandsimply.RunyouradsonGoogleanditsadvertisingnetwork—nomatterwhatyourbudget,you'llonlypaywhenpeopleclickyourads.AdWordsadsaredisplayedalongwithsearchresultswhensomeonesearchesGoogleusingoneofyourkeywords.Adsappearunder"Sponsoredlinks"inthesidecolumnofasearchpage.Thatway,you'llbeadvertisingtoanaudiencethat'salreadyinterestedinyourbusiness.DoyouknowanythingaboutGoogleAdWords?Whatisitandhowcanyoubenefitfromit?TEXTI第14页，课件共156页，创作于2023年2月TextI_BG_2.2DetailedReadingWarm-upBackgroundThisiswhereyouradsappear.TEXTIMakeyourads→Addkeywords→YourAdsappearbesidethekeywordsearchresults→Potentialconsumersclickyourads第15页，课件共156页，创作于2023年2月TextI_BG_3.1DetailedReadingWarm-upBackgroundTEXTITolaunchGoogleAdWordsservice,youhavetopayanactivationfeeofonly￥50.00.Furthermore,everyclickonyouradcostsyou￥0.08(asof2010).Thepricesoundsacceptable,right?第16页，课件共156页，创作于2023年2月TextI_DR_1

DetailedReadingWarm-upBackgroundTEXTIWhereThere'saWeb,There'saWay:ABusinessGuidetoGettingSocialDeniseJ.Deveau

KathleenGilroy,cofounderofSwiftMediaNetworksinBoston,eats,livesandbreathesWeb2.0.NotonlyisherlatestbusinessventurefocusedonWeb2.0servicesforconferences,butshe'salsousedjustabouteveryWeb-basedtoolthereistorunherownvariousstartups.Withfivefull-timestaffmembers,shehasbecomeawell-seasoneduserofblogs,wikis,collaborationtoolsandjustaboutanyotherfreeorlow-costserviceshecanmakeuseof.第17页，课件共156页，创作于2023年2月TextI_DR_2DetailedReadingWarm-upBackgroundTEXTI"What'sinterestingaboutWeb2.0isthatitgivesyouaccesstomarketsasmall-businessownercouldn'tnormallyreach,"GilroytoldtheE-CommerceTimes.

Rightnow,herapplication"portfolio"includes:

• AwikitocoordinateeffortsbetweenprogrammersinBoston,IdahoandtheUkraine;

• Basecamp,aWeb-basedprojectmanagementtools(aboutUS$40amonth);

• Highrisetotrackcontactsandactivities(muchlikeasmallbusinessversionofS);and

• AcollectionofGoogle(Nasdaq:GOOG)tools(e.g.GoogleDocsspreadsheets,GoogleNotebookforblogging,GoogleAdWordsforkeywordsearches,etc.).第18页，课件共156页，创作于2023年2月TextI_DR_3DetailedReadingWarm-upBackgroundTEXTIOnoccasionsheeventouchesbasewithpeoplethroughFacebookandLinkedIn;andshe'safanofthelikesofTwittermicroblogginganddel.icio.ussocialbookmarkingservice.BlogsforDogs

GilroyhasalsoappliedherWeb2.0thinkingtohelpoutafriendwhosedogbreedingbusinesswentdownhillwhensomemoretechsavvycompetitorsmadetheirnamesknown.AllittookwassettingupablogandregisteringtherightkeywordswithGoogleAdWords,andbusinesswassoonboomingagain.第19页，课件共156页，创作于2023年2月TextI_DR_4DetailedReadingWarm-upBackgroundTEXTI

Thetactic,accordingtoGilroy,wasnotaboutsimplysettingupablogonawhim."Anysmall-businessownercanuseablogasanonlinemarketingtool,butit'smoreeffectivetocombineitwithGoogleAdWordstodrivetraffic.AlotofprofessionalsarealsocombiningGoogleAdWordswithonlineschedulingservicesandseeinganenormousincreaseinprofits."

Itpaystobespecific."It'seasytostartablog,butit'sanothertocreateanenvironmentthat'sengagingenoughtobeanimpactfulpartofyourbusiness,"confirmedBillRielly,SMBMarketingDirectorforMicrosoft(Nasdaq:MSFT)."Youreffortsmustbedrivenbycorebusinessneedsandtightlyaligningthemwithspecifictactics."第20页，课件共156页，创作于2023年2月TextI_DR_5DetailedReadingWarm-upBackgroundTEXTILittleFishinaBigPondWeb2.0,accordingtoRielly,hasactuallyputsmallbusinessesatadecidedadvantagewhenitcomestoreachingoutandtouchingpotentialcustomers."They'vetakenthedriver'sseatbybecomingtheearlyadopters,"hetoldtheE-CommerceTimes."That'sbecauseWeb2.0enablesthemtoachieveascaleatanaffordableprice,whichwasneverpossiblebefore."MicrosoftOfficeLiveSmallBusinesstoolslaunchedthispastFebruary,forexample,enablecompaniestogetontheWeb;generatebrandede-mails;executee-mailcampaigns;createblogs,wikisanddiscussionforums;andmarketovertheInternetthroughbannerads.Basicservicesarefreeofcharge.第21页，课件共156页，创作于2023年2月TextI_DR_6DetailedReadingWarm-upBackgroundTEXTIKeepingYourEyeonthePrize

However,withapotentialmarketofmillionsofconsumers,thekeytoanyWeb2.0outreachisgettingahandleonyourgoalsandyourrealaudience.Therearesomeadditionaltypesofon-demandWeb-basedservicesthatcanhelpsmallbusinessescapitalizeonthepowerofword-of-mouthreferrals.Ifinfluentialblogsinyourparticularmarketarewhereyouwanttoinvestyourlimitedmarketingdollars,serviceslikeSanFrancisco-basedBuzzLogiccanhelpfindtherightinfluencersintheblogospherefortargetedoutreachoradvertisingcampaigns.AsCEORobCrumplerexplained,"Ifyoucanidentifyandreachouttoinfluencersonaone-on-onebasis,itcanbeveryfruitful.With100millionconsumersactivelyreachingblogs,businessesneedtoknowtherightplacetogettotherightaudiencewiththerightmessageattherighttime."第22页，课件共156页，创作于2023年2月TextI_DR_7DetailedReadingWarm-upBackgroundTEXTI

Whentargetingtheblogosphere,herecommendsthatbusinessfirstdefinetheirtopicareasofinterestandidentifythekeyinfluencersinthoseareas.Thenextstepistounderstandtheaudiences."Onceyou'vedoneyourflightplanning,thenyoucanstartdoingoutreach,"CrumplertoldtheE-CommerceTimes.ABraveNewWorld

Whateverthemarketofchoice,attheheartofWeb2.0isthefactthatithelpscompaniesbuildcommunities,JohnKembel,CEOHiveLiveinBoulder,Colo.,anon-demandplatformforbuildingonlinecommunities,toldtheE-CommerceTimes."Youcantapintocustomers.Youcancompeteandinnovateefficientlyandeffectively.Youcanintegrateblogs,forums,wikisandRSSfeedstosupportactivitiesthatareuniquetoyourproductsandideas."第23页，课件共156页，创作于2023年2月TextI_DR_8DetailedReadingWarm-upBackgroundTEXTIEvenatthispoint,smallbusinesseshavebarelyscratchedthesurfaceof[what]Web2.0hastooffer,Microsoft'sRiellysaid."Deliverycyclesaregettingshort,andwe'reseeingalotmoretoolsandcontent[forsmallbusiness].That'stheexcitingpart.We'reonlyinthefirstinningsintermsofsmallbusinessesengaginginthisstuff."第24页，课件共156页，创作于2023年2月TextI_DR_9DetailedReadingWarm-upBackgroundTEXTIWhereThere'saWeb,There'saWayDoyouknowanaphorismwhichisquitesimilarwiththesentence?Whatrhetoricaldeviceisusedhere?Yes.It's"Wherethere'sawill,there'saway.(有志者，事竟成。)"Here,thetitleisaparodyoftheaphorism.Thisrhetoricaldeviceiswidelyusednowadays,especiallyinadvertising.Forexample,Mitsubishi,Japan'smobilecompany,hasanad"Notallcarsarecreatedequal."whichisaparodyofafamouslinefromtheDeclarationofIndependence

"Allmenarecreatedequal."第25页，课件共156页，创作于2023年2月TextI_DR_10DetailedReadingWarm-upBackgroundTEXTINotonlyisherlatestbusinessventurefocusedonWeb2.0servicesforconferences,butshe'salsousedjustabouteveryWeb-basedtoolthereistorunherownvariousstartups.Whyisthissentenceininvertedorder?Becausethissentencebeginswith"notonly"whichconveysnegativemeaning.Similarcasescanbeseeninsentenceswith"nor","neither","hardly"astheirbeginnings.第26页，课件共156页，创作于2023年2月TextI_DR_S_Perhaps…DetailedReadingWarm-upBackgroundTEXTIWithfivefull-timestaffmembers,shehasbecomeawell-seasoneduserofblogs,wikis,collaborationtoolsandjustaboutanyotherfreeorlow-costserviceshecanmakeuseof.Paraphrasethesentence.Payattentiontotheitalicizedpart.Withonlyfivefull-timeemployeesshecouldwellmanagethewholebusinessbyintegratingonlinetoolsandutilizingfreeorlowcostservices.第27页，课件共156页，创作于2023年2月TextI_DR_S_inBritain…1DetailedReadingWarm-upBackgroundTEXTIGilroyhasalsoappliedherWeb2.0thinkingtohelpoutafriendwhosedogbreedingbusinesswentdownhillwhensomemoretechsavvycompetitorsmadetheirnamesknown.Paraphrasethesentence.Payattentiontotheitalicizedpart.Gilroyalsohelpedoneofherfriendswhoknewlittleaboutusingonlineutilitiestoadvertiseherdogbreedingbusinesswhileherfriend'scompetitorsobviouslyknewhowtodoit.第28页，课件共156页，创作于2023年2月TextI_DR_S_inBritain…2DetailedReadingWarm-upBackgroundTEXTIParaphrasethesentence.Payattentiontotheitalicizedpart.Thetactic,accordingtoGilroy,wasnotaboutsimplysettingupablogonawhim.Gilroydoesnottakesettingupablogastheresultofasudden,randomchoice.第29页，课件共156页，创作于2023年2月TextI_DR_S_inBritain…3DetailedReadingWarm-upBackgroundTEXTIThey'vetakenthedriver'sseatbybecomingtheearlyadopters.Paraphrasethesentence.Payattentiontotheitalicizedpart.Theyhavetakenaprestigiouspositioninthemarketbecausetheywerequicktolearnnewideas.第30页，课件共156页，创作于2023年2月TextI_DR_S_inBritain…4DetailedReadingWarm-upBackgroundTEXTIWe'reonlyinthefirstinningsintermsofsmallbusinessesengaginginthisstuff.Paraphrasethesentence.Payattentiontotheitalicizedpart.Wearejustbeginninginfindingoutmoreonlineutilitiestofacilitateoperationofsmallbusiness.第31页，课件共156页，创作于2023年2月TextI_DR_S_inBritain…5DetailedReadingWarm-upBackgroundTEXTIWhentargetingtheblogosphere,herecommendsthatbusinessfirstdefinetheirtopicareasofinterestandidentifythekeyinfluencersinthoseareas.Paraphrasethesentence.Payattentiontotheitalicizedpart.Ifthebusinessownerplanstosetupablog,hesuggeststhattheownerdosomeresearchbeforehand.Firsttheownershouldhaveaclearconceptofhisorhertopicareaandthenheorsheistofindoutthosebloggerswhohavegreatinfluenceinthatarea.第32页，课件共156页，创作于2023年2月TextI_DR_S_Manyarmed…DetailedReadingWarm-upBackgroundTEXTIventure:n.abusinessprojectoractivity,especiallyonethatinvolvestakingrisksTheseforeignershaveputforwardaproposalforajointventure.venture:v.toexposetodangerorrisk;tobravethedangersofVentureasmallfishtocatchagreatone.［谚］欲钓大鱼，先舍小鱼。第33页，课件共156页，创作于2023年2月TextI_DR_S_TheNewYork…DetailedReadingWarm-upBackgroundTEXTIstartup:

n.abusinessoranundertakingthathasrecentlybegunoperationDuringthelasttwodecades,manyITcompaniesgrewfromtinystartupsintomultimillioncorporations.n.b.

There'sananagram(变形词)for"startup".Doyouknowwhatitisandwhatdoesitmean?Theanagramof"startup"is"upstart",whichmeansapersonofhumbleoriginwhogetsrichquickly,equivalentto"暴发户"inChinese.第34页，课件共156页，创作于2023年2月TextI_DR_S_Itiscertainly…1DetailedReadingWarm-upBackgroundTEXTIwell-seasoned:a.havingalotofexperience;skilledorknowledgeablethroughlongpracticeAsawell-seasonedpolitician,Lairddidnotbelieveinfightinglosingbattles.Ericisawell-seasonedlawyerthroughyears'practiceincourts.n.b.

Doyouknowanyotherwordsorphraseshavingthesimilarmeaning?seasoned,experienced,versed,veteran,practiced;oldhand;knowingtherope…第35页，课件共156页，创作于2023年2月TextI_DR_S_Itiscertainly…2DetailedReadingWarm-upBackgroundTEXTIHeconstructedatheoryincollaborationwithhiscolleagues.Theprojecthasinvolvedcollaborationwiththegeographydepartment.collaboration:n.(in~with;~between/with)theactofworkingtogetherv.

collaboratea.collaboratedn.b.

Canyouguessthemeaningthroughtheworditself?col-labor-ation"together""effort"noun＝theactofputtingeffortstogether第36页，课件共156页，创作于2023年2月TextI_DR_S_ThemodernDetailedReadingWarm-upBackgroundTEXTIaccess:n.(~to)

1.meansofapproachingorentering(aplace);wayinThevillageiseasy/difficultofaccess.2.opportunityorrighttousesthorapproachsbStudentsmusthaveaccesstoagoodlibrary.n.b.

Trytotranslatethefollowingphraseswith"access".拥有…的权利haveaccessto…gain/getaccessto…seekaccessto…deny/refuse(sb)accessto…allow/grant(sb)accessto...获得…的权利谋求…的权利拒绝给予（某人）…的权利赋予（某人）…的权利第37页，课件共156页，创作于2023年2月TextI_DR_W_entrepreneurDetailedReadingWarm-upBackgroundTEXTIcoordinate:

v.(~sthwithsth)tocausetofunctiontogetherefficientlyYouhavetocoordinateyourmovementswhenswimming.Wemustcoordinateoureffortstohelpthefloodvictims.n.

coordination第38页，课件共156页，创作于2023年2月TextI_DR_W_discriminateDetailedReadingWarm-upBackgroundTEXTIthelikesofsb/sth:(infml)asimilarpersonorthingHe'sabitofasnobandwon'tspeaktothelikesofme.他有点势利，不会和我这样的人说话。第39页，课件共156页，创作于2023年2月TextI_DR_W_apprenticeDetailedReadingWarm-upBackgroundTEXTIgodownhill:togetworseThispartofthetownusedtobefashionable,butit'sstartingtogodownhill.该市这一地区一度很繁华，如今已江河日下。gouphill第40页，课件共156页，创作于2023年2月TextI_DR_W_connotationDetailedReadingWarm-upBackgroundTEXTI市况上扬下挫Themarket转趋坚俏坚挺复苏反弹重振恢复hardensrebounds.rallies.疲软崩溃波动下滑停滞走低trendsdownward.isonthedowngrade.n.b.

Trytotranslatethefollowingphraseswith"access".advances/gains/rises/picksup.

declines/falls/loses/sags.

stiffens.

revives.

relaxes.

collapses.

fluctuates.

regains.

becomesdull.

第41页，课件共156页，创作于2023年2月TextI_DR_W_recruitmentDetailedReadingWarm-upBackgroundTEXTIwhim:n.

(at[sb's]~;ona~)suddendesireoridea,esp.anunusualorunreasonableone;capriceYou'renotallowedtochangetherulesofthegameatwhim.Heboughtthejacketonawhim,havingseenitbychanceinashopwindow.Theyseemreadytoindulgehiseverywhim.他们简直惯着他随心所欲。a.

whimsical第42页，课件共156页，创作于2023年2月TextI_DR_W_consultantDetailedReadingWarm-upBackgroundTEXTIItpaysto...:Itisprofitableorworthwhileto...Itpaystotellthetruth.

－Aesop说实话有好处/不吃亏/是合算的/划得来。第43页，课件共156页，创作于2023年2月TextI_DR_W_academiaDetailedReadingWarm-upBackgroundTEXTIalign:v.(~sthwithsth)tobringsthintoproperordesirablerelationship,correlationororientationTheplayersinarelayraceteammustalignthemselveswitheachother.Syn.

coordinate第44页，课件共156页，创作于2023年2月TextI_DR_W_ultra-groomingDetailedReadingWarm-upBackgroundTEXTIcapitalizeon:tousesthtoone'sownadvantage;profitfromEcuadorhascapitalizedonitsnaturalbeautytoattracttourism.第45页，课件共156页，创作于2023年2月TextI_DR_W_pro-beardDetailedReadingWarm-upBackgroundTEXTIona...basis:Ifsthisdoneonaparticularbasis,itisdoneaccordingtothatmethod,system,orprinciple.We'regoingtobemeetingthereonaregularbasis.Theywantallgroupstobetreatedonanequalbasis.Theteaispreparedonarotabasisbytheladymembers.第46页，课件共156页，创作于2023年2月TextI_DR_W_ultra-groomingDetailedReadingWarm-upBackgroundTEXTItapinto:totakeadvantageofElectronicnetworksenablemicrobusinessestotapintotheglobalreservoirsofinformation,expertiseandfinancingthatusedtobeavailableonlytolargecompanies.第47页，课件共156页，创作于2023年2月BackgroundListeningDetailedReadingTextII_BG_main23133WhatdoestheChinesegoldfarmerdoinWOW?WhatisSecondLife?Whatdoes"WildWeststoriesoffortune"referto?435Whatisalevel20character?WhatdoesHotorNotofferonitssite?637Whatisopportunitycost？HaveyouvisitedRockYou?8WhoisSecondLife'sfirstrealestatemillionaire?TEXTII第48页，课件共156页，创作于2023年2月BackgroundListeningDetailedReadingTextII_BG_1Whatdoes"WildWeststoriesoffortune"referto?TheWildWestreferstotheregionwestoftheMississippiortheAppalachianMountains.ItalsoreferstotheperiodaftertheAmericanCivilWarwhentheUSfederalgovernmentgreatlyexpandeditspowersandpusheditsfrontierwestward.ThispartoftheUShistoryisnotedforbattles,lawlessness,andadventurousjourneys,andbecomesafrequentthemeinlegends,fictionsandbiographies.TEXTII第49页，课件共156页，创作于2023年2月BackgroundListeningDetailedReadingTextII_BG_2.1WhatisSecondLife?

SecondLifeisanonlinevirtualworlddevelopedbyLindenLab,whichwaslaunchedon

June23,2003.Itenablesitsusers,calledResidents,tointeractwitheachother,exploretheworld,participateinindividualandgroupactivities,andcreateandtradevirtualpropertyandservices.Itisintendedforpeopleaged13andover,andasof2011ithasmorethan20millionregistereduseraccounts.TEXTII第50页，课件共156页，创作于2023年2月BackgroundListeningDetailedReadingTextII_BG_3ThisistheworldinSecondLife.Whatdoyouthink?TEXTII第51页，课件共156页，创作于2023年2月BackgroundListeningDetailedReadingTextII_BG_3_pop1WhatdoestheChinesegoldfarmerdoinWorldofWarcraft?TEXTII第52页，课件共156页，创作于2023年2月BackgroundListeningDetailedReadingTextII_BG_3_pop2Chinesegoldfarmer:AplayerinthegamecalledWorldofWarcraftwhospendsextremelylonghoursonlineacquiringitemsandsellingthemathighpricesformoneytouseinthegameorreal-worldcurrencyinoroutofthegame.However,thisisagainsttheTermsofServicesotheyarefrequentlybannedfromthegame.Thentheycreateanewaccount.ItissaidmanyofthegoldfarmersarefromChinaandmorethan30,000accountswerebannedbyBlizzardEntertainment,Inc.citingautomatedgold/itemfarmingasakeyreasonbehindthebans."Goldfarming"evokedstrongreactionsinpeoplein2006.TEXTII第53页，课件共156页，创作于2023年2月BackgroundListeningDetailedReadingTextII_BG_4.1WhatdoesHotorNotofferonitssite?HotorNotisaratingsitethatallowsuserstoratetheattractivenessofphotossubmittedvoluntarilybyothers,thoughsomeofwhicharenotsuitablefortheyoung.Itmakesmoneyfromadvertising,virtualflowersandapremiumfeewhenuserswanttoconnect.ThesitewasfoundedinOctober2000byJamesHongandJimYoung,twofriendsandSiliconValley-basedengineers.TEXTII第54页，课件共156页，创作于2023年2月BackgroundListeningDetailedReadingTextII_BG_4.2Whatisalevel20character?Thelevelofacharacterrepresentstheplayer'soverallperformanceandpower.Level20issupposedtobequitehighalready.However,weaponsareconsideredoneoftheprimegoalsofthegame,soifthecharacterpossessesaweapon,e.g.asword,hegainsmoresatisfaction.Sword,afatalweapon,mayalsoberelatedtomightypowerandhighskillsasisshowninKingArthurlegends.TEXTII第55页，课件共156页，创作于2023年2月BackgroundListeningDetailedReadingTextII_BG_4.2HaveyouvisitedRockYou?Rockyou,originallyRockMySpace,foundedin2005byLanceTokudaandJiaShen.Itisadeveloperofsocialgamesandadvertisingsolutionsforsocialmedia.TEXTII第56页，课件共156页，创作于2023年2月BackgroundListeningDetailedReadingTextII_BG_5Whatisopportunitycost?Opportunitycostisthevalueoftheopportunitygivenupinordertotakeadvantageoftheoneyoudecidetotake.Opportunitycostcomesintoplayinanydecisionthatinvolvesatradeoffbetweentwoormoreoptions.Itisexpressedastherelativecostofonealternativeintermsofthenext-bestalternative.Opportunitycostisanimportanteconomicconceptthatfindsapplicationinawiderangeofbusinessdecisions.TEXTII第57页，课件共156页，创作于2023年2月BackgroundListeningDetailedReadingTextII_BG_6WhoisSecondLife'sfirstrealestatemillionaire?Name:AilinGraefAccountNameinSecondLife:AnsheChungAchievement:firstvirtualmillionaire,2006MainbusinessinSecondLife:purchasesvirtualrealestate,developsit,andthenrentsorresellsitTEXTII第58页，课件共156页，创作于2023年2月BackgroundListeningDetailedReadingTextII_BG_6Whatdoessheown?anequivalentto36squarekilometersofland"cash"holdingsofseveralmillion"LindenDollars"severalvirtualshoppingmallsvirtualstorechainsseveralvirtualbrandsinSecondLifegrownintoreallifecorporation,AnsheChungStudios,whichdevelopsimmersive3DenvironmentsforapplicationsrangingfromeducationtobusinessconferencingandproductprototypingTEXTII第59页，课件共156页，创作于2023年2月BackgroundListeningDetailedReadingTextII_BG_6Howlongdidittakehertoachievethat?AsevenyearsBtwoandahalfyearsCaboutfiveyearsHowmuchwasherfirstinvestment?A$9.95B$99 C$150TEXTII第60页，课件共156页，创作于2023年2月BackgroundListeningDetailedReadingTextII_DR_1TEXTIIVirtualGoods:theNextBigBusinessModelSusanWuPeoplespendover$1.5billiononvirtualitemseveryyear.Pets,coins,avatars,andbling:thesevirtualobjectsarenothingmorethanaseriesofdigital1sand0sstoredonaremotedatabasesomewhereintheether.Whatcouldpossiblypossesspeopletospendreal,hardearnedcashon"objects"thathavenotangiblesubstance?第61页，课件共156页，创作于2023年2月TextII_DR_2BackgroundListeningDetailedReadingTEXTII

Thevirtualworldsspacehasreceivedtremendouspressattentioninthelastyear,fueledinnosmallpartbyWildWeststoriesoffortuneandanarchyinworldslikeSecondLifeandtheplightoftheChinesegoldfarmerinWorldofWarcraft.Butpeoplearen'tpayingattentiontothebiggerstory.Whilepeoplepreoccupythems