国际I咨询公司的竞争力体系

ComparingITConsultingCompetitivenessofLocalITCompaniesGroup2Yun,DongWonKim,WoongMoon,JeongNamNang,HeeKyungCha,ChangIKGroupReportIntroductionPreviousResearchResearchTool&ModelSelectedVariablesandProxiesFindingsResult&StatisticalAnalysisConclusionFurtherStudyAppendixAGENDA1.IntroductionNowadays,wecannotlivewithoutcompetitiveness.Tosurviveinbizworld,competitivenessiskeyfactorforsuccess.ByComparingITConsultingCompetitivenessofLocalITCompaniesinKorea,we’dliketodiagnosethedomesticcompetitivenessof3majorlocalITCompany

-SamsungSDS,LGCNS,SKC&CtheglobalcompetitivenessofthemWeusethegeneralizeddoublediamondmodeltocalculatecompetitivenessandglobalizationindices,andthestatisticalanalysis.1渡.漆I钓n合t娇r吊o央d标u愧c撑t案i炮o芦n检–森D暖e芒f杀i箱n为i宝t呢i齿o帐n窗o宽f驰I煮T萌C叫o欢n痒s抽u岂l贤t隶i炊n寺gC枪o的n镇s刮u振l和t穴i借n歇g曾s忧e掌r洪v晕i粉c敞e派s痕a重r校e欢a姜d内v作i累s腰o骡r扛y能s河e悠r沙v库i将c峰e辣s赌t服o刘h给e训l厚p览c剃o米m扯p找a焦n草i击e恒s列a板n厘a交l程y雨z辅e悔a绢n承d藏i漏m削p孕r与o度v子e耀t唯h糟e吃e怠f豪f蚂i着c认a叙c占yo途f坊b聋u深s猪i呼n饺e翻s服s殖o亚p姜e逃r雷a敬t兆i忠o泥n缎s怒a影n姥d不t宽e红c揭h锋n熟o掠l鸡o虏g盾y贱s蜜t进r继a杰t丸e婆g扶i辫e强s衫.I君n殃f厦l悄u挺e恨n构c德e烦t拘h巴e厘a脊d倦o榜p母t哪i郑o觉n旗o捆f浙I睁T智.C防o嘉r粉p绩o膨r紫a扫t殃e灵s主t沫r蜓a厨t豪e夫g付yR老e韵v许i土e写w俊o垒f构b敏u妖s快i捎n类e代s贡s底p裕l棵a幻玉n躁sB伍u瘦s鲁i尽n醋e结s馅s龟p啄r先o神c浆e币s贿s立a寺n碑a闲l抽y日s探i秀s招o名r碎r四e振-愿e始n离g仰i礼n隔e晴e步r丙i绑n保gC滥o伏n摧s则u碗l暴t点i权n述g歪s福e杂r更v缎i猪c矩e宫sB峡u拐s扛i屯n载e浮s好s撒C脆o维n赖s写u护l鄙t杆i赏n鸭g弦s踏e牙r祸v灿i晋c筋e史sA妈s族s阿e播s赴s监d妈i绿f碎f接e劲r哈e沈n姓t射t微e若c作h涌n永o翅l盯o相g委y裹s刃t由r丑a赚t删e属g索i庸e顽sA霉l服i兴g打n叉t苏e彻c迅h活n竟o柔l召o暖g犹y瞎s厦t沟r哥a谁t驱e改g兴y耻w耗i恶t监h隶b裳u汉s乖i顽n申e竹s挂s岩o饲r破p意r近o睁c惨e杠s懒s泪s闲t哪r摩a革t殖e裹g痰y杀.P向r耕o病v矿i肿d裂i渴n技g酿s菊t插r马a须t两e拣g糕i杆c邀,咱A世r吊c疑h胁i旗t思e损c半t帮u群r珍a潜l柔,幅o纹p什e比r骡a途t友i火o书n妈a坑l场a耐n棍d井i初m壳p足l盆e首m罗e栗n嚷t李a冰t辅i槐o程n职p券l阻a贱n船n坝i折n尽g阳.I低T沟C谱o卫n原s踏u炭l星t利i产n扛g极s载e凳r累v待i话c刊e裙s2遇.渐P燥r娇e棋v霸i期o贝u躺s开R变e郊s估e清a廉r凡c扁hSub-variablesVariablesProxiesAccentureSAMSUNGSDSSKC&CDecisionFactor

ConditionBasic

HumanResource

#ofconsultant

▲

VEducationLevelofconsultant▲

VDeliverability

#ofsolution

▲▲

VIndustrycoverage–ReferenceSites

AddedVR&DInvestment

▲

Financial

Creditratebycurrentratio

▲

Profitratio

▲

Globalization#ofoverseabranches

GlobalVAdvanced

Skill

#ofskilledconsultant

▲▲

VRevenue/#ofConsultants

▲

VSophistication

CustomerManagement▲

InnovationSpeed▲

KnowledgeManagement

HistoryofKMS(years)▲

V#ofKMAgent▲

VAccesstoglobalknowledgesource

AddedV2各.百P伍r顽e废v败i薯o购u咏s顾R堪e眯s肯e肠a努r猛c岁h父-弯c具o栏n饲t续i饱n年u樱e穴dSub-variablesVariablesProxiesAccentureSAMSUNGSDSSKC&CDecisionDemandSize

TraditionalMarketMarketShareinITServiceindustry▲

▲

VSIMarketSize/Population

▲

Growthrategrowthrate

▲

Sophistica-tion

ReputationPriceperconsultant

AddedVExternalGroupRevenue

AddedVPreferenceConsultingfirmpreference▲

VR&SDirect

RelatedIndustryAssistancetoconsulting-relatedindustryrevenue

▲

VRelatedConsultingcapability#ofBusinessConsultant

AddedVIndirectM&AExperienceStrengthgainedbyM&Aofconsultingfirm

AddedV2挣.伯P滴r拢e败v寸i搜o浩u展s厌R雹e腊s扒e着a炊r地c俗h同-枣c亭o父n更t叨i颠n盐u刻e茄dSub-variablesVariablesProxiesAccentureSAMSUNGSDSSKC&CDecisionS.S.RStrategy

CEOAbilityCEOAbility

▲

CEOWill

GrossRevenuetargetratio(3years)

AddedVCEO’swilltogrowth

AddedVCompensationCompensation&BenefitLevel▲

VIndustryLeadershipIndustrySolutionLeadership-#of1stsolution▲

Partnership#ofPartnershiporAlliancewithWorldClassConsultingFirm

▲

VStructure

Process

CMMLevel-StandardProcess▲

VProcessSophistication-Coordination▲

Rivalry

IntensityofRivalry#ofconsultingfirm

▲

Monopoly#ofmonopolizedservice

AddedV*References-AccentureConsultingBusinessStrategy(2001)-SamsungSDSTheCompetitivenessofSamsungSDSine-Environment(2000)-SKC&CCompetencyAnalysisofSKC&C’sConsultingResources(2003)3德.剥R这e粘s灿e揪a铺r捷c盲h置T既o焰o鼓l住&弊M性o辱d忙e收lD离i陡a米m端o凭n讯d湾M辜o厅d膨e州lI速T暗C屈o甲n郑s撕u馆l旨t裕i铲n宵gM冈a注r描k陶e辨t切i遮n吩K谨o哭r煌e椅aC口E轰O凡’厨s绵W票i绵l自lC望o勾m侧p提e荡n巷s遗a贸t阿i甩o独n烟&鸭B漠e估n躲e壤f扣i谁tR索e短c奇r坛u唯i琴t截P鸣l节a棕nP皱a稼r钉t邀n锈e详r靠s劳h味i蛋p栽&胆P铜r近o舒c标e浸s脏sM雁o评n撑o始p怖o牌l找yH拳u抚m偏a慎n盏R欢e猛s贤o忙u开r晴c饮e佳sD氏e须l求i售v尼e世r兔y斧C芬a描p殃a支b佳i韵l易i府t员yS跨k端i你l蹈lK占n货o副w烧l规e朵d症g住eR补e寇l是a治t羊e珠d祝I搞n擦d臭u尼s币t霞r互i渗e腾sR还e页l圆a瓜t法e交d掉C在o宇n器s苦u舌l毁t文a百n灾tM耐&患A浑E撞x像e捏n右p毯e哪r拌i售e渠n骂c炕eF膀a水c且t介o各r骆C史o正n笑d姓i者t香i工o摇n竟sT乖r膝a延d取i赤t追i馒o艳n密a挠l冒M端a熄r纹k啦e互tG灵r陶o握w京t倾h炼R狱a务t占eR谱e寺p捧u椅t扭a贸t零i脑o慢nP米r慕e巷f垄e债r食e谎n纳c纪eD永e思m呼a谊n忽d声C纽奉o田n挎d桌i骗t修i碰o援n杀sR碑e何l湾a图t四e腾d乌&骨S丽u承p挡p跨o亭r肃t飘i单n叹gI今n颗d吧u石s享t惊r啊i剩e乖sS善t银r塌a栽t薪e叫g老y踢,皮S近t栽r耻u巴c地t主u屿r欲e鸡&R慰i肚v欲a辩l弦r舞yI梅T凤C倡o亮n桑s并u煎l套t滔i避n堂gM坟a输r殃k俘e楼tG闻l蜜o劣b塌a墨lS霸t狭r艘a稠t验e偏g玻yG管l火o思b舌a惯l戒B渔r扫a向n克dI引m手a舍g侮eG走e绣n裹e眠r条a私l养i绿z臂e程d捞D劣o踪蝶u掉b符l馋e瞧D窝i较a壮m槐o检n杂d垂M舱o仍d潜e掉lS割i帖z抗eQ匹u饱a夜l画i胶t撕yG党l也o酒b丛a桐l慕i漫-向z强a构t越i蜓o厉n凡l得e箱v束e某l3冲.椒R特e惑s背e锁a受r凶c零h肺T士o包o沈l抗&崭M标o效d股e杠lD侵a但t假a押S政o折u相r配c宪e恰s铲a聪n糕d柏T矿r俗e楼a衡t魔m结e裂n时tCharacteristicsDataSourcesTreatmentQuantitativeDataInternet,Theses,Articles,IndustryJournalsSKC&CKnowledgeDBConvertoriginaldataintothefivescalefigureQualitativeDataSurvey(Questionnaire)S炮t最a连t赴i删s还t低i烧c抗a滨l灾A洞n增a惧l捞y脉s每i蜜sA夸p罢p椒l娱i利e灰d伐t零o尺q懒u茅a康l响i积t填a倾t芳i克v量e畅d柏a罢t题aT硬o漂t酬e有s烂th奏y厘p兴o植t却h愈e狂s枯i狼sTestMethodH0(NullHypothesis)H1(AlternativeHypothesis)ANOVATherearenodifferenceamongthecompaniesRejecttheH0t-TestTherearenodifferencebetweenspecifictwocompaniesRejecttheH04凉.奥S千e南l烧e恒c捷t偏e涛d浑V陵a杰r陪i庭a罚b豆l铅e誓s赠a击n历d选P胶r馆o酒x宇i评e搬sDimensionVariablesProxiesSignWeightFactor

ConditionBasicHumanResource#ofConsultant+15EducationLevel+10DeliverableCapability#ofsolution+10#ofIndustriestheycanconsult+10AdvancedSkillExperiencedemployee–Seniorlevel+15Revenue/#ofConsultants+10KnowledgeKMSage+5#ofKMAgent+15GlobalKnowledgeSource+104猾.盘S且e足l纽奉e钟c疏t催e登d氧V举a撕r慌i确a盾b抹l亩e肃s价a累n岩d石P喇r评o纱x聚i宣e裂sDimensionVariablesProxiesSignWeightDemand

ConditionSizeTraditionalMarketMarketShareinITServices+20GrowthRateRevenueGrowthRate(3years)+20SophisticationReputationUnitPrice+20ExternalGroupRevenue+15PreferencePreference–Survey+25R&SDirectRelatedIndustryRevenueinSIArea+40RelatedConsultant#ofBusinessConsultant+30IndirectM&AExperienceStrengthofM&Aofconsultingfirm+304丑.泳S浅e伶l条e赴c缩慧t刺e辅d抛V企a肃r乔i叶a拔b夹l弄e娃s犹a驱n乡丰d兵P阅r洞o便x般i宿e及sDimensionVariablesProxiesSignWeightS.S.RStrategyCEOWillGrossRevenuetargetratio(3years)inconsulting+15CEO’sWill–Survey+15CompensationCompensation&BenefitLevel-Survey+15RecruitPlan#ofincreasedemployeeinnextyear+15Partnership#ofPartnershiporAlliancewithWorldClassConsultingFirm+15StructureProcessCMMlevel+15RivalryMonopolymonopolizedservice-Survey+104竭.拳S鲁e滩l耀e傅c乐t剑e掩d钱V睬a另r娱i阅a愤b弦l尤e惠s双a邪n申d挑P且r传o央x叙i饶e页sDimensionVariablesProxiesSignWeightGlobalFactorGlobalizationLevel#ofGlobalBranches+50AbroadRev./TotalRev.+50DemandSizeRevenue-Globalmarketsize+50Quality#ofnationalhavingglobalrelation+50R&SGlobalBrandGlobalBrandAwareness-Survey+100S.S.RGlobalStrategyGlobalizationStandard-Survey+1005稿.减F剩i播n努d身i替n榴g阿s宜–现F升a挑c淹t墙o绒r功C纱o端n饶d甘i从t庙i匠o捆n榆sProxiesWeightSDSLGCNSSKC&C#ofConsultant15140명209명105명EducationLevel1042.9%79%27%#ofsolution1017개11개10개#ofIndustriestheycanconsult1013개9개6개Experiencedemployee–

Seniorlevel1577%52%41%Revenue/#ofConsultants101.07억0.94억0.62억KMSage56년4년5년#ofKMAgent15320명120명70명GlobalKnowledgeSource10E&YEDS(Old)N/ATotal5绢.的F挡i蕉n砍d捷i板n目g屈s落–厌D纽奉e畏m罚a大n款d六C沃o恼n伸d驼i崖t姜i啊o诱n贿sProxiesWeightSDSLGCNSSKC&CMarketShareinITServices2015,500억원11,617억원8900억원RevenueGrowthRate2013%28.5%25%UnitPrice202,000만원1,800만원1,100만원ExternalGroupRevenue156,975억원4,650억원900억원Preference-Survey*25752730582TotalS雾u宁r定v盾e计y-唯S兵a映m令p肺l摄e熟S往i争z格e往:搞3访4组p湾e佛r洒s殿o轻n真s-滴7污i悟t咽e单m根s笑,苍5芬s超c亚a秒l放e玻e宣a秒c森h5西.贺F敬i航n栗d压i宁n熟g歇s裹–牛R托&弃SProxiesWeightSDSLGCNSSKC&CRevenueinSIArea4015,350억원11,421억원8835억원#ofBusinessConsultant3050명38명3명StrengthofM&Aofconsultingfirm30직원영입N/AN/ATotal5厦.叮F聚i抬n摊d套i舍n吵g介s邪–敲S垄.侵S溪.垒RProxiesWeightSDSLGCNSSKC&CGrossRevenuetargetratio(3years)inconsulting1530%25%30%CEO’sWill–Survey*1513914199Compensation&BenefitLevel–Survey*1511711475#ofincreasedemployeeinnextyear15250명90명35명#ofPartnershiporAlliancewithWorldClassConsultingFirm156개사

6개사4개사CMMlevel15Level2Level3Level2monopolizedservice–Survey**10731704555Total*化S制u查r益v银e怒y-群S瘦a盐m振p笑l简e艳S峡i闪z陆e侄:梅3球4膛p宅e草r涂s迹o注n头s-渐1屈i唉t港e杠m毫w显i洞t托h铅5首s晚c凯a殖l钉e*漏*塌S静u耍r例v笔e单y-穷S争a煤m爽p碎l你e蛋S金i恩z璃e归:颈3馅4愁p谜e纽奉r哲s墙o招n舰s-裁7椒i李t夸e蓬m胃s华,欠5蹦s项c利a铁l弊e抬e视a泳c陶h5炉.篮F民i优n信d疑i钉n托g蛮s般–掌G滴l揉o业b拆a孩lPartProxiesWeightSDSLGCNSSKC&CFactor#ofGlobalBranches50262AbroadRev./TotalRev.509.8%5.1%4.5%DemandRevenue-Globalmarketsize501530600400#ofnationalhavingglobalrelation501494R&SGlobalBrandAwareness–Survey*100827846S.S.RGlobalizationStandard–Survey*10010310071Total*胡S补u趁r旁v则e破y-省S转a教m关p庆l姐e慕S刑i悬z包e鄙:与3抛4依p谜e送r断s累o梯n替s-垃1填i攻t油e拿m贡w领i膨t拆h寺5巨s错c席a株l妥e6心.肚R挥e典s吨u匪l务t念&微S滔t瓜a趴t爪i及s蜘t裂i饱c奸a据l捆A木n阅a揭l徒y址s饥i补s回–泡F丹a冈c嫁t踢o纱r拒C陷o笑n联d才i歼t爽i暮o拖n6辈.逢R携e僻s惭u漏l思t娘&胖S肃t枕a息t浴i撞s示t蚊i温c杨a曲l生A删n腰a雹l吉y炊s眯i萌s竖–逢D骄e课m继a霸n业d贪C懒o枣n钞d场i合t疏i险o孤n6唉.蜡R叶e模s慌u狭l贵t半&比S舰t亡a揪t杠i侧s挠t狭i腐c趴a灯l奏A混n鸡a泡l膀y粮s登i凶s亦–雀R腹&丧S6使.笛R已e虽s鄙u占l醒t挑&善S辟t跟a痛t现i酿s录t谣i伙c允a总l衫A水n贪a咏l叠y锤s仇i泽s淘–萝S亮.你S旷.贷R6市.闪R悲e卷s细u竟l懂t狂&耗S析t矿a雀t辰i序s羊t贴i驱c时a起l险A坏n殃a亚l右y确s肆i茎s淹–与G瞧l沃o跃b洞a稳l6拖.全R佩e绍s爹u情l役t枪&层S序t鼓a稼t礼i榴s捉t缺i盾c丈a吨l庆A瓶n屡a华l载y查s带i职s昆–远S腰u住r胶v食e仿y哄A掌n嫩a欢l到y颠s轮i县sSurvey1Thepreferenceofthecompany(Composedof7surveyitems)HypothesisH0:TherearenodifferencesamongthecompaniesH1:H0isnottrueTestMethodANOVAResultWecan’tsaythatNullHypothesisistrue.So,Intermsofpreferenceofthecompanysomedifferencesareexists.6蠢.雁R迈e花s杂u摧l封t发&聋S箩t守a任t魔i角s奥t水i事c扁a才l弯A额n麻a裂l烘y达s恳i仗s乔–健S休u踏r碰v证e乒y按A繁n逆a占l贱y呢s饰i宋sSurvey1Thepreferenceofthecompany(Composedof7surveyitems)HypothesisH0:ThereisnodifferencesbetweenSAMSUNGandLGH1:H0isnottrueTestMethodt-TestResultWecansaythatNullHypothesisistrue.So,Intermsofpreferenceofthecompanynodifferencesareexistsbetweentwocompanies.7闭.赢C毛o擦n擦c洲l永u喊s修i拔o递n筝-读D暗o它m僻e兼s柏t铲i迷cAreaSDSLGCNSSKC&CLocalFactor4.284.823.15

Demand4.464.363.07

R&S5.003.531.57

S.S.R4.544.063.04S席.侮S狠.圣RR转&烤SD延e杏m位a重n刮dF蕉a伍c辅t祝o巾rS魔D郑SL哭G尽C钱N慢SS呈K愤C选&登CS叠D晒S黎i俘s粉s务u牵p哄e翠r程i保o刮r喝t行o幅o配t倘h湾e跳r朴s侵e价x转c眉e怎p另t滴f指a掌c烘t毙o扑r辽c塘o状n裕d乳i驳t迷i瓣o温n厅.L首G破C颠N迟S躺h滋a筑s轮e士x短c络e劫l带l鹊e罚n离t不h荣u森m怖a刻n愁r鲜e摸s土o鉴u摩r元c猪e避s肤.L钩G修C纠N沾S卫m礼a率r遮k龟e扎d肃r搞e均l狸a恋t胜i届v梳e与l宜y摇w爬e售a略k对i崭n利R争&掠S-蛋b齐u柜s鱼i锄n遣e喊s记s姿c降o猎n恰s最u打l汇t临a肆n脑t敞i歉s券s抹m姜a诸l昆l触e旁r予t鞭h造a摩n刷S玩D税SS拒K侮C把&效C脂i醒s葡i旨n虑f胀e火r旬i启o贩r掀i艘n发a厨l励l惰a鸣t斩t盛r双i搭b封u念t叔e旋s恰,亡e欣s威p拢e疏c西i舰a喉l五l梯y私i兽n疾R尚&巧S商.舟-熊i突n叉s夜h鄙o披r贞t籍t槐e遇r自m睬,讽S唇K组C经&以C凭h通a崭s篮t亮o姻f雨o纸c绸u觉s桐o值n蛇e到n耀h车a条n挎c锁i您n吓g毕R勾&者S押b避y茄I砖n膜c焰r训e鲁a驳s莲i雕n昏g犬c宅o驾n穗s桑u另l出t棕a怠n爸t传-带I杀n裙l酷o网n躬g铲t慕e丽r舱m备,悦a洗l扭l蜂f金o膀u经r随a纱t压t委r铁i下b另u么t傍e反s以s匹h役o绵u精l痛d锤b识e生i境n暴c红r致e案a淋s绿e高d炮s廉i款m喊u晨l产t具a践n灭e支o叮u绒s富l渴y贞.1睛4争.避3亦33金4界.孔8席44阻1聪.犯6价57丑.谣C钢o亲n咸c肯l晒u点s猴i台o吩n暑–律G验l扩o去b松a滴lAreaSDSLGCNSSKC&CGlobalFactor3.333.801.98

Demand5.002.591.37

R&S5.004.762.80

S.S.R5.004.853.45S纵.虾S湿.疏RR出&黎SD烫e智m棍a迎n症dF冤a掏c登t斜o茎rS辫D澡SL缺G拨C享N怠SS叫K虑C款&败C4龙1伐.脏6喊71马0廉.向4合73翼0开.妖7静0S梦D论S迎i潜s破s很u爹p脖e火r庆i袋o浊r庆t饥o及o场t壮h滔e胖r雨s屡i笋n都a忠l弄l姓a款t槽t寺r剂i渐b红u躬t女e穴sG弟l桑o猜b搜a装l支m和a刘r具k播e贷t渗r详e纱v支e霉n槐u会e泉o罪f乒L醉G闲C怜N丙S竖i呆s炊r枪e录l红a门t泰i萍v降e炒l毁y吓l端e贞s委s侮t秀h蛇a瘦n越S矩D魂S慰,峡s响o申d庸e个m国a苗n底d拔c辆o忠n棒d熟i寒t裹i混o峡n汗i领s锦w息e世a偷k杜t岩h狠a涌n票o捆t思h陈e凝r狗a终t魂t漫r地i床b贺u或t句e巾s捎.S款K寒C时&国C奖i检s归i浊n谈f熊e远r潜i愿o图r牛i嚷n诞a台l将l镰a慢t肺t翁r搬i识b乒u串t淋e析s回,图e技s撒p车e截c抵i脱a匆l升l吉y角i搜n源D喘e动m轻a裕n输d衫.仁-艇S孝K浇C系&窜C爸h址a肺s允v咏e革r林y阴s帝m荷a嚼l专l腹g茫l梨o肠b势a归l底m偏a伞r罚k鲁e旋t阔s7辈.棵C匹o裤n接c发l受u侨s乖i陕o联n求–许T沃o键t杆a哗l超(芒D骗o磁m酸e稀s傲t补i对c要+逆G掀l秩o谷b百a软l毒)AreaSDSLGCNSSKC&CLocalFactor4.284.823.15

Demand4.464.363.07

R&S5.003.531.57

S.S.R4.544.063.04GlobalFactor3.333.801.98

Demand5.002.591.37

R&S5.004.762.80

S.S.R5.004.8