计算机学习通课后章节答案期末考试题库2023年

计算机学习通课后章节答案期末考试题库2023年Whichofthefollowingisbasedontheprincipleoffreeassociation?()

参考答案:

Sentencecompletionmethod

Whichofthefollowingmetricisusedfortheevaluationofadvertisingappeal?()

参考答案:

Stickiness

Datafromapreviouswarrantycardstudyshowwhereconsumersprefertopurchasetheproduct,butprovidenoreasons.Thissituationshowsinadequacyofsecondaryinformationintermsof:()

参考答案:

lackofinformation.

Identifyingconsumptionpatternisanexampleof:()

参考答案:

Factfinding

Thecriticalprobabilityofchoosingbetweenthenullhypothesisandthealternativehypothesisiscalledthe:()

参考答案:

significancelevel.

Whichofthefollowingisaformofanalysisthatinterpretsnaturallanguagestories?()

参考答案:

Narrativeanalysis

Whichtypeofresearchisconductedtodeterminetheeffectiveretailsiteorwarehouselocationforselling?()

参考答案:

Distributionresearch

Zarafashionclothingisexploringwhethertheproductscanbemarketedthroughonlineretailers,itisanexampleofwhichtypeofresearch?()

参考答案:

Distributionresearch

Whichtypeofqualitativeorientationwouldbeparticularlyusefulforstudyinghighlydynamicsituationsinvolvingrapid,significantchanges?()

参考答案:

Groundedtheory

Theselectionofabasicresearchdesigncoversall,except:()

参考答案:

Canahypothesisbeformulated?

Allofthefollowingdescriptivestatisticsareappropriatemeasuresforordinal-scaleditems,except:()

参考答案:

mean.

Whichofthefollowingisnotafocusofqualitativeresearch?()

参考答案:

Toproducegeneralisablefindingsaboutthephenomenaofinterest

AtelephoneinterviewercallsaNetflixsubscriberandaskshimorhertoviewanewshowatacertaintime.Anappointmentismadetointerviewtherespondentshortlyaftertheshowisaired.Thisisanexampleofa(n):()

参考答案:

mixed-modesurvey.

TheCancerCouncilobservesthesalesandbrandshareofsunscreenovera12-monthperiod.Thisisanexampleof:()

参考答案:

trendanalysis.

Aresearcherposingquestionsaboutinformationprovidedfromhistoricalrecordsinordertoderiveadeeperunderstandingisanexampleofwhichofthefollowing?()

参考答案:

Groundedtheory

Whichtypeofresponsebiasislikelytooccurwhenrespondentsareinterviewedbyorganisationsthattheyholdinhighesteem?()

参考答案:

Auspicesbias

Supposethat,fromasamplingframeof240customers,aresearcherwantstoselect40customerswhohavepurchasedatleast$10000worthofproductsfromhiscompanywithinthepastsixmonths.Usingasystematicsamplingtechnique,andafterarandomstart,theresearchershouldselectevery______nameonthelist.()

参考答案:

sixth

Whichofthefollowingdonotinfluencesamplesize?()

参考答案:

Populationsize

Whichtypeofratingscaleisthefollowing?()Nowthatyouhavedrivenyour2013Mazda3forsixmonths,tellushowsatisfiedyouarewiththecar'soverallperformance.VeryVerysatisfied7654321dissatisfied

参考答案:

Monadicrating

Inafocusgroupdiscussion,recordingthesessionfordetailedexaminationlaterisaformof:()

参考答案:

scrutiny

Allofthefollowingarereasonswemightchooseaqualitativeresearchmethod,except:()

参考答案:

tolearnthestrengthofarelationship.

Ifsubjectsintheexperimentalgrouparealwaysadministeredthetreatmentintheafternoonandsubjectsinthecontrolgrouparealwaysadministeredthetreatmentinthemorning,thenthestudyissaidtoexperience:()

参考答案:

constanterror.

Woolworthsisplanningtoredesignthestorelayoutoftheirsupermarketstomaximisecustomerflowandtheexposureofimpulsegoods.WhichofthefollowingresearchmethodswouldbemostusefultohelpWoolworthsgatherthedatarequiredfordecision-making?()

参考答案:

Observation

Tomeasurethepurchaseintentionisa:()

参考答案:

researchobjective

Thecriterionusedforevaluatingmeasurementsincludesallofthefollowing,except:()

参考答案:

divisibility.

Whenconductingsecondaryresearch,theresearcheraccessesafederalgovernmentreportavailablefromanonlinedatabase.Thisisasourceof:()

参考答案:

externaldata.

Whichofthefollowingresearchapproachesismostusefultohelpingtounderstandhowtoddlersobtainvaluefromtheirexperienceswithtoys?()

参考答案:

Ethnography

Whendeterminingsamplesize,theprecisionleveloftheestimateisindicatedbythe:()

参考答案:

confidenceinterval.

Whichofthefollowingisnotconductedordevelopedbeforethesurvey?()

参考答案:

Screening

Theprocessofaskinggeneralquestionsbeforeaskingaboutspecificissuesinordertoelicitunbiasedresponsesisknownasthe:()

参考答案:

funneltechnique.

Whentheresearchercodingqualitativedataislookingforcausalorlogicallinksbetweenterms,theyareusingacodingstrategyknownas:()

参考答案:

connectors.

MarschocolatecompanywantstounderstandhowthenewmintflavorofMarsisperformingincomparisontocompetitors’brands,isanexampleofwhichtypeofresearch?()

参考答案:

Productresearch

Whichofthefollowingsamplingmethodsisbestforreaching‘hidden’orrarepopulations?()

参考答案:

Respondent-drivensampling

Whichexperimentaldesignismostappropriatetoanswerthequestion,‘Whatistheeffectofvaryingtheheightofthedisplayfromthefloor?’()

参考答案:

Factorialdesign

Insystematicsampling,theselectionofeverynthnumberonthelistisknownasthe:()

参考答案:

samplinginterval.

Inwhichstageofresearchmanagementseekstoidentifyaclearcutstatementofopportunity?()

参考答案:

problemdefinitionstage

Forat-test,thedegreesoffreedomarederivedby:()

参考答案:

n–1

Whichofthefollowingattemptstounderstandactualuserattitude,usingtheirownlanguage,andsourcedatafromplaceswhereconsumersfeelcomfortablesharing.()

参考答案:

Sentimentanalysis

Parametricstatisticaltestsarebasedontheassumptionthatthedataisdrawnfromapopulationwitha(n)______samplingdistribution.()

参考答案:

normal

Whichofthefollowingnon-probabilitysampleisextensivelyusedforresearchwithverylowcost?()

参考答案:

Conveniencesampling

Atabulationoftheresultsofapretesttohelpdeterminewhetherthequestionnairewillmeettheresearchobjectivesisknownasa(n):()

参考答案:

preliminarytabulation.

Aresearcheraskingarespondent‘Canyougivemeanexampleofthat?’isanexampleofwhichtypeofquestion?()

参考答案:

Probing

WhenaresearchercountsthepercentageofwomenwhohaveappearedonthecoverofTimemagazineduringthepastdecade,itisanexampleofwhichtypeofobservation?()

参考答案:

Contentanalysis

Whichofthefollowingstatementsistrue?()

参考答案:

Observingbehaviourpatternsoveraperiodoftimecanbecostlyanddifficult.

Theprocessofchangingdatafromitsoriginalformtoaformatsuitabletoachievetheresearchobjectiveisknownas:()

参考答案:

datatransformation.

Whatdegreeofdurabilitydoyoupreferinyourpoint-of-purchaseadvertising?()Theabovequestionisflawedbecauseitis:

参考答案:

ambiguous.

Whichofthefollowingscaleiseasiertoadminister,especiallyoverthetelephone?()

参考答案:

Stapelscale

Theresearcher'sunprovenpropositioniscalleda(n):()

参考答案:

researchhypothesis.

Abiasthatoccursbecausepeoplewhofeelstronglyaboutasubjectaremorelikelytorespondtosurveyquestionsthanpeoplewhofeelindifferentaboutitisreferredtoas:()

参考答案:

self-selectionbias.

Whichofthefollowingiscalculatedtobeassquarerootofstandarddeviation:()

参考答案:

variance.

Supposethataresearcherpresentsadescriptionofashoppinglisttoarespondentandasksforacharacterisationofthepurchaser.Thisisanexampleofa(n):()

参考答案:

third-persontechnique.

Allofthefollowingphenomenoncanbeobserved,except:()

参考答案:

behaviouralintention.

Datacleaningoccursatwhichstageofthedataanalysisprocess?()

参考答案:

Datacoding

Ifresearcherswishtocomparefourbrandsoftoothpasteonthebasisoftasteandfreshness,howmanycomparisonsarerequiredinapairedcomparisonmeasurement?()

参考答案:

Six

meansidentifyingthenatureofthedefectivedata.()

参考答案:

diagnosis

Toinvestigatewhetherattitudestowardsimportedcarsareinfluencedbyprice,attitudestowardsimportedcarsshouldbesetasthe___________variableandpriceasthe___________variable.()

参考答案:

dependent;independent

Whichofthefollowingisnotameasureofdispersion?()

参考答案:

Mode

Whichofthefollowingisnotanadvantageofsecondarydata?()

参考答案:

Itmeetstheresearcher’sneeds.

Inpoliticalelectionsforcandidateswhoarenotwellknownbymanyvoters,suchasjudges,itfrequentlyhappensthatthecandidatewhoislistedfirstontheballotreceivesthemostvotes.Thisisanexampleofa(n):()

参考答案:

orderbias.

Whichofthefollowingtypesofscalesistheeasiesttoconstruct?()

参考答案:

Likertscale

Acriterionvariabletobepredictedisknownasthe:()

参考答案:

dependentvariable

Whichtypeofresponsebiasislikelytooccurwhenaninterviewertriestosavetimebyshorteningthequestionsposedtorespondents?()

参考答案:

Interviewerbias

_________occurswhenrespondentsbelievethateventsinthepasthappenedmorerecentlythantheyactuallydid.()

参考答案:

Telescoping

Thestandardisednormaldistribution:()

参考答案:

hasameanofzeroandastandarddeviationofone.

Codesthatareestablishedbeforeexaminingthedataareknownas:()

参考答案:

Aprioricodes

Whichofthefollowingisnotanadvantageoffocusgroupinterviews?()

参考答案:

Theycancoversensitivetopics.

Whichofthefollowingstatementsaboutrepeatedmeasuresdesignsisnottrue?()

参考答案:

Theyarelessrealisticwhencomparedtootherexperimentaldesigns.

Ifaseven-pointscaleforvariable1(VAR1)istoberecoded,whichofthefollowingprogrammingstatementmightbeusedtosubtracttheoriginalcodefromscore8?()

参考答案:

NEWVAR1=8–VAR1

Typically,acreditcardcompanywilluseinformationaboutacustomer'sage,gender,incomeandpastcredithistorytoassesshisorhercreditrisk.Thisisanexampleof:()

参考答案:

customerdiscovery.

Whichofthefollowingstatementsaboutself-administeredquestionnairesisnottrue?()

参考答案:

Theyrelyontheskillsoftheinterviewer.

Supposeyouwishtotestwhethermeanattitudestowardsanadvertisementarehigherthansomesetvalue(forexample,4)ona7-pointscale.Thenullhypothesisshouldbewrittenas:()

参考答案:

Ho:µ=4.

Inafocusgroupanindividualusuallycanfindsomecomfortinthefactthathisorherfeelingsaresimilartothoseofothersinthegroup.Thisiscalled:()

参考答案:

security.

Aresearchonconsumers’tastepreferenceisclassifiedunderwhichtypeofresearch?()

参考答案:

Productresearch

Whichexperimentaldesignhasthefollowingsymbols?()Experimentalgroup:RXO1Controlgroup:RO2

参考答案:

Posttest-onlycontrolgroupdesign

Inwhichtypeoftestmarketingsituationdoesacompanyuseitsownsalesforcetotrytoobtaindistributionoftheproduct?()

参考答案:

Standard

Beyoncétestssongsforhernewalbumanonymouslyinanightclubtoobservehowpeopledancetoeachsong.Whattypeofexperimentisthis?()

参考答案:

Fieldexperiment

Supposethatagroupof100consumersareaskedtoratehowmuchtheylikedthetasteofanewsoftdrinkona5-pointscale(where5=goodtasteand1=poortaste).Themeanratingwas4.6,withastandarddeviationof1.25.Suppose,further,thatthestandarderrorofthemeanforthisstudywas0.15.Ifyouwantedtofindthe95percentconfidenceinterval(two-tailedtest),andiftheZ-valueatthe.05levelofsignificanceis1.96,thentheconfidenceintervalliesbetweenapproximately:()

参考答案:

4.31and4.89.

‘Somepeoplehavethetimetobrushthreetimesdaily;othersdonot.Howoftendidyoubrushyourteethyesterday?’Thestatementthatprecedesthequestionisknownasa(n):()

参考答案:

counterbiasingstatement.

Theerrorcausedbyrejectingthenullhypothesiswhenitis,infact,trueiscalleda:()

参考答案:

TypeIerror.

Ofthefollowingcriteriapresentedbelow,whichoneshouldberegardedastheresearcher’sinitialcriterionwhenevaluatingsecondarydata?()

参考答案:

Dothedatahelptoanswerquestionssetoutintheproblemdefinition?

Asupermarketchainmineditsdatabases(providedbycheckoutscanners)andfoundthatwhenmengotoitsstorestobuynappiesbetween6p.m.and8p.m.,theysometimesbuyasix-packofbeeraswell.Thisbehaviouralpatternrevelationislikelytobederivedfrom:()

参考答案:

marketbasketanalysis.

Acodebookidentifiesall,except:()

参考答案:

missingvalue

Whichofthefollowingisnottrueaboutin-depthinterview?()

参考答案:

Itislessexpensive

Inafocusgroupdiscussion,thegroupproducesawiderrangeofinformationthanwouldbepossibleifeachmemberprovidedinformationbyhim-orherself.Thisiscalled:()

参考答案:

Synergy

Doyouownamobilephone?_Yes_No​Theaboveisanexampleofwhichtypeofquestion?()

参考答案:

Simple-dichotomy

Whichofthefollowingisaboutphysicallyhandlingthetextsuchasusingeyeballing?()

参考答案:

pawing

Whichofthefollowingisnottrueforqualitativeresearch?()

参考答案:

Qualitativeresearchhasspecificresearchquestions

Thecomparisonofdatabetweenmultiplesourcestoensureconsistencyisknownasdata:()

参考答案:

cleaning.

Researchconductedtoexpandthelimitsofknowledgeis