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WinninginversuswinninginHi,I’mPete.ThankyoutotheEconomicTimesforinvitingmetobehereMyEnglishisnotverygood,buttheorganizersaskedthatIspeakinEnglish,soIwilltrymyAlmosttwoyearsago,IfoundedOnePlus.Westartedwithsixemployeesandantosellourphonesinsixteencountries.Sincethen,we’velaunchedtwoflagshipsmartphones,twooperatingsystems,spreadtothirty-sixcountriesandnowhaveoverninehundredpeople.两年前我成立了一加,刚成立时我们只有6名员工,也只计划着在全球16个国家我们的产900BeforeOnePlus,Ispentsixteenyearsasaproductmanagerandengineer.I’velearnedmanythingsthroughoutmycareer:howtomanageateam,improveoperations,andchoosethebestpartners.ButofallthatI’velearned,themostimportantpieceofadviceIwanttoshareistofocusonyourproduct.自从一加在2013年12月发布第一款起,我担任到一直是创立人和执行的角色。在此之FocusonyourThisadviceisnotnew,especiallyinthetech[tek]world.Allfounderssaytheyputproductfirst.Someofthemtrulywantto,butfewactuallydo.OnePlustrulydoesputproductfirst.[ExampleTogiveyouanexample,weoriginallynnedtoreleasetheOnePlus2inApril2015[twothousandfifteen].Producinghardware,especiallyfornewcompanies,isdifficultandexpensive,soitisvitaltomeetthesedeadlines.ButwhenIsawouroptionsforthecamerainlateDecemberoflastyear,Iwasn’tIwantedtofindthebestcamerafortheOnePlus2.Thatmeantchangingtheentirestructureofthephoneandanothermonthoftesting.Thesechangesdelayedourlaunchdatebythreemonths.Itcostalotofmoney,andmanywouldsaythatsuchadelaywouldshortenthelifecycleofthedeviceasthetechnologybecameoutdated.Butwhatpeopleforgetisthatsacrificingqualitytolengthenproductlifecyclesusuallyshortensthem,becausetheproductisnottrulygreat.TheOnePlus2wasreleasedattheendofJuly,andoverfivemillionpeoplehavejoinedourreservationlist.Thatitselfistestamenttoourfocusonproductquality.,Hadweapprovedadeviceweknewwasnotright,wewouldhavelostusersandsales.Wewouldhavehadtorushoutanewproducttocompensateforthemoneylostfrompoorsales,andthenextproductmayhavebeensubparaswell.It esacycleofputtingoutproductsthatarejust‘ok’andhaveashelflifeofonlyfourtofivemonths.Foundersneedtobebraveenoughtomaketoughdecisions,evenwhenmoneyandresourcesareontheline.Thatishowyouknowaistrulyproduct-focused,andthosecompaniesaremorelikelytosucceed.[ExampleReleasinggreatproductsisalsovitaltobeingaglobalAtfirst,theOnePlusOnewasavailableinjustsixteenWehadteammembersfromthesecountries,soweunderstoodtheusersintheseregions.Wespokethelanguages,werefamiliarwiththemarkets,andwereveryexcitedbythepositiveresponseinthosecountries.Mediaanduserscalleditthebestphonetheyeverused,anddubbeditthe“Nexus-场需求,而且也收到了很积极的反馈。们反应这是他们用过都最好的,并称OnePlusOne为Nexus。Butwhatreallyblewusawaywastheresponsefromregionswedidn’tlaunchin–like.OurnfansweresomeofthemostactivemembersonourOnePlusforumsandsocial是OnePlus在和社交上最活跃的群体。Wehadnoteammembersfromandlittleexperienceintheregion.Nooneonourteamhadknowledgeofthe nmarket.But,wehadagreatproduct. NowwehaveanamazingOnePlusteam.Afterlessthanayear,wealreadyhaveover18teammembersinourBangaloreofficeandcontinuetogrow.Itbenefitsouruserstohaveateamwithlocalknowledgeforabetterexperience.OnePlusiscreatingamoreglobalpresenceforthisreason,butuntilwecanhavelocalteamseverywhere,wewillcontinuetofocusonourproductandservecustomersthebestwecan.18人的团I’mgratefultohavethisopportunitytolyounottofocusonwinningasinglemarket-focusonwinninganentireindustry.Itdoesn’tmatterwhatbusinessyou’rein.Focusonyourcorestrengthsandcreatethebestpossibleproductsinordertobeatyourcompetitors.AtOnePlus,ourmissionistobuildthebestsmartphonesintheworld.Andwe’llcontinueworkingonthatgoal
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