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,,BusinessSeesProfitsinEducation:ChallengingPublicSchoolsByIrving由于私人企业的介入的教育正在经历一系1.EducationintheUnitedStatesisundergoingarapidanddramaticseriesofchangescausedbyprivateenterprisemovingintothefield.回报。估计教育是个有6000亿的市场,超出国防部的预算。从至12年级是最大的2.Educationattractstheprivatesectorforthreereasons.First,itcanbefinanciallyrewarding.Educationisestimatedtobea$600billionmarket,morethanthebudgetfortheDepartmentofDefense.Thebiggestsinglemarketiskindergartenthroughtwelfthgrade(K-12),valuedat$310billionin1998.Additionally,lifelonglearningandtrainingprogramsforbusinessesandorganizationsaregrowingareas.3.Second,educationhasreceivedsuchabadpressthatconfidenceintheestablishedsystemislowinspiteofalltheinternaleffortsatreform.Inresponsepubliceducation'smanyfailures,homeschoolersandcharterschoolshaveincreased,andbotharecustomersforeducationalproductsandservices.Home-schoolingparentsregularlyattendregionalconferencesatwhichexhibitorsoffertheirproductsand4.Third,educationisthereforthetaking.Thegeneralattitudeisthatprofessional,publiceducatorshavehadsufficienttimetoturnthesystemaround.Theyhavenoonebutthemselvestoblameforcorrectiveinterventionfromtheprivatesector,evenifinterventionisfinanciallymotivated,andespeciallysincetheseactionspromisetoachieveresults.目几所在新教产和育服5.Almostalloftheneweducationalproductsandservicesnowbeingmarketedbearthestampoftechnology.Suchtechnologyrecesteachersaltogetherorreducestheirnumber,thussolving一技术最终犹如最好的教师耐心温和。它severalcriticalweaknessesintraditionaleducation.Forinstance,recingteachersreducesthehighcostofanexcessivelylabor-intensiveinstructionalprocesswhilestillservingthesamenumberofstudents.Then,too,iteliminatestenure,whichunfortunaylocksininstructorswhodonothavethetrainingorknowledgetokeepupwithchangingfieldsandnewapproaches.Finally,technology,likethebestofteachers,isinfiniypatientandreassuring.modatesthespeedofeachstudentandhisorherleveloflearning.Itneverwearies.6.Belowisadescriptionofthemanydifferentcompaniescompetingfortheeducationalmarket,groupedbythemaintechnologytheyuse.Becausethesituationisinflux,notallthemajoryersmayappearhere.TheaimisnottoproduceadefinitivepicturebutrathertodemonstratetheextenttowhicheducationisSalite80012157.ChannelOne,viewedbyover8millionstudents,providesa12-to15-minutenewscastandreviewofcurrenteventsadjustedfordifferentagegroups.Thisservice,forschools,issponsoredbyadvertisers.FeedbackfromstudentsastowhatdesignerlabelstheypreferandwhatadvertisingtheyenjoyseeingonTVisthensoldasmarketingdata.教育管理为4000多个教室开通虚拟旅行。花费3万为教室配备了实况转播8.TheEducationalManagementGroupprovidesvirtualvoyagesforover4,000classrooms.For$30,000,theequipsclassroomswithasalitelinkand ctivespeakerphonessostudentscanaskquestionsdirectlytoatravelingseriesofTVcrewsvisitingsitesallovertheworld.Visitsincludearchaeologicalsites,underwaterexplorations,scientificlabsands',,1998球大战的样式为10至14岁儿童讲授基本科学原12000万。最流行的软件略孩子及泥球墙,这些软件用来开发8至12岁儿童的逻辑思维技能。Lucaslearningwaslaunchedinthefallof1998.TheusestheStarWarsformattoteach10to14year-oldsbasicscientificprinciples.Forexample,theirfirstsoftwareproductisStarWarsDroidWorks.Setonthefloorofarobotfactory,ittakesstudentsthroughalltheprinciplesandapplicationsofenergy,light,magnetism,engineeringandmotionnecessarytodesignandbuildrobots.TheLearningandBroderbundisresultofarecentmergerbetweenBroderbundSoftware(whichproducesCarmenSanDiegoandMyst)andtheLearning(whichproducedMayaQuest),thisnewhasalmostdoubleditsregistereduserstoabout20million.SomeofthemostpopularsoftwareprogramsareClickArt,FamilyTreeMaker,ThePrintShop,GamesStrategies,RedOrbKids,andMudballWall(whichbuildthelogicskillsof8to12year-olds).计机程司从至12年的件最50足处每给进情的告的11.TheComputerCurriculumCorporationisthelargestK-12softwareprovider.CCC's50differentprogramsarebothstudent-andteacher-friendly.Theprovidesprogramsthatmonitortheneedsandprogressofindividualstudentsaswellasanentireclass,enablingteacherstodiagnosedeficienciesandgiveweeklyprogressreports.Oneofthenewestteacheraidsisaprogramthathelpstomanageandco-ordinateschoollessonMindQPublishing在成人计算机的开发市场上取得了极大的成功。MindQ目前有两百多家用MindQ用爪哇学院软件培训员工爪哇的程序编12.MindQPublishinghasbeenextremelysuccessfulintheadultcomputerdevelopmentmarket.Currentlyusedbyover200companiessuchasIBM,Sunand,MindQtrainsemployeesinJavaprogrammingskillswithitssoftwareJavaAcademy.MindQprovidesCD-Romsforindividualinstruction、。、。athome,oritcandesignanentirecomputercurriculumtailoredtotheneedsofaspecific The3万名学生通过电子邮件进行计算机培训、现场聊天、诊断错误和个别指导。Pensare用一种1.6万名接受管理培训的用户模拟实5000350个150100万名员工,13.MostofthecompaniesofferingeducationalproductsandservicesontheInternetaretargetingbusinessesforemployeeandmanagementtraining.CyberSchoolclaimstohave30,000studentemployeesinvolvedincomputertraining,livechatsessions,diagnosticsandaltutoringbye-mail.Pensareusesagameformattosimulateactualcorporatesituationsforits16,000managementtraineeusers.TheExecutiveCommittee(TEC)Worldwideisdedicatedtomakingitlesslonelyatthetop:Its5,000CEOmemberscancontactnearly350peeradvisorygroupsinordertoshareproblems,exchangeideas,orswapwarstories.ProductivityPointInternationaltrainsabout1millionemployeesatsome150trainingcentersaroundtheUnitedStates,butitstrainingisalsoavailablethroughdistance对于孩子们来说,还有传媒,这是一家据称有9万名12岁以下孩子的因特网教育公司。学习强调三个X:探索(exploration),表述(expression),交换(exchange)。公司提14.Forkids,there'sMaMaMedia,anInterneteducationalthatclaimstohave90,000registeredusersundertheageof12.CreatedbyMITgraduates,MaMaMediaseeksparental,ratherthanteacher,endorsementofitscontentandlinkages.The'slearningthemesemphasizethe"threeX's":exploration,expression,andexchange.Thisoffersaprogramtolinkpenpals;teachesJavaStudioskillssuchasdrawing,paintingandphotography,andprovidesWebpageswhereteenagerscanchatabouttheirlearningand至于成年人,有一所即将问世的知识大学,计15.Foradults,there'sthesoon-to-be-launchedKnowledgeUniversity,whichnstoofferpost-secondaryeducationandtrainingtocorporationsandindividuals.Thisnewventureisownedbymega-rKnowledgeUniverse,tobedescribedingreaterdetaillater.询公司纳的消息别的提供网上教199525%1998年的65%。那预测这个数字在2001年还会80%16.AsforotheruniversitiesintheUnitedStates,65%wereofferingonlinecoursesin1998,upfrom25%in1995,accordingtoGartnerGroup,aninformationtechnologyconsultingfirminStanford,Connecticut.Thegroupprojectsthatfigurewillriseto80%by25所公共学校提17.Score!isownedbythetestprepKanEducationalCenters.Itoffersalcoachingtosome20,000students.Thesystemisbasedonasportsmodel,whichemphasizesstudyteams;teachersfunctionascheerleaders.Reallifeandelectronicmentorsofferone-on-oneacademicandcareercounseling.The'sdatabasecontainsup-to-dateinformationonfuturecareers.LosAngelesjustselectedScore!toprovidetutoringat25public40多个类似的中心仿照CaliberLearningNetwork3万多位学生18.SylvanLearningSystemsrecentlypartneredwithMCItocreateover100pilotcenterswherestudentscanreceivehighlysophisticatedtechnologytrainingafterschool.Over40suchcenters,dubbedtheCaliberLearningNetwork,haveservedover30,000students.Sylvanwillsoonaggressivelymarketitsservices;itwillespeciallytrytoattracthomeschoolersduringtheiroffhours.Computerized,,生研HyDrive,designedbytheEducationalTestingService(ETS)andtheU.S.Air ,testsbothknowledgeandproblemsolvingability,italsogivescorrectivefeedback.Compass mendsstudy nsbasedonastudent'stestresults;itwascreatedbytextbookpublisherAddisonWesley.Finally,E-Raterautomaticallyscoreessaysforsyntax,vocabulary,andorganization.ItisstillbeingdevelopedbyETS:Thegoalisfor85%agreementbetweenE-Raterandhumanevaluations.Books,Toys, r,andmathCorps,evaluatesreading,puterizedtestingmethodsthatcanprovideinstructionorsuggestionsbasedonanindividual'stestresultarefurtherdiminishingtheroleoftheteacher.Micro-Cat,originallydevelopedfortheU.S.、英国大亨皮尔逊拥有企鹅和。西蒙和舒斯特生、学徒馆和其他出版社的教育分支。这是世教育、、社。皮尔逊还利用它的金了一系列的、 儿发中声大有万学在中心学 术辑维相配能力心力培全位孩方之就每孩充的动间他认这会孩们思能。

Althoughlessreliantoncuttingedgetechnology,thefollowingcompanies,productsandservicesarealsoenteringtheeducationmarket:TheBritishpublishinggiantPearsonownsPenguinBooksandtheFinancialTimes.Throughaseriesofacquisitions,mergersandalliances,italsoownsormanagestheeducationdivisionsofSimon&Schuster,AddisonWesley,PrenticeHallandothers.Itisthebiggesteducationalpublisherintheworld.Usingitsfinancialbase,Pearsonhasdevelopedaseriesofsoftwareprogramsoninvestmentbankingandfinancialriskmanagement.Italsoofferstrainingsoftwareforsubjectsfromty tolinguistics.ZanyBrainyisaneducational,upscaletoystorewithfranchisesallovertheUnitedStates.ZanyBrainyhasdesignedspecialeducationalprogramsforparentsandkids,usuallyusingordemonstratingtheirteachingtoys.Thestoresareequippedwithcomputerswherekidscanaccesse-line,the 'smonthlynewsletterforkids.Anothertoy ,LeapFrog,teachesreading,spelling,andthealphabetwithhand-heldtoysthatcombinetouch,sightandsound.BasedonaphonicssystemdevelopedbyStanfordprofessorRobertCalfee,LeapFrogtoysaremarketeddirectlytoschoolsandthroughtoystores.TheBlue'sCluesseries,fromcableTVNickelodeon,hasoverfivemillionweeklyviewers,whichisahigherratingthanBarneyorSeasameStreet.Thisshow'sviewersoutperformnon-viewersonstandardizedtests.OnBlue'sClues,viewersjointhehostinsolvingaproblembysearchingforclues-indicatedbypawprintsofthecartoonpuppy"Blue"-andputtingthecluestogether.Children'sDiscoveryCentersofAmericaclaimsome20,000studentswholearnlanguageskills,logicalthinkingandcooperative y.TheCentersseektoaddressthe"Wholechild."Oneoftheirtechniquesistogiveeachchildplentyofphysicalspaceandpermissiontomovearound,whichtheybelieveliberatesachild'sAdministrative25.Entrepreneurs,teachersandparentsareseekingtoimproveeducationthroughadministrative,organizationalandmethodologicalchangesinadditiontotechnologicalimprovements.Thefollowingisasummaryoftheseefforts.TheEdison这方或是有议具的事。里斯是迪项的又"言这课要括期,489981.2526.Thismethodisprobablythemostcontroversialandinvasive:PublicschoolsareactuallytakenoverandrunbytheEdisonProjectataprofit.ChrisWhittle,oftheEdisonProject,wasalsothecreatorofChannelOne.TheEdisonProjectfeaturescoursessuchas"TechnologyasaSecondLanguage";requiresmorehoursofschoolattendance,includingsummers,andregularlyassessesbothteacherandstudentperformance.Edisonnowmanagesanestimated48schoolsandprojectedaprofitof$125millionforCharter另类校教董会办接公共,,常比些校许。1998年有800地就去份因这学的育ohnoerr的长企经成地除了orr进行动主伙是技是个Usuallymuchsmallerthanthecomparableelementary,middleorhighschoolroomfromwhichtheydrawstudents,thesealternativeschoolsare"chartered"byboardsofeducationtooperate.Thecharterauthorizestheschooltooperateandtoreceivepublicfunds.Therewere800charterschoolsintheUnitedStatesin1998.Normallyagroupofparentsisheavilyinvolved.Whenastudenttransferstoacharterschool,thedistrictlosesfundingbecausetheeducationalallotmentforthatstudentisgiventothecharterItistoosoontogaugetheeffectivenessofcharterschools,butproponentsbelievethatthespecialattentionandsmallersizewillautomaticallymakedifference.Moststateslimitthenumberofcharterschools,butarecentbreakthroughinCaliforniamayspreadtootherstates:Acoalitionofparentsandbusinessexecutives,ledbyJohnDoerr,theKleinerPerkinsventurecapitalist,succeededinremovingCalifornia'scharterschoolcap.Doerr'smajorcorporatepartnerinthisventurewasTech-Net,aSiliconValleypoliticalactivistgroup.居 Home 居家的家长们通过相互沟通,强烈要求地方学校为他们提供、房、艺术、剧院和馆之便利,他们已扭转了趋势。最终 重要的是科技业已成为最,提供给居家家庭度假包括在上课和学习时间内。居家同

Althoughtheestimatednumberofhome-schooledstudentsisaboutonemillion,manybelievetheactualnumberishigher.Partofthedifficultyinestimatingthathomeschoolingisgrowing.Originallyimpelledbyparentswhosereligiousviewsledthemtoobjecttothewaycertainsubjectsweretaught,homeschoolinghascaughtonwithparentswhoareconcernedabouttheirchildren'ssafetyandqualityoflearning.Manyhomeschoolersarelocatedinareaswithnoviableprivateorparochialschoolalternatives.Home-schoolingparentshavetransformedthemovementbyaffiliatingwitheachotherandaggressivelypetitioninglocalschoolstoprovidethemwithaccesstolaboratories,gymnasiums,artstudios,theatersandlibraries.Thenetresultisthathomeschoolingisnotasisolatedasitwasinitially.Aboveall,technologyhasbeenthesupremeequalizerbyprovidinghomeschoolerswitheducationalproductsthatoftensurpas

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