code compailnce婴儿奶粉规则培训

ABBOTTNUTRITIONCODE婴儿 广规范培01|April| —donotAgenda1CodeHistory234Our雅培中国的政 —donot BusinessCodeComplianceOverview|April28, CODE —donot BusinessCodeComplianceOverview|April28, WhatisInfantFormula/BreastMilkSubstitute?什么是婴儿奶粉？什么 代用品？

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—donot BusinessCodeComplianceOverview|April28, —donot BusinessCodeComplianceOverview|April28, WhatisCODE?什么 代用品销售守则 喂养。TheCodeintroductionofcomplementaryfoodswith 代用品销售管理办法

Effectivein —donot BusinessCodeComplianceOverview|April28, WhatisCODE?什么 代用品销售规范IFMIFMRRC-InfantFoodManufacturers’CommitmentandRulesforResponsibleConduct JohnsonsignedontheIFMRRC中国欧盟商会 WHOCode& Codeimplementation —donot BusinessCodeComplianceOverview|April28, WhydoesInfantFormulaPromotionhasspecialCodes?为什么婴儿奶粉行业存在特定的规范？ SalesRepasMothercraft

全 哺喂率急剧下Breastfeedrate-Esp.in andpoor-Socialandfinancial

BabyHealthat-steeplyincreasedmortality-increasedillness-contaminated(drinking)CodesWHO

unethicalpromotion-Nestle —donot BusinessCodeComplianceOverview|April28, WhydoesInfantFormulaPromotionhasspecialCodes?为什么婴儿奶粉行业存在特定的规范？

DerrickJelliffe博士 Dr.DerrickJelliffewritesabrochurewarningaboutthedangersofimproperlyusedbreastmilksubstitutesindevelo

TheNewInternationalist,aleadingUKindependentpublisherofmagazinesandbooksonglobalsocialjustice,publishes‘TheBabyFoodTragedy’,whichiscriticaltotheindustry.BritishNGOWarOnWantpublishedabookletcalledTheBabySeveralmanufacturersareLinkbetweenmalnutritionandHighpressure cyratesandproduct —donot BusinessCodeComplianceOverview|April28, WhydoesInfantFormulaPromotionhasspecialCodes?

FirstNestléboycottledbyINFACT(InfantFormulaActionCoalition)demandstoendinfantformulapromotion. ，参议 就此事召开了听证ConsequenttoINFACT’slobbying,senatorKennedyorganizeshearingsonthematter.July1978KennedyasksthedirectorgeneraloftheWHOtosponsoraninternationalconferencetodiscusstheissue. —donot BusinessCodeComplianceOverview|April28, WhydoesInfantFormulaPromotionhasspecialCodes?

世界卫生组织召开世界卫生大会，讨论并发布了WHOFollowingthemendationsofU.S.Senate,theWHOCodeisdevelopedandadoptedbytheWorldHealthAssembly. NGOslikeAccountability(US-based)andBabyMilkAction(UK-based)announcedthattheNestléBoycottwouldbere-launchedifNestlédidnot orlow-cost stohospitalsandmaternitywards. IBFAN(InternationalBabyFoodActionNetwork)publishesfirstBreakingtheRules1994,areportonallegedviolationsoftheWHOCodeby70manufacturersofinfantformula. —donot BusinessCodeComplianceOverview|April28, WhydoesInfantFormulaPromotionhasspecialCodes?

的。CCTVreportedthatinordertoseizethemarket,includingDumex,manymilkcompaniesbribeddoctorsandnursestoletthehospitalfeednewbornbabiesontheirinfantformula.Letthechildtobuildadependenceontheinfantformula,soastoachievethepurposeoflong-termprofit. MJpaid$12,030MtosettlethecasewithSECforitsillegalpromotionpracticein from2008to2013. —donot BusinessCodeComplianceOverview|April28, ExternalProprietaryand—donot BusinessCodeComplianceOverview|April28, WeFaceAChallengingEnvironmentGlobalCoverage） —donot BusinessCodeComplianceOverview|April28, OurProprietaryand—donot BusinessCodeComplianceOverview|April28, 雅培的承诺AbbottNutritionCommitments TonourishbabiesaroundtheworldandhelpthemunlocktheirfullpotentialthroughthepowerofThebestnutritionforbabiesisbreast我们支持 喂养至少6个月（更长的时间如果可能），并在之后加入安全的辅Wesupportexclusivebreastfeedingforatleastthefirst6months(andlongerifpossible)andthesafeintroductionofcomplementaryfoodsthereafter我们的产品推广不是在 竞WedonotpromoteourproductstocompetewithIftheychooseformula,webelieveMomshavearighttoaccurateandaccessibleinformationtohelpthemmakethebestproductchoicefortheirbaby我们在遵守RRC和WHOCodeWemarketourproductsincompliancelocallawsandregulations,includingtheRRCandWHOcodewhere —donot BusinessCodeComplianceOverview|April28, 婴儿 广原InfantFormulaPromotionGuidingPrinciples WeALWAYScomply ,locallawsand Alladvertisingorpromotionalmaterialsmustbebalanced,fairaccurateandapprovedinaccordancewithpromotionalreview3 3InfantformulashouldNOTbepromotedtocompetewith —donot BusinessCodeComplianceOverview|April28, 雅培中国的政策 —donot BusinessCodeComplianceOverview|April28, 一般要求GuidingPrinciples 婴儿奶粉的生产、推广和销售必须遵守《中民食品安全法》、婴儿奶粉相关的国家食品安全标准（包括特殊医疗用途的婴儿奶粉）、食品和所有中民的相关法律、和条例规定，包括《代用品销售管理Theproduction,marketingofInfantFormulamustcomplywiththePRCFoodSafetyLaw,thenationalfoodsafetystandardsapplicabletoInfantFormula(includingInfantFormulaforspecialmedicaluses)，foodlabelingregulations,andtheprovisionsofallapplicablelaws,regulationsandrulesofthePRC,includingMeasuresonAdministrationoftheSaleofBreastMilk Abbottsupportsbreast-feeding.NoemployeeoragentsoperatingonAbbottbehalfmayofferorgiveanythingofvaluemoney,giftsorotheritemsorservices)todiscouragepregnantwomen,theinfants‘mothersandtheirfamilymembersfrombreast-feedingorfeedingbreast-milktoinfants. AbbottshallnotsetupincentiveschemeforMarketing nelbasedonthenumbersofthefirsttimeuserofAbbottInfantFormulas.ThesalesvolumeofInfantFormulascannotbeevaluatedsepara yforincentivecalculations,howeverifitisneeded,thesalesvolumeofInfantFormulascanbeconsideredifthetotalsalesvolumeisevaluatedforincentivecalculation,providedthattheportionofInfantFormulasisreasonablyinsignificantindecidingtheincentiveforMarketing不得在任何促销活动中直接或间 给医 专 或消费者SampleofInfantFormulasisnotallowedtosendtoHCPsorconsumersdirectlyorindirectlyinanyeventforpromotionalpurpose. —donot BusinessCodeComplianceOverview|April28, OurRequirements推广宣传资料 Priceand 与医务工作者及医疗卫生机构相关的活动HCP 相关的活动3rdParty —donot BusinessCodeComplianceOverview|April28, Label （MKT）符合GB7718和GB13432要求 “重要提示” —donot BusinessCodeComplianceOverview|April28, Label –Cont’d或包装内置说明材料中的产品介绍，不得不得包含任何婴儿 不得包含任何推崇婴儿奶粉或暗示婴儿奶粉 优越的词 —donot BusinessCodeComplianceOverview|April28, PromotionalMaterial针对一段奶粉产品推广资料（MKT） —donot BusinessCodeComplianceOverview|April28, Advertisement —donot BusinessCodeComplianceOverview|April28, Sample（Sale+婴儿奶粉样品不得在任何促销活动中直接或间接给医疗专业或消费者。SampleofInfantFormulasisnotallowedtosendtoHCPsorconsumersdirectlyorindirectlyinanyeventforpromotionalpurpose. —donot BusinessCodeComplianceOverview|April28, 与消费者相关的活动（Sales+MKT+ +PG）任何妨 喂养，针对孕妇、0~6个月婴儿母亲或其家庭成员的促Pricingand —donot BusinessCodeComplianceOverview|April28, PricingandPromotion（Trade+MKT+PG）