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年4月19日关于大学生微博使用情况的调查报告英文文档仅供参考,不当之处,请联系改正。TechnicalReport:SituationoftheUseofMicroblogamongCollegeStudentsAbstract:canberegardedas"thefirstyearofMicroblog”ofchina.DuringthisyeartheconceptofMicrobloghasbeenspreadedunprecedentedly.SomemajorportalsopenedMicroblogchannelssuchasSina,Tencent.AndtheCompetitionbetweenSinaandTencentisincreasinglyfierce.Officialdata(bytheendofOctober)fromSinashowsthatSinaMicroblogusershasreached200million,anduserspublishmorethan75millionMicroblogsperday.Keyword:Report,Microblog,Twitter,Survey,Questionnaire.Microblogastheleaderinnewmediaandtheversionof"Twitter"inchina,collegestudentsarethemainforceofMicroblogusersandtheywilldeterminetheprospectsandtrendsofMicroblog.BecauseofthatIstaredasimplequestionnairetofindthecu rrentsituationofMicroblog.Ireceived32validresponses,inwhich21investigatorsareMicroblogusers,11arenot.Thefollowinganalysisiscollectingresultsofthesurvey.1.WhoistheleaderofMicroblogThroughGoogleTrendscomparison,ItisapparentthattheGoogleindexdataofSinaMicroblogismuchhigherthanTencentMicroblog,SinaMicroblogoutshinestheothers.AlthoughinthedrytreecomparewithSina,TencentMicrobloghassignaturestrengthsoverNeteaseandSohuMicroblog.Aswecaninferfromthefigureabove,thisisdrawnfrommyquestionnaire.ThestatisticsshowthatSinaMicrobloghasanoccupationof80.95%,whichisinaccordancewiththeGoogleTrends.ItmeansthatSinaMicrobloghasanabsoluteadvantage.UndertheMattheweffect,notsurprisingly,otherMicroblogswillsoonbeoutofthismarket.2.WhatcouldMicroblogoffertousTimesofloginsofMicroblogusersperdayWhatwegetfromMicroblogAlthoughthereareagreatnumberofMicroblogusers,ItisobservedthatthesituationofMicroblogintoreallifeisnotasexpectedtobe.BecausemorethanhalfofrespondentstakeMicroblogasentertainmentratherthanasourceofinformation.AsauserofMicroblog,IfollowedagreatdealofuserswhoisidentifiedasofficialMicroblogofnewspapers,televisionprograms,famousfigure,etc.Attributabletothat,Iamtheonewhoalwaysacquiresthebreakingnews.IexperiencedtheadvantageofMicroblogandIlookforwardtomoreuserswilldrawMicroblogintoeveryone'slife.ComparedwithtraditionalmediaThereasonMicroblogattractyouWhatdoyouthinkcomparewithtraditionalmediaStatisticsfromtwofiguresaboveshowthatalmosthalfofrespondentsthinkthatthemostattractiveaspectofMicroblogisthespeedofspreadinginformation.28.57%considerMicroblogcanshareinformationwithvariousfigureslikemusician,actor,etc.Inadditiontothosefeatures,Microblogalsohastheadvantageofmorefreedomofspeech.Fewrespondentsbothertherestrictofcharacters.OtherSocialNetworkSitesRespondentsalsowereaskedthatwhethertheyhaveeverusedotherSNSinadditiontoMicroblog.Itturnsoutthat76.19%areusingRenrenand23.81%usingQzone.RenrenistheChineseversionofFacebook,anditwassetupearlierthanMicroblog.Renrenhasastablenumberofusers.TheoppositionofRenrenandMicrobloghasbeenjustthesamewiththeoppositionofFacebookandTwitter.ThereasonofnotusingMicroblogFortherespondentswhoarenotMicroblogusers.SomesuggesttheyhavenointerestinMicroblog,andsomerevealthattheMicroblogistoocomplextouse,whichIthinkisaweirdreason.Theyneedtoknowthecommonknowledgeofinternet.AboutthefreedomofspeechFreedomofspeechcomparedwith10yearsagoMicroblogbringsusarelaxandfreeenvironment.Accordingtothesurvey,38.34%thoughttheyhavemorefreedomthanbefore,and28.13%saidthereisnoobviousdifference.Otherscarelittleaboutthisproblem.ItcanbedrawnfromtheresultthatChinesehasarelativelyrelaxenvironment,butthegovernmentstillhasagreatdealofworktodotorealizethedemocratizationprocess.Basedontheanalysisabove,Microblogiscommonlyusedamongcollegestudents,anditisexpectedtowidespreadextensively.SinaMicroblogisthemonopolyofboththenumberofusersandpublishedMicroblogs.Microblogisaplatformwhichtheenvironmentisrelativelyrelaxed.Userscaneasilytweettheirmoodorsharehappinesstotheirfriendsorfollowers.Microbloghastheadvantagesofrapidandtimelyupdate,butshorttimeofdevelopmentandinformationarelimitedbywordsrestricttheMicroblogasanalternativeoftraditionalmediasuchaswebsite,TV,cellphones,etc.TheriseofMicrobloghasdoneenormouscontributiontothefreedomofspeechbutthedomesticprocessstillneedalongwaytobeachieved.Attheendofthisreport,allowmetoexpressmyappreciationtoMadamSunwhoimpartedsomuchknowledgeaboutreadingandwritingtousandallmyfriendswhohelpedmewiththisquestionnaire.Appendix:QuestionnaireonMicroblogHello,sorrytobotheryouforoneminute.Wearedoingaquestionnaireonmicroblog,andwehopeyoucansupportourwork.Iwillbeinstrictaccordancewiththerelevantspecifications.Thecontentofyourinformationwillbestrictlyconfidentialandprivate,andtheresultsofthisquestionnairewillnotbeusedforanycommercialpurposes.Thankyouforyourcooperation!1、What’syourgender?()maleB.female2、Areyouauserofmicroblog?()ifyouranswerisyes,pleasecontinue,orturntoNO.14AYesB.NO3、Howdoyouknowthemicroblog?()A.introducedbyfriendsB.MentionedbytheteacherCfoundontheinternetbyyourselfD.others4、Whatkindofmicroblogyouareusing?ASinaBNeteaseCSohuDTwitterETencentFothers5、Howoftenyouloginmicroblog?Aatleastonceperaday.BoncepertwoorthreedaysConceperaweekDoncepertwoorthreeweeksDneverloginsinceregistered6、whatdoyouusuallydoafterlogginginmicroblog?Multichoice()A.ExpresswhatyouwanttosayB.Browserfriends’newsituationC.KnowthehottopicD.MakefriendsEchecksthejudgeofothersFraiseaquestion,thenhopegetsomeadviseHOthers7、Onthemicroblog,whatwillbeconcernedforyou?Afriends’microblogBbrand’smicroblogCmedia’smicroblogDcelebrity’smicroblogEhottopic8、Everytimeyouupdateyourmicroblog,what’sthemainlycontent?()AMoodBRepasteCnewdiscoveryinlifeDAllkindsofnewsaround9、whyyouareattractedtothemicroblog?()AitsinterfaceissimpleandeasyoperationBItsupdatingofmessageisfastCitletuscommunicatewithallkindsofpeopleDitletusknowthelatestinformation10、Whydoyouuseamicroblog?Multichoice()AwecanexpressourownopinionanytimeBspendsparetimebymicroblogCfollowfriendsorcelebrityDshareinformation,pictureandvideoErecordlifeFexperiencethenewthingGknowthelatestinformationHothers11、Whatdoyouthinkofmicroblogcomparedwithtraditionalmedia()AHasrelativelylooseandfreeenvironmentofspeechBMicroblogfragmentationmakesmefeelthelackofexpressionofthedepthandlogicCRumorsspreadonthemicroblogaremoredifficulttotellDMicroblogisalsoacommunicationtool,anditcanhardlypromotedemocraticprocessesEMicroblogcanstimulatepeople'screativity,wordscouldbeattractiveFMicroblogcanreflectthetopicyoureallycareaboutHOthers12、Inadditiontomicroblog,doyoualsouseotherinformation-sharingplatform()ANoneBQzoneCRenrenDBlogEOthers13、Howdoyouseemicroblogasthesignificanceofnewmedia()AWiththepopularityofmicroblogandpromotion,willeventuallyreplacethetraditionalmediaBUnofficialnatureofmicroblogcanonlybeboundtoausefulcomplementtotraditionalmediaCHotmicroblogisonlytemporary,andsoonwillbereplacedbynewerplatforms,traditionalmediaisthemainbodyDMessagesonthemicroblogtoofalse,cannotbelieveatallReasonyoudidnotusebecauseofmicroblog()AKnowlittleaboutitBWayTooMuchTr

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