数字时代的商务英语写作知到章节答案智慧树2023年对外经济贸易大学

数字时代的商务英语写作知到章节测试答案智慧树2023年最新对外经济贸易大学第一章测试

Business

communication

has

become

more

challenging

than

ever

before,

because

of

(

)

参考答案:

the

increasingly

flattened

management

style

and

emphasis

on

team

work;the

globalization

of

business

and

the

increase

in

workforce

diversity;the

pervasiveness

of

digital

technology

Which

of

the

following

represents

a

goal

for

business

writers?

(

)

参考答案:

You

should

get

your

audience

to

believe

and

accept

your

ideas.

Which

of

the

following

describes

the

language

feature

of

business

writing?

(

)

参考答案:

plain

language

and

familiar

words

When

preparing

a

business

message,

you

should

make

your

writing

audience

oriented.

Audience

oriented

means

you

should

(

)

参考答案:

null

Business

writing

should

be

purposeful.

In

this

context

purposeful

can

best

be

defined

as

(

)

参考答案:

null

Business

writing

should

be

economical.

In

this

context

economical

can

best

be

defined

as

(

)

参考答案:

null

A

business

message

should

be

long

because

quantity

enhances

quality.

(

)

参考答案:

False

When

you

compose

a

business

messages,

you

often

need

to

cater

for

several

levels

of

readership.

(

)

参考答案:

True

One

important

purpose

of

writing

a

business

message

is

to

impress

your

reader

and

demonstrate

your

language

competence

by

using

big

words

and

long

complex

sentences.

(

)

参考答案:

False

Although

business

writing

in

English

seems

intimidating,

templates

or

form

letters

can

be

an

effective

means

to

help

with

it.

(

)

参考答案:

False

第二章测试

What

question

should

you

ask

to

visualize

your

audience?

(

)

参考答案:

All

answer

choices

are

questions

you

should

ask

to

visualize

your

audience.

Stephanie

is

preparing

a

market

analysis

for

her

business

plan.

For

firsthand

information

she

should

(

)

参考答案:

conduct

interviews

and

surveys

or

organize

a

focus

group.

Anya

is

sending

a

persuasive

memo

to

her

staff

asking

them

to

participate

in

the

new

wellness

program.

Which

of

the

following

sources

of

information

would

be

most

appropriate

to

help

Anya

shape

an

effective

persuasive

message

for

her

staff?

(

)

参考答案:

Questionnaires

and

surveys

of

employees

The

direct

strategy

would

be

most

appropriate

when

(

)

参考答案:

expecting

the

audience

to

be

pleased,

mildly

interested,

or

neutral.

Richard

began

his

memo

with

background

information

and

explanations

before

announcing

a

reduction

in

health

insurance

coverage.

The

strategy

Richard

used

is

called

(

)

参考答案:

indirect.

What

is

a

sentence

fragment?

(

)

参考答案:

A

broken-off

part

of

a

complex

sentence

Which

of

the

following

contains

no

sentence

faults?

(

)

参考答案:

null

Which

statement

is

accurate?

(

)

参考答案:

Business

messages

must

be

clear,

concise,

and

readable.

Which

of

the

following

best

avoids

flabby

expressions?

(

)

参考答案:

null

Which

of

the

following

best

avoids

a

long

lead-in?

(

)

参考答案:

Yes,

we

will

send

the

information

you

requested.

第三章测试

Business

writers

who

use

words

such

as

interrogate,

remuneration,

and

terminate

are

using

language

many

readers

would

consider

(

)

参考答案:

unfamiliar.

As

employees

use

instant

messaging

to

conduct

more

business,

they

should

send

messages

that

are

informal,

conversational,

and

(

)

参考答案:

professional.

Which

of

the

following

is

most

acceptable

for

business

writing?

(

)

参考答案:

Please

check

with

your

supervisor

for

information

about

salary

increases.

Which

of

the

following

demonstrates

effective

business

writing?

(

)

参考答案:

The

office

personnel

will

assist

you

with

your

forms.

To

emphasize

an

idea

through

mechanics,

place

it

in

(

)

参考答案:

Any

of

these

techniques

would

emphasize

the

idea.

Which

of

the

following

statements

regarding

bulleted

or

numbered

lists

is

accurate?

(

)

参考答案:

null

Monica

is

writing

her

first

safety-inspection

report.

To

sound

businesslike

and

professional,

Monica

should

include

expressions

such

as

the

affected

party,

the

undersigned,

and

the

writer.

(

)

参考答案:

False

The

following

sentence

effectively

uses

a

stylistic

device

to

de-emphasize

the

bad

news:

Although

we

don't

have

any

available

positions

at

this

time,

we

were

pleased

to

receive

your

application

and

will

keep

it

on

file

for

six

months.

(

)

参考答案:

True

第四章测试

End

dates

and

specific

actions

in

a

routine

request

letter

should

be

placed

in

the

(

)

参考答案:

closing.

Which

of

the

following

would

be

the

most

effective

closing

statement

in

a

routine

action

request

letter?

(

)

参考答案:

Please

send

a

contract

for

heating

and

ventilation

work

by

April

1

to

allow

installation

to

begin

by

April

15.

In

concluding

your

direct

reply

letter,

you

should

(

)

参考答案:

null

Kim

is

following

the

three-part

plan

to

write

a

direct

claim

letter

about

a

problem

with

her

digital

communication

service

bundle.

What

should

she

put

in

her

opening?

(

)

参考答案:

A

clear

description

of

the

desired

action

Which

of

the

following

is

the

most

appropriate

opening

for

an

adjustment

letter

granting

a

claim?

(

)

参考答案:

The

enclosed

check

for

$78,

which

covers

the

cost

of

your

dinner,

demonstrates

our

desire

to

satisfy

our

customers

and

earn

their

confidence.

To

encourage

a

positive

response

to

your

request

for

action,

consider

connecting

your

appreciation

in

the

closing

to

a

statement

developing

sender

benefits.

(

)

参考答案:

False

If

you

use

e-mail

to

respond

to

an

inquiry,

check

facts

carefully

because

your

e-mail,

like

any

document

written

for

your

company,

is

considered

a

legally

binding

contract.

(

)

参考答案:

True

Begin

a

direct

claim

letter

with

a

description

of

your

previous

experiences

as

a

faithful,

happy

customer.

(

)

参考答案:

False

In

the

closing

paragraph

of

an

adjustment

letter,

it

is

inappropriate

to

mention

another

one

of

your

company's

products

or

services.

(

)

参考答案:

False

Which

of

the

following

sentences

best

focuses

on

the

audience?

(

)

参考答案:

All

sentences

are

focused

on

the

audience

rather

than

the

sender.

第五章测试

Tanya

is

planning

a

persuasive

message.

What

should

she

do

in

her

opening?

(

)

参考答案:

null

When

using

the

indirect

strategy

in

a

persuasive

message,

you

should

place

the

reasons

and

explanations

(

)

参考答案:

before

the

main

idea.

Which

of

these

statements

about

persuasion

is

most

accurate?

(

)

参考答案:

Persuasion

is

important

if

you

anticipate

resistance

or

if

you

must

prepare

before

you

can

present

your

ideas

effectively.

The

best

way

to

begin

a

persuasive

request

is

to

(

)

参考答案:

null

Professional

marketers

and

salespeople

follow

the

AIDA

strategy

in

their

sales

letters

because

it

is

effective.

What

does

AIDA

represent?

(

)

参考答案:

Attention,

interest,

desire,

and

action

In

the

body

of

your

persuasive

message,

you

will

reduce

resistance

by

(

)

参考答案:

anticipating

arguments

and

offering

counterarguments.

When

writing

persuasive

claim

or

complaint

letter,

you

should

(

)

参考答案:

null

Roy

needs

to

write

a

persuasive

message

to

his

boss.

What

would

you

tell

Roy

to

place

in

his

closing?

(

)

参考答案:

null

Which

of

the

following

messages

would

most

likely

require

the

indirect

strategy

to

persuade?

(

)

参考答案:

Requesting

favors

and

action

from

coworkers

Select

the

situation

that

is

least

likely

to

require

persuasion.

(

)

参考答案:

null

第六章测试

Business

writers

must

learn

which

bad-news

messages

should

be

presented

with

the

direct

strategy

and

which

should

be

presented

with

the

indirect

strategy.

(

)

参考答案:

True

If

your

receiver

might

overlook

the

bad

news,

it

is

appropriate

to

use

the

direct

strategy.

(

)

参考答案:

True

If

your

message

may

create

a

hostile

reaction,

you

should

use

the

indirect

strategy.

(

)

参考答案:

True

Thank

you

so

much

for

asking

me

to

speak

at

the

university's

graduation

ceremony

is

an

effective

buffer

in

a

refusal

letter.

(

)

参考答案:

False

The

most

important

part

of

a

bad-news

message

is

the

section

that

explains

why

a

negative

decision

is

necessary.

(

)

参考答案:

True

Using

the

following

statement

in

an

explanation

of

the

reasons

for

the

bad

news

could

help

the

receiver

to

accept

the

message:

Although

we

would

like

to

consider

installing

the

heating

system

you

have

offered,

we

are

seeking

a

more

energy-efficient,

environmentally

friendly

unit.

(

)

参考答案:

True

Placing

the

reasons

before

the

bad

news

improves

the

chances

that

the

reader

will

accept

and

understand

the

bad

news.

(

)

参考答案:

True

Company

policy

prevents

us

from

exchanging

your

defective

wireless

router

more

than

30

days

after

you

purchased

it

is

an

example

of

an

effective

explanation.

(

)

参考答案:

False

To

take

the

spotlight

off

the

bad

news,

place

it

at

the

end

of

a

paragraph.

(

)

参考答案:

False

When

you

must

refuse

a

request,

you

may

sometimes

offer

an

alternative,

substitute,

or

compromise.

(

)

参考答案:

True

第七章测试

Which

of

the

following

is

most

likely

to

be

written

as

an

informative

report?

(

)

参考答案:

A

comparison

of

five

handheld

communication

devices

that

your

company

might

purchase

When

you

organize

a

report

indirectly,

in

which

order

should

you

present

your

ideas?

(

)

参考答案:

Conclusion,

recommendations,

description

of

the

problem,

and

facts

Although

citing

sources

in

a

formal

report

is

essential,

you

do

not

need

to

cite

sources

in

an

informal

report.(

)

参考答案:

False

The

first

step

in

preparing

a

report

is

to

sit

down

and

begin

writing

immediately;

this

technique

allows

you

to

capture

your

best

ideas

quickly.

(

)

参考答案:

False

Which

of

the

following

statement

is

incorrect?

(

)

参考答案:

The

length

of

executive

summary

is

suggested

to

be

no

more

than

one-tenth

of

the

business

plans

or

not

more

than

a

couple

of

pages

for

lengthy

business

plans.

What

is

the

purpose

of

a

letter

or

memo

of

transmittal?

(

)

参考答案:

To

provide

a

list

of

sources

used

within

the

report

Headings

that

show

the

outline

of

a

report

are

called

(

)

参考答案:

functional

headings.

Which

of

the

following

reports

is

an

example

of

an

analytical

report?

(

)

参考答案:

A

report

outlining

the

new

company

procedure

for

reporting

workplace

injuries

Your

company

currently

processes

its

payroll

internally

but

is

considering

the

use

of

an

external

accounting

firm.

You

are

in

charge

of

determining

whether

your

company

should

proceed

with

this

plan.

What

kind

of

report

would

you

most

likely

write?

(

)

参考答案:

Summary

report

Which

of

the

following

is

not

needed

in

a

feasibility

report?

(

)

参考答案:

The

background

and

problem

necessitating

the

proposal

第八章测试

Begin

the

job

search

by

studying

the

job

market

and

(

)

参考答案:

identifying

your

interests,

goals,

and

qualifications.

The

best

advice

for

college

students

who

need

to

learn

about

careers

and

establish

a

professional

network

is

to

(

)

参考答案:

volunteer

with

a

nonprofit

organization.

Which

of

the

following

is

a

traditional

job-search

technique?

(

)

参考答案:

Developing

a

network

Because

it

quickly

reveals

a

candidate's

education

and

experience

record,

most

recruiters

favor

a(n)

(

)

参考答案:

chronological

résumé.

In

the

Education

section

of

your

résumé,

you

should

(

)

参考答案:

include

relevant

seminars

attended

and

workshops

completed.

Experts

argue

about

the

best

length

for

a

résumé,

but

they

agree

that

you

shouldn't

waste

space

on

unnecessary

information.

Which

of

the

following

should

you

omit

on

your

résumé?

(

)

参考答案:

Complete

listing

of

all

courses

taken

during

school