洁肤用品广告

TellMeWhatIWantAdvertising&Shopping第一页，共三十三页。FirstPeriodadvertisement第二页，共三十三页。ObjectivesListenfordetailedinformationUnderstandthecodedlanguageofadsCarryoutoralactivitiesrelatedtoads第三页，共三十三页。Pre-listeningtasks:

vocabularyMatchesAdvertisement,adCheerupFashionLikeakidinacandystoreWindowshopping

Commercial

Makehappy

Style

Likeachildinaplacewithlotsofgoodorappealingthings

Shoppingwithoutspendinganymoney第四页，共三十三页。Leading-inWheredopeopleseeorheartheads?Whataresomeofthethemesthatadvertiseruse?Whatdomanyadssuggest?Whydosomepeoplethinkthatadvertisingisagoodthing?第五页，共三十三页。Foodads,drinkads,beautyads(化妆,洁肤用品广告）medicineads,homeelectricapplianceads,charityads(公益广告),automobileadsTypesofads第六页，共三十三页。Couldyoudescribeoneadvertisementwhichimpressesyoumost(funny,interesting,beautiful…)?Andtellyourpartnerwhattheadvertisementwantstoemphasize?Leading-in第七页，共三十三页。Listening1:Anintroductiontoadvertising

Q1Q2Q3Q4Q5passageTask:listentothepassageandchoosethebestanswertoeachquestionyouhear.第八页，共三十三页。Newwords

specialized专业化的outnumbercompetitionposter海报distributesamples:分发样品第九页，共三十三页。

Bywhatwaysdomanufacturersadvertisetheirproducts?whydomanufacturersspendlargesumsofmoneyonads?第十页，共三十三页。Theysometimespayforsongsabouttheirproductandcommercialradioprograms.Theyemployattractivesalesgirlstodistributesamples.sentences第十一页，共三十三页。Q1:Whatistrueofthecontemporarybusinessworld?AQ2:Whatisnotmentionedinthepassage?DQ3:Accordingtothepassage,whatisthemostimportantmeansofadvertising?BQ4:Accordingtothepassage,whycanadvertisementinfluencepeople?DQ5:Whatisthepassagediscussing?DAnintroductiontoadvertising第十二页，共三十三页。Listening2:theinfluenceofad

Task:listentothedialogtwiceandfillintheblankswiththeinformationyouhear.

第十三页，共三十三页。Listening2:theinfluenceofad(keys)1.Slionsofdollars第十四页，共三十三页。9.wearingthoseshoes10.wear11.fornothing12.reachthetop13.becauseof14.sthelse15.hardwork,dedication16.focusonhisstudies17.forgettheinfluenceofad第十五页，共三十三页。Listening3:A

radioadvertisementTask:listentothepassageandanswerquestionswithyourownwords第十六页，共三十三页。Listening3:A

radioadvertisementWhatisthenameofthestoreinthead?Whatproductsdoesthestoresell?What,accordingtothead,canhelpyouifyouare“lowoncash”?Whatservicedoesthestoreprovideifyoubuysomemajoritems?Whereisthisstore?Whenisthestoreopen?第十七页，共三十三页。A

radioadvertisement1.Frontierfurniture

2.Allkindofappliancesandfurniture,everythingyouneedforyourhome.3.Aneasyrent-to-ownplan4.Freedelivery5.Downtowntwoblockseastofcityhallacrossunionsquare.6.Opendailyfrom10:00amto9:30pm.第十八页，共三十三页。Listening4:VisualAdsWhyisthelittlegirl’smotherangry?Whyisthemanmakingangrygestureswhiletalkingtothehairdresser?Whatdoesthemanwantthehairdressertodo?Whatisthecommercialfor?第十九页，共三十三页。littlegirl:ButuncleJames,mummysaidtotakemetothehairdresser’s.Uncle:Wasteofmoney.I’lldoitmyself.Mother:Aha,I’mback.Hellothere.Whathappened?Uncle:Terriblehairdresser.Leaveittome.I’mjustwaitingforthemanagertogetbyandthen,oho,isheintrouble!Look,someidiot’scutmyniece’shair.Yes,please.There’soneotherthingI第二十页，共三十三页。needyoutodothough…Uncle:Iknowthishaircuthasnothingtodowithyou,butmysisteriswaitingoutsideandIwanthertothinkthatyoudidit.SoyousolvethisterriblemessformeandI’llpayyoudouble.OK?You’revery,verynicepeople.Thankyou.第二十一页，共三十三页。Advertising&SloganA.Intelligenceeverywhere.B.Goodtothelastdrop．C.Obeyyourthirst．第二十二页，共三十三页。Advertising&Slogan

D.Nobusinesstoosmall,noproblemtoobig.E.FeelthenewspaceF.Taketimetoindulge第二十三页，共三十三页。What’sinagoodslogan?Whatotherfamousslogansdoyouknow?Discusswithyourpartnertofindoutwhatcharacteristicsdoallthesloganshave?第二十四页，共三十三页。What’sinagoodslogan?OriginalSimpleMemorableIncludingakeybenefitDifferentiatethebrandArousingpositivefeelingsforthe

brand第二十五页，共三十三页。Simple--Inventorsandscientistsmakedreamcometrue;theinsurancemankeepsnightmaresfromhappening.(Fireman’sFundInsurance)--Cashifyoudie.Cashifyoudon’t.(Lloyd’sLifeInsurance)第二十六页，共三十三页。a.coinedwords

-Everywear(BurtonMen’swear)

-Puresnacking.Puresnacktivity

(KPpeanuts)

b.punsintheslogan-We’lldothehomework.(Bendixappliances)

-Taste,notwaist(WeightWatchersFrozenMeal)

Memorablewaste第二十七页，共三十三页。Includingakeybenefit--

Ifyouwanttogoahead,getahat.(HatCouncil)--Thefundevelopsinstantly.(Polaroid)--Ifit’son,it’sin.(RadioTimes)--Thebestwaytogetmusicoutofyoursystem.(Philips)

第二十八页，共三十三页。Differentiatethebrand--Heinekenrefreshesthepartsotherbeerscannotreach.(HeinekenBeer)--Anewspaper,notasnoozepaper(MailonSunday)

第二十九页，共三十三页。Arousepositivefeelingsforthebran